Best Brazelton Podcasts (2024)

1
Glassdoor with Deanna German 50:52

8h ago50:52

50:52

After Glassdoor’s acquisition of Fishbowl in 2023, they enlisted the help of Deanna German, Creative Director at Koto, and her team to reposition them as more than just a workplace insight platform, but a place for community conversation. The catch: Glassdoor requested an open design process, meaning Koto would share design concepts with the public…

1
HyperView w/ Roneka Owner of Rico Layer Events 34:22

2M ago34:22

34:22

I sit down with Roneka Jones, owner of Rico Layer Events. We talk event planning, getting started in the industry, and so much more. Rico Layer Events Youtube: / @ricolayerevents Website: https://ricolayerevents.com/By Robert Hardin-Brazelton

1
Poker Table Talk x Whiskey w/ Big Mike 1:57:14

2M ago1:57:14

1:57:14

New type of setup to come and conversate with Big Mike. Check out his take on wealth, power, success, and what it means to be high value.By Robert Hardin-Brazelton

1
Music Artist and Content Creator A Payne Interview 47:47

3M ago47:47

47:47

I sit down with artist and content creator A Payne to chop it up. If you enjoy the content please make sure to like and subscribe. It's a free way to support the channel and help me grow. Twitter: Apaynemusic116 Instagram: Apaynemusic Interested in being a guest on the show? Click the link to send you request: HyperView.captivate.fm/booking Full Ep…

1
The Mayor of Personal Branding Terry Talks Standing on Business 20:57

3M ago20:57

20:57

Check out the new interview of me and Terry Griffin the Mayor of Personal branding. The full interview is also available on youtube at the Hyperview Podcast Page.By Robert Hardin-Brazelton

1
HyperView with Henny Holyfield 1:25:07

6M ago1:25:07

1:25:07

I sat down with father, Father, Chef, Emcee, Optimist Henny Holyfield. We talk his latest projects, working in the industry and much more. Make sure to check out his latest project Nostalgic.By Robert Hardin-Brazelton

1
Hyperview EP 2 - Cosmic Roots 1:35:50

6M ago1:35:50

1:35:50

This episode we sit down and get to know the band that is @cosmicrootsmusic We dive deep in what it takes to work in a band, gigs, work life balance and much more. Special thanks to the guys for coming out and taking the time to share with all of us. Make sure to like the video and subscribe to the channel. Head on over to @cosmicrootsmusic page fo…

1
Hyperview Episode 1 - Leeboy Dat King aka LDK 29:26

7M ago29:26

29:26

Welcome to the first episode of Hyperview with the Sacramento, Ca artist Leeboy Dat King. We go into his influences, how he started in the music game, and much, much more. Make sure to check us out on Youtube as well for the video version.By Robert Hardin-Brazelton

1
Minecraft with Harry Elonen 36:39

9M ago36:39

36:39

As a highly successful and ever-expanding company, the Minecraft brand began spawning major inconsistencies as it was built over time; block by block. But in 2022, they released a brand update that tidied up the logo system and individual identities for their ever-growing amount of sub-brands, extensions, and products. Harry Elonen, Senior Brand Ma…

1
Nokia with Lee Coomber 30:17

10M ago30:17

30:17

Despite being known as a B2C telecom giant turned dying star, Nokia’s focus has been on developing B2B network technology for the past decade. For Nokia’s first major rebrand in 45 years, it was crucial to be seen as the digital innovator they are, not the mobile phone company they were. In this episode, we talk to Lee Coomber, Creative Director at…

1
Bolt with Arthur Foliard 34:52

10M ago34:52

34:52

Bolt, an online check-out platform, debuted its first brand refresh in 2023 and ended up sparking a larger conversation around originality. Are the logos being designed today really that new, or just an echo of something that has come before them? Arthur Foliard, Creative Director at Koto, shares with us how his team approached the risk of pursuing…

1
Baskin-Robbins with Ryan Brazelton 40:02

10M ago40:02

40:02

Despite being associated with cherished childhood memories, Baskin-Robbins began to feel frozen in time. Domestically the brand felt dated, but in international markets the line was out the door. Baskin-Robbins needed to create a signature that was strong enough to be global while domestically rebuilding the brand at a core level. But there was con…

1
Going with Eric Ng and Andie Wexler 43:23

10M ago43:23

43:23

A name change is one of the most extreme versions of change for a brand. So when travel company Scott’s Cheap Flights decided to depart from the founder’s namesake, people questioned why such a successful brand would bother with a name change at all. The 2022 rebrand was led by DesignStudio, and we’re lucky enough to have Eric Ng, Executive Creativ…

1
City of Florence with BT Harman 34:51

11M ago34:51

34:51

(Not so) lovingly referred to as the Florence Fiasco, the city of Florence, Alabama’s 2022 rebrand often tops the list for the worst logo launch in recent history. But it’s not just the logo that caused an uproar - the entire rebrand process became a local scandal full of lies, cover-ups and finger-pointing from city officials. Florence-native B.T.…

1
Visa with Rob Duncan 31:58

11M ago31:58

31:58

Around 2020, Visa wanted to reposition their brand for the digital economy and become more purpose driven. However, this story is more about honesty and how direct an agency can be with a client. Rob Duncan, Partner and Creative Director at Mucho, shares that there is a right balance between being a straight shooter and choosing your battles for th…

1
Kraft Mac & Cheese with Terry Sieting 35:16

11M ago35:16

35:16

Despite the success of selling over one million boxes of macaroni and cheese, Kraft wanted to position their signature pasta dish as a timeless comfort food for all people while creating a more contemporary look. In this episode, we catch up with Terry Sieting, Senior Designer at JKR to get the inside scoop on the Kraft Mac and Cheese 2022 packagin…

1
Zapier with Michael Jeter 38:26

11M ago38:26

38:26

Brands don’t exist in a vacuum. Sometimes world events change the way the world will look at your brand. And a change is needed. As bay-area tech startup Zapier prepared to launch its brand refresh, a new symbol making headlines would create a moral dilemma. Michael Jeter, former Creative Director at Zapier, shares with us how they navigated the de…

1
Instacart with Daniel Renda & Kevin Byrd 39:59

11M ago39:59

39:59

We’re kicking off Season 4 with a closer look at Instacart, which has been the leader in grocery delivery services since its early start-up days. But after about 10 years in the market, their brand was feeling a bit stale. Or wilted. In 2022, they started to dangle a new logo and look and feel for customers to get excited about. But the path to get…