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Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.
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show series
 
In this week's Dukect Lounge I talk about Marvel's Blade reboot has hit yet another snag with the departure of its second director, Yann Demange. What does this mean for the future of the film? Will Blade ever see the light of day, or is it doomed to remain in development limbo? Next excitement is building as rumors suggest a new Nintendo Direct co…
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In this week's Dukect Lounge, I talk about WWE's contract management, exploring the company's habit of waiting until the last minute to sign talent or extend deals. Could this risky strategy backfire? Lastly, we jump into the gaming world with a significant acquisition: Atari's purchase of Intellivision. We'll break down what this means for the fut…
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In this week's Dukect Lounge I get into the latest IWC/Twitter craziness since Jey Uso beat Ilja Dragunov in the King of the Ring tournament a lot of people have had this discussion about which is better: good in-ring or good storytellingAlso, I talk about the recent bundling of Streaming packages and how streaming is becoming Cable 2.0All that and…
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In this week's Dukect Lounge, I talk about the recent video game studio closings by Microsoft and how it will affect the gaming industry.Then I talk about the scuttlebutt rumor that WWE is scared to debut Jacob Fatu because he might outshine Solo Sikoa.My thoughts and more here in the loungeBy dukect
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In this week's Dukect Lounge, I talk about the shocking ending of this past week's AEW Dynamite in which The Elite Jack Perry, Okada, Matt, and Nick Jackson attacked AEW President Tony Khan I talk about it and where it might go.Also, I talk about an interesting article about if an Online library of video games is possible I to talk about that and m…
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This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Chang…
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On this week's Dukect Lounge, I talk about the recent bombshell layoffs at Sony and EA. Once thought to be invincible, the gaming industry is showing its vulnerabilities. Hundreds, if not thousands have been affected by the sudden upheaval. We'll explore the ripple effects of these layoffs, from the human toll to the potential shifts in the gaming …
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This week on the Dukect Lounge I dive deep into the exhilarating world of Nintendo Direct's latest Partner Showcase! From thrilling game announcements to surprises, we'll explore the highs and lows of this gaming extravaganza. Prepare for my raw and unfiltered reactions, as I dissect each reveal and share my thoughts on the future of Nintendo gamin…
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On this week's Dukect Lounge, I get into the mess that is WWE from making the Road to WM into the Codyverse and how it's distracting most people from Vince McMahon, who finds himself embroiled in a federal investigation concerning troubling allegations of sex trafficking.Meanwhile, in the gaming realm, whispers abound of seismic shifts as rumors ci…
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In this episode of the Dukect Lounge, I dive into the tumultuous journey of WWE as they navigate the treacherous Road to WrestleMania marred by injuries and setbacks. With the grandest stage in sports entertainment on the horizon, the landscape is rife with uncertainty as key superstars grapple with injuries, forcing the creative team to pivot and …
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This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups. We discuss: Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance? How has Josh streamlined his cont…
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"There's no search volume for what we do"—okay, well do THIS instead. In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it. In this conversation, we discuss: Why you should ignore you…
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In this week's Dukect Lounge, I will be talking about how why Fox dumped WWE Smackdown and the reason is not shocking. AEW signs Ric Flair and it doesn't go well on X. And Marvel is not going well at all with going over budget on Disney+ shows and movies and other issues. All that and more here in the Lounge…
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On this week's episode of the Dukect Lounge, I discuss how NXT triumphed over AEW in the Tuesday night Wrestling war. Moreover, negotiations between the actors' union SAG-AFTRA and Hollywood studios have hit a snag, which may prolong the actors' strike. One of the key issues is the union's demand for cast members to receive a share of the revenue g…
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We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you. I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster. Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your…
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I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. We throw tips and questions back and forth, discussing best practices around these four topics: How to write content that targets a specific keyword How to win featured snippets How to win HARO links How to work efficiently with freelancers (from briefs to workflows) In…
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In this week's Dukect Lounge, I review The latest ROH on Honor Club with matches like Komander vs Gringo Logo and others as well.Also since Dial of Destiny, Elemental, and The Flash bombed at the box office some are wondering what is happing with the movies this year's summer season I have my thoughts on it and I hope you can share yours to here in…
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OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here. Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic. In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differen…
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“60% of all our content ranks on page one.”—Jessica Lam Hill Young In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time. Expect to learn: The three-part framework behind content that ranks on page 1 How to balance self-promotion & helpful content Where to get …
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Welcome to this week's edition of the Dukect Lounge! I will be discussing the exciting Ring of Honor EP available on Honor Club, which features Athena and Kiera Hogan battling it out in a thrilling Chicago street fight, along with other exciting matches.Additionally, I will be sharing my thoughts on the recent Nintendo Direct, which included the ex…
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Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do) This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes. Want to impress your clients or boss? Start revisiting your vast library of content. Be warned: hockey stick traffic growth awaits. As you'll hear in the episode, upd…
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Our "raison d’etre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that. I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions. She, like me, has a strong aversion to putting out co…
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Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools. But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all. Over that year, as we are all well aware, there was a rapid wave in demand for AI copy…
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