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Marketing Moms

Jessie Valle & Angela Reeder

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Let’s have a candid conversation about how to REALISTICALLY balance work and life without feeling like a failure. Join us, Jessie Valle and Angela Reeder, as we chat about motherhood, our experiences, and insights into marketing. We'll also discuss techniques to break the barrier between "hobby" and "business," find a realistic balance between work and life, and even make more money in your small business... all while raising children.
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In this final episode of the Marketing Moms podcast, Jessie and Angela reflect on their journey, the reasons for ending the podcast, and their future plans. They share anecdotes and lessons learned from their experiences, emphasizing the importance of doing things that aren't strictly productive by societal standards. They discuss embracing life's …
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In this episode, Jessie and Angela discuss practical tips for protecting one's time amidst the demands of communication in today's fast-paced world. They emphasize the importance of setting boundaries, both in personal and business contexts, to ensure that individuals can dedicate time to their families, self-care, and hobbies. The conversation tou…
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In this episode, Jessie and Angela discuss the complexities and benefits of business partnerships with friends, drawing parallels with family relationships and emphasizing the importance of clear expectations, open communication, and respecting each other's strengths and boundaries. They share their personal experiences of collaboration, highlighti…
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In this episode, Jessie and Angela discuss the misconception that one's worth is tied to productivity, sharing personal stories and societal observations that challenge this notion. They emphasize the importance of recognizing self-worth beyond achievements and encourage a reevaluation of what defines success and happiness. **ANNOUNCEMENT** After n…
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In this episode, Jessie and Angela discuss leveraging technology for small businesses. They emphasize the importance of adapting to technological advancements to avoid failure, using examples like Blockbuster's downfall and the success of cloud computing and CRM software. They highlight the significance of having an online presence, utilizing e-com…
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In this episode, Jessie and Angela discuss various strategies for collaborations and partnerships to enhance business growth. They explore joint ventures, cross-promotions, guest blogging, co-hosting events, referral partnerships, product bundling, and social media takeovers as ways to bring in new ideas, reach wider audiences, and generate additio…
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In this episode, Jessie and Angela focus on the importance and strategies of generating referrals for small businesses. They discuss various methods for obtaining referrals, such as providing excellent service, directly asking satisfied customers, leveraging social media, and networking. They also touch upon offering incentives for referrals, the v…
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In this episode, Jessie and Angela cover a comprehensive discussion on building a strong team within the context of small businesses and solopreneurship. They emphasize creating a positive workplace culture, fostering open communication, and recognizing and rewarding achievements. They also touch on promoting work-life balance, building diversity a…
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In this episode, Jessie and Angela discuss strategies for client retention, emphasizing the importance of building and maintaining strong customer relationships. They outline several key tactics, including personalized service, loyalty programs, and regular communication with clients. The conversation highlights the significance of understanding cu…
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In this episode, Jessie and Angela discuss the unrealistic expectations for constant growth in the mom entrepreneur space, especially in American culture. It critiques the pressure to achieve six or seven-figure incomes, emphasizing the importance of personal fulfillment and balance over financial success. They explore how these societal pressures …
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In this episode, Jessie and Angela discuss strategies for diversifying business offerings for small business owners who have moved beyond the initial growth phase. The conversation focuses on expanding product lines and services in a way that's logical and beneficial for existing customers. They emphasize the importance of using the established cus…
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In this episode, Jessie and Angela focus on optimizing business processes for efficiency and scalability. Key topics include implementing automation to handle repetitive tasks, streamlining workflows by removing unnecessary steps, and investing in technology that aids efficiency. They also discuss the importance of continuous training for teams, da…
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In this episode, Jessie and Angela discuss essential strategies for strengthening existing customer relationships, a critical aspect for businesses transitioning from the initial client acquisition phase to focusing on customer retention. They emphasize the importance of exceptional customer service, highlighting the need for empathetic and adaptab…
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In this episode, Jessie and Angela discuss five key strategies for businesses transitioning from the startup to the growth phase. The focus areas include setting purposeful goals for a balanced work-family life, improving products or services based on customer feedback, streamlining operations for efficiency, building a strong team either through h…
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In this episode, Jessie and Angela discuss recognizing when a business transitions from the hustle phase to a period of slower growth and stability. They highlight three key signs: sales and revenue growth becoming more predictable, a shift from rapid expansion to optimizing and streamlining operations, and a greater emphasis on maintaining existin…
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In this episode, Jessie and Angela focus on setting realistic goals for balance. The discussion emphasizes the importance of setting goals that are not only ambitious but also achievable and relevant to individual circumstances. They introduce their "Balance Journal," which is designed to aid in setting balanced goals. The journal incorporates what…
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In this podcast episode, Angela and Jessie reveal a slight shift in the focus of their discussions. They emphasize a more intentional approach to their content, aiming to cater to mothers with established businesses rather than those in the initial growth phase. Jessie and Angela discuss the importance of balancing business growth with family time …
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In this podcast episode, Angela and Jessie discuss strategies for keeping kids engaged during the holiday break in modern ways. They share the challenges of managing work-from-home responsibilities while kids are on break. Angela and Jessie highlight the difference in children's entertainment now compared to their own childhoods, emphasizing the he…
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In this episode, Jessie and Angela dive once again into various project management tools and their features, catering to different needs and preferences. They note things like suitability for individual use versus teams, pricing, and simplicity vs complexity. They emphasize choosing a tool that fits individual business needs and personal preference…
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In this episode, Jessie and Angela discuss various project management tools and their features, catering to different needs and preferences. They note things like suitability for individual use versus teams, pricing, and simplicity vs complexity. They emphasize choosing a tool that fits individual business needs and personal preferences, rather tha…
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In this podcast episode, Jessie and Angela answer some Q&As on topics related to small businesses and personal development. They start by discussing the ethics and legalities of using customer emails from Etsy for newsletters, emphasizing the importance of consent and compliance with privacy laws like GDPR. Angela suggests sending an opt-in invitat…
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In this episode, Angela and Jessie talk about managing holiday shopping, particularly around Black Friday and Cyber Monday. They recommend using email filters, creating a special folder for Black Friday deals, and having separate email accounts to keep promotions organized. They also suggest using a Christmas gift list app to track gifts, budgets, …
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In this episode, Jessie and Angela explore the impact of perception on reactions, relationships, and decision-making in their podcast. Drawing from Stephen R. Covey's work, they discuss how understanding others' backgrounds can shift one's views significantly. Angela ties this to parenting, emphasizing the importance of perspective-taking. They cov…
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In this episode, Jessie and Angela chat about the benefits and limitations of various project management systems like Asana, Trello, Amazing Marvin and ClickUp. The key points include the importance of real-time tracking, which Jessie finds valuable for resource allocation and task management. Angela highlights the limitations of her system, Amazin…
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In this podcast episode, Jessie and Angela discuss the challenges and potential benefits of structured journaling and goal-setting for busy moms. They critique a one-page productivity planner by high-performance coach Brendan Burchard, questioning its practicality for moms who have limited time. The episode explores the psychology behind such produ…
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In this episode, Angela and Jessie tackle the complexities of having a morning routine as busy moms. While they each have inadvertently formed daily habits, they discuss the pros and cons of a strict morning routine. Angela talks about the challenges of rigidity, and Jessie shares how a new puppy has changed her routine. They agree that a one-size-…
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In this episode, Jessie and Angela discuss 8 specific tips for running a successful flash sale. They stress the importance of having clear goals to evaluate the sale’s success, promoting across several communication channels, and not discounting so much it hurts profits. They also discuss making sure your checkout process can handle the increased t…
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In this episode, Jessie and Angela discuss the importance of making the ordinary extraordinary in marketing. They share a story about how Harry Houdini's dramatic public stunts made him more memorable than his equally skilled brother, Hardeen. Jessie emphasizes the value of going the extra mile in your marketing efforts, not just doing the same as …
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In this episode, Jessie and Angela focus on effective remote team management, highlighting the need for clear communication and regular check-ins. Jessie leverages her online education expertise to stress the importance of teaching SOPs and setting expectations. Both agree that digital tools like Slack or Microsoft Teams are vital for streamlined c…
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In this episode, Jessie and Angela discuss the importance of seasonal marketing for small businesses. They stress that seasonal marketing is not just for big retailers; even small business owners should plan ahead for events like Black Friday. They advocate for using seasonal elements in social media posts and website headers to indicate that the b…
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In this episode, Jessie and Angela dive into the crucial role of automation in online small businesses, particularly for solopreneurs. They emphasize the indispensability of social media and email marketing automation tools for tasks like posting and cart abandonment. The duo also advocates for automating customer reviews and surveys to streamline …
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This week, Jessie and Angela discuss multitasking and how on the surface it seems like a good idea, but underneath it actually leads to decreased productivity, larger chance for errors, and burnout. Angela suggests time-blocking and scheduled message-checking, while Jessie recommends the Eisenhower Matrix for task prioritization. Both warn against …
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This week, Jessie and Angela discuss common misconceptions about starting an online business, including unnecessary traditional practices like creating a business plan right away. They highlight the importance of understanding some aspects, like local laws, but stress that the overall process should be simple. They also emphasize that starting a bu…
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This week, Jessie and Angela chat about selecting the best social media platform for your business. It involves understanding your target audience and their online behavior. Platforms like Instagram and TikTok appeal to younger demographics, while LinkedIn caters to professionals, and Facebook has a broader reach. Experimentation and engagement ana…
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This week, Jessie and Angela chat about the unfortunate time Jessie fell for a scam and why scammers can be so convincing. Scammers possess a deep understanding of human psychology, enabling them to manipulate emotions like fear, greed, and compassion. They prepare thoroughly, often using genuine-looking materials and rehearsed scripts. Their tacti…
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This week, Jessie and Angela chat about why finding the right niche is vital for standing out in a crowded market and how to align it with your strengths and passions. By conducting thorough market research, you can identify gaps and specific problems that need solutions. It's essential to validate the niche's profitability and test the concept wit…
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This week, Jessie and Angela had a discussion about the importance of child privacy on social media. They shared their strategies for preserving their children's privacy, such as checking with family members before posting photos and using stickers to obscure faces in images. They voiced concerns about the potentially permanent and uncontrollable n…
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This week, Angela and Jessie discuss the realistic use of AI, highlighting its benefits for idea generation and practical tasks, while expressing concerns about its limitations and potential copyright issues. They discuss the importance of understanding new platforms and AI tools before using them extensively, referencing personal experiences with …
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In this episode, Jessie and Angela delve into the challenging yet essential aspects of understanding when it's time to shift gears and let go. They champion the concept that giving up can often be a strategic move rather than a defeat, reframing it as an act of bravery that's necessary to achieve greater success. They explore the signs that indicat…
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In this episode of the Marketing Moms podcast, Angela and Jessie discuss the idea of 'moving from your vision, not toward it,' something Jessie recently heard during the filming of the Get Your Revenge Body Challenge. They explore how this concept applies to a range of situations, from adopting healthier lifestyles to starting businesses. Jessie sh…
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This week, Angela and Jessie tackle several topics pertinent to working parents and entrepreneurs. They advise setting boundaries for client calls and scheduling family time, recommending communication with extended family for planned playdates. The hosts highlight solving known problems and gradually developing skills when starting a business, cit…
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In this episode, Kara Charron, a successful entrepreneur, shares her inspiring story of overcoming personal and professional setbacks with podcast hosts Jessie and Angela. Having built a multimillion-dollar business, lost it all, and then rebuilt it, Kara speaks candidly about her journey. As a mother, she juggled her responsibilities and faced the…
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Social media has fundamentally reshaped the digital landscape, creating unique channels for businesses to connect and engage with their potential customers. This digital transformation was the key topic in this week’s episode, where Jessie and Angela highlighted the importance of authenticity and personal connection, beyond strategic content planni…
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In this episode, Jessie and Angela discuss the misconception of partnerships being a fifty-fifty effort. They explore the idea that in any form of partnership—marital, professional, or parental—energy investment, kindness, and patience aren't always evenly distributed. One party might only be able to contribute 20% some days, which necessitates the…
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In their discussion on productivity profiles, Jessie and Angela explore the concepts of procrastination, precrastination, and perfectionism, using personal experiences and concepts from the book "Anti-Time Management" by Richie Norton. They break down each profile: a procrastinator delays tasks, precrastinators act immediately due to anxiousness, a…
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In this episode, Jessie and Angela discuss recognizing, confronting, and managing burnout, emphasizing the importance of accepting burnout rather than being in denial. They explore the misconception that burnout exclusively results from being overly busy or overcommitted, highlighting that even in quieter times, feelings of burnout can emerge unexp…
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In this episode, Jessie and Angela shared a relatable discussion on the struggles of managing a busy family's schedule during the transition into summer and the complications that come with it. They featured an interview with a special guest, Jazmin, a member of their Marketing Moms Monthly community. Jazmin, a mom of 6, provided insight into how s…
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In this episode, Jessie and Angela chat about different strategies and opportunities for making an extra $1000 per month. They explore options such as freelance work, where individuals with skills in writing, graphic design, or web development can offer their services on platforms like Upwork, Fiverr, or Freelancer. They also discussed virtual assi…
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In this episode, Jessie and Angela reflect on the 10 hard lessons they learned from hosting 100 podcast episodes. Everything from acknowledging tech issues WILL occur (and then having several happen during this episode’s recording) to how they are role models not just for their listeners, but for their children as well. Join in as they chat about u…
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In this episode, Jessie and Angela chat about the phrase “those who can’t do, teach” and how it suggests teaching is a fallback for those who don’t have the skills to do something. However, this statement is a lie. Jessie and Angela share their two cents on this statement and explain teaching requires skill, knowledge, and expertise on a topic. In …
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