SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
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Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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Everyone wants to grow their business, but not everyone has the time or patience to learn all the ins and outs of marketing, sales enablement, and making the most out of a CRM such as HubSpot. Join the Web Canopy Studio team, a HubSpot Diamond Partner Agency, as they chat about various topics all designed to help you grow your B2B business.
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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
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"Lift Your Moving Marketing" is the go-to podcast for moving company owners and their teams looking to elevate their business in the digital world. We dive deep into the latest and most effective digital marketing strategies tailored specifically for the moving industry each week. This podcast is your guide whether you're just starting or looking to enhance your existing marketing efforts. Schedule Your Lead Acceleration Call; https://movingmarketingresults.com/schedule/ Our episodes cover v ...
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Web and Internet marketing blog and podcast for the small and medium sized business. Among the issues discussed are Search Engine Optimization and Marketing (SEO, SEM), Online Advertising, Email Campaigns, Podcast and Blog Marketing, and Conversion services such as Landing Page design and conversion tracking.
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The Busy Marketer Podcast with BJ Smith
BJ Smith: Digital Marketing Strategist, Speaker, Internet Entrepreneur
BJ Smith from The Busy Marketer Podcast and Blog is here to help small to medium businesses, churches and other organizations streamline their Online Marketing. He’ll share his time-saving tips and host interviews with industry experts on topics such as: Email marketing, social media, website and landing page optimization, search engine optimization (SEO), search engine marketing (SEM), pay per click advertising (PPC), project and campaign management, as well as organization and efficiency t ...
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A weekly podcast discussing the strategies, tactics, and tools growing B2B SaaS brands need to crush the competition and grow their businesses. New episodes every Tuesday!
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You often hear stories of ecommerce companies that have grown at record speed. What’s their secret? On the Minds of Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million. Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away. Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepre ...
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How to Make Passive Earnings with Profit Singularity Elite in 2023 If you're looking for a method to make passive income online, you might have heard of Profit Singularity Elite. This training program and software suite teaches you how to develop lucrative YouTube advertisements for affiliate products. In this post, I'll describe what Profit Singularity Elite is, how it works, and why you must consider joining it in 2023. What is Profit Singularity Elite? Profit Singularity Elite is a thorou ...
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HubShots: the Unofficial Down Under HubSpot Podcast HubSpot in the real world. Real world portals. No demo stuff. What’s working for HubSpot customers. Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot. https://www.hubshots.com
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Process to Profitability centers on strategic processes that reduce costs while increasing conversions, productivity, and efficiency for creative CEO women who are growing successful service-based businesses. We’ll discuss strategies that produce sustainable profits and how to apply these processes to your small business.
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81: Optimizing The Customer Experience with HubSpot
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In this episode of the Web Canopy Studio Show, Tom and Elizabeth explore how to leverage HubSpot to significantly improve the customer experience across all touchpoints of your business. They discuss the seamless integration of sales, marketing, and customer service within HubSpot, offering tips on how to utilize its full suite of tools to maintain…
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Scaling Your Startup: Navigating Early Growth
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Rapidly scaling a startup comes with unique challenges. We outline common scaling pitfalls to avoid, when to focus on growth vs profitability, tips to scale your team and operations, and key strategies for setting your startup up for long-term success.By Lean Labs
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#22 How Does Patience Affect Your Google Ad Performance?
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In this episode focuses on a critical aspect of running a Google ad campaign: the significance of patience. Join us as we explore why giving your Google ad campaign enough time to mature is crucial for achieving the best results. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in t…
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80: Simple Ways For Sales Teams To Save Time And Sell More Using HubSpot
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Join Tom and Elizabeth as they delve into the practical challenges and strategies for integrating HubSpot into existing sales workflows. This episode unpacks the real-world hesitations sales teams face when transitioning to new technologies like HubSpot, with a focus on overcoming resistance and streamlining processes. Whether you're a sales manage…
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79: THIS Simple AI Prompt Creates The Ultimate Buyer Persona
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In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to show you a simple prompt you can plug into ChatGPT to get a highly detailed buyer persona in a matter of seconds. Elliott also reveals how to ask AI follow-up questions to drill deeper into your buyer persona, saving you hours (if not days or even weeks) on crafting this info…
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#21 Mastering Moving Referrals From A Realtor
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In this episode, host Christina discusses with Houston realtor Jennifer Bartlow the significant relationship between real estate agents and moving companies. Jennifer highlights the importance of trust and personal connection, advocating for moving companies to engage more directly with realtors through events and personalized service strategies. S…
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Unleash the power of HubSpot to catapult your growth. We explore key tools, discuss smart ways to maximize HubSpot's marketing, sales, and CRM features, and how to integrate it all to accelerate pipelines and skyrocket revenue.By Lean Labs
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Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices
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Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of m…
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78: How To Know Your Ideal Buyers Better Than They Know Themselves
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In this episode of the Web Canopy Studio Show, Elliott Sitkins is back, joining host Tom Andrews to discuss the importance of buyer personas. Most companies don’t understand the importance of a buyer persona deep dive, meaning they either skip it entirely or spend a couple of minutes putting together a basic persona based on simple demographics. Bi…
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I dive deep into the essentials of crafting effective landing pages specifically tailored for moving companies. I"ll share key strategies to enhance conversion rates, including optimizing headlines, utilizing authentic visuals, and perfecting calls to action. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses…
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77: How To ACTUALLY Use AI To Get More Out Of Your Marketing
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In this episode of the Web Canopy Studio Show, Tom is joined by Elliott Sitkins and Jason Smith to discuss the best use cases for AI when it comes to marketing. A lot of people are just throwing a quick prompt at Chat GPT and publishing what comes out, which often ends up sounding pretty robotic. But you're about to discover how to use AI to boost …
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#19: Integrating AI for Better Moving Experiences
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This episode delves into how AI can streamline processes, increase profitability, and improve customer interactions for moving companies. Our guest, Jonathan Mast, and I run through practical ways to integrate AI into your business model to gain a competitive edge. Whether you're involved in the moving business or simply interested in AI's role, th…
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FTC: Deceptive Advertising and Unfair Practices
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Definition of deceptive advertising and unfair practices according to the FTC Case studies and examples of deceptive advertising and unfair practices Consequences of engaging in deceptive or unfair marketing practicesBy AdLeaks
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How To Position Against Market Leaders (Without Breaking the Bank)
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Going head-to-head with the big dogs on a startup budget is daunting. We reveal cost-effective strategies to smartly position your brand, differentiate on value not size, and leverage your startup status to compete with dominant market leaders.By Lean Labs
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76: How To Get More Out of Email Marketing With HubSpot
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In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts. We cover: Why HubSpot’s email marketing tool is so effective for B2B companies How to use personalization tokens to build a better rapport with your recipients (and how NOT to use t…
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Overview of key FTC regulations and guidelines relevant to marketing and advertising Detailed examination of the FTC Act and its implications for businesses Understanding the FTC's Endorsement Guides and Dot Com DisclosuresBy AdLeaks
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75: Email Marketing Done Right With HubSpot
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In this episode of the Web Canopy Studio Show, join Tom Andrews and special guest Elliott Sitkins as they dive deep into the world of B2B email marketing. We cover copywriting tips, such as how to write in a personal manner that builds trust and familiarity, alongside email design best practices, including why using images might be damaging your em…
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In this episode of the Moving Up podcast, Christina Hawkins differentiates between landing and service pages in marketing for moving companies. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense D…
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Turning the Tide: Case Studies in Marketing Turnarounds
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When marketing goes off the rails, how can you turn things around? We dive into real examples of companies that recovered from marketing mishaps to drive growth, along with actionable crisis management tactics to future-proof your strategy.By Lean Labs
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74: Designing Landing Pages For Increased Conversions
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In this episode of the Web Canopy Studio Show, join Tom Andrews and special guest Jason Smith as they embark on a deep dive into the transformative world of landing page design. Fresh off a recording hiccup, they're here to share even more golden insights the second time around, promising a no-fluff journey to turning you into a design expert, even…
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#17 Enhance User Experience and Keep Visitors Engaged On Your Website
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In this episode of the Moving Up podcast, Christina Hawkins discusses the importance of optimizing website user experience (UX) for better customer engagement and conversion. She highlights the need for fast loading times, intuitive navigation, and clear content that directly addresses customer needs while ensuring accessibility for all users. Thes…
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Introduction to the Federal Trade Commission (FTC)
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Overview of the FTC: history, mission, and authority Understanding the role of the FTC in regulating marketing and advertising practices Importance of FTC compliance for businesses and marketersBy Marty Marion
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73: 5 Reasons Why We Prefer HubSpot to Salesforce
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Host Tom Andrews is joined by Web Canopy Studio’s CEO, John Aikin, who explains 5 reasons why he prefers HubSpot to Salesforce, underscored by real-world experiences. From unexpected cereal mishaps during sales calls to a 1920s murder mystery adventure, this episode is a rollercoaster of professional insights and personal anecdotes. Whether you're …
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Maximize Your Marketing Analytics: Decoding Data for Decision-Makers
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Many marketing leaders find data overwhelming. We make analytics approachable, covering key metrics and dashboards you can review, discuss actionable ways to identify data insights, and give tips to boost your data literacy.By Lean Labs
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72: How To Boost Sales Without Any Direct Human Intervention
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This episode dives into the world of chatbots and their evolving role in sales strategies. We discuss the underutilized potential of chatbots on websites for guiding customers through the sales process without direct human intervention. We also explore how chatbots can be tailored to collect crucial customer data and provide personalized pricing in…
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BONUS EPISODE: Skyrocket your content output without sacrificing quality with Content Hub
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Host Tom Andrews is joined by Web Canopy Studio’s Elizabeth Winkelman for an extra special episode of The Web Canopy Studio Show. HubSpot has just announced its new Content Hub, which will help to make your content marketing easier and faster to do than ever before. This transformation marks a key moment in content marketing, introducing an all-in-…
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In this episode of "Lift Your Moving Marketing," we uncover the top five uses of ChatGPT to boost lead generation for moving companies. Discover how personalized support, automated FAQs, tailored marketing, content creation, and feedback analysis can transform your marketing strategy. Tune in to learn how to leverage AI technology to elevate your m…
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307: HubSpot Content Hub (formerly CMS Hub)
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In this episode we’ll cover:• What Content Hub is• What it replaces (ie CMS Hub)• The main features of Content Hub• Why it is a good choice for building websites• The current gaps• Pricing tiers and when to upgrade• How it compares to WordPress, and whether you should move from WordPress to HubSpot for your website• Final thoughts about the future …
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71: The Expert’s Guide To Generating Sales Qualified Leads Using A Masterclass Funnel
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In this episode, we dive deep into effective marketing strategies for engaging ideal customers through masterclass funnels and the significance of linguistic nuances in copywriting. We discuss the power of providing valuable content to build trust and credibility, ensuring that when prospects are ready to make a buying decision, they choose you. Th…
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The episode "To Chat or Not To Chat" explores whether moving companies should add a chat feature to their websites. I discuss the importance of immediate responses. While a chat feature can improve customer service for well-staffed businesses, it may harm customer experience if responses are delayed. Let's discuss! Thanks for catching the Lift Your…
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MQL Boot Camp: Unlocking the Power of Well-Qualified Leads
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Tired of weak leads going nowhere? We reveal what makes a lead "well-qualified," actionable ways to nurture higher quality MQLs, and how to optimize your funnel to convert curious prospects into loyal customers.By Lean Labs
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#14 Why Is Your Contact Us Page So Important?
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This episode underscores the significance of the "Contact Us" page as a vital tool for building trust, enhancing SEO, and facilitating user conversion for moving companies. I will provide some actionable tips like ensuring consistent contact information, personalizing with team photos, and using contact forms to minimize spam. Highlighting the page…
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70: How To Generate B2B Leads Using The “Marketing Backwards” Method
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Welcome to a groundbreaking episode of The Web Canopy Studio Show, where you’re set to discover a revolution in B2B lead generation systems. In this episode, host Tom Andrews is joined by Web Canopy Studio’s CEO John Aikin to explore the transformative approach of “Marketing Backwards”. We’ll dive deep into the heart of sales and marketing alignmen…
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#12 The Difference Between a Service Page and a Landing Page
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Discover how understanding and leveraging these distinct page types can enhance your website's effectiveness, attracting more leads and converting visitors into customers in the competitive moving sector. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing indu…
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Boosting Ecommerce Sales Through Instagram DMs and Micro-Influencer Landing Pages
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Justin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with busines…
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This podcast episode explores the significance of location pages for the moving industry's SEO efforts. It covers the essentials of crafting these pages with a focus on community-specific content, including local landmarks and testimonials, to boost local search visibility. The discussion points towards the importance of authenticity, consistency, …
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#11 Why Your About Us Page is Your Second Most Popular Page
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Welcome back to our series where we discuss optimizing your website for conversions. I just hosted a workshop on building a website that converts. If you missed it, I’ll be posting the replay very soon via YouTube and I’ll be emailing folks the invite so be sure to visit our website to subscribe or visit our YouTube channel. Today, we're zooming in…
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How to Redesign Your Website Without Killing Your Conversion Rate
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Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. As the only conversion optimization agency specializing in luxury and fashion, Raphael and his t…
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#10 [Webinar] Transform Your Website into a High-Converting Engine
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This is a replay of my last webinar. Join me for a captivating and engaging webinar focusing on turning your website into a magnet for customer conversions. This session has actionable strategies and insights to enhance your website's conversion potential. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. C…
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AB Testing in B2B: Optimizing Campaign Performance
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Dive into the world of data-driven decision-making in B2B marketing as we explore the art and science of A/B testing. In this episode, we'll guide you through the strategies, best practices, and real-world examples of how A/B testing can supercharge your B2B campaign performance, helping you make informed choices that drive results.…
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How Laundry Sauce Scaled to Eight Figures Without Employees
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Ian Blair is the Founder and CEO of Laundry Sauce, a fast-growing DTC brand creating designer laundry detergent pods. A seasoned entrepreneur passionate about SaaS and internet marketing, Ian started his ecommerce journey selling golf balls on eBay. Leveraging his background in inbound marketing, SEO, and paid media, he has transformed Laundry Sauc…
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Boosting Your Ecommerce Sales With Direct-Response Ads: Top Strategies
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Andrew Case is the Co-founder of NoonBrew, which creates superfood teas for improving sleep and energy. Launched in 2021, NoonBrew has shipped over 100,000 packages of tea to customers in all 50 states. Before his venture into ecommerce, Andrew worked as an account executive selling enterprise SaaS at several product-led companies. A graduate of In…
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Decoding Lead Gen: The Demand Generation Myth
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Can you actually generate demand? We unlock the mysteries of lead generation by tackling the demand generation myth head-on.By Lean Labs
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#9 Your Website. Mastering Homepage Design for Moving Companies
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Christina unveils the secrets to optimizing your moving company's homepage for maximum impact. Learn how to craft a homepage that not only captures attention but also converts visitors into loyal customers through practical tips and essential strategies. From first impressions to mobile optimization, this episode is your guide to standing out in th…
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Harnessing the Power of User-Generated Content for Ecommerce Growth
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Diego Camejo is the Founder and CEO of She's Waisted, a premium shapewear and activewear brand empowering women to feel confident and beautiful in their skin. A serial entrepreneur with a diverse background in filmmaking, music production, and digital marketing, Diego is also the Founder and Creative Director of Artec Media, a digital media product…
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#8 Your Website As A Lead-Generating Machine
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This episode dives into the importance of making a strong first impression online, achieving the right balance between visual appeal and functionality, and the significance of using genuine photos over computer-generated images to build trust. Christina will offer practical tips and real-life examples on how to enhance your website in ways that res…
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Retention and Churn Reduction Strategies for Ecommerce Brands
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John Roman is the CEO of the Battlbox Group, an outdoor subscription service delivering hand-picked survival, EDC, and other cool gear from its expert team of outdoor professionals. John is an experienced ecommerce executive and board member with a demonstrated history of working in the consumer goods and technology industry. He leveraged his DTC a…
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Creating High-Converting Landing Pages for B2B Campaigns
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Join us as we dive deep into the secrets of crafting landing pages that convert like never before. In this episode, we'll uncover the proven strategies, design tips, and persuasive elements that will help you create landing pages that drive results, captivate your audience, and boost your B2B campaign success.…
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#7 Planning your 2024 Marketing for Moving Companies (2nd Ed)
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I hosted a webinar going over the 2024 digital marketing plan using recent research on the moving industry trends. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead…
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CORE Strategy: Expand Your Marketing To Grow
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Dive into episode 6 of "Lift Your Moving Marketing" with Christina Hawkins, focusing on 'Expand,' the final element of the CORE strategy. Learn how exceptional customer service can create lasting impressions and turn satisfied customers into passionate advocates for your brand. Christina discusses the importance of follow-ups post-move, leveraging …
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