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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
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HerBusiness

HerBusiness (Host: Suzi Dafnis)

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It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for wo ...
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In this episode of the HerBusiness Podcast, we focus on the theme of Money. Though a vulnerable subject to many, Money is an essential conversation to have as a business owner, and it’s one that can empower and grow your business to new heights. That is… if you know what you’re doing. We break down the mystery behind achieving your profit goals and…
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There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel w…
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In this episode of the HerBusiness Podcast, I talk to Megan Hyatt-Miller, CEO of Full Focus, about finding success in BOTH business and life. Megan believes that that balance isn’t only possible – but can be achieved through the Full Focus systemised process. That system has seen major results, with over 1,000,000 people using the Full Focus Planne…
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It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day …
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In this episode of the HerBusiness Podcast, we’re taking a look at how Leanne Haining’s slow growth strategy created extraordinary long-term success within her business, Urban Rituelle. Leanne tells us the story of her business beginnings – and why it is essential to never give up the creativity and inspiration that was your original spark in busin…
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In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts …
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In this very special episode of the HerBusiness Podcast, we get to see behind the curtain, into the wonderful world of Susie Moore, world-renowned life coach, author, and host of the top-rated Apple podcast Let It Be Easy. Susie shares with us how she gets major publicity (for free!) for her business – and how you can too! In This Episode: -> Hear …
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Welcome to the HerBusiness Podcast, the go-to destination for women entrepreneurs aiming to cultivate profitable businesses! Today's episode delves into a topic that often evokes discomfort (eek!) but is crucial for business success: our relationship with money. In This Episode: -> A practical exercise to help you understand your money mindset. -> …
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In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix…
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In this inspiring episode of the HerBusiness Podcast, we sit down with Amanda Farmer, the trailblazing property lawyer behind Your Strata Property. Amanda shares her journey from running a traditional law practice to creating a dynamic online membership community that simplifies the complexities of apartment living. Discover the innovative strategi…
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Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and …
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In this episode of the HerBusiness Podcast, host Suzi Dafnis welcomes Chenae Carey, an expert in blending intuitive insights with practical business strategies. Together, they delve into the power of intuition in business and how it can be a game-changer for women entrepreneurs looking to grow their businesses without the overwhelm or burnout. Chen…
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This episode of the HerBusiness podcast brings you a conversation with Erica Webb, founder of Self Kind and a pioneer in the integration of somatic movement and self-kindness into business and personal development. In this episode, Erica shares her unique insights and experiences, guiding us on how to cultivate a culture of self-kindness within our…
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BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest…
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Welcome to this empowering episode of the HerBusiness Podcast, where we delve into the transformative journey of embracing the CEO mindset to unlock unprecedented business growth. In this episode, "The CEO Mindset Shift That Changed the Game," we sit down with Angela Counsel, a visionary entrepreneur who redefined her role and her business's trajec…
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In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do anot…
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Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep a…
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Welcome to this episode of the HerBusiness podcast. In this episode, we dive into the transformative concept of FREE Days, inspired by the insights of Benjamin Hardy and Dan Sullivan in their book 10x Is Easier Than 2x. Join us as we explore how taking regular breaks from work can rejuvenate your creativity and focus and be a crucial factor in scal…
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One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve g…
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Mentors have played a vital role in the achievements of many thriving businesswomen and can also greatly support the growth and success of your own business. In this episode of the HerBusiness podcast, we dive into the topic of mentoring and how to find the right mentor for your business situation. Listen to Discover: Mentor or Coach - Who Do You N…
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Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is the…
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In this episode of the HerBusiness podcast, we sit down with Dan Martell, entrepreneur, coach, and author of Buy Back Your Time, to discuss the transformative strategies that can help business owners, especially women, scale their businesses and improve their quality of life. Dan shares his insights on delegation, personal development, and the powe…
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It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Som…
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How do you stand out amongst the crowd and become the one that clients choose? That’s what this episode of the HerBusiness podcast explores. In an interview with Belinda Weaver of Copywrite Matters, we look at how to: Embrace Your Uniqueness: Belinda emphasises the importance of aligning your offerings with your target audience's needs and preferen…
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Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they…
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Welcome to another insightful episode of HerBusiness, where we're joined by Fiona Keary, of Style Liberation, the Style Transformation course and the popular 35+, Where to Shop Facebook group. In this episode, Fiona shares her invaluable insights on transforming your business from dabbling to scaling, revealing the secrets to creating a flexible an…
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This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand thi…
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Susan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership. In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tr…
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Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive…
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Community is everything. As humans we thrive in the right communities. Perhaps you’ve experience this. A church. A sports team. A choir. A family. When we can ‘find our tribe’ we thrive. In this episode, we're joined by Shanna Bresnahan, an expert in community building and business growth. Shanna shares her insights on the key elements of community…
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MVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know “it flies” THEN you launch it. Your hosts Suzi …
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Money is one of the most misunderstood topics when it comes to running a business. In fact, way too many business owners run away from the topic of money and finances, of profit and wealth. That’s why we’re excited about this episode of the HerBusiness podcast. In this episode of HerBusiness, we sit down with Laura Elkaslassy, a seasoned entreprene…
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Growing a business, or achieving any goal, starts with how you think, how big a vision you can hold and how long you can hold that vision while taking the necessary steps to realise it. In this episode, we're thrilled to bring you an exclusive interview with Julia Watts of Sample Room, a successful entrepreneur who has grown her business to a seven…
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This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you don’t need to be doing. Listen to this episode to hear mo…
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In this episode of the HerBusiness podcast we look Jane Cay’s inspiring entrepreneurial journey. Jane is the founder and CEO of birdsnest, an online fashion store that was vote No.1 in this year’s Online Retailer of the Year awards. Jane is a successful entrepreneur who has built a multi-million dollar business from a small country town, now employ…
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In this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we’ve touched on it in numerous ways, and we’ve done a couple of interviews with people who are doing this… we’ve never actually done a show, just y…
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At HerBusiness, we love to help women business owners to build the business of their dreams. In this episode of the HerBusiness podcast, we're thrilled to have Kristy-Lee Billett, a real advocate for small businesses and the founder of People Powered HR. Kristy-Lee shares her expertise on how to overcome the challenges of being the boss, dealing wi…
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Welcome to this episode of our podcast where we delve into the inspiring journey of Chantel Gilbert, a successful entrepreneur who, along with her husband Josh, started their business right after their honeymoon, from Chantel's childhood bedroom. Today, they're on a mission to reach $10 million in revenue. In this episode, Chantel shares her insigh…
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We’re covering a topic that can make a massive difference to your results… and that’s getting more referrals. And while we all love a good referral, in many businesses, it tends to be something that happens organically. In this episode, your hosts Suzi Dafnis and Michelle Falzon cover 6 specific things you can do to cultivate and systemise your con…
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All the business strategies in the world don’t matter if you are not committed to your personal growth. In this epiosde, we're diving deep into the importance of having a clear vision, purpose, and mindset. Caitlin Mitchell, CEO or Excellence in Leadership, shares her stories and eye-opening anecdotes, revealing the incredible impact of personal gr…
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Striving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, reaching out to that amazing strategic partner, putting our hand up for that media opportunity, opening that new store, or any other great thing that you might be holding back on because you don’t yet …
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Today on the show we have a special guest. And we cover a topic that is near and dear to our hearts at HerBusiness — busines relationships. Joe Polish is the author What's In It for Them? 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want. In this podcast episode, Joe shares insights and strategies that have he…
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We're helping you move "From Fuzzy to Focused" by discussing how a clear vision is essential in business. In this episode, we delve into the importance of having a clear vision for your business and your life. We tackle the often complex issue of aligning your personal desires with your business goals and provide practical tips and tools to help yo…
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There’s a strategy we have long loved and wanted to cover on the show… and that strategy is all about how you can boost your authority, grow your audience and own the space by publishing a report. Now, what do we mean by a report… Well, the dictionary defines a report as: An account given of a particular matter, especially in the form of an officia…
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In this podcast episode, we talk with our special guest, Melissa Horvat of Graphika. She has spent her career helping professional service-based businesses connect with their ideal clients through branding, graphic design, and digital services. She shares the importance of branding for small businesses, particularly for women entrepreneurs, and sha…
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Do you often shy away from confrontation, finding it difficult to address critical issues? Perhaps you find yourself tip-toeing around the proverbial 'elephant in the room,' unsure of how to broach the topic. And when you do muster the courage, do you get nervous about how to initiate the tough conversation? Dealing with pushback and negative respo…
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Your Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product or service you want to sell. And we’re seeing a LOT of obsession about this BEFORE people launch their Sales Funnels, but then they launch and there can be this sense of “TICK” – that job is done. Whe…
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In this insightful interview we welcome Cat Matson, the CEO and lead facilitator of Impactful Presenters, to discuss the importance of effective speaking and presentation skills for women business owners. Cat shares her expertise in helping individuals speak with confidence and authority, addressing common challenges such as rambling and imposter s…
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Not getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYERS right from the start of your sales process and open the door on your higher priced services, courses or products? In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share WHY you might wa…
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Stepping outside our comfort zones and embracing new environments can be both intimidating and transformative. As women business owners, it is crucial to seize these opportunities for personal and professional growth. In this episode of the HerBusiness podcast, we explore the power of venturing into the unknown, nurturing confidence in unfamiliar s…
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