Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn the kinds of stories a high-volume online publication writes and what exactly they need from publicists to complete their stories. We’ll start with analy…

Olympian and personal finance advocate Keturah Orji shares her journey from track stardom to becoming passionate about personal finance. From her experiences in navigating financial planning as an athlete to empowering women and providing financial coaching, Keturah Orji's insights shed light on the importance of financial empowerment and represent…

Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story that captivates a local audience. Hear about 2 real stories by a local NYC non-profit (and on the …

Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We talk shop with a fellow publicist and industry friend who owns her own boutique PR firm. We’ll break down a story that features her client front and ce…

Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what works and doesn’t work when promoting a food/beverage brand. Gain insider knowledge to take your food and beverage PR strategy from OK to great, in this la…

Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of pitches. Tune in to this episode if you want to understand the ins and outs of pitching contributed content on behalf of your expert. In this episode, yo…

The latest episode of the Live Richer Podcast features Ally Bank's CMO Andrea Brimmer, who shares her unexpected path to becoming a chief marketing officer, the role of sports in shaping her leadership skills, and her deep-seated belief in mentorship and financial empowerment. From an early age, Andrea was drawn to the dazzle of the ad industry, wi…

Today’s episode is all about media training. Our guest is a freelance writer (a repeat guest!) who has interviewed all sorts of experts and has a LOT of great insight into how we can all do better during this important part of the media relations process. Listen to this episode and walk away with new-found confidence and actionable tips needed to t…

Our guest today, Jade Warshaw, shares her personal journey of eliminating a substantial amount of debt and achieving financial freedom with her husband. Through her experiences, Jade emphasizes the importance of embracing a budget as a tool for empowerment rather than a restriction, encouraging listeners to challenge their beliefs about money manag…

Although the media industry is constantly in flux, we have seen some significant changes over the past year that don’t inspire confidence in the current stability of things. In light of news regarding layoffs across all industries, how can publicists become indefensible and solidify their spot at the table? Our guest today, a fellow publicist and d…

Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale. In this epis…

The Live Richer Podcast invites personal finance expert Lynnette Khalfani Cox, who discusses the vital role of emotional resilience in financial recovery. Lynette opens up about her own journey of eliminating six-figure debt and offers profound insights from her book "Bounce Back." While diving into the emotional and personal side of money, the con…

We have a repeat guest joining us today. We’ll talk about something that’s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We’ll discuss potential reasons why this may be, and what the potential opportunity cost is of forgoing the use of content in your PR strategy. Plus, she makes a pretty strong argum…

In this special episode, we explore mental health with executive coach and psychologist, Dr. Anne Welsh. We’ll cover perfectionism, imposter syndrome, and anxiety, along with actionable tips you can take to take control of your mental health through healthy coping mechanisms. From this, you’ll walk away with your very own “mental health” toolbox yo…

In this episode, we analyze a real pitch sent under embargo by the CTO of a tech company to a tech reporter at a leading business publication. We’ll learn how and why this pitch worked, and gain some takeaways of how you too might secure a dream, spotlight coverage like this for your own client or employer. In this episode, you'll learn all about p…

Today’s episode we connect with a TV producer who has worked with both Britt and Jaclyn. Catch a glimpse into both of our worlds and come out inspired to build your own, rewarding relationship with an awesome producer doing important work. Along the way, you’ll learn that some prescriptive advice (like brevity and digital-only) might not always app…

Kathy Pickering, Chief Tax Officer at H&R Block, joins Jaime Catmull to dissect the 2024 tax changes and offer practical advice on managing one’s finances in light of recent and pending legislation. They go deep into the implications of life changes like marriage or having a child on tax situations, how to properly report side hustle income, and im…

This season we will also be sharing the video recordings - yay! We figured we would test out the new video platform we're using and give a little teaser into the 2024 season. Keep an eye on your feeds for new episodes dropping in March. TTFN!

In today's episode, we have an exciting discussion with John Rosenfeld, the president of Jenius Bank. We examine the evolution and future of the banking industry, exploring the shift towards digital banking, advanced analytics, and AI in improving the customer experience. With insights on personal finance and the changing banking landscape, we'll e…

Michael Liersch, head of advice and planning for wealth and investment management at Wells Fargo, joins Jaime Catmull on the Live Richer Podcast to discuss the importance of setting small, specific goals, prioritizing financial intentions, and embracing fun while building wealth. They explore the complexities of individuals' relationships with mone…

In this episode, host Jaime Catmull interviews Laura Adams, a money expert and the host of the award-winning Money Girl podcast. Laura shares her personal finance journey, including how she got into debt and the steps she took to regain control of her finances. She emphasizes the value of taking control of your finances and the importance of earnin…

In this episode of the Live Richer Podcast, host Jaime Catmull welcomes guest Louis Barajas, a wealth and business manager, podcast host, author, and advocate for underserved communities. Louis shares his journey from a rough neighborhood in Los Angeles to becoming a successful financial planner, emphasizing the importance of aligning financial goa…

In this episode of the Live Richer podcast, host Jaime Catmull sits down with Michael Jabbara, Vice President and Global Head of Fraud Services at Visa, to discuss the alarming rise of fraud and identity theft. They delve into the various methods used by criminals to steal personal information and money and explore the role of technology in both en…

Welcome to another episode of the Live Richer Podcast! Today, we have a very special guest, Bobbi Rebell, who will be sharing her insights on financial wellness and the importance of mindset. In this episode, we'll dive into various stages of life and how they impact our financial decisions. From our twenties and thirties: when we have the opportun…

Are you tired of hearing the same old stories of financial distress and foreclosure? Brace yourself for an unexpected twist that will leave you inspired and hopeful. Join Jaime as she continues part 2 of the interview about the remarkable journey of Jamil Damji, a real estate investor who defied the odds and found a more compassionate approach to w…

Today’s episode stems from a freelance journalist’s heartfelt confession of how she deals with nerves before conducting interviews. As publicists, we too deal with these nerves, but to hear it from the other side? Refreshing. We speak with our guest regarding her experience of working with sources and come out understanding just how much care goes …

Want to boost your confidence and ability to take calculated risks in real estate investment? Looking for a solution to achieve this desired outcome? Look no further! Join Jaime as she welcomes Jamil Damji, a seasoned real estate investor, who will be sharing proven strategies and techniques to help you attain increased assurance and capacity when …

Our guest today, a freelance health reporter, doesn't use PR pitches to write her stories. And, despite this, she still works with publicists! So how does it all work? This episode is all about the art of answering media queries. If you remember Casey's episodes, we've already talked about HARO extensively on the podcast. This week, however, we're …

In a world where women and minority-owned businesses face countless obstacles, Vachon Harper-Young sheds light on the challenges and shares the resources available to overcome them. But just as the path to success starts to become clear, a sudden twist leaves Vachon in a precarious position. Jaime talks with Vachon on how she set out to find a way …

This is the story of a piece that almost wasn’t meant to be. And, if you’re into interior design, you’ll especially want to give this episode a listen. Our guest shares how a trending topic, unlikely pitch, and serendipitous encounter with a stranger all culminated into a nice, long feature with beautiful imagery for the Wall Street Journal. Gain i…

Do you want to ensure a financially stable and well-planned retirement? Are you looking for ways to optimize your Social Security benefits? Join Jaime as she welcomes Barbara Ginty, a financial expert, who will reveal the solution to achieve the outcome you desire - a more secure and optimized retirement plan. Barbara will share the key importance …

In this episode, dive into a story of a digital fashion journalist who moved forward with a piece, despite pushback from the subjects’ corporate communications department. From it, you’ll learn how smaller brands can step up to the plate and provide value to a digital journalist in the age of TikTok, competing with corporations for coverage in a to…

Do you want to unlock the key to financial abundance? As a college student, you may feel overwhelmed by the idea of building credit. But fear not, because Patrice Washington has the solution to help you develop the necessary habits for financial success. By implementing these strategies, you'll pave the way for a prosperous financial future, full o…

Our guest today is a media veteran with over 30 years of experience. He’s been on both the PR and journalism side of things and lately has been the executive editor at a trade publication. We end up talking quite a bit of shop with him. Hear us chat about the past, present, and future of media, and so much more, on today’s episode. In this episode,…

If you're feeling overwhelmed and hopeless about your financial future despite working hard and saving money, then you are not alone! Many young adults find themselves in this situation due to a lack of financial literacy and unrealistic expectations. You may be budgeting diligently, but not seeing the results you want because you're not investing …

Today’s episode features a guest who covers media agencies for Adweek and is very open about how to pitch her and others at her publication. We go over the bigger picture of what to do and not do when pitching her and her colleagues, as well as where she maintains all this information for publicists to review at any time. Walk away from this episod…

Jaime Catmull speaks with luxury wedding planner Lisa Jaroscak who shares the importance of budget and destination selection for couples while navigating the complexities of cultural traditions and market-specific expenses. In this episode, you will be able to: Uncover the secrets to crafting an incredible destination wedding adventure. Understand …

Today we have an awesome education journalist who focuses on consumer advice. Unfortunately, even some of the most well-meaning publicists get his name and his beat wrong all of the time. We find that even with some of the most seasoned professionals, these mistakes are surprisingly easy to make in a fast-paced, efficient environment. Listen on to …

Kim Kiyosaki was living paycheck to paycheck, without any knowledge of finance, however, her determination to break the cycle of dependency led her on an unexpected journey of financial success. Now, she is a beacon of hope for women, inspiring them to take control of their finances and achieve the financial freedom they deserve. What amazing lesso…

In today’s episode, we analyze a product pitch that inspired a freelance journalist to write a gift guide for Forbes. We’ll learn the etiquette around offering a product to a journalist to test out, the fact that coverage is not always guaranteed, and the balance of being polite, direct, and professional. Walk away empowered with the skills to pitc…

Despite facing adversity, Brandon Copeland refused to let his dreams slip away. His hard work and determination eventually led him to the NFL - but it didn't stop there. Now, his newfound success has propelled him to inspire others, teaching them the tools he wishes he had known earlier in life. Uncover the unexpected twist in Brandon's story and h…

In today’s episode, we analyze a story that experienced a complete pivot from the original pitch and follow-up. Get a glimpse into how this happened, and why having that rapport built already led to an active brainstorming and changing of the story altogether— talk about PR-journalist collaboration heaven! From it, walk away encouraged to do the sa…

Tune in to the Live Richer Podcast and discover the unexpected twist in the story: Mark Jaeger reveals how you can use knowledge of taxes and investments to take control of your financial future! But be warned - the complexities of the tax landscape may be more daunting than you think... Mark Jaeger, a respected expert in taxes and investments, joi…

Our guest today is active on Twitter and Substack, freely sharing the best tips for journalists in the travel space. In fact, we first heard about our guest through a Tweet she authored that went viral, which sparked conversation amongst journalists on what the best professional traits of go-to publicists are. We talk all about the best responses a…

Are you ready to take charge of your career and get the raise you deserve? Learn the secrets to successful salary negotiations here! You will learn the secrets to successful salary negotiations to help you take charge of your career and get the raise you deserve. Mandi Woodruff-Santos is the award-winning cohost of Brown Ambition and founder of the…

Today’s episode is all about pitching startup and VC news to a reporter at Insider. Interestingly, the story we explore does not come from one single pitch, but many pitches, spanning the course of many months. Aside from exploring the extensive email organization skills that our guest possesses, we learn the ins and outs of having your pitch stand…

Today’s episode explores an exclusive series pitched by a publicist and written by our guest. This obviously piqued our interest, and we're certain it'll pique yours as well. In this episode, we further explore entertainment journalism and PR, and walk away with an expanded view of just how vast, expansive, and interesting the PR industry is as a w…

Nev Schulman is the co-host of MTV's "Catfish" and is known for his own experience with romance scams. He is passionate about helping people protect themselves from online scammers and has recently teamed up with Zelle to protect people's money. Nev learned about financial scams when he was the subject of the 2010 documentary "Catfish." Through his…

Today’s episode is all about the creative process! Our guest today has worked in an array of industries for some of the UK’s top agencies and has developed a set of skills and processes to ideate and produce digital PR campaigns that have consistently caught the attention of top-tier media outlets across the web.In this episode, you'll learn how to…

Wondering how to save money? Discover the top personal finance advice and tips to start building your savings today! "Invest in yourself, keep your money, pay yourself and that's going to help you a lot with reaching your savings goals." Morgan Gray is the senior vice president and head of Bask Bank and also a savings expert. She has helped many pe…