Best 94 9 The Rock Podcasts (2024)

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100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX 37:21

4M ago37:21

37:21

When should you hire your first marketer? It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong. But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s growth. In this episode, Emma Westley guides us through t…

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99. Series 3 | Episode 14. Is Authentic Leadership the Key for B2B Tech Marketing Leaders in 2024? With Pavey Purewal, Executive Coach, ex-CMO, VP Marketing at VMware 25:55

6M ago25:55

25:55

2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and even make even the most confident marketers second-guess …

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98. Series 3 | Episode 13. 5 Ways to Safely Leverage AI in B2B Content Marketing, with Giuseppe Caltabiano, VP of Marketing at Rock Content 35:31

7M ago35:31

35:31

With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources. One tool that has revolutionised this field is artificial i…

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97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co 33:00

8M ago33:00

33:00

In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience? In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite reads. So, if you’re someone who has to engage the C-suite,…

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96. Series 3 | Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix 38:43

9M ago38:43

38:43

Marketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sales development representatives (SDRs). And in today’s podcast, we will explore what SDRs are and how marketers can effectively util…

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95. Series 3 | Episode 10. Mastering Localised Marketing in the B2B Tech Sector, with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall 26:57

9M ago26:57

26:57

In today's global marketplace, the concept of localised marketing has become increasingly important for B2B tech companies. But what exactly is localised marketing? And how can it help companies succeed in a highly competitive industry? In this podcast, I explore the benefits of localised marketing, discuss when companies should consider implementi…

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Summer 2023 Update 4:00

10M ago4:00

4:00

A short update from us here at Market Recruitment.By Matt Dodgson

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94. Series 3 | Episode 9. Turning Data into Demand for B2B Marketers, with John Webb, the Founder and CEO of Get2Growth 33:22

10M ago33:22

33:22

In the digital age, data is king. And for B2B marketers, this treasure trove of information holds the key to unlocking new opportunities and driving demand. But how exactly can data be used to achieve these goals? In this podcast, I talk to John Webb, Founder and CEO of Get2Growth, about the power of data in the B2B market and provide actionable in…

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93. Series 3 | Episode 8. How to Build a B2B Website That Generates Leads, with Sam Dunning, Co-Owner of Web Choice 33:30

11M ago33:30

33:30

In today's digital age where buyers are more informed, a well-designed and optimised website can be a powerful tool to attract and convert potential customers for your B2B tech business. But where do you start? In this podcast, I talk to Sam Dunning, Co-Owner at Web Choice about the key steps to creating a B2B website that not only looks great but …

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92. Series 3 | Episode 7. How to Turn Your Long-Form Content Into Short-Form Gold, with Anthony Leung, Founder of Mean Write Hook 29:20

11M ago29:20

29:20

In today's fast-paced world, attention spans are shrinking, and the demand for quick and easily consumable content is on the rise. As a result, many companies are turning their long-form content into short-form content to cater to these changing preferences. But how? So in this podcast, I talk to Anthony Leung, the Founder of Mean Write Hook about …

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91. Series 3 | Episode 6. How AI Is Changing Marketing, with Ian Macleod, CMO at SALESmanago 30:58

12M ago30:58

30:58

Artificial intelligence (AI) is transforming the world as we know it, and marketing is no exception. From optimising online ads to creating content, AI is revolutionising how companies can reach their target audience more effectively. And in this podcast, I talk to Ian Macleod, CMO at SALESmanago, about how AI is changing marketing. We cover: Why A…

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90. Series 3 | Episode 5. Creating a New Fintech Category & Being Acquired [Case Study], with Dr. Christine Bailey, Senior Director & Head of KYC Marketing, Europe and Africa at Moody’s Corporation 26:56

12M ago26:56

26:56

In the rapidly evolving world of fintech, standing out from the competition is crucial for success. One strategy that has proven to be highly effective is category creation. By defining a new category, establishing an emotional connection with customers, and aligning with the values of their target audience, fintech companies can drive growth, attr…

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89. Series 3 | Episode 4. Why Fundamentals Matter More Than Anything Else When Marketing for a B2B Tech Startup, with Paul Berney, CMO at Anthropos 24:46

1y ago24:46

24:46

New tools, strategies, and tactics are readily available in today's marketing environment, making it easy to become distracted. Throw AI into the mix, and it’s clear to see why a lot of B2B marketers see focus as their number one challenge. And those challenges are particularly heightened for marketers who work for B2B tech startups. These jobs, by…

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88. Series 3 | Episode 3. The Demand Generation Framework Every B2B Fintech Needs, with Rebecca Warrington and Kerry Leech, Co-Founders of Roo & Eve 21:14

1y ago21:14

21:14

One of the biggest challenges for B2B fintechs in 2023 is how to create demand. With the well publicised demise of Silicon Valley Bank, rising global interest rates, and a cooling of major economies, venture capital funding in the sector is down by a whopping 83% in Q1 of 2023 compared to the same period in 2022. And this all has an impact on growt…

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87. Series 3 | Episode 2. Recruitment and B2B Marketing Parallels + Startup Marketing Advice, with Sam Kuehnle, VP of Marketing at Loxo 41:01

1y ago41:01

41:01

Are there any similarities between recruitment and B2B marketing? On the surface, they may seem like different jobs requiring different skill sets, but if you look closely, you’ll find that both disciplines have more in common than meets the eye. However, as modern marketing has become more commonplace, the recruitment industry lags behind. So what…

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86. Series 3 | Episode 1. Using Entertaining Content in B2B to Cut Through the Noise, with Ollie Whitfield, Demand Generation Team Lead at VanillaSoft 31:50

1y ago31:50

31:50

It's no secret that B2B marketing can be difficult -- after all, you're marketing to a niche audience with often limited budgets. But the challenge of cutting through the noise and making an impact with your target market is compounded yet again in the digital era: attention spans are shorter than ever before and audiences are increasingly flooded …

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85. Series 2 | Episode 48. From Startup to Scaleup, with Victoria Hatcher, Global Head of Marketing at Proximie 23:49

1+ y ago23:49

23:49

The startup to scaleup journey is a tough one, even more so in the current climate as investors become more cautious. But there are lessons to be learned from successful startups that have achieved success. I’m pleased to be talking to Victoria Hatcher, who works from one of those businesses. In 2022, Proximie, only six years after they were establ…

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84. Series 2 | Episode 47. Marketing in a Recession - Expert Tips, with David Fallarme, Fractional CMO / ex-Head of Marketing at Hubspot 24:09

1+ y ago24:09

24:09

Whether we’re in a recession right now or not is a debate for people who are far more informed than me. However, what can’t be denied is there’s been a shift in a lot of technology companies recently from a ‘grow at all costs’ mentality to one that’s focussed on ‘efficient growth’. Inevitably that shift brings about change, which could mean redunda…

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83. Series 2 | Episode 46. How Marketers Should Impact More Than Just the Pipeline, with Kristina Jaramillo, President at Personal ABM 26:47

1+ y ago26:47

26:47

Today’s B2B tech marketers aren’t short of metrics to track. Being able to do this has enabled marketers to improve the effectiveness of the marketing they do, and ultimately the impact they have within their companies. But sometimes marketers can focus too much on the pipeline. Classic lead generation has always been centred around marketing quali…

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82. Series 2 | Episode 45. Using Positioning and Messaging to Improve Customer Engagement and Increase Sales for Your B2B Tech Company, with Margie Agin, Founder and Chief Strategist for Centerboard Marketing ... 18:53

1+ y ago18:53

18:53

For a B2B tech company, your positioning in the market, and the messaging you use to communicate with customers, are absolutely critical to your success. But when there’s so much competition from so many similar products and services today, it’s difficult to stand out from the crowd. So, how can you ensure your messaging is unique and impactful eno…

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81. Series 2 | Episode 44. Developer Marketing - Expert Tips to Make a Success of It, with Christie Fidura, Director - Salesforce Developer Community at Salesforce 34:09

1+ y ago34:09

34:09

Developer marketing can be quite challenging for a lot of B2B marketers. Not only do developers dislike being ‘marketed to’, but they can often be a tough audience to reach. So how can you make a success of it? Today I’m joined by Christie Fidura, a developer marketing expert and someone who’s been doing developer marketing for over a decade. We ta…

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80. Series 2 | Episode 43. How to Get Your First 100 Customers and Grow Your B2B Start-Up, with Asia Orangio, CEO & Founder of DemandMaven 45:44

1+ y ago45:44

45:44

As an early stage B2B tech start-up, getting your first 100 customers is a significant task. Not only is the technology market incredibly competitive these days, but customer acquisition costs are going through the roof. And if that wasn’t enough, there’s growing economic uncertainty. The obvious solution is to hire a demand generation focussed mar…

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79. Series 2 | Episode 42. How to Achieve Effective Personalised Marketing at Scale with a Small Budget and Limited Resources, with Kevin Tate, CMO at Clearbit 23:38

1+ y ago23:38

23:38

In the B2B tech space, personalisation is becoming increasingly important as your customers’ preferences for marketing continue to evolve. However, launching a highly personalised strategy such as account-based marketing, can often be very expensive and resource heavy. In this week’s episode, Kevin Tate, CMO at Clearbit, explains how you can achiev…

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78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed 24:31

1+ y ago24:31

24:31

If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention. But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business? In this podcast, Wes Bush,…

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77. Series 2 | Episode 40. The Secret to Building a Successful Marketing Career, with Maya Grossman, Peak Performance Career Coach & 2x VP Marketing | Ex Google, Microsoft 28:11

1+ y ago28:11

28:11

Going to work every day, and working on your marketing career, are two very separate things. But it’s easy to become so consumed by your day job that you neglect your long-term ambitions and lose sight of what you want to achieve in the future. Thankfully, this week’s guest has a wealth of in-depth guidance to help you solve those challenges. In th…

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PhD Kimoni Just RnB & HiP HoP Hosted by Chris Brown Part II Volume 392 9-21-2022 6:00:16

1+ y ago6:00:16

6:00:16

1. John Legend - I Don't Love You Like I Used To 2. Ari Lennox - Stop By 3. GodShine - We Vibe 4. Kiana Ledé - Irresponsible 5. Lauren Elysse feat. Sa!nt - Say Say 6. Official Wilough - Grown & Sexy 7. Two Shots Of BiJon - One In A Million 8. Dee-1 - Authentic 9. Kiana Shoko - Down For Me 10.Ks - On your mind 11. Dri Jack - Space 12. GoGo Morrow - …

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76. Series 2 | Episode 39. 5 Proven Demand Generation Tactics to Increase Your ARR, with Adam Holmgren Head of Demand Generation at GetAccept 24:12

1+ y ago24:12

24:12

As there becomes more noise and evidence that economies around the world are moving towards a recession, the pressure to generate demand for B2B tech marketers mounts. So in this episode, Adam Holmgren, Head of Demand Generation at GetAccept, shares the five tactics he's used at GetAccept to help skyrocket demand. We cover; GetAccept's business and…

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75. Series 2 | Episode 38 How B2B Content Marketers Can Elevate Their Impact Through Product Marketing, with Emily Dumas, Senior Content Marketing Manager at Evernote 21:31

2y ago21:31

21:31

Are you a B2B content marketer that's looking to have more impact within the business you work for? One way of doing that is to get more involved in product marketing. Because, amongst other things, doing that enables you to participate in more strategic conversations across the business. But how do you do that? Well today's guest has done exactly …

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PhD Kimoni Just RnB & HiP HoP Hosted by Chris Brown Volume 391 6:00:06

2y ago6:00:06

6:00:06

1. Snoh Aalegra - DO 4 LOVE 2. Steven Russell Harts - Gots ta Be 3. Chris Brown - Dream4. Dyna Edyne ft. AYLØ - 'Dubai' 5. Saleka - Seance6. Chxrry22 - Call Me 7. Giveon - Lost Me 8. Inayah - Most Girlz 9. Mikaela Ayira - Black and Blue10.Jade Novah - Trip11. Kevin Alston - Love Song12. T'yun Marshall - Good God13. Tyra Levone - I Like It14. Ne-Yo …

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74. Series 2 | Episode 37 A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up, with Ashley Wood, VP of Marketing at LANDR 19:25

2y ago19:25

19:25

This week’s guest has a proven track record of successfully launching and managing product marketing functions from scratch, which is a challenge many business leaders are currently struggling with. In this episode, Ashley Wood, VP of Marketing at LANDR, provides a helpful how-to guide for launching a product marketing function in your B2B tech sta…

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PhD Kimoni Present 'Celebrate Life' Hosted by Chronic Law Volume 176 5:59:19

2y ago5:59:19

5:59:19

Afro-Caribbean mix is here to stay Tell all your friends! 1. Nailah Blackman - Drama 2. Burna Boy feat. Ed Sheeran - For My Hand 3. Davido - Stand Strong 4. Omah Lay - soso 5. Simi - Logba Logba 6. Sean Paul Feat. Gwen Stefani, Shenseea - Light My Fire 7. (PERILOUS RIDDIM) - I-Octane - Switcher 8. (PERILOUS RIDDIM) - Chronic Law - Big Matic 9. (PER…

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73. Series 2 | Ep 36 Product Marketing Metrics - How to Measure and Communicate Success, with Kirsten Jepson, Senior Director of Product Marketing at TELUS International 25:36

2y ago25:36

25:36

Today, product marketing is a crucial function for companies in the B2B tech industry. A great product marketer will create cohesion between your sales, marketing, and product development teams, while also ensuring each one is doing their job as well as possible. But when it comes to product marketing metrics, how do you measure and communicate the…

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72. Series 2 | Ep 35 Making a Success of Being a B2B Tech Start-up's First Marketer, with Pinja Dodik, Marketing Manager at Swarmia 30:47

2y ago30:47

30:47

The very first marketing role in a high-growth start-up is an extremely important one. As that person comes into the business to raise brand awareness, generate demand, build a sales pipeline, and drive revenue growth, it’s obvious to see why. Of course, with modern B2B marketing involving so many different aspects, having just one person responsib…

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71. Series 2 | Ep 34 How to Set Up Marketing Operations in Your B2B Tech Company, with Emily Gravel, Lead Marketing Operations Manager at VMware 25:52

2y ago25:52

25:52

Having a marketing operations function within your marketing team is becoming critical, not just for large enterprises but for businesses of all sizes. Why? Because it keeps everything running smoothly and enables the rest of the team to excel in their own roles. In this episode, Emily Gravel provides useful advice for setting up a marketing operat…

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Mid-Season 2 Update From Matt Dodgson 1:30

2y ago1:30

1:30

It's been a crazy busy year for so many of us, so I'm currently away on holiday enjoying some downtime. Hence there's no episode this week, but I wanted to take the opportunity to give you a short update on what we've got in the pipeline. Have a great week everyone and catch you soon. Market Mentors is brought to you by Matt Dodgson, Co-Founder of …

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70. Series 2 | Ep 33 How Cognism Quadrupled its Inbound Pipeline by Shifting from Lead Generation to Demand Generation, with Liam Bartholomew, Global Head of Demand Generation 39:23

2y ago39:23

39:23

Many modern marketing strategies are prioritising demand generation over lead generation, taking a far more customer-centric approach, and achieving great success. An example of this is Cognism, a company that has recently increased its inbound pipeline four times over by embracing demand generation. In this episode, Liam Bartholomew, Global Head o…

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69. Series 2 | Ep 32 An Expert Guide to Event Attribution for B2B Marketers, with Jon Kazarian, Founder and CEO of Accelevents 19:50

2y ago19:50

19:50

Events have long been an important part of a well-rounded marketing strategy, especially in the B2B space. But as technology has evolved, and the global trend of remote working has emerged, B2B events have changed a great deal over the last few years. So with this change and the emergence of hybrid events, how should you tackle event attribution? I…

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68. Series 2 | Ep 31 How to Master Attribution and Improve Your Marketing Performance in the B2B Tech Sector, with Steffen Hedebrandt, Co-Founder and CMO at Dreamdata 22:48

2y ago22:48

22:48

In the current B2B tech sector, your customer journeys are often long, complex, and happening across a variety of different channels and touch-points. As a result, marketing attribution has become increasingly challenging, but also increasingly important in helping us understand where our marketing strategies are succeeding or failing. In this epis…

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67. Series 2 | Ep 30 What it Takes to Succeed with Product Marketing Today, with Ashruti Singh, Global Director of Product Marketing for SAP 25:38

2y ago25:38

25:38

From early-stage start-ups to large enterprises, B2B tech companies are currently investing heavily in product marketing, whether that’s hiring their first person or building a whole team. But many of those businesses – and the candidates they’re hiring – are still unsure how to get product marketing right, especially in such a fast-moving, competi…

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66. Series 2 | Ep 29 How to Win the Case to Start a Product Marketing Function and Make a Success of It, with Liza Collin, Strategy & Commercialization Director at Visma 23:34

2y ago23:34

23:34

In a recent podcast episode, one of our guests defined product marketing as, “The function that helps you carve out a space for your business or product to compete in.” Sounds important, right? Well, most of the companies currently leading the way in the B2B tech sector would agree. That’s why we’ve seen a steep rise in tech businesses hiring for p…

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65. Series 2 | Ep 28 How to Start a Podcast to Build an Audience and Grow Your B2B Tech Company, with Tom Hunt, CEO & Founder at Fame.so 25:02

2y ago25:02

25:02

Podcasts have been around for a long time now, and yet they’re still growing in popularity with each passing year. In fact, over the past three years, the number of podcast listeners in the UK has reportedly increased from 13.3 million in 2019 to 21.2 million in 2022. But a more recent trend has seen B2B tech companies using podcasts as a form of c…

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64. Series 2 | Ep 27 How to Hire and Retain a Winning Marketing Team When Working Remotely, with George Kapellos, Regional Head of Marketing at DiDi 24:45

2y ago24:45

24:45

The COVID-19 pandemic has changed the way we work forever. We all know that plenty of challenges arose during lockdown. But, even today, many businesses are still struggling to hire and retain top talent following the global shift to remote working. To help you solve some of those recruitment challenges, George Kapellos, Regional Head of Marketing …

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63. Series 2 | Ep 26 Hiring and Building a Growth Team - A Guide for B2B Tech Companies, with Andrew Capland, Founder of Delivering Value and former growth lead at Postscript, Wistia & HubSpot 27:24

2y ago27:24

27:24

A growth manager who focuses on making your product more successful is a role that’s becoming increasingly important for B2B tech companies, especially as business models continue shifting to prioritise self-service for customers. But ‘growth’ in this context should not be confused with growth marketing, nor can the two roles be combined or shoe-ho…

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PhD Kimoni Just AFROCARIBBEAN VIBES Volume 175 5:58:51

2y ago5:58:51

5:58:51

Afro-Caribbean mix is here Need the perfect playlist? I got you covered!!!! afrocaribbeanvibesmix.com 1. (Redrum Riddim) - Gyptian - It's Been a While 2. (Redrum Riddim) - Nateesha Stream - All I Want 3. (Redrum Riddim) - Thurteen13 - Where Mi Come From 4. (Redrum Riddim) - Treesha - Survivor 5. (RETRIBUTION RIDDIM) - Shavrine - Life Journey 6. (RE…

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62. Series 2 | Ep 25 If Your Customer isn’t at the Core of Your Content Marketing Strategy, You’re Doing Something Wrong, with Skyler Reeves, CEO at Ardent Growth 24:44

2y ago24:44

24:44

Despite the huge growth in popularity of B2B content marketing in recent years, far too many businesses are still making the critical mistake of focusing on themselves first, rather than focusing on what really matters – the customer. In this episode, Skyler Reeves, CEO of Ardent Growth, talks to Matt Dodgson about the importance of placing your ta…

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61. Series 2 | Ep 24 Why Event Marketing Should be a Key Component of Your B2B Marketing Strategy in a Post-Pandemic World, with Julius Solaris, Hopin 26:59

2y ago26:59

26:59

After a year or so of uncertainty during the pandemic, event marketing has begun to re-establish itself as a key component of a modern B2B marketing strategy. However, the B2B events industry has obviously changed a lot since the start of the 2020 lockdowns. While technology has opened up new channels for events, that has also created plenty of new…

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60. Series 2 | Ep 23 How to Use an Account-Based Marketing Strategy to Build Your Sales Pipeline and Drive Business Growth, with Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase 31:17

2y ago31:17

31:17

Account-based marketing is a strategic approach to marketing that targets individual customer ‘accounts’ with campaigns specifically aimed at them. And this is becoming increasingly popular in today’s business landscape, especially in the B2B Tech space where marketers are under more pressure than ever to deliver results. In this podcast, Leanne Ch…

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59. Series 2 | Ep 22 An Exclusive Look Inside the Content Marketing Strategy Driving Hyper-Growth for Monday.com, with James Scherer, VP Growth at Codeless 37:51

2y ago37:51

37:51

Codeless is a content production company that supports fast-growing B2B tech businesses. And as VP of Growth at Codeless, one of James Scherer’s most notable recent projects has been delivering a large-scale content marketing strategy for tech giant Monday.com. In this podcast, James gives us an exclusive insight into how Codeless has driven signif…

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58. Series 2 | Ep 21 The Secret to Start-Up Success? Focus on Building a Strong Brand from Day One, with Yoav Vilner, CEO at Walnut 16:57

2y ago16:57

16:57

In today’s digital marketing landscape, every company has a platform online to make noise and promote their own products or services. With that in mind, your Startup’s brand could be the point of differentiation that allows you to cut through that noise and gain an advantage over your competition. In this episode, Yoav Vilner, CEO of Walnut, talks …

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57. Series 2 | Ep 20 How to Develop a Successful B2B Tech Marketing Career Based on Several Different Specialist Disciplines, with Laura Hauser, VP Marketing at Griffin 28:24

2y ago28:24

28:24

When hiring B2B marketers, some businesses tend to put too much emphasis on finding people with experience specific to the position in question. This week’s guest is here to demonstrate why you should always give marketers the chance to transfer their skills and knowledge into new roles or industries. In this episode, Laura Hauser tells Matt Dodgso…

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94 9 The Rock Podcasts

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