Best Scalable Media Network Podcasts (2024)

1
Marketing Success with Google Analytics 4: Insights from Chris 'Mercer' Mercer 46:02

1h ago46:02

46:02

As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement. In this episode, we s…

1
107. Creating Value Threads Between Your Perception And The Buyer's Perspective 36:12

1h ago36:12

36:12

Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawe…

1
Why you're doing YouTube Ads wrong with Tom Breeze 1:01:22

1h ago1:01:22

1:01:22

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you’re aiming to up your YouTube game, this episode …

1
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner 47:06

3h ago47:06

47:06

Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging t…

1
How a 25-Year-Old B2B SaaS Scaled from $200K to $20M in 4 Years with Julia Vorontsova 24:58

6d ago24:58

24:58

If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth. In this episode, Julia Vorontsova, the founder of Innovation Park, shares a s…

1
Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent? 33:04

1h ago33:04

33:04

Ralph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban’s ripple effects on small businesses and influencers who’ve found a goldmine in the app’s algorithm. Amid the political wrangling and economic power plays, they question what's really driving t…

1
Break the 7-Figure Ceiling in Your Agency with Frank Cowell 29:46

2d ago29:46

29:46

Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward. Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep things running? As an agency owner, you want to scale you…

1
Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes 53:54

29m ago53:54

53:54

This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosi…

1
Rebuilding global fertiliser market infrastructure to drive net zero 26:31

7d ago26:31

26:31

Join Alex Cameron for this episode which welcomes Petter Østbø, former CEO of EuroChem and Founder/CEO of AtlasAgro. You’ll hear about the route to net zero in global fertilisers and the development of AtlasAgro’s ‘plant of the future’. The economic realities that large fertilizer companies face, largely due to fossil fuel-based assets and the natu…

1
The Best of Kasim Aslam on Perpetual Traffic 1:09:07

3d ago1:09:07

1:09:07

we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights…

1
Bridging the Gap Between Sales and Marketing for Q4 Success with Mike Chudy 28:32

14h ago28:32

28:32

As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly? In this episode, we're joined by Mike Chudy, a seasoned …

1
Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets 56:11

7d ago56:11

56:11

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kas…

1
106. Real Successful Entrepreneurs Are Digital Athletes! Learn How To Win In Entrepreneurship When The Odds Are NOT In Your Favor. 1:03:21

20d ago1:03:21

1:03:21

Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it kn…

1
Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time 1:07:53

10d ago1:07:53

1:07:53

Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to st…

1
Navigating the Future of AI and Business with Adam Chronister 41:18

35m ago41:18

41:18

In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth. Mark and Adam explore the potenti…

1
(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo 24:02

14d ago24:02

24:02

Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, t…

1
Guest Podcast: The price of everything - SAF 40:57

16d ago40:57

40:57

This week we are partnering with General Index to share their episode which explores the market and pricing dynamics around SAF. We chose this episode as our Guest Podcast because of the links with co2 reuse, industrial decarbonization as well as the opportunity to host a discussion which was more focused on the economics of a key green product. Th…

1
How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo 31:23

17d ago31:23

31:23

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Di…

1
The 5 Essential Elements for Building Lifetime Trust with Your Audience 40:18

7d ago40:18

40:18

Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you. John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share t…

1
(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges 25:32

21d ago25:32

25:32

In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing ch…

1
The Strategies for Scaling Your Business with Affiliate Partnerships with Joey Vaillancourt 39:50

12d ago39:50

39:50

Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales? Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reve…

1
From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges 39:24

24d ago39:24

39:24

Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from their journey at Tier 11. The duo discusses the major i…

1
The Future of CGI in Car Launches and Marketing with Faruk Heplevent 38:29

1M ago38:29

38:29

The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible a…

1
105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination 32:40

26d ago32:40

32:40

Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics! In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024. From mi…

1
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller 33:56

28d ago33:56

33:56

Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical…

1
Bruno Fux, Siam City Cement: Driving decarbonisation and sustainability at Siam City Cement 39:24

1M ago39:24

39:24

In this week’s podcast, Bruno Fux joins Alex Cameron to discuss the challenges and opportunities that lie ahead for decarbonisation in Vietnam, and specifically his plans for Siam City Cement. considering the country's commitment to net zero emissions by 2050. You’ll hear a comparison of Siam City Cement's initiatives vs those in regions benefiting…

1
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller 42:03

1M ago42:03

42:03

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert in…

1
The Amazon-Inspired Secrets to Effortless Agency Growth with Jordan Ross 36:41

1M ago36:41

36:41

Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit? Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your…

Podcasts Worth a Listen

Scalable Media Network Podcasts

Podcasts Worth a Listen

Quick Reference Guide