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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Decarbonizing Commerce

Decarbonizing Commerce

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Welcome to Decarbonizing Commerce, where we explore what’s new, interesting, and actionable at the intersection of climate innovation and commerce. Join your host Keith Anderson, and together we'll meet entrepreneurs and innovators reinventing retail, ecommerce, and consumer products through the lenses of low-carbon and commercial viability.
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Floor 9

IPG Media Lab

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Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.
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Clicksuasion Labs

Clicksuasion Labs

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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
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AI Innovators Podcast interviews technical leaders, investors, and business executives about the impact AI is having on business models, markets, products, and consumer behavior. We investigate impacts on public and private markets, from startups, to large companies like Amazon, Google, and Facebook. If you invest at any level and are looking to understand how AI will impact your world, please subscribe.
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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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In this episode of Decarbonizing Commerce, host Keith Anderson speaks with Minchan Park, director of portfolio selection at Unreasonable Group, a company helping scale growth stage, impact-driven ventures working on some of the world's biggest problems. They discuss the Unreasonable Fellowship program, the new Unreasonable Food collaboration with M…
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Today's guest is Katherine Sizov, co-founder and CEO of Strella, whose hardware-enabled software as a service uses data to predict the shelf life of produce and allows everybody from distribution centers, packers, wholesalers, and retailers to make better decisions about when to ship, when to sell, and where to allocate what produce. Katherine join…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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Relive a recent talk from Firstmovr’s JBPx Amazon eCommerce Growth Summit. The session was focused on two Amazon climate and sustainability initiatives for vendors and sellers: the Climate Pledge Friendly badge and Compact by Design. The session covers the programs' commercial benefits, guidance on how to qualify, and more. Learn more about Keith a…
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This episode features Tessa Callaghan, co-founder and CEO of Keel Labs, which produces a fiber from seaweed material being used in the fashion and other industries. In addition to sharing her and her co-founder's journey to starting Keel Labs, Tessa covers what they experienced firsthand as designers in the fashion industry, some of the ways that t…
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Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include: Gen Alpha’s key media behaviors How Gen Alpha socialize di…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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Mark Rushmore is co-founder and CCO of SURI, a sustainable electric toothbrush company. Mark and his co-founder began their careers at P&G, one of the great incubators of talent within the CPG industry. With a long entrepreneurial track record and some exits, he and his co-founder had the opportunity and the idea to start a consumer product brand t…
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In this episode of Decarbonizing Commerce, host Keith Anderson welcomes Matthew Isaacs, co-founder of My Emissions, to discuss the critical intersection of climate innovation and commerce, focusing on the environmental impact of food production and consumption. Matthew shares how his journey with My Emissions began during the COVID-19 pandemic when…
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In this episode, you'll meet Ryan Lupberger, founder and CEO of Cleancult, a company making cleaning products that are better for you and better for the environment. Ryan shares his experiences and lessons learned from starting up to scaling up, discussing how to meet both retailers and consumers where they are in terms of education and behavior ch…
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In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia …
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This week's episode features Adhithi Aji, founder and CEO of Adrich, a smart packaging solution for connected e-commerce. Adrich takes some of the friction out of replenishing consumable products, helping overcome some of the challenge of changing behavior in the shift to more sustainable consumption models. Tune in to hear more about how it plays …
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In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive over…
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Join Keith Anderson as he talks to an old friend, Chris Perry, CEO of Firstmovr. He is not only a trusted advisor to the industry, but he's been in house at world class brands like Reckitt, WellPet, and Kellogg's. Chris tells us about his perspective about some of the challenges that the industry that wants to make it a priority faces in reaching o…
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This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics in…
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Join Keith Anderson as he meets and learns from our guest this week, Autumn Fox, Climate Sustainability Senior Manager for Mars. Together they discuss the company’s roadmap to net zero emissions, looking at how far they’ve come and how they, and the rest of the industry, might continue to move forward. Together they touch on plans that affect agric…
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In this episode, join Keith Anderson as he meets and learns from today's guest, Mike Robinson, who is part of the founding team of The 8th Notch, a software platform helping retailers and carriers essentially do what they already do, but more effectively and cost efficiently--incidentally, reducing emissions in profound ways. Together they discuss …
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In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights…
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Keith’s guest this week is Julia Marsh, the co-founder and CEO of Sway, a biomaterials company replacing plastics with regenerative materials made from seaweed. As a designer, Julia spent over a decade building brand and packaging systems for consumer goods companies, tech startups, and design studios, winning the Closed Loop Partners Beyond the Ba…
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Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across Chi…
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Join Keith Anderson and Santiago Navarro, founder and CEO of Packamama, a company reimagining wine packaging to lower emissions while winning at the shelf and preserving tradition. This episode is an interesting case study covering the importance of packaging from a transit perspective, the unavoidable risk of breakage, and the consumption experien…
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In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the m…
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Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report, which includes: Macro trends in consumer behaviors - starting at 0:42 Life's New Beats - starting at 13:36 The Remixed City - starting at 24:50 The Re…
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This week Keith talks to Irina Gerry, CMO of Change Foods and a sustainable foods industry thought leader, using precision fermentation to commercialize a new way of producing real milk proteins and dairy foods with biotech. Irina's also a founding member and vice chair of the board of the Precision Fermentation Alliance. Together they walk through…
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In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back t…
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Introducing Mike Newman, founder and CEO of Returnity Innovations, a partner to retailers and brands for reusable packaging, Keith Anderson talks to Mike about his venture and lessons he’s learned. With a blend of entrepreneurship as well as environmental science and policy experience, Mike has a practical view of the immediate impact that reuse ca…
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In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education. The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row sea…
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Learn more about David Kat: Wastless’s website Link to David’s LinkedIn To listen to the full episode join our Plus or Pro memberships at decarbonize.co: https://decarbonize.co/member-benefits/ 👈 Episode resources: Tackling the 1.6-Billion-Ton Food Loss and Waste Crisis | Boston Consulting Group Why is one-third of our food wasted worldwide? | UC D…
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Welcome back to Floor 9! As always, we’ll kick off the year with a CES episode, in which the Lab team assembles to recap the biggest trends we spotted at CES 2024, including: How the AI hype manifested on the CES show floors, both the good and the bad (1:05) How the translucent TVs wow'ed the crowd and could be interesting for retail (2:56) How int…
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In this episode, Keith Anderson interviews Kari Morris, co-founder of Martie, a venture-backed online surplus discount store specializing in shelf-stable groceries. Kari shares the company's inception, emphasizing its mission to address surplus in the food industry. The conversation explores Martie's rapid evolution, its retention mode, and the str…
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In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod. In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new…
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Today's guest is Francesca Hahn, vice president for digital commerce, U.S. At Mondelēz, the multinational snack leader. Francesca is responsible for the strategy, vision, execution, covering everything about how Mondelēz brands are discovered, shopped for, purchased, fulfilled online, including two direct to consumer sites. Before Mondelēz she had …
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Keith speaks to Catherine Conway, Director and Reuse Lead for GoUnpackaged, one of the UK's leading consultancies specializing in reuse and refill packaging. Catherine has been working in the reuse refill space since 2006. We discuss her work with the Refill Coalition, which is a group of UK based retailers that are working together to develop a st…
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We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth…
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To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends that defined the tech and media landscape for the past 12 months: The rise of generative AI & its impact on creator economy and marketing The “post-streaming wars” reality & the new opportunities in interactive ad formats The shi…
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In this installment, host Keith Anderson sits down with Danielle Jezienicki, Founder of Impact FWD, a consulting practice specializing in sustainability and impact. Danielle brings a wealth of experience, having previously served as the Vice President of Sustainability for Grove Collaborative, a pioneer in plastic-neutral retail. During this insigh…
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In this episode of The Negotiation, we are thrilled to feature Andrew Methven, author of the Slow Chinese newsletter, one of the leading resources for keeping up to date with modern Mandarin language trends. Andrew's journey from a planetary science graduate to a Chinese language enthusiast is as fascinating as it is unconventional. Facing limited …
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