Best Gorilla 76 Podcasts (2024)

1
How to Adapt in a Changing B2B Manufacturing Buying Landscape w/ Joe Sullivan 16:31

4h ago16:31

16:31

For many B2B manufacturing organizations, what got them where they are today won’t get them where they want to go in the years ahead. In this concise solo episode, The Manufacturing Executive's host Joe Sullivan draws on over a decade of experience advising manufacturing leaders to share his own perspective about how the buying landscape has change…

1
BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea) 44:37

2h ago44:37

44:37

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out: How Andi tr…

1
How Simulation Technology is Reshaping Product Design w/ Dr. Masha Petrova 32:37

3h ago32:37

32:37

For years, product development has meant designing a few things, and then manufacturing them in the thousands or millions. But CEO of Nullpace, Dr. Masha Petrova, will tell you, we're quickly moving in a direction where we can design thousands of things and then manufacture just a few of them. She'll dive into the ways design engineering technology…

1
Empowering a Self-Directed Workforce w/ Matthew Rassi 28:16

3h ago28:16

28:16

Quite a few manufacturing leaders that I talk to – whether through interviews on this show or in marketing consultations that I conduct – are leading second or third-generation family-owned businesses. They've built successful companies, but have struggled to let go of responsibilities, to delegate and to empower their people to play a role in shap…

1
BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial) 27:07

11d ago27:07

27:07

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn: How Guy built a thriving digi…

1
Product Development Driven By Customer Insights w/ Dan Adams 39:04

24d ago39:04

39:04

Where do new product ideas come from? Do they stem from the needs of your customers and prospects? Or do they come from what you THINK your prospects and customers might need? In today's conversation, Founder of AIM Institute, Dan Adams, will talk about how to drive new product blueprinting through real customer insights.…

1
Four Pillars of Sustainability for Manufacturers w/ Dakota Malone 39:17

6d ago39:17

39:17

When I think about sustainability, MY mind goes straight to the environment. But when Managing Partner of Community Solar Authority, Dakota Malone, thinks about sustainability, the environment is one of four pillars that all work together. In this conversation, Dakota breaks them down for you and explains why today's manufacturing leaders should ca…

1
Removing Buyer Friction With a Digital Commerce Environment w/ Kris Harrington 46:31

1M ago46:31

46:31

All the interactions that happen from first touch with a prospect through the signed purchase order, and in the future as your customer buys from you again and again, are part of the buyer experience. And making every one of those touch points as painless and rewarding as possible should be all of our goals. CEO and Co-Founder of GenAlpha Technolog…

1
Building a Digital Backbone for Your Manufacturing Business w/ Paul Van Metre 39:24

2M ago39:24

39:24

When you make the investment in a sturdy digital backbone for running your manufacturing operation – your ERP, your QMS, your MES.... – You protect yourself from loss of tribal knowledge – You create efficiencies through process documentation – You set yourself up for smoother compliance audits – And ultimately, you create an environment that can f…

1
BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat) 47:58

1M ago47:58

47:58

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ali Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the …

1
7 Central Themes from 200 Episodes of The Manufacturing Executive w/ Joe Sullivan 48:54

27d ago48:54

48:54

For 200 consecutive weeks without missing a single Tuesday morning, I've published interviews with manufacturing leaders (and professionals influencing manufacturing leaders) about the things that matter most to them. In this milestone episode, I've compiled sound bites from 21 of those 200 episodes (and referenced many others as well), and I've or…

1
Building a Service Culture w/ Fred Reggie 41:28

1M ago41:28

41:28

When I hear the word "service" in a business setting, my mind goes straight to CUSTOMER service. But the concept of serving becomes so much more powerful when it finds its way into all the other aspects of running a business. In this episode, business coach Fred Reggie talks about about building what he calls a service culture. Specifically, he tou…

1
E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson 38:58

1M ago38:58

38:58

If you sell big-ticket, heavily-engineered, CapEx equipment through a long, consultative sales processes, e-commerce couldn't possibly be for you. Right? If you're a contract manufacturer custom designing products for your customers, e-commerce couldn't possibly be for you. Right? If you're a manufacturer selling anything other than a low-price poi…

1
On-Demand Labor for a Fluctuating Demand Curve w/ Adam Rubatt 29:06

2M ago29:06

29:06

Managing fixed labor costs is hard enough in a complex manufacturing environment. Then you throw a pandemic on top of it that only deepens an already problematic labor market, you sprinkle in some supply chain disruption and you add some economic uncertainty to the mix. What do you have left? Lots of confusion and stress about how to plan for labor…

1
BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom) 43:08

2M ago43:08

43:08

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Adam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn: How Adam's agency employs benchmarks to measu…

1
How Curiosity Drives Smart Business Decisions w/ Jim Vaselopulos 32:38

2M ago32:38

32:38

There's nothing easy about being a leader, whether you're leading a marketing agency like me or a manufacturing organization like many of you. Founder and CEO of Rafti Advisors, Jim Vaselopulos, is an advisor to business leaders and host of a leadership podcast that's been running since 2016. In this episode, he'll draw on his experiences guiding B…

1
The Real Reason Manufacturers Are Missing with Gen Z w/ Jacob Sanchez 42:53

2M ago42:53

42:53

The more manufacturing leaders you talk to, the more opinions and perspectives you'll hear about why we're struggling to pull young Millennials and Gen Zers into the industrial sector workforce: – General awareness issues – A perception of dirty, dark and dangerous jobs – Negative associations among youth (and their parents) with a career path othe…

1
BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily) 55:35

3M ago55:35

55:35

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and r…

1
5 Key Principles for Creating a Culture of Initiative w/ Jason Riley 44:30

2M ago44:30

44:30

If you were to interview a variety of successful manufacturing leaders and analyze their respective approaches to effective leadership, I think you'd find a lot less directing than you would enabling. In this episode, Jason Riley, COO of the additive manufacturing company Fabrisonic, draws on his experience both as a military leader and a manufactu…

1
Reengineering the Design Review w/ Adam Keating 32:28

3M ago32:28

32:28

New product development today is more complex than ever before. With teams spread out across the country (or the globe), decentralized product data, supply chain challenges and more demanding customers, design engineering is just plain hard. Adam Keating, Co-Founder and CEO of CoLab, has been building the software and the company that's working to …

1
How to Be a Leader of Significance w/ Mosongo Moukwa 27:24

3M ago27:24

27:24

When people talk about you years down the road, what will they say? "Oh yeah, he (or she) was a good manager or employee?" Or will there be something more? In this conversation, manufacturing leader and author, Mosongo Moukwa, talks about how to leave a meaningful and lasting mark on your organization. Or in his words, how become "a leader of signi…

1
Cultivating Veteran Champions in Manufacturing w/ Lt Col Kathy Lowrey Gallowitz 31:30

3M ago31:30

31:30

From skills to work ethic to understanding chain of command, veterans bring so much potential to the manufacturing workforce. In this episode, Lt Col Kathy Lowrey Gallowitz will talk about how manufacturing leaders can go from unaware how to tap into the veteran community to being veteran-friendly to being veteran-READY.…

1
An Outcome-Based Solution for Deploying Robots w/ Saman Farid 24:53

3M ago24:53

24:53

Automation can be intimidating. What if the sizable CapEx investment we make doesn't generate the return we expected? What if our people struggle with operating the robots? And how will they deal with this kind of operational change in general? All fair questions and real concerns for manufacturing leaders today. In this episode, Saman Farid, CEO o…

1
BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76) 55:48

4M ago55:48

55:48

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche. Links: Follow Joe Check out Gorilla 76…

1
5 Things Stopping Manufacturers From Making Great Content w/ Rose Hansen and James Boeckmann 38:23

4M ago38:23

38:23

In this conversation, Gorilla 76 Content Director James Boeckmann and Gorilla 76 Senior Writer Rose Hansen go deep on content marketing for manufacturers. Collectively, these two journalists have interviewed hundreds of subject matter experts in the manufacturing sector – from owners to engineers to technical experts on the shop floor. Both have ex…

1
155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM) 51:15

4M ago51:15

51:15

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean A…

1
Clarifying AI Terminology and Applications in Manufacturing w/ Alex Sandoval 30:25

5M ago30:25

30:25

When ChatGPT took the world by storm in 2022, terminology like "generative AI" became a regular part of our vocabulary overnight. Just a little more than a year later, it's hard to open your favorite news source without seeing headlines about generative AI, machine learning, deep learning and so on. But what does all of this terminology really mean…

1
Growing a Manufacturing Business Across Three Generations w/ Greg Hartwig 36:19

5M ago36:19

36:19

It's hard enough to get a business of the ground and sustain it across one generation. But it's another to grow and evolve a business across three generations. Market needs change. Technology changes. The people inside of your organization (and your customers's organizations) change. There's so much to balance between staying true to what got you w…

1
A New Era of Design Engineering Productivity w/ Hugo Nordell 37:55

5M ago37:55

37:55

In this episode, CEO of Encube, Hugo Nordell, will tell you that it's a labor of love to go from design intent to what the actual manufactured outcome will be, without breaking the bank. And one of the things standing in the way today is the decades-old technology that much of the design engineering community is still running on. As he'll tell you,…

1
Aligning the Sales and Marketing Tech Stack for Manufacturers w/ John Joyce 45:20

5M ago45:20

45:20

I've consulted well over 200 B2B manufacturing organizations throughout my career on marketing strategy. And without question, one of the biggest problems I've observed time and time again is a lack of alignment between sales and marketing. In today's conversation, Founder of Brjr.io John Joyce will talk about why these silos emerge, what dangers a…

1
154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul) 39:45

5M ago39:45

39:45

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links Follow Rachel Try ChartMogul…

1
Building an On-Demand Supply Chain in America's Urban Core w/ Elias Stahl 26:08

5M ago26:08

26:08

In a post-COVID world, a few forces have been converging to set the stage for what Elias Stahl envisions as an on-demand supply chain, rooted in America's urban core. In this conversation, Elias, CEO & Co-Founder of HILOS, will talk about: - A new wave of advanced additive manufacturing technology - The struggling urban centers of America's big cit…

1
BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute) 42:30

5M ago42:30

42:30

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts. Links:…

1
Three Pillars of Impact for Manufacturing Leaders w/ Tom Brown 44:37

6M ago44:37

44:37

More often than not, great leaders don't have all the answers. And in fact, a big part of what makes them great is their willingness to embrace that simple fact. Tom Brown is a manufacturing leader who was never the resident expert in his organization. But owning that is exactly what helped him drive the company's success. In this conversation, he'…

1
BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas) 51:23

5M ago51:23

51:23

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links: Sakas & Company Follow KarlBy Databox

1
Getting Started with Robotics When You're Not the Expert w/ Malachi Greb 34:04

6M ago34:04

34:04

There's nothing worst than making a big investment in technology, just to learn that you're not sufficiently equipped to deploy it. From the many conversations I've had with leaders in the robotics space, this is one of the fears that seems to hold back manufacturers from getting started with automation. What if the robot crashes? What if the syste…

1
Digitizing Institutional Knowledge w/ Yushiro Kato 22:46

6M ago22:46

22:46

It's no secret that the Boomer generation is pouring out of the manufacturing workforce. And as they go, we're not only losing their hands, but also the years of knowledge tied up in their brains. Pair that with an increasingly transient younger generation of workers and what you have is an institutional knowledge problem. In this episode, Yushiro …

1
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting) 39:31

6M ago39:31

39:31

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year. Links…

1
Accessible Robotics Solutions for Niche Applications w/ Colin Riggs and Dianne Abruzzini Riggs 33:13

6M ago33:13

33:13

The past decade or so in the manufacturing sector has brought lots of hype about robotics along with it. But sometimes the flexible systems that many small and medium-sized business leaders were promised have been too complex to effectively deliver on the jobs to be done on the plant floor. Colin Riggs and Diane Abruzzini Riggs, Co-Founders of Rigo…

1
How Internal Culture Drives Customer Success w/ Doug Eisenhart 39:15

7M ago39:15

39:15

Lots of business like to talk about things like "work culture" and "core values". But for many of those businesses, these are just aspirational concepts. My guest today, Doug Eisenhart, is the President of a manufacturing organization that truly lives and breathes its core values, and has built a work culture second to none. Doug will talk about ho…

1
153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent) 28:23

6M ago28:23

28:23

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later. Links Follow Kevin Hire Kevin (or learn more)…

1
SOPs , Kaizen Events and Other Keys to Operational Excellence w/ Dave Crysler 34:21

7M ago34:21

34:21

To quote Dave Chrysler, Founder and Principal Consultant at The Crysler Club, "In the fast-paced world of operations, leaders are often looking for the silver bullet that can solve all their challenges." He'll tell you that although there may not be a one-size-fits-all solution, there are some fundamental tools that any manufacturing leader should …

1
The Role of IIoT Tech in Employee Training and Retention w/ Arjun Chandar 35:24

7M ago35:24

35:24

Large amounts of data are only helpful if you can make it all actionable. In today's conversation, Founder and CEO at IndustrialML, Arjun Chandar, will tell you that as IIoT technology continues to advance, so much of the data being pulled off manufacturing floors is being holed up in the back offices of factories. Arjun will share his perspective …

1
152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo) 46:04

7M ago46:04

46:04

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.By Databox

1
Customer Outsight: Learning What Actually Matters to Your Customers w/ Dave Loomis 48:20

7M ago48:20

48:20

Customer research. Customer interviews. Voice of customer. Whatever you choose to call it, this is something that many companies THINK they're doing. But in reality, most are just trying to create a setting for hearing what they want to hear from their customers, for collecting testimonials and ultimately, for selling them more stuff. In this episo…

1
Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde) 46:55

7M ago46:55

46:55

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.By Databox

1
A Plan for Every Part: Strategic Inventory Optimization w/ Harrison Wells 26:42

8M ago26:42

26:42

Imagine not having a home owner's insurance policy when you live in tornado alley. This is the analogy today's guest makes to a manufacturer without a strategic inventory plan. Harrison Wells, VP of Professional Services at LeanDNA, will tell you that in today's "Disruption Economy", supply chain management and specifically, inventory optimization,…

1
151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale) 35:29

7M ago35:29

35:29

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation. Links Hire Shape&Scale Follow Pasha…

1
A Digital Backbone for Factories of the Future w/ Ryan Kuhlenbeck 31:13

8M ago31:13

31:13

More than half of all revenue from goods produced in the US come from factories with 500 people or less. But so many small factories operate without a digital backbone to manage all of their data. In this conversation, Co-Founder and CEO of Pico MES, Ryan Kuhlenbeck, talks about the impact of creating a digital through line of data – from suppliers…

1
Digitizing Human Touch and Feel w/ Youssef Benmokhtar 23:33

8M ago23:33

23:33

Over the past few decades, we've seen two of the five human senses digitized: With sound, we've witnessed music go from analog to digital, and technologies like Siri and Alexa infiltrate our personal and professional lives. With vision, we've watched facial recognition software emerge on our phones, video surveillance and super advanced vision insp…

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