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Embedded Executive Podcast

Rich Nass, Embedded Computing Design

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Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
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DevTalk with Rich and Vin

Rich Nass, Embedded Computing Design

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The DevTalk with Rich and Vin podcast features Rich Nass, EVP of Embedded Computing Design, and Vin D’Agostino, veteran embedded systems designer. Each episode tackles a different aspect of embedded system design, from the hardware to the software to the tools. It’ll also look at some higher level market issues, but only as it impacts the engineer/developer. Topics covered include artificial intelligence, embedded systems, machine learning, industrial automation and much more.
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Is it possible to develop a car that would never crash? We’re talking about a physical crash, not a software crash. According to Chet Babla, Indie Semiconductor’s Senior Vice President, it is. Being a non-believer, I had Chet as my guest on this week’s Embedded Executives podcast. Chet walked me through exactly what needs to happen to make this phe…
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Synopsys is all in on generative AI, and it’s putting its money where its mouth is by creating a Center for Generative AI within the company. Being that I had no idea what this meant, how it would work, or what it would mean to the industry, I invited the Center’s Executive Director, Stelios Diamantidis, to join me on this week’s Embedded Executive…
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In this episode of DevTalk with Rich (Nass) and Vin (D’Agostino), Matt Johnson, the CEO of Silicon Labs joins us. It’s a lively discussion, starting in rural Maine, and ending with “Should engineers be concerned that AI will take their jobs?” Listen in for some interesting responses.By Rich Nass, Embedded Computing Design
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Understatement: Raspberry Pi is popular with the embedded community. Myth: Raspberry Pi is not a secure platform. I believed in that myth until a recent conversation with Alex Kaay, the CTO and co-founder of Zymbit. The beauty of the Pi is in its simplicity, but don’t equate simplicity with unsecure. Alex walked me through why people's beliefs are …
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One area of technology that many vendors and technologies are gunning for is smart metering, whether commercial or residential electric meters, water meters, or something else. The number of potential meters is HUGE. But which technology makes the most sense for this application? As you might expect, it depends on who you talk to. For this podcast,…
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Medical wearables can greatly enhance the quality of life for many people. This can be done by instantly accessing medical information and potentially alerting a professional, or simply tracking stats on an individual. According to Andrew Burt, the Director of Product Line Management of Digital Healthcare at Analog Devices, his company has produced…
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In this era of AI, designers have to think differently about every aspect of their projects. That includes the memory subsystem. To that end, Micron had a series of announcements to help facilitate AI, particularly on mobile devices. But beyond each subsystem, there’s just so much that needs to be learned and still so much that’s unknown. That’s wh…
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Welcome to a slightly different version of our DevTalk with Rich and Vin podcast. In addition to doing our traditional tech talks, which you’ve clearly told us that you enjoy, we will be producing discussions with CEOs. But we won’t be going through the usual company blah, blah, blah. We’re going to dig a little deeper and find out what really driv…
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Pre-compliance testing is a phenomenon that should be a no-brainer, but for lots of reasons—none of them good—it’s not always done. When you’re doing a design that requires RF and you don’t do the testing, you’re really asking for trouble. That goes double for a product that’s going to ship into multiple geographies. To understand how this process …
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Engineers are usually good at engineering, but writing? That’s a different story. In many cases, lacking the ability to write well can hurt engineers. This rears its ugly head when these engineers are job hunting. Having mis-spellings and bad grammar on a resume is a huge red flag. This is particularly true for some real cherry jobs attracting nume…
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AI MCU vendors have mostly been putting themselves into two camps when it comes to the ecosystem. On one side, the vendor is providing everything themselves. In the other camp, the vendor is relying on partners and the community at large to provide the ecosystem. I recently spoke to Steve Tateosian, SVP of Industrial MCUs, IoT, Wireless, and Comput…
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In a rare move, I had two guests join me for this week’s Embedded Executives podcast, but for a good reason. I was joined by Mohammed Dogar, Vice President and Head of Global Business Development and Ecosystem at Renesas Electronics, and Sakya Dasgupta, Founder and CEO of EdgeCortix. I asked them to join me together because they have partnered on s…
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The Embedded Kit recently conducted a survey to understand the biggest challenges facing an embedded developer. You would think those challenges are obvious, and some of them are, but the survey uncovered some fairly interesting areas that are not so obvious. If you’re interested in finding out where those not-so-obvious challenges exist, check out…
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Do you understand the metrology that applies to semiconductor manufacturing? I know I certainly didn’t, and found out how little I knew about this essential technology when I spoke to David Doyle, the President and Managing Director of Heidenhain Corp. While mostly applying to semiconductors, the technology can be deployed on any manufacturing plat…
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The LoRa Alliance recently conducted a user study to see how far LoRaWAN technology has penetrated into the community. If you’re not familiar, LoRaWAN is a low-power wide-area network that has a range that can be measured in miles. I wanted to understand what the results of the user study showed. Do developers feel confident in deploying the techno…
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Are SOMs and COMs the same thing? Some people would say yes, but in reality, they are not. So, what’s the difference. To get a better understanding of the matter, I spoke to Matthew Burns, a Global Director at Samtec on this week’s Embedded Executives podcast. The second part of this discussion is which is appropriate for your application. Tune in …
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Have you ever heard of an isolator without a power supply? I hadn’t either, until now, sort of. That’s not exactly what Infineon is launching, but it’s close enough that I needed to have a conversation with Daniel Callen, Infineon’s Sr. Manager in the Power IC Group to understand exactly what the company is launching. If your application is in soli…
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MEMS have been used in lots of sensors and even in microphones. But, until now, I hadn’t seen them used in speakers. xMEMS Labs is one vendor that’s doing just that, and the sound is incredible. When you hear how it works, it really makes a lot of sense. And if you listen to this podcast, you will hear exactly how it works. Check out my discussion …
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There’s a new sheriff in town when it comes to the Z-Wave Alliance, a newly formed standards development organization. The new Chairman of the Board of Directors at the Z-Wave Alliance is Avi Rosenthal, whose day job is the Managing Partner of bluesalve partners. I know Z Wave has been around for quite some time, but the Alliance was previously a m…
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Chiplets are quite in vogue these days. But are they the solution to all your problems? Probably not, but that doesn’t mean you shouldn’t understand what they are, how they work, and how you can implement them in your design. Check out this installment of DevTalk with Rich and Vin and you’ll at least have a baseline understanding of this technology…
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COM Express has been around for at least a decade. While many people think of it as a standard architecture (it is), it can be customized in lots of different ways. To understand how a standard can be made custom while remaining standard, I spoke to Earle Foster, a Senior Vice President, Sealevel Systems in this week’s Embedded Executives podcast. …
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A few years ago, Microsoft acquired Express Logic, who’s key product was the ThreadX operating system. Fast forward to today, and Microsoft has released that operating system to the open-source community. Why did they do that? And what does that mean to the development community? I was really curious about these issues, so I spoke to Frédéric Desbi…
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We appear to be over the hump between hype and reality when it comes to GaN technology. Components and end products are readily available. But according to David Snook, the product line manager for GaN products at Texas Instruments (TI), we are just scratching the surface of where GaN’s potential lies. Hear more in this week’s Embedded Executives p…
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This is the time of year for predictions: What do you think will happen in 2024? As you might expect, Rich and Vin take a different approach. They look at the things that were predicted for 2023, but didn’t actually pan out. Is AI the panacea that we expected? Maybe not. It’s likely that more partnerships must occur for this technology to match the…
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Timing devices within embedded systems are likely the most important components that you don’t know anything about. That’s a paraphrase from Piyush Sevalia, a Vice President at SiTime, and it’s certainly very true. When you get into 5G applications, the effects are often working against you, like use in extreme temperatures, or in ruggedized applic…
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I feel like we have been two years away from fully autonomous vehicles for the last five years. It gets difficult to differentiate between what’s accurate and what’s fiction. To try to get at the truth, I spoke to Avijit Sinha, the newly appointed President of Wind River for this week’s Embedded Executive podcast. We get into the hardware, the soft…
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Are you familiar with Raspberry Pi? Of course you are. But are you aware of all the things that you can do with it, or should do with it? First, if you think it’s a low-compute-power board, you are mistaken. Second, if you think you can’t go to production with a Pi, you’d be mistaken again. If you don’t believe me, listen to what Eben Upton, the Fo…
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Memory is typically a very simple component in your embedded system—or is it? I spent some time with Barry Blixt, a Director for Microchip’s memory business. We went through a list of typical memory “myths” to determine what’s true and what’s not true. Does memory wear out? How about rotating memory? These are some of the topics we covered. Check o…
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In the golden era of electrical engineering, when yours truly was a budding designer, we worked with a processor, like an 8051 or an 8085, and we wrote some code to go with it. Programmable log? It existed, but those things were too darn expensive for what we called mainstream or mid-range applications. Fast forward to today, and you’d be hard pres…
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When it comes to writing code, we have a manpower problem. While that’s true for most aspects of the embedded engineering/development space, it’s particularly true for those folks writing firmware, which is one of the most critical, yet least glamorous parts of our profession. What’s the solution? Is it AI, to have the code written for us? That’s o…
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When content gets posted to Embedded Computing Design that’s latest “The Basics of …” or “XYZ 101,” the content usually gets tons of page views. I always wondered why that was the case. Are our engineers not as knowledgeable as we think? Are they just checking to make sure their assumptions are correct? I decided this would be a good topic for Vin,…
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When it comes to the ecosystem, particularly around AI, you need all the parts to be available if you want to develop a system. We know that ecosystems forever continue to evolve, but it’s safe to dive into the waters at this point, according to Mohammed Dogar, the Vice President and Head of Global Business Development and Ecosystem at Renesas Elec…
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Wearable medical devices are poised to take off. I mean, really take off, thanks to a few different drivers, such as the aging population, the pandemic, and some concessions from the insurance companies. Manufacturers are ready to make these devices available, in a huge way. Think hundreds of millions. And if each one of those has an MCU, that’s a …
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Developers struggle with how to manage the power in their end devices. There’s obviously a tradeoff between performance and how much/how long to keep components powered up. It’s obviously application-specific, but it’s important to make the right decision. With Infineon’s PSoC device, those developers have some new choices, and are hopefully capabl…
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We talk about security a lot here at Embedded Computing Design. If it’s not the number one subject, it’s certainly in the top three. But the discussion I had with Thomas Rosteck, the Division President for Connected Secure Systems at Infineon Technologies went down a slightly different path, and that’s because, unfortunately, security is such a dyn…
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We have an engineering shortage. Anyone who's familiar with our space wouldn't dispute that. And if you look at the projections, we’re going to need a whole lot more of us going forward. Why is that the case, and more importantly, what are we going to do about it? To try and understand this dilemma and the potential solution(s), I spoke to Marcus W…
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Quantum computing raises the potential for anything to be hacked, and that includes government systems. Hence, the people behind the CHIPS Act want to make sure that the money that’s used for semiconductor development is being used in the areas that it deems most important. To understand how that works, I spoke to Reza Azarderakhsh, the Founder and…
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Quantum computing can be a very complex area. Many experts will tell you that it could be as long as a decade before quantum computers actually appear on the scenes. This week’s Embedded Executives podcast guest says that his company is providing quantum computing today. Hear it directly from Chris Balance, the co-founder and CEO of Oxford Ionics.…
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If you’re a consumer, 5G is likely in your universe. If you’re working on the industrial side, you’re likely not seeing 5G at all. And it may be many years before it’s even available in limited deployments. Why is that? That’s the question I asked of Olivier Pauzet, the EVP of Strategy for Sequans Communications in this week’s Embedded Executives p…
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Are you wondering what would be considered a practical application for AI at the endpoint (the place where the data is captured)? Well, you’re in luck, because Rich is moderating a panel at Renesas’ AI Live virtual conference that specifically covers that topic. To get one more opinion on what is a practical application, Rich and Vin discuss exactl…
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Sustainability continues to be a topic of interest. First, what does sustainability actually mean? Second, what are some of the industry giants doing about it? In our space, STMicroelectronics would be one of those giants, so I spoke to Mahesh Chowdhary, an STMicroelectronics Fellow and the Senior Director of MEMS Software Solutions, about what’s h…
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Bringing all the different elements together for an AI-based hardware platform is harder than it sounds, especially when you start considering the environmental conditions. Getting it to work in the lab is one thing, but the real world presents challenges you may not have thought of. SparkCognition has developed a test environment that considers ev…
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There are better ways to write embedded code than the traditional methods. Doing it in a visual fashion is one of those ways. But how does that work, and how does it adapt specifically to my hardware? While you might have thought such technology was already available, Duncan Haldane, the CEO of JITX says that’s not the case. Hear what he has to say…
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It seems like more and more engineers are graduating from universities, yet we still need more. There are a few reasons for this. First, there’s simply a demand for hardware and software engineers as our devices become “electrified.” And second, the universities are doing a less than stellar job of getting their graduates ready to dive right in. Ho…
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ESG stands for environmental, social, and governance, and it’s something we are hearing a lot about lately. However, in my role as our industry’s devil’s advocate, I want to know if this is a real thing, or just a company line from some of the players in our industry. To try and vet that out, I spoke to Stacy Mendez, Avnet’s director of Global Stra…
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Seemingly, if you've read any news report that touches on the technology sector, there’s some mention of artificial intelligence. But too often, we hear people talking about AI as an application, and that’s wrong, just like the IoT is not an application. Rather, it’s an enabler to other applications. AI helps enhance your XYZ application, making it…
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We say all the time that any system can be hacked, and this week’s Embedded Executives podcast guest is someone who can get into your system. Ken Westin, CISO of Panther Labs, is who we'd call a white-hat hacker. He hacks for good reasons, sometimes to follow a bad hacker and return data, and sometimes to help close up holes in a system. Nonetheles…
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Having a standard that everyone can design to makes markets take off. Open source, both hardware and software, is nothing new. But when paired with AI, it is relatively new. Intel is trying to provide that API for people to design to with its OneAPI initiative. Obviously, you can go that route and run with Intel hardware. But you’re not locked into…
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I’ve said it before and I’ll say it again—John Deere is a technology leader that sells agriculture equipment, not the other way around. This week, I spoke to Maya Sripadam, a Senior Product Manager at Blue River Technology, a John Deere Company, about autonomous vehicle design. It’s not automobiles, but it’s certainly related. In some ways, agricul…
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