Brand Groupies is a full-service social media, public relations, and personal branding agency. As an entrepreneur and award-winning business owner, Founder and Chief Groupie Carey Balogh brings 20+ years of experience in brand development, public relations, social media, marketing, and special events. On her Brand Groupies Podcast, she interviews inspiring entrepreneurs and brand founders about building and rockin' their brands. Tune in for stimulating brand banter with the brand leaders we ...
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The Zweig Group provides management information and expertise to architecture, engineering, planning, and environmental consulting firms worldwide. Our books, magazines, research reports, seminars, conferences, awards programs, and consulting services provide Design Firm leaders with the tools they need to be more successful! The Zweig Letter Podcast is a regular dose of ideas, topics, and information discussed in our Newsletter. The Zweig Letter is one of the longest-running newsletters in ...
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#64: Jerry Keenan of New Jersey Alliance for Action
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Jerry Keenan is the President of New Jersey Alliance for Action, a private non-profit and non-partisan association representing thousands of construction professionals. He was appointed in 2020 after serving as the association’s Executive Vice President since 2001. In his role, Jerry spearheads the organization’s efforts to ensure New Jersey’s infr…
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The Adaptable Approach: Insights from a Seasoned Engineering President with Josh Fowler
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Adapting to the Future: Josh Fowler on Leadership, AI, and Engineering Excellence in the Palmetto State "You really need to work on building your network and working your network because you never know what kind of doors are going to be open for you." Josh Fowler About the Show Josh Fowler, President of Davis & Floyd, a multi-disciplinary civil eng…
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Bonus - Mea Culpa from Randy Wilburn on May 17th, 2024
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We had a little glitch in the matrix yesterday evening and we dropped an episode that is actually not part of the Zweig Letter Podcast. We apologize for any confusion that this caused. First time in 8 years this has happened to us. The good thing is that the topic of the other podcast is totally germane to the Design Industry space so there is that…
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Small Design Firms Face Challenges in Talent Acquisition and Consolidation
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Small Design Firms Face Challenges in Talent Acquisition and Consolidation "The dynamic shift since post-COVID has started an all-out war on talent. Smaller firms like ours... we're getting marginalized trying to acquire that talent and to hold on to it." Scott Erricson About the Show Scott Erricson is a principal and the founding owner of e2 Engin…
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#63: Amanda Walter of Walter Communications
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Amanda Walter is a communications strategist and founder of Walter Communications. She started her practice to help architecture firms build specific reputations supporting their business goals. Informed by her earlier experience leading global communications programs at large design firms, Amanda tells her clients' stories across a variety of comm…
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Luke Carothers on the Exciting Stories and Projects in the AEC Industry
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Luke Carothers on the Exciting Stories and Projects in the AEC Industry “I’m very excited for the future of where the AEC industry is heading." Luke Carothers About the Show Luke Carothers is the Senior Content Manager for Zweig Group and also serves as the Editor-in-Chief of Civil + Structural Engineer Magazine. Specializing in content rooted in t…
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#62: The Value of Podcasting and Social Media to Elevate Your Executive Visibility
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Brand Groupies’ Carey Balogh, Lauren Genest, and Ming Chen presented to AEC and CRE leaders at the Real Estate Networking & Transactions Group (R.E.N.T.) event in New York City. Carey, Lauren, and Ming share insights about the benefits of Podcasting, 2024 Podcast trends, and how you can leverage Podcasting to fuel your brand’s growth. The Groupies …
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UES CEO Dave Witsken discusses Growth Strategies and Talent Acquisition in AEC
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About the Show "Having a good strategy enables good organic growth, both revenue and people.” Dave Witsken About the Guest: Dave Witsken is the CEO of UES, a company widely recognized in the architectural, engineering, planning, and environmental consulting spaces for its exceptional growth and industry impact. UES, under Dave's leadership, has not…
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#61: Gina Rivera of Professional Women in Construction, New York
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Gina Rivera is the executive director of Professional Women in Construction’s New York Chapter, a leading professional member association supporting women in the architecture, engineering, construction, and design fields. Gina has a passion for women stepping into their deserved space to lead. She joined the organization in 2021 with 18 years of ex…
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Building the Future: Kyle Cheerangie's Blueprint for Young Engineers
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Building the Future: Kyle Cheerangie's Blueprint for Young Engineers "You have to practice designing... You have to know what it feels like to load that information into your brain." - Kyle Cheerangie Summary: In this insightful episode of the Zweig Letter podcast, host Randy Wilburn sits down with the brilliant Kyle Cheerangie, a department manage…
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#60: Alexandra Pony of PONY Communications
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Alexandra Pony is an award-winning PR strategist and founder of PONY Communications. In 2023, the PR firm won Inc.’s Power Partner Award. With 15 years of extensive industry experience, Alexandra has worked with organizations ranging from startups to global entities known for cutting-edge technology and innovative solutions and leading AEC brands, …
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Lessons in Entrepreneurship: Navigating Success and Failure with Harry Clark - Elevate AEC 2023
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"You have to be like Superman; you're a risk-taker. But once you've attained success and you have a larger entity, it's important to shift your mindset to that of a risk manager. " Harry Clark Summary: In this special episode of the TZL podcast, we feature an enlightening keynote speech by Harry Clark, delivered at the Zweig Group's 2023 Elevate AE…
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Data-Driven Decision Making in Design: Harnessing the Power of Analytics - Keith Sequeira
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"The ability to access decades worth of industry data in seconds is a game-changer. It's time to leverage this knowledge and stay ahead of the competition." Keith Sequeira, Zweig Group 🎙️ In our latest TZL Podcast episode, we dive into an enlightening chat with Zweig Group's data analytics guru, Keith Sequeira. We unpack how data is revolutionizing…
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Breaking Boundaries: How Collaboration Transcends Competition for Design Professionals - Carey Balogh and Lauren Genest
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49:28
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"In this day and age, storytelling is a powerful tool for design professionals to amplify their brand and foster collaborative relationships." - Carey Balogh, Brand Groupies In this episode of The Zweig Letter Podcast, Randy Wilburn welcomes Carey Balogh and Lauren Genest, founders of Brand Groupies. With backgrounds in fashion PR, they've carved o…
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Elevate AEC Keynote - Empowering AEC Professionals: Trends and Strategies for Success with Chad Clinehens and Bill McConnell
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About the Show: "People want to work for firms that have a great vision and a mission. How are we going to get there? What's your purpose in terms of culture, can you rattle it off?" - Bill McConnell, Vertex In this special episode of the TZL Podcast, recorded live at the 2023 Elevate AEC Conference in Frisco, TX, host R Wilburn brings you an enlig…
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Building an Engaged and Purpose-Driven Design Firm: The Rebranding Journey - Jerrod Hogan
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About the Show: "We recognized that if we were going to take it to the next level, we're going to have to really develop a brand. Your people deserve a brand that's as great as them." - Jerrod Hogan, OWN, Inc. Jerrod Hogan's path to leadership is anything but conventional. He grew up learning the virtues of empathy and service from a devoted Baptis…
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Lurdes Borges is Vice President of Marketing & Communication at dancker. She joined the interiors solutions provider following nearly 14 years of working with leading architects and designers in New Jersey. Today, she contributes to the success of the organization, its clients, and partners with strategic planning, compelling storytelling, and thou…
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Driving Excellence: The Impact of Recognizing Achievements on Workplace Success with Anna Finley
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"You have to have some level of grace in the ability to deflect certain things that come your way and not necessarily lose your cool if things don't go right.” -Anna Finley Summary: Join host Randy Wilburn for an enlightening conversation with Anna Finley, Director of Operations at Zweig Group. In this episode, Anna unpacks the power of recognizing…
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Eva Hagberg is an author, historian, educator, and Studio Director of Loebach Designs. Eva is the author of When Eero Met His Match: Aline Louchheim Saarninen and The Making of An Architect, and the critically acclaimed memoir How To Be Loved.https://www.evahagberg.com/https://brandgroupies.com/By Brand Groupies
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From Data to Innovation: How AI is Shaping the Design Industry with Kristin Kautz
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AI and how it will impact the Design Industry "Every role and every person in your firm is going to be impacted by AI. It's not just for the marketing or IT department, it's pervasive throughout your organization.” - Kristin Kautz Summary: In this episode of the TZL Podcast, we are joined by guest Kristin Kautz, an AI consultant, to discuss the imp…
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Unlocking HBCU Talent in the Design Industry with Melvalean MacLemore & Zhetique Gunn
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38:23
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About the Show: "The most diverse companies are the most successful companies, period." - Melvalean MacLemore Summary: In this enlightening episode of the TZL podcast, Melvalean MacLemore and Zhetique Gunn, dedicated committee members of the National Organization of Minority Architects (NOMA) and key players in the HBCU Professional Development Pro…
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Paulina Lopez is an author, speaker, business coach, consultant, and strategist with a background in finance, operations, strategy, human resources, and communications. Paulina is the CEO and Founder of The Business of WE (Women Entrepreneurs), a tight-knit, trusting, and supportive Mastermind community based in New York City. The Business of WE br…
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Transforming Times Square: Lessons Learned from the TSX Broadway Project with Bill Mandara, Benjamin Alper, and Joe Levi
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"Communication is everything. It was the lifeblood for the success that we had on this project." - Bill Mandara, Mancini Visualize the hustle and bustle of Times Square, the pulsing core of New York City. Now, imagine elevating an entire structure in the midst of one of the busiest intersections in North America if not the World. This is the scale …
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#56: Marci Thompson of The Society for Marketing Professional Services
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Marci Thompson is the Chief of Strategy and Growth at The Society for Marketing Professional Services. She leads the strategic direction for marketing, engagement, publications, and training, representing a dynamic network of more than 7,400 marketing and business development professionals from architectural, engineering, planning, interior design,…
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Preview the Elevate AEC Conference: Inspiring Leadership and Industry-wide Progress With Zweig Group CEO Chad Clinehens
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Preview the Elevate AEC Conference: Inspiring Leadership and Industry-wide Progress With Zweig Group CEO Chad Clinehens "There are very few rooms that you can be in where you can connect with that many people and gain that much insight and understanding." - Chad Clinehens Do you want to enhance your professional network and gain valuable industry i…
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Empowering the Next Generation of Sustainable Designers with AECOM's Ross Wimer
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Empowering the Next Generation of Sustainable Designers with AECOM’s Ross Wimer "We're helping our clients trim their portfolios and make their buildings more efficient." - Ross Wimer Ross Wimer is an accomplished architect and Global Head of Architecture at AECOM, who has dedicated his career to sustainable design. Ross's extensive experience work…
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Alison Smith is the Vice President of Communications with STO Building Group. Alison serves as the “voice” for STO Building Group by helping the company tell its stories internally and externally. She spent several years as an editor and teacher before entering the AEC industry nearly 20 years ago. She has written and edited projects for dozens of …
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Transforming the AEC Industry: A Conversation with Robert Yuen of Monograph
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"We always need to be minding the back office as much as we mind our interactions with our clients." - Robert Yuen In this episode of the Zweig Letter Podcast, CEO of Monograph, Robert Yuen, discusses their 2023 Strategic Risk Report for the design industry. As firms face economic uncertainty, Robert offers strategies to tackle the risks associated…
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Unlocking the Power of AEC C-Suite Positions with Chad Clinehens - ElevateAEC
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"Investing in HR, marketing, and other 'overhead' areas drives the greatest growth." Chad Clinehens Have you heard these 3 myths about building a cohesive C-suite team in the AEC industry? If so, you might be missing out on valuable opportunities. But don't worry, Chad Clinehens is here to share the truth and help you create the ultimate leadership…
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The Power of Trust & Knowledge Sharing: A Chat with GMB's David Bolt
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The Power of Trust & Knowledge Sharing: A Chat with GMB's David Bolt "Knowledge is something to be shared." - David Bolt David Bolt traces his extraordinary design career journey back to his passion for both the creative and logical aspects of life. With a strong foundation in architecture, he has remained with one company, GMB, for a remarkable 25…
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Venture Capital Meets Design: Exploring Opportunities with Shadow Ventures and Nick Durham
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Venture Capital Meets Design: Exploring Opportunities with Shadow Ventures and Nick Durham "You want to be a part of building something really important to lots of people." - Nick Durham Get ready to meet Nick Durham, a general partner at Shadow Ventures, a venture capital firm that invests in early-stage, technology-driven startups within the buil…
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#54: 2nd Annual Fashion Funds The Fight for Cancer Cartel Special Episode
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This Brand Groupies Podcast special episode is dedicated to our Brand Groupies 2nd Annual Fashion Funds The Fight for Cancer Cartel on Friday, April 28, 2023 from 12pm - 3pm at Nest located at 32 Mechanic St. in Red Bank, NJ.Cancer Cartel was founded by three cancer survivors, Shelly, Kerry, and Katy, with the important mission to provide financial…
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Creating Psychological Safety w/ Janki DePalma: Stop Apologizing & Start Growing
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Creating Psychological Safety w/ Janki DePalma: Stop Apologizing & Start Growing When Janki DePalma discovered the irony of women apologizing for things they don't need to, she took action to encourage women and help them create a psychologically safe platform for them to be their best selves and foster innovation. "Making mistakes is a key part of…
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Unlocking Modular Construction's Efficiency: An Interview with Roger Krulak, CEO of Full Stack Modular
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In this podcast episode, Randy Wilburn sits down with Roger Krulak, CEO of Full Stack Modular. Roger Krulak, considered the “OG” of Modular Building, has been in the construction and development industry for most of his life and was determined to find a solution to the lack of efficiency he experienced. After being charged with building a large pro…
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Unlocking R&D Tax Credits for Engineering and Architectural Firms with Mike Woeber of Corporate Tax Advisors
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In this podcast episode, Randy Wilburn sits with Mike Woeber, Co-Founder of Corporate Tax Advisors (CTA), to discuss how design firms can learn how to qualify for R&D tax credits and maximize their business growth to unlock potential savings. When Mike Woeber left his career at Ernst & Young, he became a tax partner. In the process, he discovered t…
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Securing Design Data: Edafio's Mark Hodges on Cybersecurity for AEC Firms
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In this podcast episode, Randy Wilburn sits with Mark Hodges, Chief Growth Officer of Edafio, to discuss how design firms can better protect their data from cybercriminals. "In this new world order, data is like crude oil. It's got utility even before it's refined. And many people ignore how much their data is worth, so they don't put the protectio…
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James Garrett Jr. AIA and 4RM+ULA Are Not Letting Any Grass Grow Under Their Feet
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In this episode of the Zweig Letter Podcast, host Randy Wilburn interviews James Garrett Jr., an architect from the St. Paul, Minnesota area who has received several design awards in the past few years. We originally had James on the podcast right after the George Floyd incident in the Summer of 2020. "I always sort of on the front end of sort of a…
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Mancini Duffy is a Triumvirate of Excellence In The Design Industry
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Mancini Duffy is a Triumvirate of Excellence In The Design Industry In this episode of The Zweig Letter podcast, we speak with the leadership of NY-based Architectural Design Firm Mancini Duffy. Christian Giordano, President, Bill Mandara, CEO, and Bolanle Williams-Olley, CFO, offer a great perspective of how successful a design firm can be when th…
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McCarthy's Colleen Martindale and a Series of Happy Accidents
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Colleen Martindale has built a HOME in the Pre-Construction group at McCarthy while creating a path for other women in the construction industry In this episode of The Zweig Letter podcast, we speak with Colleen Martindale. She is the Sr. Pre-Construction Director with McCarthy based in Dallas, TX. With more than a decade and a half of experience, …
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