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A podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter. The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day. So come with me on a journey through colons and interrobangs. Through client Zooms and last-minute amends, we ...
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The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Hot Copy

Kate Toon & Belinda Weaver

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The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Working Mumma

Carina O’Brien

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Welcome to the Working Mumma podcast to support your transition from maternity leave to working mum and beyond so you can feel confident & capable while juggling the demands of motherhood and a career I’m your host, Carina O’Brien, founder of Working Mumma and fellow working mum with 2 young boys. Join me each episode as I explore life returning to work after maternity leave and as a working mum with a mix of solo episodes, amazing interviews with experts, and women sharing their experiences ...
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The WP Bosses Show exists to build and strengthen the WordPress community within Australia. We'll bring you interviews with Aussie WordPress Designers, Developers, Builders, Users, Hackers, Preachers and probably more. We'll let you know of all the WordPress Meetups happening around the country, and share some home-grown plugins and services for you to check out.
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The marketing podcast for small business owners and entrepreneurs who want BIG results with marketing made simple. Join leading marketing strategist Nicci O’Mara, who brings 25 years marketing communication experience to empower and inspire you with actionable strategies and tips that will supercharge your marketing the simple way, so you can smash your goals and grow your business. You’ll get to go behind the scenes of small businesses achieving great things, plus learn from other industry ...
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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show series
 
I sit down with Laura Press, a relationship counsellor and mother of three, to discuss how to keep your relationship strong after having a baby and managing the mental load of working motherhood. Laura shares practical strategies for setting standards and expectations with your partner, effective communication techniques, and the importance of self…
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Everyone has their own parenting journey and I had an inspiring conversation with Olympic swimmer Brooke Hanson. She shares her journey from an elite athlete representing her country to a working mum. Brooke has 4 children, 3 earthside and one angel baby, Jack, after he passed away when he was 9 months old. She has faced my challenges in both her p…
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Many women meticulously plan their childbirth, but what about planning for the long journey of being a working mum? Parenting and balancing work can last 18+ years, spanning various stages from childcare to high school. Each phase brings unique challenges and chances to reflect on your desires for yourself and your family. In this episode, we delve…
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In this episode, we delve into the challenges and triumphs of being a working mum. Jodi Geddes, the co-founder of Circle In, shares her personal journey from corporate life to becoming an entrepreneur, highlighting the importance of setting boundaries and prioritizing tasks. We also discuss strategies for managing the mental load of motherhood and …
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In this episode, we dive into the unique journey of Stephanie-Kate Bratton, a mum, lawyer, and author, who shares her experiences navigating a successful career with motherhood and having her husband as the primary caregiver. From international career moves to redefining traditional gender roles, Stephanie's story offers a unique perspective on the…
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Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in t…
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Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in t…
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I had to share this simple and effective tip to stop feeling overwhelmed and start prioritizing to get things done! A BIG thanks to my wonderful friend Kristine Richer at Kristine Rose Photography for this super helpful reset - I would love to know if it helps you too! Let me know at @MimJenkinson on Instagram! Enjoy the episode! Please leave a lov…
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In this episode, I delve into eight things I wish I had known before embarking on my journey as a mum. While pregnancy comes with its fair share of advice, there's often less guidance on navigating the complexities of balancing career and motherhood. Join me as I share these personal insights to help you navigate your own journey: - Understanding w…
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I chat with Kate Toon, business mentor, digital marketing coach, author, and mother, and dive into the world of raising a child whilst running a six-figure business within school hours (tip - it's not as easy as it looks). Kate shares her journey of business ownership over the past 15 years, from deciding to become a freelancer when she was 5 month…
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How to make your ecommerce store stand out with SEO Do you struggle to get your products to rank high on the search engine results pages? Last year we went through how you can improve user experience on site with Louis Smith. And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometime…
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Welcome to the Working Mumma podcast! In this episode, we sit down with Dr. Ellen Ford, an advocate for working mothers, award-winning leader, military veteran, international speaker, facilitator, and mum! Ellen shares powerful insights on redefining success, finding harmony between work and parenting, and valuing the skills you have acquired durin…
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Mothers often respond with "good" when asked how they are, but deep down, many are exhausted. This exhaustion is often due to the mental load they carry. Yet, comprehending this mental load could be an initial step towards managing it better. My thoughts on how to improve gender equality? It starts in the home. The more we can rebalance the caring …
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Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web pag…
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In this episode, I chat with Mia Fileman, a successful businesswoman and military spouse, to discuss her experiences and insights into balancing her career with the challenges of military life. Mia shares her insights and strategies for finding balance and success in the face of constant change. During this episode, Mia and I chat about: Challenges…
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There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. W…
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In this episode, we delve into the often overlooked aspects of motherhood—financial literacy and the mental load. Our guest, Ana Christina, author of "Kids Ain't Cheap," shares her insights on how to navigate the financial challenges of parenthood while balancing a career. She discusses the hidden costs of parenthood, the importance of financial pl…
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Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in. Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) Th…
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Affiliate links below. In this episode, I chat with Bonnie Christine - one of my creative inspirations and mentors - about how you could make money in Surface Pattern Design! In this conversation, Bonnie shares: What is surface pattern design and the opportunities it can bring How everyone can create surface pattern designs, no artistic experience …
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In this episode, we delve deep into the emotional and mental toll of returning to work after maternity leave. Guests, Clinical Psychologists Kass and Alicia, share their expert advice on overcoming the feelings of self-doubt and imposter syndrome prevalent among working mothers as they return to work after maternity leave. They further question the…
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Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously,…
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In this episode, I delve into a topic we all experience but seldom discuss - the Mum Mindset. Beyond the well-known growth vs fixed mindset paradigm, the unique challenges faced by mothers often go unexplored. The constant juggling of responsibilities, the pressure to do it all, and the mental chaos can be exhausting. As we step into the new year, …
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about honing in on your homepage. We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your ho…
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Today, we dive into the dynamic world of career transitions, work-life integration, and the unique challenges faced by working mothers. Joining us is Dayna Stewart, the Executive Director of The Nudge Group, and a devoted mother to two children. In this insightful conversation, Dayna shares her wealth of experience from over 20 years in recruitment…
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Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips h…
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Embarking on a new chapter, whether it's the leap from home to childcare or kindergarten to school, can stir up a whirlwind of emotions for both children and parents. In this episode of the Working Mumma podcast, we dive into the intricacies of transitions with Dr. Kathryn Hackman, MBBS PhD FRACP, a mother and the founder of Courageous Kids. Discov…
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Today, we delve into the world of flexible work with a true expert, Belinda Morgan, a dedicated flexible work and leadership specialist. In this episode, Belinda shares her profound insights, rich experiences, and actionable advice on how part-time work can be a game-changer in achieving work-life integration without compromising career aspirations…
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So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What’s coming down the pipe? And what is old hat? Today I’m joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We’re going to be rubbing our crystal balls together and ch…
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On this episode of the Working Mumma Podcast, we delve into a topic that resonates deeply with working mothers everywhere: the elusive work/life balance. Many of us find ourselves caught in the perpetual cycle of the "hamster wheel of life," struggling to define and maintain boundaries. In this insightful episode, we explore a four-step process to …
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In this empowering episode of the Working Mumma podcast, I take you on a journey into my year that has been personally & professionally transformative, marked by milestones, challenges, and unexpected triumphs. Mid year I was experiencing imposter syndrome and personal doubt that was having a big impact. But, as I explain in the episode, I got supp…
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Welcome to another award winner's episode. In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out to win the awards? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re…
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In this episode, I chat with my wonderful friend, Dr Hayley Kelly. Hayley and I dive into my recent ADHD diagnosis. Hayley is Autistic ADHD and has been incredibly supportive throughout this whole journey so far. We discuss: 🌟 the "messy middle" after a recent, but late, diagnosis - I was diagnosed when I was 44. 🌟 the confusion of losing who I tho…
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Taking testing one step at a time Do you ever wonder how effective your site’s SEO is? You’ve put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing. But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what’s nicer? M…
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about my favourite copywriting formula. PAS (Problem / Agitate / Solve) Other useful formulas: AIDA (Attention/Interest/Desire/Action) ACCA (Awareness/Comprehension/Convi…
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Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about the 4 most common website issues I see every day. Freebies: Free webinar: Incre…
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Do you feel like a confident copywriter? Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis. So how do we overcome that? Today I’m chatting with a copywriting coach who specialises in building confidence in yoursel…
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Welcome to Episode #70 of The Planner Podcast. I cannot wait to share this chat with Leanne Rowe at Lime and Mortar with you. Leanne opened her planner sticker shop back in December 2014 and it was one of the very first and now the oldest Australian planner shop! She really is someone who was a great example of a really dedicated planner sticker sh…
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Alexandra is a solo mum by choice who has recently released a memoir called Inconceivable: Heartbreak, Bad Dates and Finding Solo Motherhood. During this episode, we chat about how Alexandra wrestled with her desire for a baby along with her creative and career ambitions at the same time. Alexandra has an inspiring story of following your dreams an…
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Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Suc…
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