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Welcome to the Marketing Hospitality Podcast, where we unravel the secrets of successful marketing in the ever-evolving hospitality industry. Join marketing veteran and Clover Media Founder Eddie Garrison as he shares insights on leveraging digital trends, customer experiences, and innovative strategies to elevate your hospitality business. From mastering social media engagement to navigating the world of influencer partnerships, this podcast is your compass in the dynamic landscape of hospi ...
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Eddie Garrison is the Founder of Clover Media and the Digital Media Creator Academy, a Digital Content Creator, Social Media Strategist, Live Streamer and Speaker. On this Pod Cast, you will learn what it takes for your brand to become stronger and go further in the Digital World.
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How would you like to travel along one of the oldest roads in the world? Take two minutes a day and join Eddie and Frank Thomas (authors of the award winning Natchez Trace: a Road Through the Wilderness) as they walk you along a 444 mile journey up the Natchez Trace Parkway. Inspire your weekdays, peek at the beauty of nature, and gather gems of insight as you come to treasure your journey along one of the oldest roads in the world: the Natchez Trace.
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Podfest Podcast

Podfest Multimedia Expo

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The official podcast of the Podfest community, presented by Podfest Multimedia Expo--the largest podcasting conference for independent podcasters in the United States. Hosted by Podfest veterans, Glenn the Geek (Glenn Hebert) and Producer Jaime (Jaime Legagneur), each episode is a mini Podfest conference experience filled with lessons from past Podfest speakers (some of the BEST in the industry). These segments will be centered around Podfest's content tracks: Creation / Launch; Technology / ...
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In the ever-evolving landscape of the hospitality industry, where customer satisfaction is paramount, the significance of online reviews cannot be overstated. Whether positive or negative, customer reviews play a crucial role in shaping the reputation of hotels, restaurants, and other hospitality establishments. In this episode, we go over one aspe…
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Seasons have long been known to influence travel patterns, with the ebb and flow of travelers directly impacting hotel occupancy rates. From avoiding extreme weather conditions to seeking specific destinations based on seasonal preferences, travelers' decisions play a crucial role in shaping the hospitality landscape. In this episode, we'll explore…
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Food holds a significant position in the lives of individuals, encompassing cherished culinary delights, preferred dining establishments, and vibrant locales for savoring drinks and social interactions. The quest for delectable experiences ranks high among people's priorities, motivating them to share their culinary journeys, style choices, and pre…
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In the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your newsletter isn't capturing my attention, it's time to reevaluate your approach. The same holds for hotels div…
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On this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this property and the role connections play in hospitality in…
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The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology emerges as a silent yet powerful partner, influencin…
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In the competitive landscape of the hospitality industry, effective marketing is crucial for hotels to thrive. One crucial decision accommodation businesses must make is whether to manage their marketing efforts in-house or to outsource them to specialized agencies. Each approach comes with its own set of advantages, and in this episode, we'll expl…
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As the hospitality industry evolves, retaining guests becomes more crucial than ever. According to a survey by eMakreting Associates, a staggering 68% of guests won't return if they feel unappreciated, making guest relationships a pivotal aspect of a thriving hotel business. In this episode, we explore effective strategies to foster loyalty and inc…
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In the fast-paced world of transportation, effective communication is the key to success. As technology continues to evolve, transportation companies are finding innovative ways to connect with their audience, and one tool stands out – email marketing. Let's explore the myriad benefits that make email marketing a game-changer for transportation com…
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I recently attended an event here in Orlando presented by the Central Florida Hotel and Lodging Association focusing on the state of hospitality. This event reviewed stats, data, and insights from some of the leaders in the hospitality industry. Where these insights may be focused on the Orlando region, they can easily be extrapolated to your regio…
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In the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of shared dining experiences and the swift evolution of culinary trends have elevated social media to an indisp…
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Your property is a haven for guests who meticulously plan their visits months in advance. These familiar faces are the backbone of your business – dependable, expected, and predictable. They've followed your carefully crafted digital marketing path, exploring your website, researching local activities, and immersing themselves in the amenities your…
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The hotel industry is one of the world’s most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day. One way to beat the competition is to launch a comprehensive email ma…
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In the ever-evolving landscape of the hospitality industry, adopting the right marketing strategy is paramount for long-term success. As businesses strive to attract customers, optimize revenue, and build recognition and trust, staying abreast of the latest trends is crucial. However, challenges persist, especially in the wake of the COVID-19 pande…
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Glenn the Geek hosts another round of Meet the Speakers for Podfest 2024. We start off with Katie Krimitsos of the Women's Meditation Network. We chat today about how what you do matters. Whether you have 5 or 5000 listeners, someone is being affected by what you do in your podcast. Buy your tickets at Podfest.us. Katie can be found at Women's Medi…
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In today's globalized world, marketing has evolved into a complex and diverse field. No longer limited by geographical boundaries, businesses now have the opportunity to reach consumers from various cultural backgrounds. This shift has highlighted the importance of culturally competent marketing, where companies adapt their strategies to resonate w…
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In this episode, we're diving into a topic that's crucial for businesses of all sizes: the importance of a comprehensive digital marketing strategy. We'll be covering everything from social media and lead generation to landing pages and email marketing campaigns. So, if you're looking to take your online presence to the next level, you're in the ri…
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We are going to give you tips you can use to make Podfest 2023 your best Podfest conference EVER. And, that means Glenn the Geek and Producer Jaime are sharing both tips for final preparations before you go AND tips for while you are there. We'll see you at the conference! Presented by: Podfest Multimedia Expo Hosts and Executive Producers: Glenn t…
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Let's keep meeting some of our Pofest 2023 speakers! Dave Jackson joins us from the School of Podcasting to share some reasons that your show may not be growing. Then, Jennifer Longworth of Bourbon Barrel Podcasting shares some tips on starting your podcast the right way. Hear these great speakers today and then meet them at the conference! Present…
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Let's begin meeting some of our Pofest 2023 speakers! First up for you today is Mark Asquith joining in with a preview of his talk on Podcast Marketing. Then, Eddie Garrison, Founder at Clover Media, shares some tips for generating revenue with Facebook videos. Plus, Chris Krimitsos stops by with some new updates you need to know about Podfest 2023…
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In Track 1 for Creation and Launch, Elizabeth Pampalone from Marketing Minimalism talks about how your equipment is less important than the quality of your content when getting started. Then, in Track 2 for Audience Growth, Elikqitie from the Travel Gluten Free Podcast returns to help us understand how to turn our podcast into a book. And, in our K…
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Valerie Hail of the Wealth Yoga Wine podcast joins us again! She's contributing our tip for Track 1, which will really help your podcast grow: the benefits of volunteering at Podfest. Then for Track 2 on Monetization and Marketing, our friends at Buzzsprout did a great video on creating a brand around your podcast, which we'll share with you today-…
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First, Chris Krimitsos stops by for an update on his Podfest MeetUp Tour. Then, for Track 1, Marc Guberti of the Breakthrough Success Podcast throws us some Podcasting Basics by talking about the importance of choosing your guests wisely. On Track 2, Elikqitie from the Travel Gluten Free Podcast follows with tips on repurposing your content. And, f…
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In our first track today, Jon Gay of JAG in Detroit talks about how getting to the point right away will help your Audience Growth. Then, David Pasqualone chimes in on Podcasting Basics for Track 2, talking about how aiming for fame can hit the target of podfade, instead. And, Glenn the Geek and Producer Jaime then have a very special secret guest …
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On Track 1, Ina Coveney of the The Global Phenomenon Podcast tells us her trick for reducing editing time... and it's BRILLIANT!! Then, on Track 2, we turn towards Marketing and Monetization with Elikqitie from the Travel Gluten Free Podcast, who shares tips on how to improve your podcast's SEO. Then, for our Track 3 Key Note, Glenn the Geek refocu…
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Chris Krimitsos gives us an update on Podfest 2023. Then, for Track 1, Terry Brock from Stark Raving Entrepreneurs brings us some Podcasting Basics, talking to us about how to get ideas for your show. For Track 2, Julie Hood from the Course Creators HQ Podcast shares her thoughts on creating courses to monetize. And, for our Track 3 Key Note, Glenn…
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Producer Jaime's OTHER co-host--Jason Hill from the Owwll Podcast--is substituting for Glenn the Geek today. Marc Guberti shares a tip that really cuts to the core of the power of podcasting in terms of building your brand: Interviewing Guests Who Align with Your Business. So, he'll be sharing that tip as our Track 1 for Monetization & Marketing. T…
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Glenn recently asked a critically-important question of his own dedicated community of Horse Radio Network listeners: When you are trying a new show for the first time, what turns you off? So, today, we are doing things a bit differently. Glenn the Geek and Producer Jaime are going to review and discuss his audience's answers, because they didn't h…
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First on Track 1 today, Mark Maynor of Podcast Production Music shares a tip that crosses both monetization AND marketing. Then, on Track 2, Mobile Home Gurl Rachel Hernandez shares a podcasting tip that truly couldn't bring things more back to basic and fundamental. And, for our Key Note today on Track 3, Glenn the Geek and Producer Jaime wanted t…
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For Track 1, Deb Schell of The Community Strategy Podcast drops us some tips on Monetization through building community. On Track 2 for Audience Growth, Allen C. Paul of Gods and Gigs reminds us all of how important it is to engage your audience AFTER you've put in all the work to prepare and release an episode. Glenn is out of the studio traveling…
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On Track 1 of today's episode, Shawn Yesner of the Crushing Debt Podcast will give you a solid understanding of how to be both consistent AND flexible in presenting your podcast, and how that balance can contribute to your Audience Growth. Then, for Track 2, we have one of this year's Pecha Kucha speakers, Valerie Hail, sharing advice on structurin…
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On today's episode, Glenn the Geek and Producer Jaime are catching up post-Podfest 2022!! Then, on Track 1, Genesis Amaris Kemp covers some Podcasting Basics for us with a tip on the best way to be a guest AND how to support your guests. And, on Track 2 for Audience Growth, Maya Chupkov of Proud Stutter provides a tip on listener surveys. Finally, …
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Take a walk down memory lane with us on today's special episode! These longtime Podfest attendees submitted their favorite memories to get you jazzed up for Podfest 2022: Lee Silverstein, Ellen Ferranti, James Van Prooyen, Niel Guilarte, Elsie Escobar, Scott Johnson, Izzy Jay, Nick Snapp, Ariel Smith, and Paul Desmond Adams. Plus, Glenn the Geek an…
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Podfest is less than a month away! O... M... G!!! On this special episode, we have one of the ORIGINAL Podfesters, Liz Covart, joining in as our Legend in Podcasting guest. As the host of Ben Franklin's World, she shares her passion for the craft of podcasting from a historian's perspective, digs into the depth of her content prep and process, and …
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Chris Krimitsos joins in for the big reveal on the Podfest parties! Then, in Track 1, Glenn and Jaime will be joined by Jeff Dwoskin to hear all about something BRAND SPANKING NEW: the Podfest Entertainment Track! And, in Track 2, Rosie from the Life 100 Podcast helps us pay homage to one of our FAVORITE pieces of podcasting advice. And, in the Key…
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On today's episode, we are joined by Jennifer Henczel, host of the Women in Podcasting Show, to review The Women in Podcasting track at Podfest. Then, on Track 2, Colleen Gallagher of "The Colleen Gallagher Podcast" brings us back to Podcasting Basics with a tip on being yourself. Then, Glenn and I talk Technology for our Track 3 Key Note, discussi…
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On today's episode, our first two tracks cover some essential Podcasting Basics. On Track 1, we'll hear from Mark Savant of the "After Hours Entrepreneur" talking about the importance of not trying to do podcasting on your own. And, for Track 2, Meredith Edwards from "Meredith for Real: the Curious Introvert" shares her secrets for success in getti…
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We are going to begin meeting some of the voices of the faces you are SURE to see at this year's Podfest, coming up in May! Glenn is out of the studio today. So, Producer Jaime is joined by a special guest co-host--long-time friend of Podfest Multimedia Expo, Niel Guilarte of Wildstyle Media!! On our first track, Zack Demopoulos of the Raising Rent…
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On our first track this week, Glenn the Geek and Producer Jaime are joined by Stu Goffman from a brand new podcast app called Picked Cherries to discuss how their helping us all with Audience Growth by increasing the discoverability and shareability of our podcasts.. Then, we are bringing things back to Podcasting Basics in our second track, as Joe…
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We're back!! And, our guest speaker this week, Robyn M. Sayles of Launching Your Success, gives us a lesson on brand consistency for Track 1 on Monetization and Marketing. Then, on Track 2 for Technology and Innovation, our Title Sponsor, Buzzsprout, shares the top 3 transcription services for podcasters. And, our third track is a key note brought …
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We get an update on May's Podfest from Founder, Chris Krimitsos. Bruce Wawrzyniak, host of Now Hear this Entertainment and Catholic Sports Radio, shares a few ways to help promote your podcast for our first track on Audience Growth. And, we're adding Podcasting Basics in as a new type of converence track for you, and you'll get a double-dose today.…
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Happy Holidays!! On our first track this week, Glenn the Geek and Producer Jaime are joined by Joe Saul-Sehy from Stacking Benjamins who reveals how writing a book can really help with Audience Growth. Then, on Track 2 for Marketing and Monetization, our Title Sponsor, Buzzsprout, shares 7 ways to grow your podcast with Instagram stories. And, our …
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Katie Krimitsos of the Women's Meditation Network joins Glenn the Geek and Producer Jaime for an interesting spin on Creation and Launch for our first track, discussing the decision TO and the process OF transitioning from one podcast to another. Then, she hangs around for our second track and a chat on Audience Growth. Katie shares her experience …
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This week, Glenn the Geek and Producer Jaime share our final LIVE recording from Podfest Origins in Tampa! Ariel Smith of The Food Truck Scholar takes us down a track on Audience Growth, sharing how she's used her podcast as a positioning piece. Then, on Track 2, Alex Sanfilippo of Podmatch.com and PodcastSOP.com talks about surviving and thriving …
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This week, we recorded LIVE and in-person at Podfest Origins in Tampa, FL! Glenn the Geek and Producer Jaime begin with Mike Wiston and Joe Rubin of Mowpod, who take us down our first track on Audience Growth, sharing how they've built a solid community around their podcast, Friday Night Karaoke. Then, on Track 2, we dip into Culture & Lifestyle wi…
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Glenn the Geek and Producer Jaime begin with Lee Silverstein taking us down our first track, as he shares three tips to a great interview--a pretty key component for many podcasters! Then, Helena Harris helps you make your guest's EXPERIENCE even MORE successful with two amazing extra tweaks. And, our third track is brought to you by our hosts, who…
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It's the INAUGURAL episode of the Podfest Podcast, and Glenn the Geek and Producer Jaime are excited to get you on this train down a fast track to podcast success, while celebrating our Podfest Multimedia Expo community along the way. We start with our first track on Creation & Launch from Heneka Watkis-Porter, as she helps you uncover what you sho…
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