Best Digitaladvertising Podcasts (2024)

1
The Shrinking Open Web 40:01

5h ago40:01

40:01

The open web is getting smaller, with the squeeze happening in two directions. Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.

1
‘Incrementality’ Is The Buzzword That Stole Prog IO 27:19

9h ago27:19

27:19

Our other “a-ha” moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show told me they’d fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)…

1
F&B 07: Food Product Packaging Design Case Study with Jenn David [Food and Beverage Marketing - Part 7] 1:02:12

20h ago1:02:12

1:02:12

Packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. By strategically upgrading packaging elements while maintaining brand recognition, Jenn vividly…

1
Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing 31:15

18m ago31:15

31:15

Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand. This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data dri…

1
Measuring Muck - E293 36:35

7h ago36:35

36:35

Made-for-advertising sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

1
Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing 20:34

14d ago20:34

20:34

Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives u…

1
149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns 37:33

2h ago37:33

37:33

......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy.…

1
F&B 06: Scaling a Food Brand: Case Study on Tahini [Food and Beverage Marketing - Part 6 with Amy Zitelman] 58:22

44m ago58:22

58:22

Looking to scale a food brand? Amy Zitelman, CEO and Co-founder of Soom Foods, a tahini company, stops by to share Soom's journey from a kitchen startup to a widely distributed product. We focus on innovative marketing strategies, Amazon marketing, rebranding, and navigating the competitive retail landscape. Amy emphasizes consumer education, versa…

1
Data Dazzles Ahead Of The Upfronts 39:50

24d ago39:50

39:50

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

1
Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing 27:52

8h ago27:52

27:52

Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best. He also explains how connecting creatives to campaign data through an AI tool provided valuable insights, while a…

1
S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital 41:04

13d ago41:04

41:04

La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complej…

1
Privacy Sandbox Yellow Flags - E291 31:47

1M ago31:47

31:47

Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.

1
Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce 26:31

10d ago26:31

26:31

Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safety, link chaining journeys and the practice of foundatio…

1
The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo 35:44

1M ago35:44

35:44

Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.

1
Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights 22:32

28d ago22:32

22:32

Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in…

1
F&B 05: Mastering Storytelling and Video Production [Food and Beverage Marketing - Part 5 with Ted Passon] 53:20

13d ago53:20

53:20

Ted Passon, co-owner of All Ages Productions, shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand's message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance of thorough preparati…

1
Retreat To MMM 42:53

1M ago42:53

42:53

One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.

1
Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager 22:13

28d ago22:13

22:13

Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking cr…

1
148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites 42:43

20d ago42:43

42:43

Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes g…

1
Hidden Made-For-Advertising (MFA) - E288 39:40

2M ago39:40

39:40

Inside Forbes’ hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.

1
147. Transforming Ad Agencies with Automated Programmatic Solutions 43:28

1M ago43:28

43:28

Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks e…

1
Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content 24:34

1M ago24:34

24:34

For Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to repurposing or expanding content, why human interventi…

1
F&B 04: Inﬂuencer Marketing and PR for Food Brands and Beverage Products [Food and Beverage Marketing Part 4 - with Bill Southard] 43:05

1M ago43:05

43:05

What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or b…

1
146. A Buyer's Introduction to Supply Path Optimization 1:07:41

2M ago1:07:41

1:07:41

Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sel…

1
Ad Tech’s Performance Review 39:35

2M ago39:35

39:35

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.

1
Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global 23:10

2M ago23:10

23:10

What do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest episode of the Shiny New Object podcast, featuring Jeremy N…

1
Bot Or Not? 30:33

2M ago30:33

30:33

Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.

1
Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer 35:31

1M ago35:31

35:31

Mark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise. His Shiny New Object is Diageo's very own Distilled report - a trend report looking at the evolution …

1
F&B 03: Retail Promotion for Food and Beverage Products [Food and Beverage Marketing Part 3 - with Angela Rakis] 40:53

1M ago40:53

40:53

How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for proven, tactical strategy on retail promotion for food and beverage products, listen now! Angela Rakis, our guest expert, is a seasoned brand strategist and retail marketing expert. She shares va…

1
Goodbye, Outstream: The Digital Video Classification Shakeup - E285 34:19

2M ago34:19

34:19

More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual.

1
Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC 18:07

2M ago18:07

18:07

Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest episode of the Shiny New Object Podcast, find out about the B…

1
MFA: The A Is For Arbitrage … And Adalytics - E284 37:57

3M ago37:57

37:57

Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.

1
Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo 20:16

3M ago20:16

20:16

On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpoints first, then build their approach to their au…

1
F&B 02: Expert Food Packaging Design [Food and Beverage Marketing Part 2 - with DePersico Creative] 50:03

2M ago50:03

50:03

Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we …

1
Privacy Sandbox Isn’t Passing The Test - E283 29:36

3M ago29:36

29:36

In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

1
Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer 26:19

3M ago26:19

26:19

On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside. Find out why international assignments have enriched Grant's understanding of consumers and the …

1
145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso 25:37

3M ago25:37

25:37

Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the s…

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