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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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Disc Coverers

Iris Jay, Grace Lovelace, Balina Mahigan, and Juniper Theory

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Reading, reviewing and objectively ranking all 41 novels in Terry Pratchett's Discworld series, chronologically. Updates monthly.
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The road to success is littered with speed bumps. Every celebrated actor, writer, musician, artist, inventor and entrepreneur has faced debilitating career rejection on their journey to the top. We tell their fascinating stories and break down exactly how they achieved their remarkable goals. Because hidden inside each rejection is a unique insight. And we’re here to find it. At its heart, this podcast is about persistence and inspiration. From the creators of Under The Influence, this show ...
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Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that created a catchy jingle that doubled their revenue overnight. And a business that changed one single word in a…
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Hi – Sidney here. You may not recognize the name Bessie Coleman, so you may be wondering whether or not to tune into this episode. But, I highly encourage you to give it a listen. It’s a story our team – from our director Callie to our engineer Geoff – all declared one of their favourites of the entire series. Because it’s a story about the ripple …
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First off, that's way too many teeth for a cat to have. DISCOVER US ONLINE: https://discpod.fun / disc@hypnovir.us on email / @discpod@queer.party on Mastodon / @discpod on Cohost, Bluesky and Xwitter NERO VILLAGALLOS O'REILLY: https://itsnero.com / webcomic ULTRAVIOLENTS at https://uv.itsnero.com / https://patreon.com/itsnero / @itsnero@mstdn.itsn…
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Squeakings and salutations, discettes and discinos! On this episode of DISC COVERERS, we're exploring Terry's first venture into young adult fiction: 2001's THE AMAZING MAURICE AND HIS EDUCATED RODENTS. We're admittedly less familiar with the YA end of Discworld, so this book's nuanced themes and dark subject matter took us by total (positive!) sur…
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Matthew Bannister on Nora Cortiñas, a founding member of Argentina’s “Mothers of the Disappeared” campaign group. Her son Gustavo was 24 when he was arrested by the country’s right-wing dictatorship. He was never seen again. Belinda Bellville, the fashion designer who dressed every female member of the royal family apart from Queen Elizabeth. Her b…
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This week, we shoot for the moon. Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars. We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station. There are companies who want to employ hundreds of tiny satellites to create log…
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Matthew Bannister on Richard M Sherman who teamed up with his brother Robert to write some of Disney’s best loved songs. Professor Wendy James CBE, the anthropologist who studied the Uduk tribes of Sudan. June Mendoza OBE, the portrait painter whose subjects included members of the Royal Family, Prime Ministers and celebrities. Morgan Spurlock, the…
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The Sopranos is widely considered the greatest television show of all time. Just ask TV Guide, The Writer’s Guild of America and Rolling Stone. But before revolutionizing the one-hour drama and ushering in what’s become known as the second Golden Age of Television, the idea for The Sopranos was rejected. By every major network. At nearly 50 years o…
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Occasionally, an old advertising campaign is brought back from the dead. Even if it has been off the air for decades. This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time. A much-loved beer campaign that has been revived after 34 years. And a controversial commercial that was yanked off the air i…
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Matthew Bannister on The Irish rugby star and businessman Sir Tony O’Reilly. He made billions but ended up bankrupt. The hardline President of Iran, Ebrahim Raisi. Penny Simkin, who championed the role of birth doulas to help mothers during and after labour. Professor Alasdair Geddes, the infectious diseases expert who diagnosed the world’s last ev…
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This week it’s our annual Bookmarks episode. We read a lot of books to research Under The Influence. But there’s never enough room to include all the great stories we find. So this episode is dedicated to those great stories that didn’t fit into our regular episodes. This year, our theme is bravery. We’ll tell an amusing story about how Danny DeVit…
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Matthew Bannister on Dame Shirley Conran, the journalist and author best known for her books “Superwoman” and “Lace”. Baroness Doreen Massey, the educator and former director of the Family Planning Association Beverly LaHaye the founder of Concerned Women of America who campaigned to stop the Equal Rights Amendment. Steve Albini, the controversial …
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Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this year we’re asking you, our listeners, to record that Fun Fact. All you need is a phone or computer. Just visit our Fun Fact Page, follow the prompts and have fun with it. We choose two listeners every …
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Since the year 1937, over 60 Dr. Seuss books have been published. Over 650 million copies have been sold. Leading to film adaptations grossing over $1.7 billion at the box office. But before the late author was Dr. Seuss, he was Theodor Geisel. And his first children’s book “A Story That No One Could Beat” was a story that no one would want. After …
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Matthew Bannister on Anne Dagg, the Canadian biologist known as The Woman Who Loves Giraffes for her lifelong study of the animals. Professor Ross Anderson, the computer scientist who was a leading expert on data protection and online security. Reverend Cecil Murray, the pastor of the First African Methodist Episcopal Church in Los Angeles who play…
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This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears. From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s am…
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Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel. We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen…
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Matthew Bannister on The American journalist Terry Anderson who was held captive in Lebanon for almost seven years. In an emotional interview, his daughter Sulome tells us how she followed in his footsteps as she tried to connect with a father she met for the first time when she was seven years old. Lord Field who, the Labour MP Frank Field who cam…
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Sulome Anderson first met her father – journalist Terry Anderson – at the American Embassy in Damascus. She was seven years old and he had just been released from nearly seven years as a hostage in Lebanon. She desperately wanted to build a relationship with him, even going so far as to become a war correspondent herself and tracking down and meeti…
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Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them. Storekeepers love them. They can make you smile. They can make you angry. They can attract a lot of attention. They are the pop-up ads of the physical world. Ho…
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Matthew Bannister on: Sir Paul Fox, the respected TV executive who commissioned some of the best loved programmes of the 1960s and 70s. We have a tribute from his former colleague Sir David Attenborough. Lynne Reid Banks, the author best known for her novel “The L Shaped Room.” Joan Hills, the artist who played a key role in the art world of the 19…
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Manon Rhéaume was told hockey was for boys. Manon Rhéaume was cut from teams for being a girl. Manon Rhéaume was heckled by parents in the stands. Manon Rhéaume was told she was taking a spot away from boys with NHL dreams. Manon Rhéaume was told she’d never play pro. Manon Rhéaume became the first woman to ever play in an NHL game. If you enjoyed …
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Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into t…
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Matthew Bannister on Professor Peter Higgs, the physicist who won the Nobel prize for explaining why the building blocks of the universe have mass. Trevor Griffiths, the playwright whose stage and TV dramas focused on left wing politics and social issues. We have a tribute from the actor Jack Shepherd. Hella Pick, the long serving Guardian foreign …
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DISC COVERERS is back, and it's time we took this podcast to the last place in Discworld untouched by capitalism... SPACE! On this episode we cover THE LAST HERO, a short novella about elderly barbarians and wizard hijinks that mostly exists as an excuse for Paul Kidby to paint some really phenomenal illustrations. If you were a kind of swamp drago…
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80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open letter to the Pope. An airline campaign that told you to “keep it in your pants.” And a product that claims yo…
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Matthew Bannister on Joe Lieberman, the US Democrat politician who fell out with his party over the Iraq War. Diana Baring, the respected literary agent. We have a tribute from her client Frederick Forsyth. Lynn Kinnear, who was one of the most influential landscape architects of her generation. Kay Benbow, who commissioned and made many acclaimed …
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Adam Driver is a two-time Academy Award nominated actor known for his roles in films like Marriage Story, BlacKkKlansman and the Star Wars franchise as Kylo Ren. But before landing his breakout role on HBO’s Girls, Driver was rejected from Juilliard, turned his Lincoln Town Car around before he reached Los Angeles and was medically discharged from …
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Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extreme vacation ideas. From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine…
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John Wilson on Richard Taylor, who became a tireless campaigner against knife crime and supported disadvantaged young people. Lisa Lane, the chess champion who was the first player to feature on the cover of Sports Illustrated. Rose Dugdale, the English heiress and debutante who went onto join the IRA. Ian Green, the Scottish folk music champion wh…
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In this special edition of Last Word, John Boyega pays tribute to campaigner Richard Taylor, the father of Damilola Taylor who was killed 24 years ago. Richard Taylor - a Nigerian civil servant - dedicated years to improving the lives of disadvantaged children in the wake of his son's death via the Damilola Taylor Trust. Mr Taylor said he wanted hi…
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Matthew Bannister on Vince Power, the live music promoter whose Mean Fiddler group operated a string of London venues and built up the Reading and Leeds festivals. Olga Murray, the American lawyer who devoted her later life to helping the children of Nepal. Cecilia Eckelmann-Battistello, the Italian businesswoman who ran a major container shipping …
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There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sen…
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Matthew Bannister on Audrey Adams who became a tireless campaigner for the rights of black people after her son was stabbed to death in a racist attack. Nicola Trahan, who joined the French Resistance as a teenager and was later awarded the Croix de Guerre. Edward Bond, the controversial playwright who played a key role in the abolition of censorsh…
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Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire. Hosted on …
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As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular. “Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan. “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews. And a movie about the origins of McDonald’s – …
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Matthew Bannister on Iris Apfel the colourful fashion and interior designer whose own dress sense made an impact until her death aged 102. Dr Colin Murray Parkes, the psychiatrist once described as “the David Attenborough of the bereavement world.” Baroness Henig, the deputy House of Lords Speaker who was a historian and expert on the security indu…
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Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, …
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John Wilson on the celebrated sculptor Nicholas Dimbleby, responsible for numerous well known commissions around the country. Lord Patrick Cormack the politician, historian and prolific author. Wendy Mitchell, the author and blogger who was diagnosed with young onset dementia and worked tirelessly to help improve the understanding of the condition.…
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This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad where the ad writer risked his life to demonstrate a poi…
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John Wilson on Alexei Navalny, the anti-corruption campaigner and leading opponent of President Vladimir Putin, who has died in a Russian state prison. Dr Brooke Ellison, an American academic and disabilities rights advocate who drew on her own experience of living with quadriplegia. Gertrude Wright, who survived the bombing of her German home city…
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Matthew Bannister on The much-loved Radio 1 and 2 DJ Steve Wright. We have a tribute from his former colleague Simon Mayo. Baroness Flather, who was the first Asian woman to sit in the House of Lords. Alan Mills, the Wimbledon tennis referee who had to deal with tantrums on court. Angela Peberdy, the train announcer known as “the golden voice of Br…
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TICK TOCK, DISCERATI... It's DISC COVERERS time again, and on this episode we're covering 2001's THIEF OF TIME! The Auditors are back on their bullshit again. They want to shatter time itself, and one of their number walks among the humans of the disc in mortal form. Only veteran History Monk sweeper Lu-Tze and his peculiarly gifted sidekick Lobsan…
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This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth…
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Matthew Bannister on Dr Lowitja O’Donoghue who overcame a traumatic childhood to become one of Australia’s leading campaigners for the rights of indigenous people. Ian Lavender, the actor best known for playing Private Pike in Dad’s Army. Robie Harris, whose book explaining sex to children made her one of America’s most banned authors. Barry John, …
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Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category. As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer. I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with th…
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