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Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
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4 Tactics Working Right Now, To Drive More Sales
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31:56
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As a retailer, I know you're feeling the pressure right now - sales are down and customers are tightening their belts. You're probably wondering how you'll survive this economic storm.. But I have good news! Your competition is cutting back... Which means YOU have the chance to acquire (poach?) more customers and market share. Want to know how? The…
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From NFL Strength Coach to Wellness Center Success
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46:46
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In this episode of Marketing Ink, host Allie Bloyd interviews one of her highly successful coaching student, Ryan Turner, owner of Infusion Wellness Center, located in Montgomery, AL. Ryan shares his journey from being a strength and conditioning coach for the Atlanta Falcons to founding his wellness center in Montgomery in 2016. Highlighting key a…
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Increase Profits Without Losing Sales With These 7 Strategies
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34:35
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My coconut body wash does more than make me feel like I’m going on holiday. It also showcases a number of ways that business owners could be increasing their profits. That seems like a lot to get from a $25 bottle of body wash, but trust me, it’s just the start (and yes, it really is a vacation in a bottle). It’s seen me through a lot, including so…
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What Can You Be Doing Right Now To Keep Your Business Going
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21:39
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Take it from someone who started a business during the GFC, I know business is challenging right now. I’ve been there. BUT it won’t last forever, and if you still want to be in business in 12 months, you’ll want to hear how to turn this difficult season into a golden opportunity. Yes, business is challenging but with every challenge comes opportuni…
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Kickstart Your Short Form Content With AI Video Marketing
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42:10
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In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media. Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and g…
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How To Get 25X ROAS From Google Ads - Raj El-Ali
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39:51
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Want to know the secrets to getting 25 times your money back from Google Ads? Tune into my latest podcast where I sit down with digital marketing expert Raj from Web Eagles. He'll reveal how one ecom brand saw massive growth through strategic campaign optimizations. I grill Raj on their specific tactics, from keyword research to site changes to bud…
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Are you working yourself to the bone for your business with nothing to show for it? Do long hours and no life have you on the fast track to burnout? In this episode, I'll reveal how I almost ended up in the hospital from stress - and how you can avoid my mistakes. You'll learn why working more doesn't mean more money, and how to double your sales i…
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Building a Marketing Empire... Journey From eBay To Agency CEO
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39:46
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In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also …
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Yesterday marked my 20th wedding anniversary. I met Ed in a pub, after getting some life altering news. We went on a date 2 nights later, got engaged THREE WEEKS LATER, married FOUR MONTHS from the day we met. No, I wasn’t pregnant. Yes, his parents asked “who to” when he said he was getting married… What the heck has this got to do with how much y…
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In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost. ** Sign-up for the challenge here.By Salena Knight
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Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity
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In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engag…
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How To Price Your Product To Increase Sales
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44:44
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Back when I first opened my business, the economy looked a lot like it does now. It was the Global Financial Crisis, people were tightening their belts, interest rates were rising… But there were still things that would sell. And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL…
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I Trusted An 'Expert' With My Business Finances And It Almost Ruined Me 💸
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35:34
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I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong? Back when I first started out, I was so naive about finances. Despite growing up poor, watching every penny come into and leave my bank account, that all went out the w…
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The Risks Kings of Neon Took To Expand Internationally with Steve Pastor
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52:24
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Too scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international. Stephen shares gripping t…
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This Person Can Increase Profits Without You Lifting A Finger - Carolina Montanez
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44:06
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Discover the one weird trick freight companies DON'T want you to know! Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year. Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work. Listen now to learn the freight industry secrets th…
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How Taylor Swift Can Get YOUR Business In The Media - For Free
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TayTay has left the building, but is it too late to capitalize on her tour? Heck NO! Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity. I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys! (not that I’m suggesting Ms Swift owns the latter…) Billionaire Swifty can sell your products - …
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Steal The Marketing Secrets Of Lululemon & Pottery Barn with Jessica Shirra
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57:17
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Scale your retail business with marketing secrets from Lululemon and Pottery Barn! Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-ch…
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How To Find The Most Profitable Products That Will Sell Fast
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In this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and stocking inventory that actually sells fast.By Salena Knight
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Beat Burnout: Strategies for Sustainable Business Growth
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40:18
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If contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business. Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re starting to see the warning signs of one, it’s time to urgently find a solution… because the others are clos…
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How Kristine Increased Her Revenue to 2000%
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46:22
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Tired of small profits and imposter syndrome? In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers. Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small …
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Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers
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Are you ready to take your marketing game to the next level? In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates. Join us as we div…
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This Strategy Will Change The Way You Operate Your Business Forever
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Are you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which one to focus on?By Salena Knight
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How Paid Advertising Catapulted My Revenue: Lessons Learned & Top Tips
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Are you ready for a sneak peek into the future of marketing and professional growth for me? I'm excited to give you a 2023 year in review for my business, along with predictions for 2024 in the world of marketing. As entrepreneurs, we all strive for control and achieve our revenue goals. And that's exactly what I learned through the power of paid a…
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How To Take Your E-Commerce Business To The NEXT Level
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Are you a business owner looking to grow your brand and achieve success in the long run? In this must-watch video, Jason shares his journey of growing his agency from primarily focusing on e-commerce to expanding into lead generation and service-based industries. But that's not all, he also offers professional consulting and training programs to he…
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3 Luxuries I Splurge On (Even Though I'm A Tightass!)
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23:59
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As my business have grown, my views on spending has definitely changed. In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level. Hoping this gives you some inspi…
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How To Keep Your Customers Shopping (Even In A Recession)
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42:36
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What’s cheaper - keeping a returning customer or finding a new one? Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers. And around here, we do things the easy, smart way, not the difficult, expensive way. I first shared this conve…
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How To Have Customers Lining Up To Buy (Dionne's $30k Sale Story) - Dionne Keen
1:17:58
1:17:58
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Some of my favourite retail and eCommerce origin stories go like this: Someone stumbles across a problem when they’re trying to buy a product. They search high and low, but they can’t find a solution to what they’re looking for. So… … They make the solution themselves! Today’s podcast guest, Dionne Keen, did just that. When she couldn’t find any cl…
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I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay. In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.…
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For those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down. But what I’ve learned is that while you can visit the misery and the frustration, you can’t live there. Visit, sure. Live, no. In today’s podcast episode,…
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