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Ecommerce Unlocked

Russell Steed and Emerson Hammer

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Whether you're just starting out with an idea for a product, or you are years into your business and looking to take it to the next level, we are here to help you get to the next level. From marketing to operations and product design to management, we'll cover it all! We interview founders and operators of successful brands, giving you actionable, up-to-date information that you can quickly apply into your business. Now, let's powerup!
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The eCommerce Sharehouse

Russell Steed & Emerson Hammer

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Trying to scale your eCommerce business? We've been there! Sharehouse are a community of eCommerce professionals coming together to share knowledge with each other. Each episode we dive into eCommerce specific topics that apply to your business. We cover marketing, operations, finance, and more! Whether you're a founder or an operator, you'll level up your skills and scale your brand.
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Comic News Insider

ComicNewsInsider.com

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The podcast for everything comic book, animation, sci-fi and pop culture. Hosted by Jimmy Aquino & a rotating panel of co-hosts, CNI is your weekly dose of industry news, reviews and interviews. Past guests include: Stan Lee, John Romita, Sr., Jerry Robinson, Brian K. Vaughan, Ed Brubaker, Matt Fraction, John Cassaday, Paul Pope, Darwyne Cooke, JM Dematteis, Steve Niles, Garth Ennis, Steve Rude, Kyle Baker, Jim Lee, James Jean, Alison Bechdel, Arthur Suydam, Jonathan Hickman, Greg Pak, John ...
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Reviews: The Acolyte, Doctor Who, Interview w/ the Vampire s2 premiere, My Adventures w/ Superman s2 premiere, X-Men '97 season finale, Atlas, Furiosa: A Mad Max Saga, If, Kingdom of the Planet of the Apes, South Park: The End of Obesity Hope you enjoyed all of the TCAF coverage! Now it's time for a big (and long) TV/film review catch-up episode. N…
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The final TCAF interview special! In this episode, you'll hear the 1:1 panel that Jimmy moderated with Mylo Choy. They talked about Mylo's debut graphic novel MIDDLE DISTANCE, running, music, humor in the book, balancing the mind and just what is Pansori? Thanks to TCAF for a great time and to all of my interviewees for taking the time to hang and …
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More TCAF interviews! In this episode, Jimmy talks with B. Mure. Mure's incredible world of Ismyre continues in his upcoming graphic novel DISCIPLES OF THE SOIL. They chat about the book while dancing around spoilers, if more of the wonderful world of Ismyre is coming, other projects, art process and teaching. Thanks to TCAF for a great time and to…
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More TCAF interviews! In this episode, Jimmy talks with old buddy Eric Kim who has a new comic anthology out called SUPERZINE. They discuss the stories in it, game consoles, horror, wrestling and the Tim Burton Batman film. A big thanks to Eric for all the food recommendations he sent Jimmy prior to his trip to Toronto. Thanks to TCAF for a great t…
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More TCAF interviews! In this episode, Jimmy talks with Debbie Fong. They chat about her graphic novel NEXT STOP, roadside attractions, the process of making a book, and her next graphic novel series. Jimmy also talked with Caitlin Cass about her new book SUFFRAGE SONG: THE HAUNTED HISTORY OF GENDER, RACE AND VOTING RIGHTS IN THE U.S. They discuss …
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More TCAF interviews! In this episode, Jimmy talks to legendary cartoonist Peter Kuper. They chat about his graphic novel RUINS, SPY VS SPY, living in Oaxaca, loving bugs, and so much more. Thanks to TCAF for a great time and to all of my interviewees for taking the time to hang and talk. More TCAF interview specials will be released over the next …
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More TCAF interviews! In this episode, Jimmy talks to up and coming cartoonist Sarah Whang. They talk about her online comics, the importance of lifting others up, Korean food, her children's picture book debut and why Jimmy thinks her capybara character could make her millions. Jimmy also catches up with old pal Andy Belanger. They chat about MOTH…
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More TCAF interviews! In this episode, Jimmy talks to his good friend Ho Che Anderson. They talk GODHEAD 2, how it changed from the original concept, robots, a GODHEAD 3 tease, fave older comics, and more. Always great to catch up with Ho Che! Thanks to TCAF for a great time and to all of my interviewees for taking the time to hang and talk. More T…
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Comic News Insider: Episode 1503 is now available for free download! Click on the link or follow on Spotify/subscribe on iTunes! Jimmy returns to TCAF (Toronto Comic Arts Festival), one of his favorite small press/indie comics shows. A super fun and productive weekend where he got 9 interviews w/ the likes of Vera Brosgol, Sarah Whang, Ho Che Ander…
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Reviews: Bear Pirate Viking Queen #1​, Dick Tracy #1​, Space Ghost Vol 4 #1​, Universal Monsters: Creature From the Black Lagoon​ Lives! #1, Dead Boy Detectives, Goodbye Earth​, Star Wars: The Bad Batch s3 finale​, Star Wars: Tales of the Empire​. It's our TCAF (Toronto Comic Arts Festival) preview! Jimmy talks about planned and potential interview…
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Jimmy and Producer Joe are back for another anniversary episode. It's our 1500th episode! They welcome guests Chris Sheridan (Resident Alien showrunner) and Katilyn Fajilan (The Mask of Haliya head writer). Chris talks the recent season 3, Alan Tudyk's genius, the amazing cast, mixing comedy and drama, etc. Jimmy once again invites himself to be ki…
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Jimmy went up to Kingston, NY on Saturday, 4/27 for the inaugural Kingston Independent Comic Expo (KICx). A new comic book expo showcasing local Hudson Valley creators. Producer Joe, along with friends Cris and Kevin, put on an amazing show. Kudos to all involved! In this episode, you'll hear interviews with the following: KT Marrinan, a recent MIC…
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Jimmy went up to Kingston, NY last Saturday for the inaugural Kingston Independent Comic Expo (KICx). A new comic book expo showcasing local Hudson Valley creators. Producer Joe, along with friends Cris and Kevin, put on an amazing show. Kudos to all involved! In this episode, you'll hear interviews with Uni Bowen and Monique Dixon who talk about t…
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Jimmy went up to Kingston, NY last Saturday for the inaugural Kingston Independent Comic Expo (KICx). A new comic book expo showcasing local Hudson Valley creators. Producer Joe, along with friends Cris and Kevin, put on an amazing show. Kudos to all involved! He gives his recap and talks about the success of the show, the great attending talent, h…
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Reviews: Dudley Datson And The Forever Machine #1, 7174AD #1, Rebel Moon - Part Two: The Scargiver, Road House We're back at it with more reviews and news. Thanks to regular reviewers Melissa and Marta who always give such insightful and smart reviews. Emily is back with the news which includes: Witchblade returns, Marvel pits Aliens against the Av…
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Summary In this episode, Russell talks with Erik Huberman, CEO and founder of Hawk Media, about the current state of marketing and the role of AI in the industry. Erik shares his background in e-commerce and how he built Hawk Media into a successful marketing agency. He emphasizes the importance of delivering on promises and executing marketing str…
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Reviews: Fallout TV series Producer Joe returns to join Jimmy in reviewing, talking news and recommending awesome content. But the main event is having guests Cris Livecchi and Kevin Michael Rowe! They are co-producing along with Joe and CNI the brand new Kingston Independent Comic Expo (KICx)! Cris and Kevin talk about how they collaborated with P…
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Reviews: Geiger Vol 2 #1, Red Coat #1, Rook: Exodus #1, Invincible s2 finale, Resident Alien s3 finale, Parasyte: The Grey Back to the regular format show this week! Thanks to reviewers Jon, Marta, Melissa and Ricky! Always such great and insightful thoughts every time. Emily returns with the news which includes: an ORPHAN BLACK spin-off is coming,…
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Reviews: X-Men '97 #1, Halo s2 finale, Renegade Nell s1, 3 Body Problem s1, The Walking Dead: The Ones Who Live finale, X-Men '97 animated series, The Boy and the Heron Back to more reviews and reviews only! Thanks to reviewers Marta, Jon, Melissa and Crystal. Always so insightful and smart. CNI loves them! After all of those great MoCCA interview …
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Summary Jane and Boris from The Goodfor Company discuss their passion for water filtration and the importance of clean water. They share their journey from the plumbing industry to e-commerce and their unique approach to educating customers about water treatment. They also talk about the challenges and benefits of working as a couple in business an…
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Summary In this conversation, Jake shares his experience of acquiring a smoke bomb business called Shutterbombs. He discusses his background in marketing and how he transitioned into entrepreneurship. Jake also talks about the challenges of shipping hazmat products and the due diligence process involved in acquiring a business. Additionally, he sha…
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Jimmy attended the SI MoCCA Arts Fest (Society of Illustrators Museum of Comic and Cartoon Art) over the weekend along with Producer Joe. In this episode, he talks to Jeff Victor. They chat about his graphic novel YOU WISH, why he loves monsters & magic, his work at Funko, his Evolution series and more. More interviews later this week and next. Als…
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Jimmy attended the SI MoCCA Arts Fest (Society of Illustrators Museum of Comic and Cartoon Art) over the weekend along with Producer Joe. In this episode, he talks to cartoonist and fellow Filipino Kevin Alvir. They talk about his new book LISA CHEESE AND GHOST GUITAR, corporate greed, relating to the themes of the book, music and more. More interv…
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Jimmy attended the SI MoCCA Arts Fest (Society of Illustrators Museum of Comic and Cartoon Art) over the weekend along with Producer Joe. In this episode, he talks to his friend Yao Xiao. They chat about some of her comic work including NO WORD ISLAND, upcoming book of essays, ways to communicate with those that don't speak your language, Firefly, …
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Comic News Insider: Episode 1490 is now available for free download! Click on the link or follow on Spotify/subscribe on iTunes! Jimmy attended the SI MoCCA Arts Fest (Society of Illustrators Museum of Comic and Cartoon Art) over the weekend along with Producer Joe. In this episode, he talks to Beth Hetland. They cover her new book TENDER, horror i…
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Jimmy attended the SI MoCCA Arts Fest (Society of Illustrators Museum of Comic and Cartoon Art) over the weekend along with Producer Joe. In this episode, he talks to Sofia Warren about her book RADICAL: MY YEAR WITH A SOCIALIST SENATOR. They discuss the book in detail, learning about politics from the inside, just what it means to embed yourself, …
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Jimmy attended the SI MoCCA Arts Fest (Society of Illustrators Museum of Comic and Cartoon Art) over the weekend along with Producer Joe. In this episode, he gives his overall recap of the show from location to spacing to tables to talent and more. He got 7 interviews (a light weekend for him!) and you'll hear from 2 amazing artists in this episode…
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Summary In this episode, Alex Vailas, Senior Vice President of Brand Marketing at Dyper, shares insights on how Dyper stands out in a competitive market dominated by big brands. She discusses the importance of storytelling and how Dyper focuses on the future of children and the planet. Alex also talks about their innovative marketing strategies, in…
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Reviews: Aliens What If? #1, The Bat-Man: First Knight #1, The Last Mermaid #1, Ultimate X-Men Vol 2 #1, Extraordinary s2, Kung Fu Panda 4 Back to more reviews! Thanks to reviewers Marta, Jon, Melissa and Ricky. Always so insightful and smart. CNI loves them! No news again this week. Jimmy is having tech issues and may need a new laptop so send mon…
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Reviews: Dune: Part Two Last week, we did a ton of reviews. So this week, we thought we'd keep it simple and just do one. Thanks to reviewers Marta, Therese, Emmy and Nic. Always so insightful and smart. CNI loves them! Emily is back with the news and there's a lot which includes: DC Comics returns to Wednesday comic releases, Brian Michael Bendis …
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Reviews: Edge of Spider-verse Vol 4 #1, The Jaguar #1 One-Shot, Avatar the Last Airbender live-action series, Quantum Leap s2 finale, The Second Best Hospital in the Galaxy animated series, Star Wars: The Bad Batch s3 premiere, The Walking Dead: The Ones Who Live series premiere, Ruby Gillman: Teenage Kraken It's an episode full of reviews and reco…
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Summary In this episode, Russell and Emerson chat with Irene Scharmack, CEO of Quick Box Fulfillment, about the changes in the fulfillment industry since COVID-19. Irene discusses the challenges faced during the pandemic, including labor shortages and carrier capacity issues. She also highlights the opportunities in the warehouse space and the bene…
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Reviews: If You Find This I'm Already Dead #1, Sweetie Candy Vigilante Vol 2 #1, Resident Alien s3 premiere, Lisa Frankenstein, Madame Web Another weekly CNI for your listening pleasure! Jimmy recruits 2 of his fave reviewers Melissa and Marta to help out once again. Always fantastic and insightful. Emily is back w/ the news which includes: The Fan…
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Reviews: Godzilla Valentine's Day Special #1, Star Wars: Mace Windu #1, Thundercats Vol 3 #1, Halo season 2 A quickie episode for you! Thanks to reviewers Melissa, Marta and Jon! Always so insightful and informative in their reviews. Jimmy gives Emily the week off and tries the news himself which includes: Garth Ennis returns to Marvel Comics, Funi…
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Summary In this episode, Will Haire, co-founder of BellaVix, shares his expertise on becoming profitable on Amazon using PPC and DSP advertising strategies. He explains the difference between PPC (pay per click) and DSP (demand side platform) advertising and how they can be used to target different stages of the customer journey. Will also discusse…
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Reviews: Dead X-Men #1, Jill and the Killers #1, Lilo & Stitch #1, Orion and the Dark The regular format show streak continues! Thanks to reviewers Lisa, Melissa, Marta and Steph! Always so insightful and informative in their reviews. And thanks to Emily for the news which includes: a new live-action SUPERGIRL is chosen, AHSOKA gets adapted to comi…
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Summary In this episode, Russell and Emerson discuss the future of UPS and its focus on returns. They start by sharing their spicy takes on UPS and its reputation. They then dive into the volume of Amazon returns at UPS and the impact of the Teamsters Union strike. They also analyze UPS's stock performance and earnings, including the layoffs and co…
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Comic News Insider: Episode 1481 is now available for free download! Click on the link or follow on Spotify/subscribe on iTunes! Reviews: Action Comics #1061, Animal Pound #1, Ghost Machine #1, Star Wars Thrawn: Alliances #1 Jimmy is still slightly under the weather but perseveres to bring you the weekly nerdy CNI goodness. Thanks to loyal and insi…
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Reviews: Cobra Commander #1, John Constantine Hellblazer: Dead In America #1, Ultimate Spider-Man #1, Hazbin Hotel Back to the regular format show with reviews, news and recommendations! Thanks to reviewers Jon, Melissa and Marta who always give such insightful and smart thoughts. News anchor Emily returns with the news which includes: Usagi Yojimb…
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Summary In this episode, Russell and Emerson interview Josh Taylor from Shipware, a cost reduction company specializing in shipping. They discuss the complexity of shipping rates, when brands should consider breaking off from 3PL rates, negotiating 3PL contracts, balancing shipping costs, the impact of the UPS strike and USPS, expectations for 2024…
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Jimmy is still catching up from the holidays and the new year sort of snuck up on him. In this episode, he talks about some of the comics, TV and film he's been checking out. Some from last year and some current stuff too. All great, of course. (In his not so humble opinion!) Did you check any of these out? What did you think? Also, get a hold of u…
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Summary Joe Spisak, CEO of fulfill.com, discusses the world of 3PLs (third-party logistics) and the challenges and benefits of working with them. He shares his own experience starting a 3PL company and the importance of branding and differentiation in the industry. Joe explains when brands should consider transitioning to a 3PL and the factors to c…
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Jimmy chatted about his favorite graphic novels in the Best of 2023 show. However, some got brief mentions while others were a bit lengthier. So, he thought he'd give them all some equal love here in this episode. Hear this thoughts on all of these amazing graphic novels from last year! You'll definitely want to pick them up after. Also, get a hold…
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Last week, Producer Joe and Jimmy along with Avery and Lisa gave their "Best of 2023". This week, Jimmy recruits some of his awesome CNI reviewers to send in their favorite 2023 picks. Big thanks to Marta, Melissa, Jon, Steph, David and Emily! So many great picks. More amazing things to check out for sure. Also, get a hold of us! Thanks for listeni…
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Summary In this episode, Russell and Emerson discuss the transition from discount brands to premium brands in the ecommerce industry. They explore the concept of discount brands and premium brands, and the factors that determine whether a brand can go premium. They also discuss the knee-jerk reaction of offering discounts to increase sales and the …
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Jimmy and Producer Joe welcome Avery Kaplan (Comics Beat Features Editor) and Lisa Gullickson (Comic Book Couples Counseling Podcast) to talk about our personal Best of 2023! They are absolutely brilliant and we were lucky and thankful they took the time to join us. It's a lengthy one as we have lots to recommend and talk about in the worlds of com…
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Summary In this episode, Russell and Emerson discuss their experiences and observations from Black Friday and Cyber Monday. They talk about their discounting strategies, the effectiveness of plain text emails, and the importance of targeted follow-ups. They also discuss marketing tactics and the winner of Black Friday. They conclude by highlighting…
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Just like the last couple of years, Jimmy heads up to the Hudson Valley area to hang with Producer Joe on Christmas day. They record a little catch-up talking about the influx of video games being turned into TV/film, favorite conventions to attend, why we do the podcast, etc. They also talk about the upcoming Kingston Independent Comic Expo (KICx)…
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Reviews: Archie Christmas Spectacular 2023 #1, Batman-Santa Claus: Silent Knight, Creepshow Holiday Special #1, DC's 'Twas the 'Mite Before Christmas 2023 #1, Hellboy Winter Special: Yule Cat #1 Every year, a bunch of Christmas/Holiday themed comics come out. And Jimmy and his review crew are here for it! And big thanks to that crew consisting of M…
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