Best Morgan McLintic Podcasts (2024)

1
Avoiding Sales Enablement Mistakes with Stacey Justice 31:11

8h ago31:11

31:11

Enablement involves arming go-to-market teams with the resources, tools, and skills they need to be effective in their role and creating the consistency that allows these teams to grow. All businesses need to think about enablement, however, it is critical for startups that never seem to have enough time, people, or money and need to make the most …

1
How to Build a Repeatable New Business Process for your Agency Without Spam or Burnout 32:25

2h ago32:25

32:25

Here at Sales Schema, we know our podcast listeners are all at different stages of growth with their agency. And after hundreds of interviews with professionals across the agency space, one key takeaway stands out: to grow an agency, you have to build a system that keeps your sales funnel full without the owner having their hand in the process. Dan…

1
The Essentials of Crisis Comms 39:56

7d ago39:56

39:56

The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s reputation. Today on the podcast, FireBrand’s own Chris and Ian sit down to talk about what crisis communica…

1
When to Pitch a Media Exclusive 1:01:13

14d ago1:01:13

1:01:13

When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pros and cons and require their fair share of preparation and planning so the choice may be a difficult one …

1
Matt Lincoln on The Broken Predictable Revenue Model and Apollo’s Approach to Sales Outreach 40:42

2h ago40:42

40:42

The game that is sales outreach is always changing, and with so many schools of thought, it can be hard to keep up with best practices to keep your pipeline full. Matt Lincoln with Apollo.io is here this week to offer insight into how sales outreach has changed, what data is important for targeting your best leads, tips for making a cold outreach f…

1
An Intro to DSPs with Richard Lowden 52:21

21d ago52:21

52:21

In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how underst…

1
Gen Z’s Impact on Buyer Behavior with Ian Baer 53:31

1M ago53:31

53:31

Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how startups can rethink their marketing strategies to appeal to the generation leading our economy. This week,…

1
Drew McLellan on Building Trust and Scaling Through Thought Leadership 40:15

5d ago40:15

40:15

The agency space has seen its fair share of ups and downs over the past several years. However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLellan is no stranger to the changes in the industry and is here today to talk about the state of the agency industry…

1
Where to Start with Market Research with Sean Campbell 55:35

1M ago55:35

55:35

Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether or not your messaging is resonating with the right people and so much more. Sean Campbell joins us today to share how market research can be used to alle…

1
Trends in Content Marketing 49:28

1M ago49:28

49:28

The Content Marketing Institute has released some interesting stats from a recent survey of B2B tech companies. We wanted to join in on the fun and discuss some of what they have found with companies’ use of AI, content challenges, and effective strategies in content marketing. This week, episode 32 of the FiredUp! podcast is about trends in conten…

1
Measuring OOH Advertising with Ty Tinker 48:51

2M ago48:51

48:51

Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measurement approaches. Ty Tinker, Head of Analytics at AdQiuck joins us to break down how we can use new techn…

1
Burning Questions About Content Marketing 40:51

2M ago40:51

40:51

Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and AI? How many blog posts should I be putting out a week? Should I start a podcast?’ We have the answers to a…

1
The Future of Programmatic Advertising with Sean Crawford 45:15

2M ago45:15

45:15

The topic of programmatic advertising is complex and with the increase in privacy regulations and removal of third-party cookies, the landscape is only becoming more challenging to navigate. Sean Crawford, Founder and CEO of Rhebus, joins us today to provide clarity on the future state of programmatic advertising and how companies are adapting to c…

1
The Path from PR Pro to CMO with Ronnie Manning 41:01

2M ago41:01

41:01

It’s no surprise to PR professionals out there that starting in PR can open doors in marketing and communications across a multitude of industries. So while the path from PR professional to CMO is one that few people travel, today’s guest Ronnie Manning shares the journey that brought him into his role, highlighting the ways that a PR background pl…

1
The Impact of AI on Marketing with Katie King 48:15

3M ago48:15

48:15

Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a pr…

1
Burning Questions about PR 42:03

3M ago42:03

42:03

In our work, we run into quite a few common questions about PR best practices, industry trends, and strategies for startups. That’s why this week, on episode 26 of the FiredUp! podcast we’re answering your burning PR questions! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in on…

1
Mark Scrivner on Entrepreneurship Insights and Restaurant Industry Lessons for Agencies 37:56

2M ago37:56

37:56

No matter what industry you work in, you will learn lessons and gain valuable skills that will carry over into other industries. Transferring to the agency space from the restaurant industry was easier than expected for Mark Scrivner due to the lessons and skills he learned about sales, marketing, and quality of service in his restaurant career. To…

1
Brand Positioning and Differentiation with Bill Chiaravalle 46:49

3M ago46:49

46:49

A lot of startups avoid thinking about their brand positioning in the early stages, finding themselves driving the car before they’ve finished building it, so to speak. But brand positioning IS your brand. It is the north star that drives business focus and resonates with your customers. Today, we are joined by Bill Chiaravalle, Co-author of the bo…

1
How to Use the Brand Archetypes for PR 50:47

3M ago50:47

50:47

A brand archetype helps define the personality and voice of a business. Identifying your brand archetype guides the PR team in crafting the messaging and content that reinforces the brand’s image to better resonate with your target audience. This week, episode 24 of the FiredUp! podcast is about how to use brand archetypes for PR. Download the Mult…

1
Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated 36:18

3M ago36:18

36:18

Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are the right tools and techniques for your agency? Melissa Morris is here today to help you identify what wi…

1
How to Implement ABM with Bill Odell 49:03

4M ago49:03

49:03

ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches at the start of implementation. Today’s guest, Bill Odell brings a behind-the-scenes look at how he transitioned a business towards an ABM approach from initial pilots to scaling efforts and the successes and mistakes made along the way. This week, ep…

1
Cold email works! Learn why with Dan Englander 41:53

4M ago41:53

41:53

Cold email can feel daunting for startup marketers. It is marketed as this ‘set it and forget it’ method, which is great for people who are serious about doing it the right way. But, like anything, it is a skillset that takes attention to do it well. Luckily, today’s guest, Dan Englander, Founder and CEO of Sales Schema quite literally wrote the bo…

1
Corey Quinn on How to Build Your Agency’s Vertical Go-To Market Strategy 33:37

3M ago33:37

33:37

Specializing and niching down are topics we talk about a lot on the show simply because of their importance and effectiveness in scaling your agency. Hand-in-hand with specializing is scaling based on expertise in your niche instead of relying on founder-driven sales to keep the pipeline full. Friend of the show Corey Quinn is back this week to tal…

1
Launching Your Startup Marketing Program with Scott Schwarzhoff 41:40

4M ago41:40

41:40

In marketing, we often talk about building on momentum but when you’re just starting out, you don’t have momentum. You need a jump start and frankly, a lot of founders don’t know where to begin. Today’s guest Scott Schwarzhoff, Operating Partner at Unusual Ventures, joins us today to discuss how early-stage startups can get leverage the relationshi…

1
Marketing an Open Source Product with Jonathan Symonds 51:54

4M ago51:54

51:54

Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using the product for, it can prove to be challenging. Luckily, today’s guest knows just how to market in this unique landscape. This week, episode 20 of the FiredUp! podcast is about marketing in the open so…

1
Matt Phillips on Developing Leadership Skills, Overcoming Limiting Beliefs, and Assessing Risk 44:04

3M ago44:04

44:04

Risk assessment, setting an example of leadership for your employees, and looking to the future are all part of an agency owner’s daily schedule. But how often do we take the time to slow down, take a breath, and reflect on what leadership means to us and our company, now and going forward? Matt Phillips thinks we don’t do this as often as we shoul…

1
Building a Sustainable Community with Nuri Djavit 52:24

5M ago52:24

52:24

Building and maintaining a strong brand community is crucial for companies in today’s digital landscape. Today’s guest, Nuri Djavit, CXO of EMOTIV, shares his secrets for building an engaged community that allows brands to create deeper connections with customers and develop brand loyalty over time. This week, episode 19 of the FiredUp! podcast is …

1
Product Marketing with Kristine Newman 50:17

5M ago50:17

50:17

A product marketer truly sits in the middle of the marketing team, the sales team, the product team, and the customer. They must be able to speak everyone’s language while also understanding the positioning of the product, audience, and competitors so that they can get the appropriate exposure and stand out. Today’s guest, Kristine Newman, VP of pr…

1
Leah Leaves on Building Stellar SOPs and Agency Growth Through Fractional Operations 46:39

4M ago46:39

46:39

Setting a strong foundation for your agency’s operations is key to its success and growth. While operations feels like the last department a new small agency needs to consider, it becomes incredibly important once you have several employees. Outsourcing to operations professionals can be an excellent choice, especially those like Leah Leaves and he…

1
Content Marketing Audits with Nicole Pytel 47:20

5M ago47:20

47:20

The difference between content creation and content marketing is the strategy behind the content. Anyone in your company can create content in their area of expertise but it is the intentionality behind the content that takes the consumer on a journey through your funnel, ultimately bringing them to the intended outcome. Today we are joined by Nico…

1
2024 Industry Predictions 39:09

5M ago39:09

39:09

In every episode we have asked our guests to share their trend predictions for the upcoming year. Trend prediction is a practice we at Firebrand look forward to as well so on this special episode of the podcast, the team is sitting down to look back on the trends we predicted for 2023 and what we expect to come out of 2024. This week, episode 16 of…

1
Kim Sample on Advising 140 PR Agencies and Growing a Comms Firm to $35M 33:39

4M ago33:39

33:39

PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she’s here to talk with us about current trends, future predictions in the space, and more! This week, episode 206 o…

1
How to Create a Category with Kashif Mahbub 53:26

5M ago53:26

53:26

So many startups share the common dream of starting their own category and it's not hard to see why. It sounds so much more appealing to strike out on your own and define a new space instead of fighting for attention in a crowded field. But, is category creation all it's cracked up to be? Today’s guest, Kashif Mahbub has experience in creating mult…

1
The Latest Tech PR Tactics with Travis Van 1:01:31

6M ago1:01:31

1:01:31

While the landscape of tech news is changing, there are some things that remain consistent in their ability to work effectively. Today’s guest, Travis Van, founder of Tech News, shares actionable insight into what we should be focusing on and what to avoid through the lens of tech PR to keep up with the times. This week, episode 14 of the FiredUp! …

1
Morgan McLintic on Startup Marketing, Scaling to 25 Employees, and the State of Silicon Valley 44:07

6M ago44:07

44:07

Silicon Valley is the heart of the tech industry. And since tech is a growing sector, it is often used as a gauge for the rest of the economy. Times have been tough for tech startups lately, but the agencies that work with them have also seen changes. Morgan McLintic of Firebrand Marketing works in the heart of the Valley, working with startups at …

1
DevRel and Technical Copywriting with Erik Dietrich 46:54

6M ago46:54

46:54

Name a bigger challenge than marketing to an audience that rejects the very idea of marketing. Engineers are known for sniffing out the BS and blocking unwanted marketing efforts from even entering their stratosphere, creating roadblocks for startups that sell to developers. Today’s guest, Erik Dietrich, CEO of Hit Subscribe joins us to share the “…

1
How to Measure PR with Richard Bagnall 45:17

6M ago45:17

45:17

PR measurement has evolved from the early days of media clippings to industry recognized frameworks and best practices. And measurement tools are advancing in a way that allows companies to holistically evaluate outcomes of their efforts for awareness, reputation, and lead generation. Richard Bagnall, Co-managing Partner of CARMA and board director…

1
Jason Swenk on Lessons Learned from Working with 10,000 Agencies 37:29

6M ago37:29

37:29

Agencies vary greatly, so finding helpful advice can feel daunting. With so many different agencies and approaches to running them, where do you turn to find reliable advice that has been tested thoroughly? Someone like Jason Swenk, who has worked with over 10,000 agencies in the last decade, fits that perfectly. This week, episode 204 of The Digit…

1
The Basics of Data Storytelling with Ian Lipner 42:58

6M ago42:58

42:58

As a startup, data is one of the things that you’ve got in your toolbox that can help you level up and drive consistent coverage. On episode 11 of the FiredUp! podcast, our own Ian Lipner, Senior VP of Firebrand breaks down the basics of data storytelling! Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your…

1
The First 90 Days as a CMO with Chris Heggem 51:16

7M ago51:16

51:16

The first 90 days are arguably the most important for a new CMO as it sets the tone for the type of leader they’re going to become. Often new marketing leaders are met with a laundry list of tactical ideas that if the focus is on checking off the boxes instead of gaining awareness and driving revenue, the role will quickly turn into a tactical rath…

1
Greg Hickman on Going from Labor to Leverage 52:14

6M ago52:14

52:14

The agency world has two predominant models: the traditional agency and the new school agency that emphasizes productized services. No matter which model you work in, scaling an agency is never easy. But there are ways to make it easier, like monetizing your expertise and prioritizing having good quality clients in fewer numbers rather than a large…

1
Starting PR in the UK with Ilona Hitel 38:14

7M ago38:14

38:14

Finding an agency already established in the market you’re looking to enter into or expand into is key to the success of your business. That's why Firebrand has partnered with CommsCo to help US and UK startups and scaleups launch in each other’s markets as seamlessly as possible. On episode 09 of the FiredUp! podcast, Ilona Hitel, founder of Comms…

1
Creativity in Marketing with Doug Zanger 39:55

7M ago39:55

39:55

Creativity is essential when it comes to standing out with your marketing. It will help your startup cut through the noise and quickly capture your customer’s attention. On episode 08 of the FiredUp! podcast, Doug Zanger, founder of Creative Bohemian shares the importance of incorporating creativity into your marketing! Download A Startup’s Guide t…

1
David Rodnitzky on Scaling 3Q to 500 People, Selling the Agency Three Times, and Finding Meaning 44:44

7M ago44:44

44:44

Selling an agency can be a time-consuming, lengthy process full of large decisions. Now imagine going through that three times. David Rodnitzky has done just that, selling his agency 3Q Digital (now part of DEPT) multiple times, to several different types of owners until finding the right fit. He’s here to talk about what he’s learned from this jou…

1
All About Attribution with Jamie Hallitt 40:08

7M ago40:08

40:08

Attribution tools help us provide a complete picture of the customer journey and the precise touchpoints that lead to sales. On episode 07 of the FiredUp! podcast, Jamie Hallitt, Head of Growth at Ruler Analytics shares how using attribution can help us quantify the success or failure of our marketing efforts. Download A Startup’s Guide to Attribut…

1
Structuring your Marketing Team with Thomas Been 45:53

8M ago45:53

45:53

Building and managing a marketing team for a late-stage private company is a high wire act. It takes a skilled marketer to conceive and manage campaigns that project the energy and ambition of a startup and the maturity of an established brand. Today, Thomas Been, CMO at Domino Data Lab provides valuable advice for early-stage marketers on building…

1
Kalle Mobeck on Scaling an Agency to $10M in Four Years, a Storytelling-Based Sales Process, and the AI-Marketing Revolution 40:01

8M ago40:01

40:01

All too often, agencies rely too heavily on referrals to scale their business. Without spending time defining your brand and creating a sales process built on stories and relatability, growing your agency will be more complicated than it needs to be. My old friend Kalle Mobeck is here today to talk about how you can improve your sales process, scal…

1
How to Create a Brand with Kate Harris 39:48

8M ago39:48

39:48

Branding is so much more than a logo, it is your company’s entire identity that touches every part of the customer and employee experience. Today, Kate Harris, co-founder and Creative Director of SIREN shares why defining and articulating the soul of the brand is what separates great companies from everyone else. This week, episode 05 of the Fired …

1
Trends in the Media with Sam Whitmore 47:32

8M ago47:32

47:32

No one knows the tech PR industry like today’s guest Sam Whitmore. For thousands of PR pros, Sam Whitmore’s Media Survey is a must-read for its practical advice about newsmakers and publications, and its close attention to the ever-changing media landscape. What mistakes do PRs need to stop making? What publications should they pay more attention t…

1
Paul M. Caffrey on Sales Preparation and Improving Your Close Rate 46:08

8M ago46:08

46:08

There’s a stark difference between a top-performing salesperson and an elite salesperson. The difference? Thorough, professional preparation to separate your sales pitch and discovery call from the others your prospective client is likely hearing. Paul M. Caffrey, the Sales Preparation Expert, is here to talk about how you can position yourself as …

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Morgan McLintic Podcasts

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