Best Neuromarketing Podcasts (2024)

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12 - Understanding the Power of Neuromarketing in Product Design with RemotelyMe's Bill Reed 22:05

10d ago22:05

22:05

Your host, Thomas Watkins, talks with the Board Director of RemotelyMe, Bill Reed. Bill broke down marketing into three distinct areas: demand generation, product marketing, and strategic marketing. Demand generation encompasses social media, advertising, email marketing, and SEO, all aimed at creating awareness and attention. Product marketing, on…

1
13 - Exploring the Importance of Incorporating Accountability into the Digital Space with The Authenticity Alliance's Wes Kussmaul 30:24

3d ago30:24

30:24

Your host, Thomas Watkins, talks with the President of The Authenticity Alliance, Wes Kussmaul. In 1981, long before the term "social media" entered our lexicon, Delphi Corporation began an ambitious project to create a digital encyclopedia. Wes Kussmaul recounted the company's fascinating evolution from a knowledge repository to a social media pla…

1
Micah Solomon: The Art of Exceptional Customer Experience 33:02

5d ago33:02

33:02

In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of "Iconic Customer Service." Micah delves into the delicate balance between providing personalized service without crossing into intrusiveness, introducing his "gold touch" method as a way to enrich customer interactions. Thr…

1
11 - Exploring the Impact of Hyper-Focused Product Management with Product Houston's Wade Pinder 30:10

17d ago30:10

30:10

Your host, Thomas Watkins, talks with the Founder of Product Houston, Wade Pinder. Wade's path into product management is a testament to his dedication to the Houston community. He shared the unique challenges and solutions that the city presents, highlighting the differences in product management methodologies. But what stood out was the emphasis …

1
10 - Innovating Webinars: Exploring the Evolution of Product and Design Collaboration with Hubilo's Shailesh Hegde 21:09

24d ago21:09

21:09

Your host, Thomas Watkins, talks with the VP of Product and Design of Hubilo, Shailesh Hegde. Shailesh's story is particularly inspiring. Starting with an engineering degree, Shailesh cut his teeth in the software testing realm, working for giants like Siemens and Nokia. Shailesh's pursuit of growth led him to a master's degree in the US and a stin…

1
S06 E02 - Flying High at Mobile World Congress 2024 - BV European Marketing Podcast 15:08

1M ago15:08

15:08

For our 56th episode, we’ve prepared a very special episode, in which we’ll be flying quite high. An exuberant George reports back after visiting #MWC24 in Barcelona.In his own words:"Fasten your seat belt for this one, Baby! It’s going to be quite a ride! "The world's first Flying Car, Microsoft's new AI guidelines, as well as a closer look at "Ex…

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9 - Exploring the Evolving Landscape of E-commerce and AI in Strategy and Design with Kendra Scott's Brad Power 21:28

1M ago21:28

21:28

Your host, Thomas Watkins, talks with the Senior Director of Digital Product and User Experience of Kendra Scott, Brad Power. Brad's journey into the realm of product management is a testament to the power of customer-centric thinking. His career began in a call center, where he honed his skills in customer retention. This experience laid the found…

1
8 - Unlocking the Power of Data: A Game-Changer for Understanding Customer Behavior with Funnelytics' Mikael Dia 27:29

1M ago27:29

27:29

Your host, Thomas Watkins, talks with the Founder of Funnelytics, Mikael Dia. Mikael's journey with Funnelytics started when he was running a marketing agency. He identified a clear market need for a tool that visualizes marketing strategies and data while tracking the intricate paths customers navigate across various online platforms. This led to …

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7 - The Casino Conundrum: Navigating Innovation and Regulation with Caesars Sportsbook & Casino's Thomas Palaio 22:43

2M ago22:43

22:43

Your host, Thomas Watkins, talks with the Product Operations Lead of iGaming of Caesars Sportsbook & Casino, Thomas Palaio. Thomas's career trajectory is a testament to the evolution of a tech professional. Starting with hands-on roles such as help desk support, he quickly moved into the realm of DevOps and cloud technologies at a time when continu…

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6 - Understanding the Problem Space: Key to Successful Product Development with Applied Systems' Vijay Rengarajan 23:43

2M ago23:43

23:43

Your host, Thomas Watkins, talks with the Director of Product Management of Applied Systems, Vijay Rengarajan. Vijay's journey began in programming and evolved through a business analyst role at Tata Consultancy Services. His experience in the insurance domain laid the foundation for his customer-centric approach. In 2016, he transitioned to produc…

1
5 - Unleashing the Power of Heart-Centric Branding: A Paradigm Shift for Businesses with Viim's Steph Hilfer 21:26

2M ago21:26

21:26

Your host, Thomas Watkins, talks with the Owner and Creative Director of Viim, Steph Hilfer. Steph spoke on what heart-centric branding truly means. It's an approach that goes beyond the transactional aspects of business and focuses on creating a genuine connection with consumers. Heart-centric branding is about tapping into the authentic core of a…

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4 - The Significance of Empowering Product Owners and Proactive Stakeholder Communication with Slalom's Charles Jessup 18:28

2M ago18:28

18:28

Your host, Thomas Watkins, talks with the Product Management Consultant of Slalom, Charles Jessup. Charles' entry into product management was somewhat serendipitous, beginning with his work in building digital products for an oil and gas company. His career trajectory took an exciting turn when he transitioned to product coaching and consulting at …

1
S06 E01 - How to Unmask Your Most Profitable Customer - BV European Marketing Podcast 17:07

3M ago17:07

17:07

In our 55th Episode, our Voice Team faces current problems head-on, while at the same time presenting proven strategies and some surprising new tech solutions. “Pain points” we all share, such as:• How hard it’s getting to get find Leads• The huge challenge of retaining loyal customers• How urgent it’s becoming to increase salesYou can find more in…

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3 - Navigating the Challenges of Digital Transformation in Product Management with Justin Hunter 19:57

3M ago19:57

19:57

Your host, Thomas Watkins, talks with the Product and Technology leader, Justin Hunter. Justin's story is a testament to the fluid nature of career paths. Initially setting his sights on events management, he found himself drawn to the structure and impact of infrastructure and project management. His transition was not just a change in job titles …

1
The Psychology of Pricing with Leigh Caldwell 31:02

3M ago31:02

31:02

In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of pricing – it's more than just numbers; it's about crafting positive customer experiences in a profitable way. In our discussion, we delve into the relationship b…

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2 - The Importance of Developing Products Aligned with User Feedback with EPS Optic(s)' Ryan Weiss 20:17

4M ago20:17

20:17

Your host, Thomas Watkins, talks with the President of EPS Optic(s), Ryan Weiss. Ryan's product is a testament to the powerful synergy between people and process. He shared the foundational vision of his SaaS solution, which is to seamlessly integrate these two elements. The goal? To create a platform that not only functions efficiently but also al…

1
S05 E08 - Our Christmas Special · 5 Gifts for 2024 - BV European Marketing Podcast 11:20

5M ago11:20

11:20

In Episode 54, we've prepared 5 Gifts for our listeners. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy. And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2024. You can find more information, resources and links for each epis…

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1 - Unleashing the Power of Innovation: Insights from Product Led Growth Leaders with 3Leaf's Thomas Watkins 11:27

5M ago11:27

11:27

In the inaugural episode of Product Led Growth Leaders, Josh Elledge of UpMyInfluence interviews the show's host and creator, Thomas Watkins. Thomas, a UX practitioner, plans to share insights from product leaders and encourage innovative thinking. Josh and Thomas invite listeners to subscribe, share, and even apply to be guests on the show. He als…

1
Design Your Business to Run Itself with Mike Michalowicz 28:47

5M ago28:47

28:47

In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses, experienced the trials and tribulations of losing everything, and has since become a successful author, speaker, and entrepreneur. His latest book, Clockwork: Design Your Busines…

1
S05 E07 - Synthetic Users & AI · Kwame Ferreira - BV European Marketing Podcast 55:28

8M ago55:28

55:28

In Episode 53 we're launching a new format: "The Premium Interviews". Deeper Conversations with European Innovators who are introducing true paradigm shifts. Join us for an enthralling, wide-ranging and mind-stretching conversation with Kwame Ferreira: about AI, Innovation, Nature, Creativity and much more. We'll also take a closer look at his late…

1
What Your Employees Need and Won't Tell You with Melina Palmer 33:24

8M ago33:24

33:24

In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail and the importance of approaching change thoughtfully. Melina emphasizes the significance of small, everyday changes and…

1
S05 E06 - German Innovation: The KI Factor - BV European Marketing Podcast 18:02

9M ago18:02

18:02

In our 52nd episode, we’ll be taking a “Deep Dive” into Deep Tech, with a focus on Innovation in Germany.And especially in its capital, Berlin. Paul and Lorenz report back after attending the 2023 Deep Tech Awards, an annual event in which the 'Senat' – Berlin's regional government – recognises 5 Berlin-based companies, in five different Tech categ…

1
REWIRED with Dr. Carl Marci 28:09

9M ago28:09

28:09

In this fascinating episode of Brainfluence, pioneering neuromarketer Dr. Carl Marci discusses how modern technology is impacting our brains. He shares insights from his new book Rewired, explaining how excessive smartphone use and constant multitasking are reducing productivity, increasing anxiety/depression, and rewiring our neural pathways in co…

1
The JOLT Effect with Matt Dixon 28:24

9M ago28:24

28:24

In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the concept of effortful experiences and the impact of customer indecision on sales. They discuss how companies often create friction and wasted effort for customers, despite knowing it is detrimental. Matt shares examp…

1
Belonging to the Brand with Mark Schaefer 30:04

10M ago30:04

30:04

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the challenges of managing online communities. Mark explains that community involves genuine connection and communion…

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S05 E05 - Women & e-Commerce · Gemma Cernuda · LIVE SESSION - BV European Marketing Podcast 40:38

10M ago40:38

40:38

A new study shows, once again, the power women wield in Online Commerce. Gemma Cernuda began her own consulting company 22 years ago, exclusively focused on the topic of effective communication strategies to women. With her recent study, Gemma is focusing on e-Commerce. Get ready for some surprising ideas! You can find more information, resources a…

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REMASTER | S05 E04 - The Greatest Luxury · Rosa Llamas PhD · LIVE SESSION - BV European Marketing Podcast 30:51

10M ago30:51

30:51

UPDATED & REMASTERED | To mark the occasion of our GOLDEN EPISODE 50, as we continue our series on European innovators, we’ve invited a truly inspiring Innovator & Thought Leader. We’ll be talking with Dr. Rosa Llamas, a European Marketing expert with a focus on the concept of Luxury. How it applies to Marketing, Consumers and in this case, to our …

1
Immersion with Paul Zak 31:23

11M ago31:23

31:23

On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience testing. They also talk about the …

1
Using Behavioral Science in Marketing with Nancy Harhut 32:07

11M ago32:07

32:07

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent. Video, text, and resources: https://www.rogerdooley.com/nancy-harhut-behavioral/ We also discuss information gap …

1
Evolutionary Ideas with Sam Tatam 30:55

11M ago30:55

30:55

In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation. Show notes, transcript & resources: https://www.rogerdooley.com/sam-tatam-evolutionary/ Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well…

1
S05 E03 - Transparency & Trust in e-Commerce - BV European Marketing Podcast 13:09

1y ago13:09

13:09

In Episode 49, we explore Ethical e-Commerce with Jonathan Newman, CEO of Motive.co. Continuing our series on European innovators, we were fortunate to get him on the line, for this quick telephone interview. His company, Motive, is paving the way for a new e-Commerce that protects privacy, based on trust and transparency. You can find more informa…

1
Write a Must-Read with AJ Harper 30:34

1y ago30:34

30:34

In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importance of understanding the reader as a character in non-fiction writing. AJ shares her insights and experiences in the world of writing and publishing, p…

1
S05 E02 - Affinità, Local Everywhere - BV European Marketing Podcast 18:20

1y ago18:20

18:20

In Episode 48, We're continuing Season 5 with more interviews with innovative Europeans. And we're also celebrating the 6th Anniversary of the international network we co-founded, along with 9 other independent agencies in Europe. Fasten your seatbelt, because we're going to go "Around the World in a Matter of Minutes" to chat with our colleagues i…

1
S05 E01 - Easy Neuromarketing with @Neurorachel - BV European Marketing Podcast 11:08

1y ago11:08

11:08

In Episode 47, we begin Season 5 with an engaging chat with Raquel Fructos. Always a favourite of our worldwide audience, we’ve invited her back to give us an update on Neuromarketing. Along with some cool new tools that can improve our campaignsThe good news? Thanks to AI, Neuromarketing is now easier, more economical and more effective than ever …

1
Tom Peters' Compact Guide to Excellence 31:21

1y ago31:21

31:21

Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a small book packed with short bites of wisdom curated by Tom to encourage a humanistic approach to business. In this episode, he explains why the most important decisions in business are promotions, and th…

1
The Power of INaction with Jinny Uppal 28:50

1+ y ago28:50

28:50

In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and management expert Tom Peters famously proclaimed "a bias for action" to be a key component of excellence. But, is it possible that doing nothing could sometimes be the best strategy? In today's episode, we wel…

1
S04 E11 - A Vision of Christmas Past - BV European Marketing Podcast 19:56

1+ y ago19:56

19:56

In Episode 46, we invite our listeners to enter a Time Machine. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy.And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2023. You can find more information, resources and links on each…

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