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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.
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Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years. Hunt's podcast will p ...
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Join Hunt in this important discussion about financial planning for auto repair shop owners. This episode explores why breaking even isn't enough and how to set financial targets that ensure long-term business health and growth. • Understanding Break-even: Why merely covering costs can jeopardize business sustainability, and how to calculate real f…
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Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops. Show Notes My Facebook Ads are showing to people way outside of my service area (not set up right) My social media doesn’t seem to be providing a return on investment (Junk…
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Matt Fanslow and guest Margaret Light tackle the subject of pornography and its effects on relationships. They discuss the challenges of addressing porn use, the avoidance of the topic in relationships, and the importance of open, respectful communication. They explore the emotional regulation aspect of pornography, the influence of media on sexual…
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On this Episode of Business by the Numbers, Hunt reflects on his time at the STX conference in Nashville, sharing stories about the connections made and lessons learned from industry experts. • Economic News Breakdown: We get into the latest economic updates that dropped last Wednesday. Hunt breaks down what these changes in numbers might mean for …
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Matt Fanslow covers strategies for engaging high school students, debunking industry myths, and the importance of talent over passion in choosing a career. The episode aims to inspire a new generation to explore the diverse and rewarding paths within auto repair. Show Notes Ideas for Engaging Students (00:01:19) Addressing Misconceptions (00:07:59)…
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Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops. Show Notes Reasons Google will suspend your GBP Adding Keywords to Your Business Name Using PO boxes or virtual office addresses Using your home address for a service area …
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Hunt unpacks his recent experiences and learnings from the Virginia Automotive Association Conference in Hot Springs, Virginia. Joined by Jamie from Sesco, an HR expert, Hunt explores potential impacts of proposed wealth taxes and shares expert advice on how auto industry professionals can navigate current financial climates. • Conference Insights:…
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Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality. Show Notes Comparing lawnmowers and chainsaws (00:01:14) Demonstrating value in automotive r…
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Can Marketing "Even Out" The Workload? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes We often hear people say their marketing should “even out the workload,” but can it do that? There are peaks and valleys throughout the year. That’s just life. It’s hard…
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Welcome to this episode of "Business by the Numbers," where we dive deep into the often controversial topic of tax fairness. Join Hunt, as he explores if the wealthiest among us are really shouldering their fair share of the tax burden. • Defining 'Rich': How income levels and perceptions of wealth vary across different regions and impact tax contr…
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Matt Fanslow tackles the misunderstood relationship between profit and greed in business. He references the YouTube Short "Farmer Does the Right Thing on Shark Tank," using the comments section as a springboard to discuss public perceptions of profit. Show Notes The association of profit with greed (00:00:11) Matt discusses the perception of profit…
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In this week’s episode, Hunt gets into the financial intricacies faced by auto repair shop owners, from refinancing debts and selling shops to securing new mortgages in today’s unpredictable market. He explores the strategies and tips to steer through the banking hurdles and optimize your financial operations. • Market Update & Interest Rates: Star…
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Mo Ali from Lock Labs discusses the challenges facing the automotive locksmith industry due to new credential requirements for accessing the immobilizer functions on aftermarket tools. Mo also discusses the National Automotive Service Task Force (NASTF) and the Vehicle Security Professional credentials. It's not just about cutting keys; it's about …
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At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk! Thank you to our friends at RepairPal for providing you this episode. …
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In the latest episode of "Business by the Numbers," Hunt tackles an intriguing question for auto repair shops: Can success be achieved without marking up parts? This concept challenges traditional profit models in the auto repair industry, sparking a discussion on how feasible this strategy actually is. This episode explores the potential shift tow…
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Top tier shops want to have personalized marketing but often don’t know how to take the photo from their camera roll and convert it into a graphic for social media that’s pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catch…
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Matt Fanslow explores the similarities between gaming and automotive diagnostic work. He uses the game "Elden Ring" as an example to discuss the importance of learning from mistakes, adapting strategies, and persevering through challenges—skills that are also vital in the automotive industry. Show Notes Gaming and the Lessons from Elden Ring (00:00…
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In the latest episode of Business by the Numbers, Hunt Demarest, CPA at Paar Mellis & Associates, tackles your top questions on taxes, accounting, and navigating government policies for small businesses. This episode explores how recent government actions like the budget deal affect your business, alongside evergreen topics like: • Paying Yourself:…
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Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/I…
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"Would you be willing to pay extra for certain classes?" Email Matt: mattfanslowpodcast@gmail.com Email Sean: STmobilediag@gmail.com Matt Fanslow and Sean Tipping from the Automotive Diagnostic Podcast discuss what makes for a great automotive training class. They emphasize the importance of practical application, engaging instruction, and a balanc…
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This week, Hunt takes a deep dive into the hot-button issue of price increases within the auto repair sector. He offers a nuanced examination of vendor pricing, market dynamics, and the psychological elements of setting rates in your business. With examples from real-life scenarios, this episode is a treasure trove for auto repair shop owners striv…
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Matt Fanslow explores the complexities of electricity in automotive diagnostics. He breaks down fundamental concepts of volts, amps, resistance, and Ohm's law, using practical examples to clarify their roles in vehicle electrical systems. Show Notes Challenges of Explaining Electricity (00:01:15) Fundamental Aspects of Electricity (00:02:42) NAPA A…
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Mike Ragsdale is the founder of the 30a Company, and he has an incredible story of being called out by his kids when they got tired of hearing him talk about his dream life without ever pursuing it. This is an incredibly inspiring episode that may result in you exploring how you can create a life you don’t need to escape from. Thank you to RepairPa…
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What if there's a fire in your shop? An oil spill? A natural disaster or God forbid, a death? How do you prepare for that? Well, This week, Hunt talks about preparing for the unexpected: Vision Expo: Hunt shares experiences and insights from attending the Vision Expo in Kansas City, emphasizing the importance of community and industry events. Impor…
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Matt Fanslow explores the analogy between running a repair shop and the world of dating. He shares insights on first impressions, trust-building, and the value of substance over style in both customer relationships and shop management. Matt emphasizes the need for repair shops to maintain high standards of service and to view customer feedback as o…
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One of the most misunderstood types of marketing is geofencing. People often don’t know what it is, but they know they want it. It’s new, it’s sexy, it’s cool. But what is it? And will it work for an auto repair shop? Join Brian as he interviews Mary Ann Pruitt from Mosaic. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Le…
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In this episode, Hunt sits down with Jay Huh, a down-to-earth auto repair shop owner from North Carolina who's also a skilled public speaker, coach at Shop Fix, and even a pilot. Jay spills the beans on how he landed a speaking gig at the VISION Hi-Tech Training Expo with just a month's notice and why he's all in on making the auto repair industry …
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This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website. Thank you to RepairPal for sponsoring The Auto Repair Marketing Po…
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Have you discovered the power of training conferences? It’s not just the learning—it's the collaboration of minds, the shared experiences, and the connections that make them invaluable. Show Notes Reflections on Vision Hi-Tech Training & Expo 2024 (00:01:32) Personal observations and experiences at the Vision 2024 conference. Hands-On Key Cutting C…
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This week on Business by the Numbers, I want to talk shop and share insights that hit close to home for every garage owner out there. Today, I’m talking about an often overlooked aspect of your business - the true cost of inaction. Not just the dollars and cents you count every day, but the opportunities you might be missing out on. • The Hidden Ex…
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In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. Listen in to learn why and to get some ideas on how you can provide unreasonable …
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Thanks to our Partner, NAPA Autotech napaautotech.com Matt Fanslow and Tanner Brandt discuss the nuances of automotive training and education. They emphasize the importance of selecting relevant classes that address specific areas of struggle within the industry, such as diagnosing parasitic battery drains. They highlight the complexities of troubl…
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In this episode, we dive deep into the world of mortgages with Pat McCormick, a seasoned expert from McCormick Mortgage Services. As we explore the complexities of the current mortgage landscape, including fluctuating interest rates and the outlook for future homebuyers, Pat offers invaluable insights that could impact everyone from first-time buye…
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Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Kim’s Tips: Go with a plan - know who you want to meet. Pre-schedule these meetings. Promote that you are there! Use the event/conference app! Schedule your post-conference debriefing meeting. Create a post-conference a…
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Matt Fanslow and guest Justin Morgan tackle various issues within the automotive industry during a live "Ask Us Anything" session. They discuss the struggle for industry respect, the challenges small shops face, and the crucial role of specialization. The conversation highlights the importance of training for staff development and the difficulties …
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As tax season 2024 unfolds, many entrepreneurs find themselves grappling with previous years' unpaid taxes, alongside the looming obligations for the current year. This episode gets into practical solutions for managing tax debt, with real-life advice and expert insights to navigate this challenging aspect of business ownership. • Understanding You…
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Get to know Darrin Barney, the family man, Jeep Enthusiast, multi-business owner, and friend to many. Take away some helpful tips, but a ton of inspiration from the owner of Barney Brothers Off Road and Repair and Elite Worldwide. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpa…
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Donny Seyfer from the National Automotive Service Task Force (NASTF) discusses the importance of ongoing training for technicians and the challenges they face in accessing information and tools. Seyfer emphasizes the need for collaboration with automakers and lawmakers to improve security measures and technical support. Show Notes Family Background…
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In this week’s episode of Business by the Numbers, Hunt welcomes Mike Edge from Tread Partners, a fellow podcaster from the Gain Traction Podcast. The dialogue explores the symbiotic relationship between tire sales and auto repair services, emphasizing the strategic value of incorporating tire sales into auto repair shops' service offerings. Why Se…
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Find out how the movie Mrs. Doubtfire relates to the automotive industry. Matt Fanslow explores the motivation behind self-improvement and giving credit when using someone else's knowledge or ideas. Show Notes Mrs. Doubtfire Movie Analysis (00:01:05) Analysis of the movie "Mrs. Doubtfire" and its characters, discussing the dynamics of the relations…
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Our first auto repair shop was named “Behind the Star.” That may make you want to stop listening right now as we clearly had no idea what we were doing. But if we learn from our mistakes, we have a more comprehensive education than most! Through the years as we’ve worked with many different clients, we’ve seen just about every problem a business co…
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In this week’s episode of "Business by the Numbers," Hunt unpacks the key lessons from Bill Perkins' "Die With Zero." The discussion is not just about the book, but also about how to smartly plan your finances and life. He also talks about seeing retirement as more than just a financial goal. It's a chance to do what you love and enjoy the fruits o…
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In this episode of "Diagnosing the Aftermarket," host Matt Fanslow tackles the issue of motivating technicians to attend training. He shares personal experiences and the sacrifices he made to enhance his skills, acknowledging the difficulty of balancing training with work and family life. Matt discusses the intrinsic motivation required for technic…
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One topic we rarely talk about is radio, yet we have a story of very successfully using radio advertising to market our own auto repair shop. Radio was different back then, but our strategy can still work, and the idea works across all mediums. We hope you’ll listen in to the story of Jack Boston, Bill LuMaye, and Peak Automotive. Thank you to Repa…
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In this episode of "Business by the Numbers," Hunt talks about the essential process of setting and achieving business goals for 2024. Drawing from his teaching and podcasting background, he emphasizes the importance of a structured approach to establish clear, actionable goals. He underscores the necessity of living and operating deliberately, set…
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In a world where so many great lessons come from failing, people are afraid of failure. We see this a lot, especially when it comes to marketing. Every time you learn something that doesn’t work, it puts you closer to finding something that does. So why do people give up on marketing so early and build belief systems that certain types of marketing…
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Aircraft mechanic Alicia Pollock shares her journey from aspiring astronaut to aircraft mechanic, emphasizing the extensive documentation required in her field. She discusses the detailed record-keeping for each maintenance task, the specialized training for different aircraft components, and the importance of precision and safety. The conversation…
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In this episode of "Business by the Numbers," Hunt takes a look at the current state of government spending, the intricacies of the debt ceiling, and how this affects businesses and taxpayers. • Current State of Government Spending and Debt Ceiling: The ongoing negotiations and potential outcomes if a spending deal isn't reached. • Impact on Busine…
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In this episode, Kim and Brian talk about the conferences and other events they will be attending and teaching at in 2024. These conferences are great opportunities to network with other shop owners and auto repair professionals, as well as “sharpening the saw” and become a better business person. Thank you to RepairPal for sponsoring The Auto Repa…
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