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Road Dog Podcast

Luis Escobar, Kevin Lyons

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Adventure outside with Luis Escobar, trail running legend, race director, running mentor and photographer, as he converses with athletes and public figures about all things extreme sports. We’ll cover everything from sell-out trail races to the most unknown ultra-running adventures around the globe, swing over into the world of rock climbing, and dive into mountain biking, triathlons and more.
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You can still find freedom in an unfree world. In Practical Liberty we'll tear down the narratives and false beliefs that are restricting your freedoms and talk to interesting people who have, in their own way, found a path to get out of the machine
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Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business. Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable ...
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Deadly Manners

The Paragon Collective

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Deadly Manners is a 10 episode, dark comedy murder-mystery series set in the winter of 1954. It follows the events during the night of the affluent Billings family annual dinner party with their distinguished, eccentric guests. However, all is not fun and games as shortly after the party starts, a snowstorm begins to rage outside, trapping all the partygoers inside their host’s mansion. When a murderer starts killing off those in attendance, the guests must figure out who is responsible, or ...
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Bill is joined by Rabbi Daniel Lapin to discuss the general well-being of society and how individuals can focus on what truly matters despite external challenges. Rabbi Lapin offers insightful perspectives on the differences between those who work with ideas versus those who work with tangible things, and how this impacts one's connection to realit…
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“So then my younger brother calls me up and he’s freaked out. He is like, he has 12 half siblings. All different moms, all the same dad. His dad.” Harris Goodman is a pathologist and a long-distance runner. In this episode, Harris chats with Luis about his experience at Tierra Redonda Mountain Trail Run, being a pathologist, the restorative reset t…
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After you’ve finished your copy, how do you know that you got everything right and haven’t left anything out?There are several good ways to double-check, but I don’t think there’s one more fun than Jack Turk’s Killer Copy Checklist.It’s an 8-page PDF, written and presented like a comic book.But it’s serious stuff, in an easy-to-take form.Today Jack…
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Bill dives deep into the question of whether we are truly achieving at a level that matches our full potential. He identifies four crucial "links" that often hold us back from reaching our highest levels of achievement: spiritual discipline, psychological discipline, communication skills, and personal branding. He also challenges listeners to exami…
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“I just really love being out on the mountains, spending longer runs out on the mountains, and I’m just stoked on hard trail running right now.” Aimee Kohler is a mountain runner and chats with Luis about being a Fit Specialist at a running store, common mistakes people make when choosing shoes, maintaining trails, OCR events, running in the Copper…
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If you’re a copywriter and you’re itching to build a business, what should you do?You probably have many options. But if you’d like to know whether building your own agency is the right way to go, we have some valuable information for you.Today’s guest, Andy Strote, has built two agencies. The first one, Fireworks Creative, grew from 2 to 30 people…
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“This is so much fun and all the flags are flying, and I think there was dirt wrestling happening, and everybody had their beverage of choice cracked open.” Colin Dean is a musician and leader of the Brass Mash Band out of San Luis Obispo. Colin chats with Luis about the California central coast, Cal Poly, trombones, how he got into music, his favo…
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Once you can start using stories effectively in your copy, you have for all practical purposes developed a marketing superpower.But don’t stop there.Because the difference between a story and a STRONG story can be the difference between high-test gasoline and rocket fuel.One will get you there faster… but one will get you there a lot faster, and go…
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In this episode, Bill Caskey dives deep into the insidious nature of doubt and how it can hold us back from pursuing our goals and initiatives. He draws parallels between doubt and the biblical story of the serpent tempting Eve, illustrating how doubt can creep in subtly and derail our best intentions. Bill shares personal experiences and insights …
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“I’m really fucking good at ignoring pain.” Michael Versteeg is a bad ass professional distance runner sponsored by Satisfy. Hear about him building tiny homes, why he walked off the Colorado Trail after completing over 400 miles, his musical tastes, microdosing and why he will never tape his nipples. David Valenzuela gives his best advice for maki…
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If you wanted to build your own home from scratch, it would be a good idea to talk to someone who’s done that, right?Same thing with a sales funnel that generates a level of income you can barely imagine.How do you build one?My advice is:Listen to our returning champion, Aaron Gentzler.Because he’s been there and done that.Multiple times.For exampl…
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In this episode, Bill explores the common misconceptions surrounding the sales profession. He argues that selling should not be about convincing or persuading, but rather a process of identifying the right prospects and providing them with valuable experiences. Bill emphasizes the importance of strategic thinking over just "doing" in sales, and sha…
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Adam Lopez is a musician, music teacher, and runner. This Road Dog musical special episode was recorded live at the Tierra Redonda Mountain Trail Run. Support Road Dog Podcast by: 1. Joining the Patreon Community: https://www.patreon.com/roaddogpodcast 2. Subscribe to the podcast on whatever platform you listen on. GO SLEEVES: https://gokinesiology…
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Today we have a special edition of the Old Masters Series.I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins and John Caples.If you’ve read Think and Grow Rich, you know how Napoleon Hill used to have imaginary meetings with dead presidents?Well, this one’s like …
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“We started our Friday runs and those are ones we call caffeinated rituals.” Michael Nájera is a runner from Los Angeles. In this episode, Michael chats with Luis about his parents migrating from Mexico, how he got started running, running in high school, running on dirt, traveling up to run Born to Run, his informal run meet up called Tofu Scrambl…
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Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print.He added that knowing how to sell is still a top priority, but today it’s almost imperative that you do it in an entertaining context.Donnie’s right. We’re in an entertainment era, that…
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“I just like running. I like running. I Like spending time with my friends and that’s pretty much I think what everybody else is out there for to.” Andrew Miller is the 2016 Western States winner in under 16 hours. In this episode, Andrew chats with Luis about winning the Western States 100 at 20 years old, the details he remembers about that win, …
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For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in print.”That happened in Chicago in the early 1900s.Today, a modern-day copywriting visionary from Chicago, Donnie Bryant, says it’s time to update the…
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What are you gonna do? Move to El Salvador and live on Bitcoin? That's exactly what today's guest did. And it's not only working. It just might change the world. --- Grab your ticket to meet up with me and JeThoreau in Berlin https://twitter.com/EconomiaBtc Connect with JeThoreau https://twitter.com/JeThoreau The JeThoreau podcast where I gave bril…
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In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation "machine" for her company. She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like "meeting them where they are" and breaking things…
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“There’s a couple of things I do well. I drink beer really really well and I enjoy lots of it. And I run. I am a better beer drinker than I am a runner but I found that they both go hand and hand.” Brad Garfinkel is a beer drinker and a runner. In this special episode, we mash up the Beer on the Run podcast with Road Dog Podcast to get Beer on the …
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If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in the business since 2006 and tells us about his own journey, as well as some of the experiences he’s had trai…
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“You might be needing to use caffeine different ways depending on if you’re using it to help make the right decisions, or to avoid sleep, or for motivation.” David Hellard is one of the presenters of the Golden Trail Series, ultra marathon runner, running journalist, founder of Caffeine Bullet and presenter on The Bad Boy Running Podcast. In this e…
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This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners.I mean, what did I do to earn the tagline, “The World’s Greatest Copywriting Coach?”I’ve decided to come clean. It’s never been a secret, but now that I think about it, I just don’t talk about it all that much. In dribs and dra…
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We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories. David explains his simple 4-part framework for micro-stories th…
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“I feel like these endurance events really unite participants, volunteers, and others to respect our forests and rivers while in pursuit of athletic dreams and wilderness adventures.” Bob Crowley, Hal Hall, and Tim Twietmeyer are the authors of the new book, States The Places We Run: Celebrating 50 years of American Ultrarunning History. In this sp…
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These days, more than ever before, it’s not merelyoptional that you stand out in the marketplace. Forthe listeners of this podcast, that is true whether you’rea copywriter, a marketing consultant with a specialty,or a business owner.You need to stand apart from the crowd especially these days because the marketplace is so crowded and getting more s…
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In this episode, Bill Caskey introduces a powerful "plotting model" that outlines the pathway to unlocking your true income potential through five distinct levels: Survivor, Ascender, Orchestrator, Amplifier, and Master. He reveals the key mindset shifts, strategies, and tactics needed to progress from one stage to the next, providing a comprehensi…
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“As runners age, all sorts of things age. Our cardio vascular system, our feet, our mobility, but for some reason, in uphill running, the aging curve is different.” Richard Larsen is a 72-year-old mountain runner who specializes in running uphill. In this episode, Richard chats with Luis about starting a running club, mountain running, 5ks, advice …
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One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the Written Word.”Just about everything in that book is valid today, and Sugarman writes like a friendly human being, not an imposing overlord of adverti…
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Today I am joined by expert marketer and author of "Turn Your Passions Into Profits" Matt McWilliams. In this episode we discuss all things affiliate marketing. From tips and strategies to our biggest success stories and why affiliate marketing is *almost* completely risk free. We also include some of the not-so-great stories and how you can avoid …
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In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the "passion story" or "overcome story." She provides tactic…
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