Interviews with content strategy experts: enterprise, UX, product, content design, content marketing, etc.
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Content + AI has two missions: to demystify the family of technologies and practices known as artificial intelligence and to democratize the use of AI across the span of content practice.
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Hosts Carrie Bradstreet and Larry Barry share their views on current events. They look at the often unusual side of politics, entertainment and lifestyle choices.
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Welcome to the Plate Sessions. You'll find inspirational conversations with business leaders in technology, marketing, and digital transformation.
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Pavel Samsonov: Content-First Product Design Leadership
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Pavel Samsonov is a UX designer with a deep appreciation of content. His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons. Pavel has also cultivated a deep awareness of the semantic environments that he and his colleagues navigate and he uses that awar…
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Pavel SamsonovPavel Samsonov is a UX designer with a deep appreciation of content.His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons.Pavel has also cultivated a deep awareness of the semantic environments that he and his colleagues navigate and he us…
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Jeffrey MacIntyre: Orchestrating Personalized Content Experiences
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Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well. Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focuse…
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Jeffrey MacIntyreScalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well.Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the…
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Rob HoeijmakersLLM-based conversational tools are revolutionizing all parts of the content ecosystem, including blogs by independent professionals.Rob Hoeijmakers is an independent web strategist based in Amsterdam. He's using AI tools like Whisper and Perplexity to streamline and improve his research and writing workflows.This lets him spend more …
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Shannon Leahy: The Content Design Job Market
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Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy. Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds. But that's just the tip of the iceberg when it comes to …
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Shannon Leahy: The Content Design Job Market – Episode 188
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Shannon LeahyContent design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy.Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds.But that's just the tip of the iceberg when i…
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Chelsea Larsson: Building an AI Learning Machine at Expedia – Episode 27
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Chelsea LarssonThe arrival of generative AI gives content designers a whole new toolkit. As with any new set of gear, there's some learning that comes with the new capabilities that the tools afford.At Expedia, Chelsea Larsson is leading her team of content designers into the AI design future with fresh takes on the planning, design, and evaluation…
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John Williams: Going Headless and MACH Architecture – Episode 187
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John WilliamsThe rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems.John Williams explores these new systems and modern content and experience architectures on his "Going Headless with John"…
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John Williams: Going Headless and MACH Architecture
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The rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems. John Williams explores these new ecosystems and modern content and experience architectures on his "Going Headless with John" YouTube …
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Patrick Stafford: The Future of AI and Content Design – Episode 26
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Patrick StaffordLike most tech professionals, content designers are extremely interested in how AI might affect their work and employment prospects in the future.Patrick Stafford and his colleagues at the UX Content Collective recently conducted research to explore the impact of AI on the future of the profession, as well as the attitudes and opini…
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Deborah Carver: Connecting Literature, Composition, Content, and SEO
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Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO. She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with language. https://ellessmedia.com/csi/deborah-carver/…
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Deborah Carver: Connecting Literature, Composition, Content, and SEO – Episode 186
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Deborah CarverDeborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO.She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with language.We talked about: her work as a consultant and t…
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Wouter Sligter: Authenticity in the Age of AI – Episode 25
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Wouter SligterFiguring out how to best adopt new technology is difficult at any time for any organization. AI tech rachets up this challenge to new heights.Wouter Sligter helps companies understand the capabilities and limitations of LLMs and related technologies to create trustworthy experience-delivery platforms.Transparency is a key element in i…
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Tuija Riekkinen: Scaling Content and Design Operations – Episode 185
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Tuija RiekkinenTuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives.She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system.Tuija is a persuasiv…
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Tuija Riekkinen: Scaling Content and Design Operations
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Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system. Tuija is a persuasive advocate of…
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Lasse Rindom: Lying Robots, Chaotic Code, and Other AI Issues – Episode 24
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Lasse RindomLasse Rindom both consults with enterprises on AI projects and talks with business and technology experts about their thoughts and discoveries.In both his consulting practice and his podcast conversations, Lasse has discovered both tremendous opportunities and potentially pitfalls when adopting enterprise-scale AI solutions.We talked ab…
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Michael Haggerty-Villa: Design Systems and Content Strategy
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Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation. This conversation focuses on design systems, but it was inevitable that Michae…
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Gerry McGovern: The Environmental Impacts of AI – Episode 23
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Gerry McGovernAs we navigate our paperless offices and admire our sleek compact computing devices, it can be hard to imagine the impact that our digital experiences are having on our communities and the planet.Gerry McGovern studies the environmental impact of the digital industry. He has uncovered an alarming story of unsustainable growth, toxic s…
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Gladys Diandoki: Content Design Leadership Built on Strategy and Research – Episode 183
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Gladys DiandokiGladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach yields both solid design results and an increased appreciation for content design among her colleagues and clients.It's not only her clients who benefit from her work. Gladys is also an active leader in the field, spe…
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Gladys Diandoki: Content Design Leadership Built on Strategy and Research
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Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regu…
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Mike Atherton: Serious AI Insights from a Whimsical News Show – Episode 22
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Mike AthertonMike Atherton is well-known in the content world for his work at institutions like the BBC and Facebook and for his co-authorship of the influential book Designing Connected Content. His latest content project appears at first to be less serious.Newsbang is a daily AI-produced satirical news show. Its content is based on real historica…
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Wojtek Aleksander: Inclusive Content Design in Poland – Episode 182
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Wojtek AleksanderWojtek Aleksander is a business-focused, inclusive content designer based in Poland.Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products."One big challenge he faces when crafting …
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Wojtek Aleksander: Inclusive Content Design in Poland
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Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products." One big challenge he faces when crafting inclusive conte…
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Elizabeth Beasley: A Financial-Industry “Risk Nerd” Navigates AI Adoption – Episode 21
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Elizabeth BeasleyAs AI is storming into content design and operations, Elizabeth Beasley is taking a patient and deliberate approach to adopting it in her practice.Elizabeth works on security and identity products at Intuit, so the experiences she designs have to be reliable and trustworthy, hence her identification as a "risk nerd."She has also na…
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Barbara Blythe: Content Design Operations at Cisco – Episode 181
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Barbara BlytheMost enterprises and software companies now have design systems, and many have content operations and/or design operations teams.At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and …
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Barbara Blythe: Content Design Operations at Cisco
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Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering p…
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Maaike Groenewege: From Technical Writing to Prompt Design Leadership – Episode 20
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Maaike GroenewegeMaaike Groenewege began her content career in technical communication. She is now a leading voice in conversation design for AI.Maaike draws on her technical writing background in her conversational AI practice, having observed that whether you're writing for humans or designing prompts for LLMs, you have to truly understand your a…
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Nicole Michaelis: Thoughtful Content Design Leadership – Episode 180
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Nicole MichaelisNicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work.Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions.Despite the current challenging business and labor enviro…
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Nicole Michaelis: Thoughtful Content Design Leadership
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Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions. Despite the current challenging business and labor environment, she's h…
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Rebecca Evanhoe: Conversation Design for AI and UX – Episode 19
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Rebecca EvanhoeRebecca Evanhoe practices, teaches, and writes about conversation design, a key UX practice that is taking on fresh importance in the age of chat-based AI applications.Since the publication of her book Conversations with Things (co-authored with Diana Deibel) three years ago, the tech and media worlds have fundamentally transformed, …
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Terry Roach: Building Ontology-Based Enterprise Operating Models – Episode 179
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Terry RoachTerry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their businessBuilt on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operat…
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Terry Roach: Building Ontology-Based Enterprise Operating Models
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Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual…
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Andy Crestodina: Using AI to Improve Marketing Content Quality – Episode 18
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Andy CrestodinaAndy Crestodina has been developing high-quality content for his business customers at Orbit Media for more than 20 years.As they have incorporated AI into their workflows at the agency, Andy has discovered that the best use of these new tools is to improve the quality of their content and service offerings rather than simply doing m…
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Anna Potapova & Arnaud Frattini: Content Design in China – Episode 178
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Anna Potapova & Arnaud FrattiniWith more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge.Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at oth…
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Anna Potapova and Arnaud Frattini: Content Design in China
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With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at other companies and to develop a …
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