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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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The road to success is littered with speed bumps. Every celebrated actor, writer, musician, artist, inventor and entrepreneur has faced debilitating career rejection on their journey to the top. We tell their fascinating stories and break down exactly how they achieved their remarkable goals. Because hidden inside each rejection is a unique insight. And we’re here to find it. At its heart, this podcast is about persistence and inspiration. From the creators of Under The Influence, this show ...
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Backstage at the Vinyl Cafe

Apostrophe Podcast Network

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Backstage at the Vinyl Cafe welcomes listeners into the warm and comforting world of the Vinyl Cafe. Each episode features stories about Canada’s favourite fictional family: Dave, Morley and the kids, narrated by the late Stuart McLean and recorded live in concert. For the first time ever, long-time producer Jess Milton shares rare, behind-the-scenes stories from her 15 years touring, travelling, laughing, and recording with her close friend Stuart. This is a world that is rooted in kindness ...
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Canada doesn't really have a 'star system' like our neighbours to the south. In fact, many of our celebrities have had to leave the country to find the work and recognition they deserve. Well, THE CANADIAN STAR SYSTEM aims to change that. Each week, host Steve Patterson (CBC Radio's The Debaters) and his producer/co-host Diana Frances (Canadian Screen Award winning comedy writer) interview a well-known Canadian celebrity who then shines the spotlight on someone THEY think should also be a st ...
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Hi – Sidney here. You may not recognize the name Bessie Coleman, so you may be wondering whether or not to tune into this episode. But, I highly encourage you to give it a listen. It’s a story our team – from our director Callie to our engineer Geoff – all declared one of their favourites of the entire series. Because it’s a story about the ripple …
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Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that created a catchy jingle that doubled their revenue overnight. And a business that changed one single word in a…
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“How bad could it be? Statistics. That’s how bad it could be.” This week, two stories about Dave and Morley’s daughter, Stephanie – Stephanie at school and at work. Jess talks about Stuart’s goals in writing those stories and what they show us about success … and failure. Hosted on Acast. See acast.com/privacy for more information.…
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This week, we shoot for the moon. Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars. We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station. There are companies who want to employ hundreds of tiny satellites to create log…
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“Whenever the cat is around, things seem to go wrong.” This week, Dave discovers a stowaway on the family road trip, with hilarious consequences. And Jess shares two more of Stuart McLean’s Postcards from Canada: from St John’s, NFLD in the east and Powell River, B.C. in the west. Hosted on Acast. See acast.com/privacy for more information.…
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The Sopranos is widely considered the greatest television show of all time. Just ask TV Guide, The Writer’s Guild of America and Rolling Stone. But before revolutionizing the one-hour drama and ushering in what’s become known as the second Golden Age of Television, the idea for The Sopranos was rejected. By every major network. At nearly 50 years o…
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Occasionally, an old advertising campaign is brought back from the dead. Even if it has been off the air for decades. This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time. A much-loved beer campaign that has been revived after 34 years. And a controversial commercial that was yanked off the air i…
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“Not everyone in the world is cut out to be a school janitor.” We’re full of the milk of human kindness on this week’s podcast. We play Stuart’s heartwarming interview with one of our favourite Arthur Award winners and Jess awards an Arthur of her own – to a Vinyl Cafe character! Plus, a Dave and Morley story that you may not have heard before. Hos…
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This week it’s our annual Bookmarks episode. We read a lot of books to research Under The Influence. But there’s never enough room to include all the great stories we find. So this episode is dedicated to those great stories that didn’t fit into our regular episodes. This year, our theme is bravery. We’ll tell an amusing story about how Danny DeVit…
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“A hive of bees is like a harvest kitchen. They gather up the summer: the heat of the sun, the warmth of the rain…” This week on the podcast, two Stuart McLean stories to whet your appetite for summer. In the first, Dave remembers an incredible woodland encounter from his youth in Cape Breton; in the second, Eugene puts Sam and Murphy on the trail …
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Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this year we’re asking you, our listeners, to record that Fun Fact. All you need is a phone or computer. Just visit our Fun Fact Page, follow the prompts and have fun with it. We choose two listeners every …
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Since the year 1937, over 60 Dr. Seuss books have been published. Over 650 million copies have been sold. Leading to film adaptations grossing over $1.7 billion at the box office. But before the late author was Dr. Seuss, he was Theodor Geisel. And his first children’s book “A Story That No One Could Beat” was a story that no one would want. After …
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“It started like a sprint. One moment you were standing still, and the next you were running as fast as you could.” Hold on tight! On today’s show, in time for Mother’s Day, two Vinyl Cafe stories about motherhood. And Jess shares a backstory about her own experiences – cue the bucking bronco! Hosted on Acast. See acast.com/privacy for more informa…
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This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears. From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s am…
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“It says it’s one of the most wonderful tastes in the world.” It’s a gastronomical episode of the podcast today. Stuart loved writing about his favourite foods – both in fiction and non-fiction – and Jess has gathered some great examples of both for today’s show. Plus a hilariously endearing story about Sam’s first passion. Hosted on Acast. See aca…
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Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel. We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen…
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“He’s not well, Stuart.” We’re going way back today with two pieces from pre-Vinyl Cafe days! One is a favourite you’ve been requesting, back from Stuart McLean’s regular appearances on Peter Gzowski’s Morningside. (Spoiler alert: You’ll see what happens when two presenters get the giggles on live radio.) Excerpt from Morningside reproduced by perm…
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Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them. Storekeepers love them. They can make you smile. They can make you angry. They can attract a lot of attention. They are the pop-up ads of the physical world. Ho…
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“There are only so many holes a man can cut in his own house before he is told to stop.” Today on the show, two classic Stuart McLean stories, including Odd Jobs. That’s the one where Dave tries his hand at some home renovations, with hilarious consequences. And Jess has a backstory about the magic of Vinyl Cafe audiences. Hosted on Acast. See acas…
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Manon Rhéaume was told hockey was for boys. Manon Rhéaume was cut from teams for being a girl. Manon Rhéaume was heckled by parents in the stands. Manon Rhéaume was told she was taking a spot away from boys with NHL dreams. Manon Rhéaume was told she’d never play pro. Manon Rhéaume became the first woman to ever play in an NHL game. If you enjoyed …
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Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into t…
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“I guess I figured having a fish head could come in handy.” On this week’s episode Stuart celebrates the joys of birding and the Spring bird migration. And we have two springy stories, including a favourite from the Vinyl Cafe story exchange. To submit your short, true story to the Story Exchange, send it to vinylcafe@vinylcafe.com. Hosted on Acast…
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80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open letter to the Pope. An airline campaign that told you to “keep it in your pants.” And a product that claims yo…
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“There is nothing like a wedding to addle people’s minds.” Today on the pod we have two hilarious stories about marriage and proposal. In the first, Dave loses his wedding ring and fears it may have been swallowed by a duck! In the second, Dave’s mom Margaret surprises everyone by agreeing to marry again. And Jess shares her own experience of weddi…
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Adam Driver is a two-time Academy Award nominated actor known for his roles in films like Marriage Story, BlacKkKlansman and the Star Wars franchise as Kylo Ren. But before landing his breakout role on HBO’s Girls, Driver was rejected from Juilliard, turned his Lincoln Town Car around before he reached Los Angeles and was medically discharged from …
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Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extreme vacation ideas. From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine…
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“It was 4:30 in the morning and Dave was having a nightmare about something that smelled bad.” On today’s episode we have a fragrant story from way back. And Jess chats in studio with Stuart’s old friends David and Elizabeth, who share how Morley got her name—and surprise Jess with some entertaining backstories of their own! Hosted on Acast. See ac…
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There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sen…
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Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire. Hosted on …
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As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular. “Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan. “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews. And a movie about the origins of McDonald’s – …
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“The kids were always up to something in the Narrows.” This week’s episode is all about kids and what we can learn from them. The first story relates an adventure from when Dave was a boy. In the second, Dave’s adventures continue, with a little help from his son Sam. Hosted on Acast. See acast.com/privacy for more information.…
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Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, …
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“By the end of the first trimester, Dave had put on 12lbs.” A surprising theme links our two stories this week. In the first, Dave has a hellish trip to the grocery store—and Jess has a backstory about what shopping with Stuart was really like. Our second story takes us back to the early days of Dave and Morley’s relationship, when Morley is pregna…
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This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad where the ad writer risked his life to demonstrate a poi…
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“'They tried to stop us,' says the old man. 'But we kept playing.'” More about the joy of winter sports on this week’s pod. Including Stuart’s ode to skating from Jasper, Alberta. And a beautiful Big Narrows story about a memorable game of hockey from long ago. Hosted on Acast. See acast.com/privacy for more information.…
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This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth…
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“It was the greatest skate of her life.” Love is in the air today on the pod, with a Dave and Morley origin story—the one about how they first met. For our second story, we’re bringing back the Vinyl Cafe Story Exchange, with one of our favourite listener love stories. Hosted on Acast. See acast.com/privacy for more information.…
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Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category. As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer. I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with th…
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This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift. She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very …
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“The secret to planting more trees, is to plant more trees.” We have two hilarious Vinyl Cafe stories for you on today’s pod. Stories of things that happen at work. In the first, Kenny helps Dave out with something at the store. In our second story, Steph experiences a summer job like no other. And Jess digs into the research process behind the sto…
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This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We’ll explore the history of cannabis. We’ll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-end retail stores are now selling expensive cannabis paraph…
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"Galway began flushing the toilet again in the autumn…" This week, two Dave and Morley stories that, in hindsight, seem strangely prescient. In the first, a fan favourite, Dave decides to teach Galway the cat a new skill. The second is a story that we haven’t felt comfortable playing in a long time. Jess explains why. Hosted on Acast. See acast.com…
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"It began simply enough. It began with a phone call." On today’s episode, two stories about technical difficulties. In our first story, Dave attempts an inventive solution to an ill-considered phone message left for the Turlingtons. In our second, an electric razor causes him problems at the airport. And Jess shares some stories about Stuart’s habi…
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This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the story of a copycat cookie that overtook the original to be…
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I resolve to organize upstairs. Welcome back for Season 3 of Backstage at the Vinyl Cafe! We’re embracing the spirit of the New Year with a show all about resolutions and lists and getting things done. We start with an essay about Stuart’s fraught relationship with his to do list. And Jess has a backstory about her own relationship to lists and res…
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