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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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brain hickey

Adam Bensman

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Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
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Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.
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Here are 13 Ways to Get Roofing Leads That Cost $0 (or dirt cheap). Share this video with your team. You can use every single one of these strategies starting right now. But if you want to skip the screw ups and learning curve… Get more leads, faster… And use my done-for-you marketing material and sales system... Then arm your team with the ultimat…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP163 Download our Ideal Candidate Profile + Job Posting Tool for FREE here: https://trybta.com/x5l Over the last year, the tone has changed with salespeople. The deals aren’t closing the way they were, and entrepreneurs are (understandably) frustrated. You need rockstar clo…
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Referrals from Realtors are a total waste of your time… Only a handful of roofing companies actually make money from them. The other 99% of us get taken advantage of. You end up working for free. They cost you time, money, and missed opportunities. But, there is a fix. Navigating daily battles like this is what we do together in the trenches inside…
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You almost closed the sale… … and the homeowner says, “The damage doesn’t look that bad…” -OR- “I want to wait until next year…” Use this step-by-step process to close them on the spot. Never walk out of the house until you’ve tried it all. That’s why you and your team need a toolbox full of closing techniques. Get in the trenches with me and the i…
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Register for the June 5th Project Management Roundtable, spaces are limited: https://trybta.com/BT-PM-CE To download your accountability resources and to book a call with Breakthrough Academy, click here: https://trybta.com/PCEP162 How does your team function when you’re not watching? Do they get stuff done on time, as good as if you did it yoursel…
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This is the #1 thing blocking you from making more money... Most people suck at doing this. You don't want to be one of those people. Be a hero and forward this new video to everyone on your team. Follow this advice and watch your income (and theirs) skyrocket. P.S. Stop settling for mediocre sales performance. Top earners surround themselves with …
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Stop pussyfooting around roofing sales objections! Or hoping they don’t come up if you just do a great job presenting... Do this, and never struggle with objections again. Top closers are A+ at this skill. And you and your team can be too, but hurry… Because you only have 31 weeks left to hit your sales target this year. Start using my sales system…
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Register for the June 5th Project Management Roundtable, spaces are limited: https://trybta.com/BT-PM-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP161 Small Average Job-size businesses (or small AJS for short) have a unique set of obstacles to growth that most other contractors never have to confront. If you’re a …
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Sales reps can get complacent… Even lazy. And lose their drive. Sales fall off a cliff, and no matter how hard you push them, nothing changes. Here’s how to… Fix Your Lazy Sales Team For Good and Unleash Competitive Culture You only have a hair over 6 months left to hit your annual sales goal. Don’t let a lazy sales team hold you back. Get your tea…
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Sales fell off a cliff… You’re freaking out. Depressed and anxious. Is something wrong with you? Stop freaking out and do this. You only have 7 months left to hit your sales goal. Don’t let a sales slump stop you. Get the sales training, support, and ongoing coaching that top earners trust. Join us to outsell, outgrow, and outcompete the rest as we…
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Register for the June 5th Project Management Roundtable, spaces are limited: https://trybta.com/BT-PM-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP160 Growing your construction, trades, or home services business is no easy task. You’ve got: Tricky customers Shrinking labor market Cash flow crunches Fly-by nighters…
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Sales skills are not the #1 skill that makes you money… That may come as a surprise coming from a guy who makes his living providing sales training… so hear me out. I’ve watched “B-” salespeople make more money than “A+” sales people. Why? Because they do this 1 thing better than everyone else. Which is why people who suck at selling can still earn…
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You don’t want to be an average roofing salesperson… You want to be a top earner. Not only in the company… but in the nation. Top earners are making $250K+. And they do these 5 things. Top earners take training seriously. They invest in themselves. Because sales is an infinite game. There’s no end to how great you will become. They sharpen the “sal…
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Register for the June 5th Project Management Roundtable, spaces are limited: https://trybta.com/BT-PM-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP159 We spend a lot of time on this show on systems, best practices, and tactics. But Today’s conversation is a human one. Our very own BTA Member, Brady Williams of Ox …
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Most sales training doesn’t teach you this… They tell you to “ask better questions.” Especially when you start a sales appointment. Stop asking questions and try this instead. This magic method will help you: - Build trust wicked fast - Have shorter sales appointments - Close even more sales Watch this video to find out what sales training DIDN’T t…
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He’s never seen 1 winning case of employee misclassification (1099 vs W2) as Top 50 Construction Lawyer… Over the last 30 years… And this new FLSA law tightens the noose. Roofers are being forced to change sales reps from 1099 to W2. Watch this in-depth interview with Philip Siegel to find out the truth. Changes are hitting the roofing industry har…
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Register for the June 5th Project Management Roundtable, spaces are limited: https://trybta.com/BT-PM-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP158 Do you ever feel misunderstood by employees, partners, vendors, and stakeholders when discussing the future—the vision, the strategy? That “mental image,” to you at…
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Travis said, “My worst enemy is myself.” Even though he’s on a 65 deal roofing sales streak as a complete rookie. He’s battling with, “Finding that motivation to get out there…” Have you been there? Or witnessed people battle the motivation roller coaster? I know this is going to sound crazy… But there’s a way to defeat your own worst enemy, so you…
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This is how you sell like a mindreader… To get answers to questions, without asking a question. What you are about to learn is a scary powerful sales technique. It’s a sales superpower. That will get you closing even more sales - while giving your customers a comfortable sales experience. Sales skills like this separate the good from the great. And…
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Register for the June 5th Project Management Roundtable, spaces are limited: https://trybta.com/BT-PM-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP157 The labor shortage is not improving anytime soon. This is why smart contractors invest in their employer brands. Many businesses competing over a small supply of ta…
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“You’re $4,000 more expensive than the other guy…” How do you overcome that roofing sales objection? Watch this to see my reaction to this role play video. The videos were submitted by a Member of the Roofing and Solar Reform Alliance. I gave him direct coaching and feedback (which you’ll see). Then, I want you to pay close attention to the transfo…
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Roofing sales leaders either… a) Drive the company profits. b) Drive the company into the ground. Sadly, many leaders make these mistakes and drive the company into the ground. Amazing sales leaders do this instead. Becoming an amazing sales leader takes intentional practice every single day. To gain experience - both good and bad. Willingness to e…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP156 My guest on the show today is Luke Hansen - Founder and CEO of Company Cam, the industry-leading job site photo tool that allows you to manage work from anywhere. Today’s episode is a Tech CEO’s 4 Business Lessons for Contractors. We talk about brand building, strategy…
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The homeowner won’t let you on their roof… They don’t want a roof inspection. Do you feel stuck and don’t know what to say? Especially if you’re knocking for retail? You will easily get past hesitant homeowners when you say the right thing. Watch this and discover: Your hidden mental roadblocks. What customers are actually thinking. How to easily c…
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I need to set the record straight about the new FLSA Law that’s creating a huge shift in the roofing industry. If you saw my first video about this, then this is a must watch. Because I correct an important detail, and go much deeper. Watch this new video to discover: - What are the risks and fines? - What is “Economic Reality?” - What pay changes …
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP155 If you’ve ever wondered how an Open Book Management business operates and whether or not this model might work for you. You’re in luck! Open Book Management, or OBM for short, is a business philosophy and system that communicates the entire financial picture of the bus…
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Stop losing roofing sales over text! Even if you did a great job in the house… If you come across as an idiot over text, it’s game-over. Even smart sales reps make these 3 mistakes (without realizing it). Do this instead and you’ll win more sales over text. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete t…
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Most owners go out of business in their first few years… And 2 out 3 of sales reps don’t even last 1 year! Why is the failure rate in roofing so high? I explain exactly why in this new video. The saddest part is the lives that are ruined… As owners lose their life savings. Sales reps bet on themselves, go broke, and drive deeper into debt. But when…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP154 My guest on the show today is Kyle Nitchen. I found Kyle through his substack and newsletter called “The Influential Project Manager” - which is worth a follow, btw. As a senior project manager for Layton Construction, Kyle has built over 350 million dollars worth of h…
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NEWS LEAK! This will be a death blow to the roofing industry… New AI Tech drops tomorrow. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differentiation - Mentorship & Collaboration Become one of us: https://www.rsra.org…
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When the neighborhood is swarming with roofers… The door to door (d2d) competition isn’t just fierce. It’s dog-eat-dog. And everyone is doing the same thing. This is how you stand apart and win. There’s another, even more powerful way to stand above… By having the endorsement of an organization that’s been featured in Fox News, ABC, NBC, CBS, and U…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP153 Marcus Sheridan is back! As if writing one of the most celebrated marketing books (They Ask, You Answer) of the last 10 years wasn’t enough, he’s co-authored a new book all about how to CRUSH IT with video content. It’s called The Visual Sale. Kinda catchy 😉 Two out of…
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It’s NOT going to be the same… Roofing sales is changing, fast. Should you be worried? Is your career in danger? What do you need to know? Watch this video and find out. I have zero doubt in my mind. With these changes, the weak and unprepared will drown. The strong will take advantage of the change. Viewing it as an opportunity. As Winston Churchi…
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Stop getting rejected by “I’m not interested….” Tucking your tail between your legs and walking to the next door. This is the ultimate strategy. It’s shockingly easy to get past, “I’m not interested.” Watch this to find out. It becomes even easier when you use the guide prepared by RSRA: Sniff the Scum Out! The Insider’s Guide to Choosing The Right…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP152 My guest on the show today is Cameron Herold, best-selling author of 6 books, many of which you’ll know and love: The Miracle Morning, Meetings Suck, and arguably his most popular Vivid Vision. But today’s conversation is about his latest book, The Second In Command: U…
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You need to see this if you are 1) An owner/manager with part time sales reps 2) Just getting started in roofing sales 3) Started in roofing sales and juggling a part time job for extra income. This is the truth no one tells you. P.S. Get reps selling faster… living and breathing roofing sales… and trained up lightning fast. Join me inside the Roof…
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Poor owners and sales reps DON’T do this… Rich owners and sales reps do this to get more sales, with less knocking. Watch the video and see for yourself. Notice the difference? Poor owners and reps think “more is better.” Rich owners and reps outsell the rest because they know better… Join us in the trenches to start thinking, and acting, like the …
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To get the resource bundle we talk about in the episode, click here: https://trybta.com/SOP No one sets out to run a dumpster fire of a business. And yet… we can all admit that, at least occasionally, it feels that way. Things tend towards chaos. Entropy is a real thing. This phenomenon is literally baked into the fabric of the universe. But that d…
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Stop getting sales blocked when they say, “I have to think about it.” “I have to talk to my wife.” “I need to get more estimates.” Leave the house with a signed deal when you use this ultimate closing technique. Add this to your closing toolbox. The bigger your toolbox, the more sales you close. So if you want to close even more sales, then join me…
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NEW Federal Law goes into effect March 11, 2024. This amendment to the Fair Labor Standards Act could change the industry for good. Join us in the trenches to adapt quickly and thrive: https://www.rsra.org/join or call/text 303-222-7133 DISCLAIMER: I am not an attorney. I am not a CPA. What I've shared in this video is what I've discovered in my ea…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP150 Do you shove off your social media strategy to already busy employees who half-ass it or just don’t have the time? Because I certainly have. When you’re slammed running a business, making Instagram posts can feel a little beneath you. And so the default move is to pawn…
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This is my “go to” closing technique for every situation… It works because it’s simple. Simple gets followed. Followed gets results. See how these 3 questions can get you closing even more roof sales. Cole used it right after learning it and got a 1-call close on a retail roof. Imagine what would happen if you started closing just 1 more deal per w…
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This changes everything… NEWS hits the roofing & solar industry. Watch to find out. Are you one of us? Join now. https://www.rsra.org/join or call/text 303-222-7133 ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differen…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP149 For many contractors, financial clarity can be elusive. None of us got into business for ourselves to stare at QuickBooks, spreadsheets, or P&Ls. That said, the dangers of ignoring this indispensable side of our business are no laughing matter. Does laying good people …
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The solar industry is crumbling… But that’s leaving even more opportunities for roofers. Because while you’re selling the roof - you can ADD a solar system to it. Longer loan terms. Offset electrical bills. Cheaper payments. Shockingly, it can be cheaper for homeowners than just a roof alone. The secret is how you pitch it. Do this right - double y…
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“Should you not be the 1st one in the house?” I got asked this question during training in Boston. Homeowners want to get more estimates, so getting a 1-call close feels harder when you’re the first. So if you’re not first, will you close more? Find out in this new video. You’ll see the “Mercedes E-Series vs. Toyota Corolla” comparison in the video…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP148 Do you thrive on chaos? Or does it thrive on you? Is there something about the entrepreneurial journey that attracts the tormented soul? Or is it the journey of small business itself that causes the discord inside us? I’m not sure I know the answer, but one thing that …
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Anti-Contingency Agreement… Many roofers are. So they do “handshake” deals instead. They don't use Contingencies to be different from the other guy. They think they are forceful. Fact is, they are scared to use them. Don’t know how to bring it up. Or use them wrong (and lose the sale). Truthfully, they’re a brilliant tool when used correctly. And w…
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Door to door roofing sales can suck… Most people (including me) don’t like it. But we do it because it makes us crazy money. Unfortunately, a lot of people suck at doing it. They don’t know how to pitch. They panic as they approach the door. They fumble through their words. And they can’t get leads to save their own lives. But when you know what to…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP147 One part of the wealth-building story for contractors that doesn’t get a whole lot of coverage in our modern thought-o-sphere is risk mitigation. The affluent business person you want to become doesn’t get there SIMPLY by always making successful bets. The part you don…
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