Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive. Every week, you'll hear insights from leading B2B growth experts and veteran business owners from around the world. You'll also hear Jose's own insights gained from a few decades of B2B sales and marketing experience. The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth. If you nee ...
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Combat sports podcast coming out of Liverpool, Merseyside. Just two mates, hosts Kieran and Jay, discussing various combat sports topics and events.
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The New Rules of Digital Marketing with TJ Murphy || Ep 357
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"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners with the strategies they need to put their focus back on to growing their business. Today's guest is TJ Murphy, CEO of Hite Digital in Bend, OR. In this episode, we w…
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Leadership on Purpose with Michael Sonbert || Ep 356
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Culture can be your greatest asset as an owner – it multiplies the value of every team member when it's done right. It attracts better employees and keeps them longer. But how do you do that as the leader of your business? Our guest today is Michael Sonbert, CEO of Rebel Culture. In this episode, we are going to talk about business culture because …
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The Future of Business Collaboration with Charles Fry || Ep 355
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In a perfect world, every person you hire would multiply the value of your team, not just add to it. With the right collaborative environment, you can take intentional steps in that direction. Today's guest is Charles Fry, CEO of CODE Éxitos. Charles and his company are focused on bringing digital products to life. In this episode, we will talk abo…
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How to Leverage Promotions with Swire Ho || Ep 354
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Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around. Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. …
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Creating Purposeful Alignment with Katie Burkhart || Ep 353
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The lonely owner is one of the most common problems small to midsize businesses face. If you are struggling to get your team on board, today's topic du jour is for you. Today's guest is Katie Burkhart of MatterPulse. Katie is going to help us see a different way of thinking about your business so you can create a different kind of energy. The key t…
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Pivoting Through Difficult Times with Sue Norma || Ep 352
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More often than not, critical pivots happen because of turbulence... and during turbulence. Smooth sailing is a luxury most owners never experience during times of pivoting. When it's time to pivot, owners need to know how to do it while in motion. Today's guest is Sue Nordman, CEO of Obsidian Manufacturing Industries. Sue is leading a company that…
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Jumpstarting Your Lead Gen with Jack Reamer || Ep 351
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At ValueProp, we help business owners get unstuck when they hit a plateau in their growth. On this show, we bring in experts who can speak to common points that owners get stuck on, like lead generations. Our guest today is Jack Reamer of SalesBread, an expert in getting leads and booking appointments with potential clients. Jack started SalesBread…
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Designing for Manufacturing with Tony Rogers || Ep 350
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Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country. But few bring the kind of expertise that we found when we met Tony Rogers. His business, Creative Mechanisms, is a national leader in De…
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OWNER INTERVIEW: Keys to Connecting with New People with Richard Blank || Ep 349
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Most business owners will tell you that who you know is just as important as what you know when it comes to growing your business. You may be among the brightest in your field, but if you don't know how to meet new people (and the right people), your business will struggle. Today's guest is Richard Blank of Costa Rica's Call Center. Richard is an e…
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How to Engage Your Talent to Keep It with Lisa Ryan || Ep 348
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The current labor market has been turned upside down by inflation, interest rates, and every other squeeze possible. To be successful, owners need to know how to attract and keep the talent they need to succeed. Our guest today is Lisa Ryan of LisaRyanSpeaks. Lisa is a specialist in recruiting engaging talent, especially in manufacturing. We will d…
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Overcoming Supply Chain Challenges with Hugo Fuentes || Ep 347
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For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn? We are excited to be joined by our guest today, Hugo Fuentes of The Owl Solutions. Hugo is an expert in supply chains. In this episode, we will discuss what is still happeni…
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Succeeding Through Culture Shifts with Jim Rich || Ep 346
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"Culture" is a difficult word for many leaders. It's either the fuel that's driving your growth or it's the weight that's holding you back. How do you wrangle this wild card to work for you, not against you? Today, we talk with Jim Rich, Chief Revenue Officer for Vbrick Systems. In this episode, we will talk about several topics, including changes …
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Mindset for Scaling with Lauren Goldstein || Ep 345
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Today's episode features an exciting guest: Lauren Goldstein, The Biz Doctor. In today's episode, we are going to talk about how to change your mindset to scale your business successfully. Lauren Goldstein is the founder and CEO of Golden Key Partnership, a top business consulting firm that specializes in helping service-based entrepreneurs overcom…
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Connecting with Your Target Customer with Jose Palomino || Ep 344
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In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer. We get into key questions like: Topics and questions your ideal customer cares about How to use digital strategies to scale your footprint Actionable steps to deepen connect…
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136: Super Necessary Meets James 'The Lionheart' Dixon
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Jay is joined by James Dixon, head coach of Lions Gym in Coventry, to discuss his long anticipated return to the cage, as he competes at Oktagon 56 in Birmingham Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Super Necessary Podcast | Age of Radio Melee
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(Episode recorded on April 6th) Jay is joined by Shyrron Burke, who fights out of Team Renegade in Birmingham, and makes the trip over to Amsterdam on April 21st to compete at LFL New Talent Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Super Necessary Podcast | Age of Radio Melee
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134: Super Necessary Meets Jose 'Shorty' Torres
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(Episode recorded on April 5th) Jay is joined by former Brave CF Bantamweight Champion, Jose Torres, ahead of his highly anticipated trilogy fight recently announced against Nkosi Ndebele, at Brave 82 in Mauritius Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Super Necessary Podcast | Age of Radio Melee
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(Episode recorded on 4th March) Jay is joined by Malik Basahel to talk about his card opening fight on the huge PFL vs Bellator card a few weeks ago Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Super Necessary Podcast | Age of Radio Melee
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(Episode recorded on February 29th) Jay is joined by Combat Fight Series CEO Rory Crawford, to talk about CFS, it's growth and upcoming shows! Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Super Necessary Podcast | Age of Radio Melee
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How Brand Influencers Really Work with Dr. James Richardson || Ep 343
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What do you get when you mix a business anthropologist with international-scale influencers? You get a perspective you're not likely to find on your normal podcast! Today's guest is cultural anthropologist turned business strategist Dr. James Richardson of Premium Growth Solutions. James is an expert in consumer packaged goods. This topic is a litt…
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SEO is a topic that many owners think they need, but they don't understand it and got burned by expensive agencies in the past. Today's guest helps us to demystify the topic so you can either manage within your team or better understand the vendors you're considering. Our guest today is Jeremy Poland of CEO and founder of DIY SEO. And yes, in this …
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Selling Through Tough Times with Paul Reilly ||Ep 341
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What would you give for your sales reps to be able to sell during crunch time? When things get tough? If that's you, we have someone you need to hear! We'd like to introduce you to our guest today Paul Reilly. One of the reasons we wanted him on the show is because he recently wrote a book titled, Selling Through Tough Times. He has insights on how…
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Building the Future while Protecting the Present with Justin Coutu || Ep 340
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Owners face a common challenge - chasing growth without losing what you've built so far. Today, we talk to a master manufacturer who is leading the charge into innovation while reinforcing their progress so far. Our guest today is Justin Coutu, President of R&D Technologies. Justin has been our guest before, but we wanted to talk to him again becau…
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The Keys to Effective Dashboarding with Donna Dube || Ep 339
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Famous retail magnate John Wanamaker once said "Half my advertising spend is wasted; the trouble is, I don’t know which half." And without clear, understandable dashboards, business owners today hit the same issues. Today's guest is Donna Dube, President of Productivity Plus. Donna's focus is something that I think every business owner should care …
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From JIT to Just in Case with Bob Tippmann || Ep 338
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The words "supply chain" served as a bit of a stick in the spokes over the last two years for businesses. For many owners, reactionary strategy was the name of the game. Now, having seen the massive disruption we are prone to, it's time for business owners to stop thinking "just in time" and start pursuing "just in case". As a smaller to midsize en…
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Transitioning CEO Leadership with Rob Dube || Ep 337
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The value of what you build as owner needs to continue beyond your leadership. While this transition isn't exactly easy, we talk to an expert who has done this successfully. Our guest today is Rob Dube, former CEO, and founder of ImageOne. In this episode, we will talk about Rob's journey as an owner and leader and as somebody who has transitioned …
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Mavens of Manufacturing with Meaghan Ziemba || Ep 336
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The future of manufacturing isn't primarily in ideas – it's in the next generation. It's in the people and perspectives that craft those ideas. Our guest today is someone who has helped blaze a trial into manufacturing, especially for talented young women. Her name is Meaghan Ziemba. Meaghan is the founder of Z-ink Solutions and Mavens of Manufactu…
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Proactive Selling in Changing Realities with Ken Cheo || Ep 335
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By Jose Palomino
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Winning Websites and Google Business Listings with Bruce Leto || Ep 334
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Today's guest is Bruce Leto. Today is a special episode for me. I met Bruce many years ago at Villanova University when Bruce was a stellar student in my Entrepreneurial Marketing class. At the time, Bruce was very successful in his corporate world, but he wanted to do something different. Over the years, I have seen Bruce build a practice of impac…
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Continuously Improving Tight Supply Chains with Kim Wolf || Ep 333
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Today's guest is Kim Wolf, of Kim Wolf Consulting. Kim is a specialist in continuous improvement - specifically in the field of manufacturing business. In today's episode, Kim will share some great ideas on how this moment in history, including tight supply chains and demanding customers, can be leveraged to create even more success. Kim was born a…
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Win the Relationship Not the Deal with Casey Jacox || Ep 332
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Is it really money that drives your business? Or is there something deeper? And more... lucrative? Our guest today is Casey Jacox. Casey is an elite seller who is now coaching others to reach elite status in B2B selling. Specifically, Casey knows how to build relationships that drive sales growth. And if you can win the relationship, you can win th…
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How to Connect with Unreceptive Buyers with Tom Stanfill || Ep 331
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Our guest today is Tom Stanfill. Tom is an expert at adapting sales teams and processes to the new reality that the buyer is in control and that the buyer does not want to be sold. In today’s episode, we will discuss ideas and principles that Tom wrote about in his book, UnReceptive: A Better Way to Sell, Lead & Influence. If you apply his principl…
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How to Create a Digital Marketing Strategy with Jacob Salem || Ep 330
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Our guest today is Jacob Salem, Founder, and CEO of EZ Metrics. His focus is on digital marketing that is measurable to help grow business. In today's episode, we will go over four key fundamentals to growing your business on purpose. Jacob Salem is an accomplished thought leader in the business and digital marketing space. He is helping people fro…
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Turning Current Success Into Lasting Prosperity with Jose Palomino || Ep 329
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Few things are more important to your long term growth than recognizing momentum. And more importantly - how to turn today's momentum into sustained growth. If you're experiencing success in your business, today's episode with Jose Palomino dives into practical strategies to keep your momentum rolling. Set yourself up for long term success by lever…
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Building a Retention Culture that Performs with Sean Glaze || Ep 328
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Our guest today is Sean Glaze of Great Results Teambuilding. In this episode, we will talk about building cultures that will help you retain and attract people, and build a leadership environment so that you are building teams that are performing better and are happier doing so. Sean Glaze is an author and leadership expert who has worked with clie…
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Understanding Your Best Customer's Biggest Problem with Jose Palomino || Ep 327
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Today, we kick off a new 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity. This first episode deals with a critical component many business owners think they get right. When's the last time you took a thorough look at your best customer's business? How well do you un…
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Educating Your Target Customers with Ken Burke || Ep 326
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Our guest today is Ken Burke, founder, and CEO of The EntrepreneurNOW! Network. Ken is particularly focused on delivering educational courses online, but not in the academic sense. Rather, Ken focuses on how this approach can be used to build closer connections with your prospects and existing customers. Ken is a speaker, serial entrepreneur, mento…
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131: Super Necessary Meets Furqan 'The Lion' Cheema
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Jay is joined by Furqan Cheema, who has recently signed a deal with Cage Warriors Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Super Necessary Podcast | Age of Radio Melee
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130: Super Necessary Meets Tom 'The Viking' Crosby
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*Episode recorded on February 7th* Jay is joined by Tom Crosby, who will be making his promotional debut on Oktagon this weekend in Germany Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Super Necessary Podcast | Age of Radio Melee
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129: Super Necessary Meets Nathan 'Little Red' Haywood
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*Episode recorded on January 23rd* Jay is joined by Nathan Haywood, ahead of his clash this weekend at Oktagon in Newcastle Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Super Necessary Podcast | Age of Radio Melee
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128: Super Necessary Meets Luis 'Baboon' Palomino
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*Episode recorded on January 20th* Jay is joined by Luis 'Baboon' Palomino, the P4P number 1 bare knuckle boxer in the world, as he looks to return to action against Austin Trout on February 2nd Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Super Necessary Podcast | Age of Radio Melee
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Creating Unique Value for Your Best Target Customers with Jose Palomino || Ep 325
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In today's episode, Jose tackles the 4 best angles you can take to create clear, unique value for your best target customers. Jose covers the 4 pitches of: Your ROI story Making a time-saving impact Removing their hassle Being a risk mitigator If you can sharpen any one of these angles, you can unlock the accelerated customer growth you have been l…
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Leveraging Custom Software Solutions with Slava Podmurnyi || Ep 324
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Today's episode introduces us to a business owner who is leading a company that tackles innovation, client experience, and technology all in a day's work. Our guest today is Slava Podmurnyi. Slava is the CEO of a company called Visartech. They make custom software options available to a wider range of businesses, delivering great experiences for th…
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Why Strategy Matters to SME Businesses - Part 2 || Ep 323
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The biggest problem with business strategy might be just how often it gets put on the back burner. If we're being honest, this is an even bigger problem when the status quo is calm. If there's no pain point to solve, business owners don't always look for strategic solutions. But today, we're digging into why you need to keep your strategic vision a…
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Finding & Developing Sales Talent with Barbara Spector || Ep 322
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In today's episode, we're diving into the crucial world of talent assessment, specifically, for hiring top-notch salespeople. In the world of owner-operator B2B, finding the right sales talent is pivotal to your success. Our guest today is Barbara Spector, an expert in identifying, acquiring, and developing sales talent to drive your revenue growth…
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Why Strategy Matters to SME Businesses Part 1 with Jose Palomino || Ep 321
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There’s a word that often gets treated a little differently in the small and mid-market, and that is the word strategy. In big companies and corporations, all they talk about is strategy whether it’s their go to market strategy, their branding strategy, or their product development strategy. That word has a lot of currency in those circles. Yet in …
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OEM and Digital Transformation with Kristina Harrington || Ep 320
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Today's guest is Kristina Harrington COO and Co-Founder of GenAlpha Technologies. Kristina's focus is on the digital transformation of OEMs. While that sounds like a heady topic, it's very practical: it's all about how you, an OEM, support their customers with parts, add-ons, and configuration practically and compete with much larger companies. Kri…
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In this episode, Jay is joined by ONE Championship atomweight Muay Thai fighter, Celest Hansen. Celest has over 50 Muay Thai fights, despite only competing since 2015. Her upbringing and beginning in the sport is quite unique, so getting to know her a little was amazing! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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In this episode, recorded on January 18th, Jay was joined by LFL heavyweight champion, Mario Pinto Was great to get Mario's insight into the sport, and where he sees UK and European MMA at the moment. Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Super Necessary Podcast | Age of Radio Melee
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The Five Questions for Every Growth Strategy with Jose Palomino || Ep 319
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Is your approach to growth systematic? Is it a clearly defined process with targets, steps, and measurable outcomes? Today, we cut through the jungle of growth strategies and boil your strategy down to five simple questions. Listen in to engage with these questions, and you'll the foundation of a strong growth strategy in 10 minutes!…
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