Best Rockstar CMO Podcasts (2024)

1
The 5 Steps for Metrics and Authentic Pride Over a Cocktail 48:49

3h ago48:49

48:49

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week. Ian then joins Robert Rose, Chief Troublemaker at The Content Advisor…

1
The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode 56:17

2h ago56:17

56:17

This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics. And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantas…

1
The Actress turned CMO of WorkRamp ft. Jack Foster 48:59

2d ago48:59

48:59

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Jack Foster is a dynamic CMO who has been steering the marketing team at WorkRamp for over two and a half years. Jack shares how she's nurtured an all-f…

1
The Chat with ChatGPT and What’s Next for Search Episode 58:59

13d ago58:59

58:59

This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks. Ian then retir…

1
The New Products, New Markets and the Death of the Follower Episode 55:39

13d ago55:39

55:39

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing. Ian then retires to our virtual bar, with Robert Rose, Chief Tro…

1
The Rockstar Turned Co-Founder of CMP Research ft. Nicole Kyle 43:29

18d ago43:29

43:29

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ In this episode, Nicole Kyle candidly discusses the challenges faced by women in male-dominated industries, the pressure of being one of the few female …

1
The 5 Steps for Campaign Planning and Apple Crushing It Episode 55:21

28d ago55:21

55:21

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget. After his scheduling challenges of last week, Robert Rose is back in the bar with a topical thought on …

1
The Frontline Marketing with Jeff and The Greatest Story Episode 35:55

1M ago35:55

35:55

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester’s concept of Frontline Marketing. Is it a one hit wonder? Although Ian got one co-host back, he lost anot…

1
The Pediatrician turned CRO ft. Stephanie Valenti 47:11

1M ago47:11

47:11

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Stephanie Valenti, a dynamic leader who has shattered glass ceilings in multiple C-level positions, joins me, Kristi Faltorusso, to delve into the candi…

1
The Be Honest and a Social Cocktail in a Walled Garden Episode 41:04

1M ago41:04

41:04

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens. It’s last week without Jeff, so our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Not the regular competitors #2 - Ren…

1
The Art of Sales Evangelism: Building Quality Pipeline and with Donald Kelly 54:34

1M ago54:34

54:34

🎙️ Want to fill your pipeline with quality leads and close more deals faster? Tune in as Donald Kelly, the Sales Evangelist, reveals his proven strategies: A 3-step LinkedIn outreach method that sparks conversations Creating content that makes your target buyers stop scrolling The multi-channel approach to earning trust and booking meetings Optimiz…

1
The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode 47:33

2M ago47:33

47:33

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Right fit marketers #2 - Is the Forrester term “Frontline marketers” complete bollocks? #3 - The Buying Tribe #4 - Distinct and Diffe…

1
The Athlete turned CEO ft. Kristin Savilia 45:31

2M ago45:31

45:31

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Kristin Savilia, CEO at JOOR, joins me on She's So Suite to share her profound insights into leading a SaaS startup as a female CEO, nurturing a support…

1
The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode 43:31

2M ago43:31

43:31

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are: #1 - Doing a podcast monologue #2 - People asking to pick your brains #3 - Why aren’t people filling in your form? #4 - Ask why you ar…

1
Mastering the MATT Framework: Unlocking the Secrets to Successful Sales Development 49:40

2M ago49:40

49:40

In this episode, Jimmy Chen, Sr. Director of Sales Development at Sigma Computing, shares his invaluable insights on optimizing sales development using his MATT framework (Messaging, Activities, Targeting, Timeline). Discover how to craft effective messaging, prioritize activities, target the right accounts and personas, and leverage timeline for b…

1
The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode 55:14

2M ago55:14

55:14

This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show. Ian and Cathy chat about the importance of content operations in the face of all the immedia…

1
The Dancer Turned Chief Customer Officer at Infor ft. Mari Cross 43:10

2M ago43:10

43:10

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Mari Cross, the Chief Customer Officer at Infor join me in this episode of the She's So Suite Podcast. In this conversation we navigate through Mari's f…

1
The Death of the CMO and Directing Operations with a Cocktail Episode 51:50

2M ago51:50

51:50

This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. Ian then winds down the week with Robert Rose, C…

1
Mastering LinkedIn for B2B Sales: Insider Tips from Top Voice Jason Tan 43:31

2M ago43:31

43:31

Dive into the world of LinkedIn mastery with Jason Tan, LinkedIn top voice and founder of Engage AI and DDA Labs, on this week’s Enterprise Sales Development Podcast. Discover the secrets behind leveraging LinkedIn for substantial business growth, the fine line between effective automation and genuine engagement, and innovative strategies for enhan…

1
The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode 54:47

3M ago54:47

54:47

This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B. They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publicati…

1
The Drummer turned Co-Founder and CEO of Hummingbirds ft. Emily Steele 40:12

3M ago40:12

40:12

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ The story of Emily Steele, the CEO & Co-founder of Hummingbirds, is one of courage and tenacity, illuminating the path for future female entrepreneurs w…

1
The 5 F’in’ Fundamentals, a Book and a Budget Episode 51:23

3M ago51:23

51:23

This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book. In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he’s learned from a book proposal …

1
Dale Thorn Debunks SDR Myths: The Undeniable Human Element in AI's Era 44:31

3M ago44:31

44:31

Dive into the heart of sales development with Dale Thorne as he shares his unparalleled insights on SDR leadership, the vital role of human connections in an AI-driven world, and his mission to mentor sales leaders globally. Don't miss this episode if you're ready to elevate your sales strategies and embrace the future of SDR with wisdom and warmth…

1
The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode 50:45

3M ago50:45

50:45

This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his experiences of seeing marketing technology implementations gone bad. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content …

1
The Veterinarian turned CPO of UserTesting ft. Michelle Engle 49:09

3M ago49:09

49:09

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Michelle Engle, Chief Product Officer at User Testing, has established herself in the male-dominated tech industry and serves as a role model for women …

1
The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode 50:42

3M ago50:42

50:42

In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual…

1
Empathy in the Inbox: Crafting Prospect-Focused Pitches with Arianne Hatfield 44:22

3M ago44:22

44:22

Dive into the essentials of sales development with Arianne Hatfield, a seasoned SDR leader with a rich background from SAP to Lucidworks. This episode unpacks the power of AI in sales, the significance of fundamental sales practices, and innovative strategies for personalization and gifting. Discover how to leverage ChatGPT for impactful account re…

1
The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode 53:53

4M ago53:53

53:53

In this week’s episode, the topic for the Marketing Studio with Jeff Clark, former Forrester Research Director is the concept of the Demand Unit Waterfall created by his old chums at Forrester. Our host Ian Truscott asks if this is still relevant and Jeff shares six things for B2B marketers to consider from this model. Ian then winds down the week …

1
The Attorney turned CRO of Calendly ft. Jessica Gilmartin 43:36

3M ago43:36

43:36

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Jessica Gilmartin, CRO at Calendly) hasn't just climbed the ladder; she's built her own. From her days in Cornell to running a successful yogurt busines…

1
The RevOps Primer and Storytelling over a Cocktail Episode 51:50

4M ago51:50

51:50

In this week’s episode, our host Ian Truscott picks the brains of our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark to learn more about Revenue Operations, how it’s different from Marketing Operations and how it impacts the marketing function and marketing leaders. Ian then winds down t…

1
Unlocking the Inbox: Navigating the Secrets of Email Deliverability with Benny Rubin 1:03:25

4M ago1:03:25

1:03:25

In this episode of "Unlocking the Inbox," host Eric Quanstrom, CMO at CIENCE Technologies, interviews Benny Rubin, CEO and co-founder of Senders, an email deliverability and sendability company specializing in the B2B sector. The discussion focuses on the challenges and strategies of ensuring emails reach their intended inboxes, a critical issue fo…

1
The B2B Marketing Lag and Getting Strategic with AI Episode 49:32

4M ago49:32

49:32

In this week’s episode, Ian Truscott and our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark discuss some data about the “B2B Marketing Lag” published by Dreamdata. The stats that Dreamdata shared that caught our eye: // Only 37% of revenue is impacted within a quarter. // It takes 6 mont…

1
The Film Director turned CEO, Refine Labs ft. Megan Bowen 51:36

4M ago51:36

51:36

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Megan Bowen, CEO of Refine Labs, joins me, Kristi Faltorusso, to share her wisdom from her professional journey. We discuss her journey, from her aspirati…

1
The Hot Dog Vendor turned Co-Founder and COO, Champion HQ ft. Gianna Scorsone 1:00:17

4M ago1:00:17

1:00:17

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠⁠https://www.clientsuccess.com/⁠ Kristi Faltorusso, sits down with Gianna Scorsone, COO and co-founder of ChampionHQ. Gianna's career is a testament to resilience, innovation, and dedi…

1
The Juvenile Corrections Officer turned SVP CS, Datasembly ft. Maranda Dziekonski 34:19

4M ago34:19

34:19

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Kristi Faltorusso, sits down with Maranda Dziekonski, SVP, CS Datasembly. Maranda’s story will inspire you to dare to dream big. Maranda's story is an i…

1
The Educational Content and Getting Creative over a Kansas City Cocktail Episode 59:23

4M ago59:23

59:23

In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing. Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile…

1
Trailer - She's So Suite Podcast 0:38

4M ago0:38

0:38

Embark on a journey with Kristi in each podcast episode as she engages in insightful conversations with accomplished women in the C-suite. Explore their unique stories, triumphs, challenges, dreams, and valuable advice that will inspire and empower you. Tune in for an enriching experience as Kristi delves into the depth of their professional journe…

1
From CEO to Catalyst for Change: Adam Robinson's Sales Development Revolution 48:27

4M ago48:27

48:27

In this gripping episode of the Enterprise Sales Development Podcast, hosted by Eric Quanstrom of CIENCE Technologies, we dive deep with Adam Robinson, the visionary CEO of Retention.com. Known for his dynamic approach to sales development and his critical eye on outbound strategies, Adam shares his revolutionary journey from leading traditional sa…

1
The Trends from Metia and Flaws on a Farm Episode 48:06

4M ago48:06

48:06

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report. They pick their favorites from the 8 trends in the report that CMO’s should consider in 2024. They discuss beha…

1
The it's a Sink not a Funnel and Owning Media over a Cocktail Episode 56:08

5M ago56:08

56:08

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott, discuss the ungated 2023 B2B Buyer Experience Report from 6Sense, guided by former guest Kerry Cunningham. The report is based on a survey of 900 B2B buyers, rev…

1
From Med School to Market Mastery: Skye Snayd's Sales Development Secrets 42:04

5M ago42:04

42:04

Dive into a riveting episode of the Enterprise Sales Development Podcast with host Eric Quanstrom, CMO at Science Technologies, as he converses with Skye Snayd, the dynamic founder of Skyline Consulting. Skye shares his unique journey from a potential career in medicine to becoming a trailblazer in sales development. Throughout this episode, listen…

1
The Brown M&M's Marketing Rider and the Marketing Talent Crunch Episode 50:02

5M ago50:02

50:02

In this week’s episode, in the Marketing Studio, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss the Official Rockstar CMO Rider, inspired by Van Halen and brown M&M’s, it's a list those things that a marketing leader should look for in their new gig…

1
The 5 Dysfunctions, Lettuce and Blame Episode 45:42

5M ago45:42

45:42

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a classic management book and discuss how the 5 Dysfunctions of a Team by Patrick Lencioni can be applied to marketing teams and the 5 marketing fundamen…

1
The 5 F'in' Fundamentals and Robert's Word for 2024 Episode 49:50

5M ago49:50

49:50

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F'in' Marketing Fundamentals. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rock…

1
Unlocking Sales Enablement Secrets with Paul Butterfield 39:33

5M ago39:33

39:33

In this episode of the "Enterprise Sales Development Podcast", our host Eric Quanstrom engages in a deep dive conversation with Paul Butterfield, a renowned leader in the field of sales enablement and the CEO of the Revenue Flywheel Group. They tackle pressing topics like effective strategies for training sales development teams, the unique challen…

1
The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode 58:51

6M ago58:51

58:51

This week, our host, Ian Truscott, celebrates the year with a compilation of clips from some of the 35 guests he’s gone backstage this year with some choice takes on the topics they’ve covered. Including podcasting, influencer marketing, technology, focus, storytelling, motivation, working with startups and some suggestions for our portal to market…

1
The Predictable Predictions Episode 49:55

6M ago49:55

49:55

As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Forrester, and our host Ian Truscott have spun the dial on the interwebs and share their favorite predictions …

1
The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode 49:58

6M ago49:58

49:58

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host 3xCMO Ian Truscott discuss 5 questions that you should ask of your social media strategy based on some research from NPR. Ian then joins Robert Rose, Chief Trouble Maker at The …

1
Leveraging AI for Sales Excellence: A Podcast with Ryan Staley 39:05

6M ago39:05

39:05

Harnessing AI for Sales Success: Interview with Ryan Staley on Enterprise Sales Development Podcast In this episode of the Enterprise Sales Development Podcast, Eric Quanstrom, the CMO of Science Technologies, converses with special guest Ryan Staley, the CEO and founder of Whale Boss. Whale Boss is a consulting firm that specializes in helping sal…

1
The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode 46:41

6M ago46:41

46:41

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie Wonder and Wonderwall treatment. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, …

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Rockstar CMO Podcasts

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