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Smart Talk Series

Melissa Vela-Williamson, APR

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The Smart Talk Series -- dive into communication strategies, tips, and principles using a 360-degree approach with your host Melissa Vela-Williamson. Melissa is an accredited public relations expert, entrepreneur, and national columnist. This series will focus on a theme over the span of six weekly episodes. Listen as Melissa dives into a topic on her own, interviews industry experts, and gives listeners a broad perspective to learn from. Communication is the foundation of professional or pe ...
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Keeping Hope

Stuart & Melissa McPherson

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Let’s be honest, life can be tough sometimes. We have dreams, goals, and expectations, and it always seems, without fail, that something will come up and try to put a stop to all of that. In this podcast we will address all the hurdles life likes to throw our way to kill our dreams and goals, and what we pray you’ll get out of this, is no matter what obstacles come your way, keep hope!
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Season finale! Celebrate the end of Season 7 with an insightful discussion between host Melissa Vela-Williamson and Ernie Zuniga the host of "Pickup Lines". Ernie shares about taking the leap from being a TV morning news anchor on traditional media, to developing a self-produced show with a unique format. About Ernie: For almost 18 years, Ernie Zun…
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When you see a lack of representation in media, sometimes the best way to address it is to create the type of publication you're craving. In today's episode, Melissa sits down with April Monterrosa, the publisher and editor-in-chief of Live From The Southside Magazine, to talk about creating content for a niche audience and an insider's look into b…
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You don't have to be a subject matter expert to help create an engaging event for professionals in a certain sector. You just have to be an expert at creating events. In this episode, Melissa talks with Erika Bradbury, an editorial and event content strategist about creating successful events and communications for business-to-business (B2B) audien…
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No matter what field you're in, there's probably a publication that is created for professionals like you and covers stories that are relevant to your area of work. This is called trade journalism. In today's episode, Melissa is joined by John Elsasser, the editor-in-chief of PRSA's Strategies & Tactics for a discussion about the evolution and impo…
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As PR pros, we excel at helping clients tell their stories, but when it comes to telling our own, we sometimes find it difficult to "land that plane". Melissa talks to Jacqueline Ruiz, a social entrepreneur (and a real-life pilot) about how the magic of hybrid publishing can help you tell your story. Thought about becoming an author? Listen in! Abo…
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Join us this season as we focus on The Future of Mass Communication! Melissa kicks off this season with nationally syndicated columnist, Ruben Navarrette. Listen as they discuss the importance of thought leadership in comms, the role of opinion editorials (op-eds), and how to navigate controversial issues as communicators. About Ruben: Ruben Navarr…
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Learn Copyright Law do's and don'ts of AI from public relations author Melissa Vela-Williamson and media law attorney Alicia Calzada on January 18. Tickets are on sale now! Resources mentioned: - Ethics and Copyright Law in an AI-Excited World - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications - PR Pro Gear…
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Enjoy a bonus conversation between Melissa and Shannon Weinstein on the Keep What You Earn! podcast where they discuss creating a conscious public relations strategy. Thanks to Shannon for having Melissa on her show to talk about PR and money matters. Resources mentioned: - Keep What You Earn! - Smart Talk: Public Relations Essentials All Pros Shou…
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Making the leap from a steady corporate job to the chaos of owning your own business is not easy. In today's episode, Melissa talks to Jennifer R. Hudson, APR about her path to owning her own firm. About Jennifer: Jennifer is a strategic communications advocate, trainer, mentor, consultant and speaker. Her superpowers are helping PR leaders step bo…
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Social media is a powerful tool every PR professional needs to know how to use. But what happens when that power gets out of your control and creates a crisis? Today, Melissa discusses the importance of understanding crisis communication in every part of your career evolution with crisis comms and TikTok strategist Molly McPherson. About Molly: Pub…
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How do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility. About Bernice: Bernice Chao is an award-winning creative who's worked on campaigns for nota…
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It takes a village to build a career you can be proud of. In this episode, Melissa talks to former PR agency pro turned coach Ken Jacobs about the importance of great coaching and consulting in your career evolution. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Ken: Ken Jacobs is one of the few cert…
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When you start your career, you never know where life will take you. Today's guest, Julie Livingston, embraced the unknown by letting curiosity guide her throughout her career. Listen as she talks with Melissa about her path and how it ultimately led to starting her own firm. Big thanks to our sponsor Anais Biera Miracle for supporting this season …
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Listen as Melissa kicks off Season Six by asking questions to get you thinking about you how to evolve your career. Join us this season as Melissa talks with experts in various disciplines about their career evolution stories. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! Topics covered: - Career evolution…
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Enjoy a bonus conversation between Melissa and Gini Dietrich of Spin Sucks about effectively communicating across diverse audiences. Topics covered: - Being conscious of how you communicate - DEI communication musts - Tactics to include in your communications programs - Integrating intersectionality - Habits for more inclusive communication - Q&A A…
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Smart Talk: Public Relations Essentials All Pros Should Know Audiobook is now available! Actions to take: - Download your copy of the Smart Talk audiobook on Amazon, Audible or wherever you get your audiobooks Resources mentioned: - Smart Talk Audiobook on Amazon - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications - …
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Season finale! Listen in as Melissa wraps up season five by passing the mic to Melissa Monroe-Young, APR to speak on transitioning careers from journalism to public relations. About Melissa: Melissa has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest …
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In public relations, relationships are everything. This week, Melissa passes the mic to communications executive, Moon Kim, for advice on creating authentic connections through networking and becoming a true client counselor. Tune in for great tips on building strong relationships in your field. About Moon: Moon Kim is a seasoned communications exe…
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As a PR pro, some of the most important relationships you will form are with the media. In this episode, Melissa passes the mic to Vincent T. Davis, a reporter and columist at the San Antonio Express-News, for advice on cultivating beneficial and meaningful relationships with the media. About Vince: Vincent T. Davis is a general assignments reporte…
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Public relations pros have a lot to worry about in their day-to-day. This means that most of the time, personal well-being falls to the bottom of the list. This week, Melissa passes the mic to Mark Mohammadpour to teach us how to healthfully manage the demands of a career in PR. About Mark: Mark Mohammadpour is the owner and Chief Well-being Office…
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This week, Melissa passes the mic to Anais Biera Miracle, the Chief Communications Officer for Southwest Key Programs to give us a masterclass in mentorship, emotional intelligence, and adaptive leadership. About Anais: Anais Biera Miracle is the Chief Communications Officer for Southwest Key Programs, one of the largest, Latino-led nonprofit organ…
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Join Melissa as she kicks off Season Five by discussing the importance of representation and cultural competency. This season, we're passing the mic by interviewing industry specialists who shared their expertise in Melissa's new book, "Smart Talk: Public Relations Essentials All Pros Should Know". Topics covered: - The importance of representation…
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Season finale! For the last episode of season four, Melissa reads the introduction from her book, "Smart Talk: Public Relations Essentials All Pros Should Know." Topics covered: - Recap of the season - Melissa's journey to becoming an author - The introduction of "Smart Talk: Public Relations Essentials All Pros Should Know” Actions to take: - Get …
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Marketing takes on a lot of definitions, but at its core, it's all about promoting something positive. In this week's episode, Melissa talks to Sherí Barros, Vice President of Global Sports Brand Alliances for the American Cancer Society, about her trailblazing career in cause marketing. About Sherí: Sherí Barros is an award-winning brand executive…
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In week 1 of our mini series on listening for God's voice in our lives, we talk about the importance of making ourselves available to hear the voice of God. This weeks challenge: Before you start your day, before you grab your phone, ask the LORD to speak to you, and only leave that moment once you feel in your spirit you have been released to star…
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The operating system for being human is a lot simpler than you'd imagine. We are all driven by our values. But what are these values? And how do we use this information to better understand each other? This week, Melissa talks to David Allison, the trailblazing founder of the Valuegraphics Project. About David: David Allison is the Global Values Le…
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What do you consider the "general market"? As a country, our marketing needs are as complex as our identities. This week, Melissa talks to the CEO and founder of APC Collective, Audrey Ponzio, about her communications agency's groundbreaking work in mindful marketing. About Audrey: Audrey Ponzio is the CEO & Founder of APC Collective where she and …
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Traveling with littles is hard. We have had our share of experience wit this as we have had to travel a lot either for fun, or to see family that live far away from us. This also means we have tons of experience of allowing wrong expectations to cause havoc on what should be memorable trips as a family. Enjoy this episode as we share how to keep re…
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What is public relations' role in achieving health equity? Listen as Melissa discusses diversity and inclusion in the healthcare industry with Senior Vice President at FleishmanHillard and health equity trailblazer, Thomas Bennett. About Thomas: Thomas is an MBA-educated, military veteran with over 20 years of combined experience in Public Relation…
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Even in an evolving field like public relations, sticking to the fundamentals is a strategy you can always bet on. This week, Melissa talks to Robert Dilenschneider, the founder and CEO of The Dilenschneider Group about his trailblazing journey through the changing world of public relations. About Robert: Robert Dilenschneider is the founder and CE…
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When you leverage your heritage in your marketing strategy, you create new opportunities to cultivate meaningful connections with your consumers. Melissa sits down with Yvonne “Bonnie” Garcia, Founder and CEO of MarketVision to talk about her groundbreaking career in Hispanic marketing. About Yvonne: Yvonne “Bonnie” Garcia founded MarketVision in 1…
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Paving a new path can be difficult, especially when people are resistant to change. This week Melissa talks to Gini Dietrich, the founder, CEO, and author of Spin Sucks, to discuss how she pioneered a new way to look at communication integration with the PESO Model™. About Gini: Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of t…
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Taking on an uncharted path alone can be as challenging as it is rewarding. This season, we're focusing on Communication Trailblazers who followed their calling into unexplored territory and left a trail for those behind them to follow. Join Melissa as she kicks off season four by discussing her evolution from a solo pioneer to a professional trail…
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We are back, and we are bringing something new to you! Welcome to the "Keeping Hope" podcast. In this podcast we are talking about anything and everything life related, and how to keep hope alive even when things try to get in the way of your dreams and goals. Join us every Monday, as we bring you tips and tricks to what we have learned to keep hop…
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Season finale! For the last episode of season three, Melissa is joined by a surprise guest: STS Producer Jennifer Navarrete! About Jennifer: Jennifer Navarrete has been podcasting since 2005, believes everyone has a story to share, and that podcasting is the perfect platform to share it! Whether she’s founding an annual podcasting movement like Nat…
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Don't be performative, strive to be transformative. This week, Stephen Macias, President of MulitCultural Comms & PR at Rogers & Cowan PMK, joins Melissa to discuss the necessity and impact of multicultural communications. About Stephen: For almost 20 years, Stephen Macias created communication and public relations strategies that connect brands to…
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No matter what career field you work in, being a strong public speaker is an asset. This week, Melissa talks to Pastor Jonathan Mussett about how to be an impactful public speaker and specializing in faith communication. About Pastor Jonathan: Jonathan Mussett is the Assistant Lead Pastor at Westover Hills Church in San Antonio, Texas. He has a PhD…
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Interested in teaching PR or social media? There's a niche for that! Learn more about educating tomorrow's professionals in today's episode with Strategic Communications Professor Karen Freberg. About Karen: Karen Freberg (@kfreberg) is a Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consu…
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In an increasingly digital world, the strategies we use to effectively communicate must evolve to keep up. Learn more about those strategies and other best practices from today's guest, Digital PR Strategist Sarah Evans. About Sarah: Sarah Evans, founder of Sevans Strategy and Sevans Digital PR, is a digital PR strategist, consultant, global brand …
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In the communication field, there are two categories that most professionals fall under: generalist or specialist. This season, we're focusing on Communication Specialties. Join Melissa as she starts season three reviewing the pros and cons of specializing and how you can find your specialty areas over time. Topics covered: - Generalists vs. specia…
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Stuart and Melissa are back to talk about what has been going on in their lives and what new rhythms they have had to find and adjust to. The reality is life will always throw us a curveball and we have to be ready to adjust to the new rhythms we have to develop. You have to know your essentials so those things never get sacrificed or left behind i…
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Season finale! Join Melissa as she wraps up Season 2 by sharing her top three principles for being a socially responsible professional. Topics covered: - How to fix root issues by moving upstream - The importance of doing more good than harm - What being an ally means Actions to take: - Know and do better - Serve people where they - Make your impac…
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The pandemic left a lasting impact on countless industries. As hybrid work models solidify and job listings start to multiply, the HR industry is settling into its new mode of operations. This week, Melissa is joined by Christina Stokes, the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN. About Christina: Christina Stokes is th…
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