Best Maggie Patterson Podcasts (2024)

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WWDTM: Summer Is (Almost) Here Edition! 46:41

20m ago46:41

46:41

This week, we celebrate the return of summer with some of our favorite guests, including Bob Seger, Dakota Johnson, Michelle Rodriguez, John Wilson, and Molly Seidel! Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

1
Public Speaking as a Form of Thought Leadership with Charlotte Davies 39:42

1h ago39:42

39:42

By Erin Ollila, Charlotte Davies

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The Antidote to Overwhelm and Overwork When You Work With Clients 17:00

4d ago17:00

17:00

Have you ever started your Monday morning with a strong sense of existential dread and wondered how you could get all of your client work done… let alone any work ON your business? Next thing you know, the week has flown by, and it feels like the to-do list is just as long—if not even longer—than when you started. The overwhelm is real and it’s tim…

1
WWDTM: J. Kenji López-Alt 47:38

14m ago47:38

47:38

This week, we're live in Seattle with food genius J. Kenji López-Alt to talk about food, science, food-science, and the magic of Winnie the Pooh onsies. Plus, panelists Shantira Jackson, Luke Burbank, and Jessi Klein pass the blame around. WWDTM+ listeners! For contractual reasons, there will not be a sponsor-free version of this episode. We apolog…

1
Course Creation as a Form of Thought Leadership with Christina Rava 40:37

8d ago40:37

40:37

Have you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or t…

1
What Does Thought Leadership Mean? 27:41

2d ago27:41

27:41

Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word. What sets them apart? It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leade…

1
Pricing Survival Guide for a Messed-Up Economy 21:08

17m ago21:08

21:08

2023 was a wild ride for the economy, with countless twists and turns that left many business owners unsure how to price their services. The good news? We’re still here, running our businesses and making it work. The tricky part is staying flexible enough to weather whatever the economy throws our way next. As we continue our series on the number y…

1
WWDTM: Maya Hawke 47:10

11d ago47:10

47:10

Actor and singer Maya Hawke joins us to talk Stranger Things, childhood songs, and folk music beefs with panelists Adam Burke, Faith Salie, and Negin Farsad. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

1
Making the Math “Math” for Your Service Business 19:00

18d ago19:00

19:00

When it comes to bad business advice, some of the worst I’ve ever received was about my financials. And even if you’re pulling in good money, following lousy advice can leave you underpaid and constantly feeling like you're scrambling for every dollar. You’re working for your money, but your money definitely isn’t working for you. In this episode, …

1
WWDTM: Chappell Roan 47:09

12m ago47:09

47:09

Queer pop icon Chappell Roan joins panelists Tom Papa, Brian Babylon, and Meredith Scardino to talk drag personas, the life changing magic of Ke$ha, and why her first record deal always makes her think about hot lunch Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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Plagiarism in the Digital Age: Practical Advice and a Personal Story of How My Work Was Stolen 31:54

4h ago31:54

31:54

Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant. Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly a…

1
Consumer Caution: Understanding the Risks of Payment Plans in Online Business 46:25

23d ago46:25

46:25

This week, we’re sharing our most recent Duped episode where we discuss understanding the risks of payment plans in online business. _______________________________________ Have you ever bought something on a payment plan and quickly realized you’re unsatisfied, but there’s no way out? The fact is, not all payment plans are created equal. While the…

1
WWDTM: Lyndon Barrois, Sr. 47:03

7d ago47:03

47:03

This week, artist Lyndon Barrois Sr. joins us to talk about his beautifully detailed gum wrapper sculptures, working in movies, and why he's Hollywood's go-to animator of animals who know karate. Plus, Josh Gondelman and Joyelle Nicole Johnson welcome new panelist River Butcher! Learn more about sponsor message choices: podcastchoices.com/adchoices…

1
Exits and Evolutions: Change is the Only Constant 16:48

7d ago16:48

16:48

Running a business can be a rollercoaster. One minute, you’re up; the next, you’re down; some days, it can feel like you’re hanging on for dear life. While the ride can sometimes feel invigorating, other times it can feel downright terrifying. So, how do you learn to adapt and roll with the changes as they come? In this episode, we're wrapping up o…

1
WWDTM: Renée Elise Goldsberry 48:11

14d ago48:11

48:11

Renée Elise Goldsberry won a Tony and Grammy for her role in Hamilton, and currently stars in Netflix's Girls5Eva. She joins panelists Jason Isbell, Alonzo Bodden, and Shantira Jackson. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

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The Art of Reinvention with AdeOla Fadumiye 26:28

15d ago26:28

26:28

Have you ever daydreamed about chucking it all in and leaving your business behind for something new? While this daydream isn’t uncommon, it’s often hard to conceptualize how (or why!) you’d walk away from a thriving business. In the last Exits and Evolution series interview, I interviewed fractional integrator and operations strategist AdeOla Fadu…

1
WWDTM: Judith Butler 48:08

1M ago48:08

48:08

This week, Judith Butler joins panelists Roy Blount, Jr., Maz Jobrani, and Faith Salie to talk about gender, performativity, and their dream of becoming a clown. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

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Building a Business by Blending Products and Services with Zoe Linda 46:07

22d ago46:07

46:07

As a service business owner, have you ever wondered if adding products would be a solid revenue-generation strategy? The reality is that despite being told that creating courses and other products is a fast path to passive income, it’s far easier said than done. In this episode, Zoe Linda shares how she blended products and services and adapted her…

1
WWDTM: Bill Cowher 47:39

2M ago47:39

47:39

We're live in Pittsburgh this week, where Steelers legend Bill Cowher joins panelists Negin Farsad, Mo Rocca, and Maeve Higgins to talk winning the Super Bowl, yelling on NPR, and why his 20th high school reunion was such a nightmare. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

1
How to Measure Website ROI After a Site Launch 27:14

2M ago27:14

27:14

We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI? Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested…

1
Mindful Marketing: Andréa Jones Shares Her Social Media Evolution 39:07

29d ago39:07

39:07

Do you ever feel like keeping up with social media is impossible? Or maybe you don’t even care to try in the first place? With social media constantly evolving, and as a business owner, it can be hard to gauge what actually matters and how much time and effort you “should” be throwing behind it. In this episode, Andréa Jones, a mindful marketing st…

1
WWDTM: Chris Pine 47:29

1M ago47:29

47:29

This week, Chris Pine joins us to talk his new movie Poolman, imitating William Shatner, and where he ranks on the list of Hollywood Chrises. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

1
Part Two of My Case Study With Tony Howell, an SEO and Website Copy Client 31:04

2M ago31:04

31:04

Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in. I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work t…

1
A Website Copy Case Study with Client Tony Howell: Part One 34:26

2M ago34:26

34:26

Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions. I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so…

1
From Solo to Agency and Back Again with Jules Taggart 33:38

1M ago33:38

33:38

To keep the conversation going about Exits and Evolutions, we have our first guest of this series: Jules Taggart. She’s gone from being a solo business owner to an agency owner and is back to being solo again. In this episode, Jules, a fractional CMO and the founder of Wayward Kind, shares how she built an agency and transitioned back to a solo bus…

1
WWDTM: Spring Break Edition! 48:06

1M ago48:06

48:06

To celebrate Spring Break, we hit the beach with some of our favorite guests, including John Stamos, Malala Yousafzai, Kaila Mullady, David Axelrod, and Gabrielle Dennis! Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

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25+ Spring Cleaning Marketing Ideas to Do Right Away 32:19

2M ago32:19

32:19

Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing. In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketin…

1
Exits and Evolutions: Navigating Change in Your Service Business 10:09

1M ago10:09

10:09

It’s easy to think making changes to your business will magically solve your problems. But let’s be honest. Change can be HARD, so when do you know when it’s the right time to make a change? In this episode, I’m sharing how to recognize when to adapt, whether keeping up with trends, using new tech, or meeting customers’ changing needs. (And when ma…

1
WWDTM: Laurene Powell Jobs 47:27

2M ago47:27

47:27

Philanthropist and Founder and President of Emerson Collective Laurene Powell Jobs joins Helen Hong, Hari Kondabolu, and Adam Felber to tell us the real story of how she met her husband Steve and the secret to throwing the best Halloween parties in Palo Alto. Get access to bonus episodes, sponsor-free listening, and the chance to participate in a q…

1
Transparency, Discernment, and Running an Online Business with Maggie Patterson 46:59

2M ago46:59

46:59

Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes. From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll he…

1
The State of “Ethical” Business 2024 55:57

2M ago55:57

55:57

This week, we're sharing our most recent Duped episode, where we break down what's going on in the world of "ethical" business. _____________ Is the state of ethical business actually improving in 2024? Are we actually making some progress? Well, it’s a good news/bad news kind of story. The good is that we’re finally starting to see more and more p…

1
WWDTM: David Alan Grier 48:23

2M ago48:23

48:23

David Alan Grier joins Paula Poundstone, Mo Rocca, and Adam Burke to talk his new movie, announcing at the Oscars, and why you didn't see him in Forrest Gump. Get access to bonus episodes, sponsor-free listening, and the chance to participate in a quiz with Peter Sagal when you sign up for Wait Wait... Don't Tell Me!+ at plus.npr.org/waitwait. Lear…

1
Setting Income Goals and Making Pricing Decisions with Tara Newman 40:37

3M ago40:37

40:37

I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing. But does anyone actually know how to go about…

1
The Real Cost of Bad Boundaries with Clients 19:16

2M ago19:16

19:16

Real talk about working with clients: Whether you’re battling scope creep or sacrificing your personal time and energy to meet client demands, you can easily end up feeling tired and resentful. Having boundaries with clients is essential or our business dreams can turn into a full-on nightmare. In this episode, we’re looking at the real cost of “ba…

1
WWDTM: Claudia Goldin 46:49

2M ago46:49

46:49

Claudia Goldin is one of the world's leading economists, a Nobel Prize winner, and a time Person of the Year. She joins Josh Gondelman, Roxanne Roberts, and Maeve Higgins to talk 4:30am phone calls, Nobel parties, and yodeling Get access to bonus episodes, sponsor-free listening, and the chance to participate in a quiz with Peter Sagal when you sig…

1
2024 Email Changes: Everything About Email Authentication with Cheryl Rerick 40:43

3M ago40:43

40:43

Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses. I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their bus…

1
The Real Cost of Content Creation 20:46

2M ago20:46

20:46

Are you holding your business back if you don’t blog, podcast, and post on social media? The reality of content creation is that it costs precious time, money and so much more. But is it actually worth it? The answer? It depends! In this episode, we’re diving headfirst into the real cost of content creation. Get ready to uncover the truth behind th…

1
WWDTM: Danny Brown 48:27

2M ago48:27

48:27

Danny Brown helped redefine Detroit's rap scene with XXX, then moved to Austin in 2021 to do it all again. He joins panelists Alzo Slade, Karen Chee, and Peter Grosz to talk playing pickleball, rapping Dr. Seuss, and accidentally offending Adele. Want to tell us what you REALLY think about Wait Wait? We'd love to hear it (and then lose sleep thinki…

1
Celebrating Leap Year With Marketing Predictions for the Next Four Years 31:32

3M ago31:32

31:32

Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predicti…

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