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Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs.
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Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.
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Productize Podcast is the place for productized services entrepreneurs to hear interviews and case studies from others who are growing and scaling client services with the productized service (a.k.a. productized consulting) business model. Whether you're freelancing or you've grown a digital agency this podcast pulls out the juicy details on how folks have successfully transitioned from trading dollars for hours to truly scalable businesses. Hosted by Brian Casel, a multi-time founder and le ...
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Working Without Pants is the podcast for agency owners and consultants who are wanting to win more clients and better clients for their business. Each week, Jake Jorgovan brings you interviews with industry leaders and experts on how to win more clients for your agency or consulting practice. Past guests have included Brennan Dunn, Brent Weaver, Kai Davis, Philip Morgan, Brian Casel, Blair Enns, and many more. Learn more at https://jake-jorgovan.com/podcast
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The Productize Podcast

Productize & Scale

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The Productize Podcast is the place for productized services entrepreneurs to hear interviews and case studies from others who are growing and scaling client services with the productized service (a.k.a. productized consulting) business model. Whether you're freelancing or you've grown a digital agency this podcast pulls out the juicy details on how folks have successfully transitioned from trading dollars for hours to truly scalable businesses. Hosted by Brian Casel, a multi-time founder an ...
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Cashflow Podcasting: Authority, Audience Growth and Sales through podcasting

Ben Krueger: Podcasting Business Strategist joined by Tim Paige, John Lee Dumas, Jaime Tardy, Pat Flynn, James Schramko Natalie Sisson and other Podcast Marketing Experts

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Ben Krueger, Chief Podcast Strategist takes you on a journey with leaders and brands who successfully leverage podcasting to generate BIG incomes and BIG results for their own businesses. The first 10 episodes is the Cashflow Podcasting “Fast-Start” Series to give you the step-by-step on how to launch a podcast for traffic, leads and sales. Then you’ll see case studies from various business types on how they’re using podcasting to generate significant income, plus their tips on how you can d ...
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Troubleshooting back pain. "Early access" vs. "Sign up". Build (or brag) in public. Bootstrapping via consulting. Starter app templates. The AI voice space. No-BS marketing. Working outside. Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's consultancy: Instrumental …
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Mike McAllister is a designer of brands, websites, products, and WordPress goodness... Here in part 2 of our conversation, we dive into Mike's current work on OllieWP, a new product that brings great design to the WordPress ecosystem. We also talked about the balance of working on products with taking on selective design consulting partnerships wit…
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Shady domain brokers. Cooling off on product ideas. Pricing questions. High vs. low volume funnels. Launch and learn. Conflicting realities. Deadlifts. Summer travel. Connect with Brian: Brian's Product Consultancy: Instrumental Products Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads: @brian.casel Connect with Jordan: Jordan's…
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Mike McAllister has an incredible track record as a designer of brands, websites, products, and WordPress goodness... In part 1, we talked about Mike's experience building a successful WordPress products business that was acquired by WPEngine, and what he learned from the transition between indie product founder to acquihired in a large organizatio…
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GPT-4o. Sleepless nights. Product idea excitement. Self-serve funnels. Keeping calm before the storm. Selling to small business. Knicks in 6? The David Park Tweet that Jordan referenced. Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's consultancy: Instrumental Prod…
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No, we're not talking about Product Hunt (the website) today. This one's about: Hunting for new product ideas. Categories in AI. Finding a partner. Divesting in audience. Hobbies. Attention diets. Mothers day. Connect with Brian: Brian's Product Consultancy: Instrumental Products Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads:…
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Brian's update was recorded on May 6th, 2024. Daniel Coulbourne is the cofounder of Thunk.dev and the co-host of the Talking Businessly podcast. We had a great conversation about the "80/20 model" in software development consulting, striking a balance between working with clients and building your own products and projects. This conversation was re…
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Choosing a name. YouTube experiments. SEO. Reaching a foreign industry. Branding exercise. The New York Knicks. Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's consultancy: Instrumental Products Brian's YouTube channel: @briancasel Brian's SaaS, Clarityflow Brian o…
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Jack McDade is the creator of the new course, Radical Design. He's also the founder of Statamic CMS. In this contuation of our conversation, we talked about Jack's unique approach to designing things and how he strikes a balance between fun refreshing projects like this, and running a successful product company. Brian and Jack's conversation was re…
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Protyping with AI. Burnout aftermath. Validation theories that need retiring. Go-to-market. MVP speed. SaaS UI components as a service. Kitchen Reno. Passover. Knicks Games. Connect with Brian: Brian's Product Studio: Instrumental Products Brian's YouTube channel: @briancasel Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads: @br…
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Jack McDade is the founder of Statamic CMS and the creator of the new course, Radical Design. In this conversation, Jack shared his story of going from film maker to full stack designer and developer to building a website CMS product. Brian and Jack's conversation was recorded on February 20th, 2024. Brian's update was recorded on May 6th, 2024. Br…
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Email for SaaS. Selling to Main Street. AI in the real world. Offloading customer support. UI/UX consultancy pricing. YouTube experimentation. Vacation guilt. Kitchen renovations. Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's consultancy: Instrumental Products Br…
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Sam Selikoff, cofounder of BuildUI, returns to the show and we talk all about NYC! New York City, one of my favorite places. Brian and Sam’s conversation was recorded on December 15th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Software founder life in NYC with Sam Selikoff (04:47) - What is the crowd like? (06:56) - New York's d…
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Exploring products that sell to SaaS. Flights. Credit card points. Passover. Elections. Twitter. Validation. No-kids vacations. Connect with Brian: Brian's Product Studio: Instrumental Products Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads: @brian.casel Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordanga…
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Kevin Powell returns to the show where we talk about the business side of his work as a YouTuber and teacher of front-end development and CSS. Brian and Kevin’s conversation was recorded on December 7th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Building a Courses Business with a YouTube audience with Kevin Powell (03:22) - Kevi…
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Idea hunting. Competitors. Levels. Portfolios. Rough products. Customer success. Weekly pricing. Productized services. Earthquakes. Supplements. Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's consultancy: Instrumental Products Brian's SaaS, Clarityflow Brian on Tw…
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Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy. Brian and Lianna’s conversation was recorded on December 13th, 2023. Brian's update was recorded on Ma…
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Brian's first LinkedIn post. YouTube. Texas. Northeast. Inbound vs. outbound. New product ideas. AI. Ecommerce. Customer Success. Tapping demand. Connect with Brian: Brian's Product Studio: Instrumental Products Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads: @brian.casel Connect with Jordan: Jordan's company, Rally Jordan on …
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I invited James Lewis on to help understand the idea of a “fractional product manager” (and we covered that) but it turned into James’ story of how we transitioned from that into cofounder of a new SaaS, Lemon, in the payments space. Brian and James’ conversation was recorded on December 8th, 2023. Brian's update was recorded on May 6th, 2024. (00:…
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Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders. Brian and Justin’s conversation was recorded on November 10th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - From Founder to Coaching Founders with Justin Ferriman (03:14) - Justin's coaching story (04:57) - The Know/Like…
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Exploring new ideas via conferences. Building in Laravel vs. Rails. Training customer success. Leveraging audience as an employee vs. founder. Travel energy. Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's new consultancy: Instrumental Products Brian's SaaS, Clarit…
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Sam Selikoff, cofounder of BuildUI joins me for a wide-ranging (and sometimes technical) conversation about his journey as a software engineer, and his business teaching UI development with video courses and YouTube. Brian and Sam’s conversation was recorded on December 15th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Teaching Us…
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SaaS trends. Product studio. Pivots. Personal energy. Business energy. Ecommerce Space. Bootstrapping. First principles. Product idea mining. Platform risk. Elementary school talent shows. Connect with Brian: Brian's Product Studio: Instrumental Products Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads: @brian.casel Connect with…
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Jay Clouse, founder of Creator Science, returns to the show and we have a fun episode where we talk about our lives away from the cameras and mics to talk about how we stay fit and healthy (or at least try to be). Brian and Jay’s conversation was recorded on November 8th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - The Health Pend…
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Lianna Patch is known as a fantastic copywriter. Why? Because she’s also a comedian! We talk about Lianna’s passion for the craft of comedy, her comedic roots, and how she translated that into a thriving career as a copywriter. Brian and Lianna’s conversation was recorded on December 13th, 2023. Brian's update was recorded on May 6th, 2024. (00:00)…
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Launching a consultancy. Generating pipeline. Breaking limiting mindsets. Outsource vs. in-house SDRs. Paid customer onboarding. Daddy-daughter dancing. Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's new consultancy: Instrumental Products Brian's SaaS, Clarityflow…
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I spoke to Kevin Powell, YouTuber and front-end CSS teacher about how he operates his YouTube content business and how he grew to over 800,000 subscribers. Brian and Kevin’s conversation was recorded on December 7th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell (06:58) - A …
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AI everywhere. Zuck's shots fired. Committing to the new direction. Customer success. "Starter for hire" consultancy concept. Skiing. Birthdays. Connect with Brian: Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads: @brian.casel Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordang…
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Aaron Francis, creator of screencasting.com and prolific YouTuber returns to the show to talk all things video, screencasting and growing a business on YouTube. Brian and Aaron's conversation was recorded on November 16th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - YouTube as a business with Aaron Francis (02:54) - Talking video …
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Justin Ferriman, founder of LearnDash, talks to me about how he started, grew, and exited from this WordPress business in the LMS space. Brian and Justin’s conversation was recorded on November 10th, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - From Selling a WordPress Business to SaaS with Justin Ferriman (03:10) - Justin's busine…
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Homepage experiments. Marketing is too expensive. Product-led growth. VC game. Bootstrapper game. Cold outreach. Over-correcting. Shingles. Vienna. Snowboarding. Connect with Jordan: Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's new content: fullstackfounder.co Brian's SaaS, Clarityf…
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Jay Clouse, who runs Creator Science, joins me to talk all things creator businesses. Brian and Jay’s conversation was recorded on November 8th, 2023 Brian's update was recorded on May 6th, 2024. (00:00) - The Science Behind a Creator Business (05:23) - Content as a product (11:51) - Seperating personal and creator brands (18:23) - Creator Science …
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Adam Gilbert, founder of My Body Tutor, joins me to talk about how he scaled a personal fitness coaching business. Brian and Adam’s conversation was recorded on November 3rd, 2023. Brian's update was recorded on May 6th, 2024. (00:00) - Scaling a Fitness Coaching Business with Adam Gilbert (03:18) - What is My Body Tutor? (04:22) - The evolution of…
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Customer Success. Offers product. Consulting aint so bad. Hiring a video editor. Redefining success. Not enough time. Ski trips with kids. Ski trips with adults. Selling before launching. Alarms. Connect with Brian: Brian's new business: fullstackfounder.co Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads: @brian.casel Connect w…
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