Shared pain is how we share empathy. When pain is isolated and converted into a victim economy is when shared pain loses its uniting power. This is remedied with storytelling that reestablishes the universalness of pain and the unique American way we rise to alleviate pain.By Michael McGruther

Conservatism Incorporated (the wholly owned subsidiary of the corporate Left) are like cockroaches exposed to pesticides. As they disperse and sink to their natural gutter level, let's look to culture together and get back into the game.By Michael McGruther

Hollywood has been defeated. Now the important task of communicating and maintaining American culture falls on the shoulders of indie artists.By Michael McGruther

The Civil War marketing department is part of a long tradition of media and politicians creating panic and division in society and then monetizing it via movies, books and protest songs about it. Make this summer a failure for those who invest in our divisions. The American way is a free way of choosing your own way, so get going.…

"Situational awareness within the narrative" is an individual's ability to understand their role, influence, and the impact of their actions within the larger story of their life and how it contributes to the national narrative. It's about being aware of the immediate surroundings, comprehending the significance of events and interactions, and anti…

SubPopCult Podcast: Unleashing the Spatialmaker RevolutionIn this episode of the SubPopCult podcast, we venture beyond traditional filmmaking into the realm of the "Spatialmaker" – a term coined by our host to describe the new age of creators shaping narratives in a multi-dimensional digital landscape. As indie artists seek to make their mark in a …

The plight of Americans far from power is directly affected by those who are speaking on their behalf in political media. The main objective of the Right Wing professional political class is making hating you acceptable so that our culture imbalance never changes.By Michael McGruther

After spending 12 years with politics consuming much of my free time and racking up loss after loss, I had realized what was missing from the Right is stories and art that makes conservatism understandable. I then spent 4 years advocating for the Right to convert to an art and culture operation. That is not going to happen. Instead — revenge and al…

By Michael McGruther

The time has arrived for indie artists to boldly run off with (protected) concepts that are tied to corporate IP (that in realty are just branded and monetized iterations of underlying scientific concepts that anyone can use). Indie artists, leveraging AI, are fully empowered to break apart the corporatization that puts the artist in a box and hold…

Until we become full time artists who are concerned with American culture, we will continue to be mere pawns in a grand narrative.By Michael McGruther

Culture over time is the equation that wins the future. To walk in the right direction means we must walk into culture over time. To react is to look backwards at the crumbs dropped to throw you off. Get on the path to culture, over time, and we will walk right out of this disaster of American culture being dominated by corporations.…

Projecting doom into your dome is a well paying full time Pundicrat job but you can end it quickly and simply by forcing change upon the narrative and making them change what they do to bait you. The song at the end is "Secret Hopes" an indie artist named Anthem.By Michael McGruther

AI tools are arriving to help indie artists organize and amplify their work in a way that will put them on par with major corporations in the media business. In this episode I talk about what I believe is the real future of storytelling as well as asking ChatGPT an important question so you can hear how it answered me live.…

By Michael McGruther

Unity is the glue that holds us together -- and discontent is the hammer that aims to smash us apart.By Michael McGruther

The Republican Party behaves like teenage social media influencers and always goes for the cheap and easy snark, when the people they claim to represent have stories and lives of their own that are ignored and forgotten by culture and that means they are ignored and forgotten by politicians. Consider the garbage man's life compared to the political…

You can’t unsee it. The Right has no power and its proven true daily. The conservative American who lives far from power does have a way out and it’s found in culture.By Michael McGruther

The collapse of Hollywood is the collapse of the agent run system. The agent run system has had a negative effect on the culture in America by leveraging power behind the scenes to influence what films reach consumers. A better dynamic is emerging where a studio system maintains the integrity of Hollywood's purpose as the nation's storyteller and t…

The success of The Sound of Freedom is a clever and hard won culture war win for conservative Americans far from power. The reaction from the monetized pundits on the right exposes where they really stand and it's not with their fellow Americans who wish to change the conversation and change the culture.…

Republicans must find the thing.By Michael McGruther

When the beast is first defeated an odd silence fills the land because the terror is suddenly gone.By Michael McGruther

Another SubPopCult shortcast to keep you focused on the target and aware of the game.By Michael McGruther

AI will empower indie artists and frustrate corporate artists and for this reason alone you should fully embrace every tool that can help you reach your goals of seeding the culture with new narratives and fresh takes that restore Americanism.By Michael McGruther

Get to know indie artist Alphonso Rachel, who opens up about the uphill climb all artists have who want to influence the culture. He observers that the American imagination is dominated by a left wing fantasy that runs on pure emotion. Conservatives would do well to get out of the facts business and into the feelings industry.…

It's a new day in a new era with a new mindset. The artistic right is here and ready to play. The old ways have proven false and pundits have been called out and exposed as the frauds they are. It is time to do the hard work of rebuilding American culture from the ground up. Cherish this mission. Cherish this moment. It is a gift.…

The very first independent artist round table on the SubPopCult podcast is proud to have author Robert Kroese, artist Cake (In a Crisis) and director Paul Roland spend over an hour and a half talking about culture, it's political significance, the power to change perceptions and the ultimate challenge of converting a politicized pop culture that in…

Americans far from power cherish stories that reveal God's presence in the lives of ordinary people. This does not mean movies and TV shows only about Jesus, but about those who encounter the fellowship and reveal the presence. The most beloved works contain this feature but it's missing from today's pop culture or is presented in an inauthentic wa…

The Democrat party rules both culture and politics, exploiting each for maximum effect and profit by people behind the scenes who have never changed their ways. Instead they have just become stronger and made their exploitation of people through storytelling systemic and more far reaching. The power of narrative belongs to We the People, not they/t…

The parasite and host relationship is true in nature and in human nature. Not all parasites kill their host and sometimes it can be mutually beneficial to be together. The right has to culture because there are no benefits for the political parasites who trap and drain their blue collar working-class hosts, and in doing so make sure they have no cu…

Your confusion is an illusion put upon you by competing narratives that intend to mislead you every day. Reject the noise, embrace your locality and always look your neighbor directly in the eyes. This episode also begins a conversation about AI that I will continue in a future episode.By Michael McGruther

What is WOKE? I tell you exactly what it is in just ten thought provoking minutes.By Michael McGruther

Indie Filmmaker Paul Roland talks about his fascinating feature film EXEMPLUM, which follows a Catholic Priest who catches the social media bug and begins to secretly record confessions to use as material to grow his on-line brand. This thrilling cautionary tale is a metaphor about why you should never engage in a dialogue with evil and how technol…

A fisherman without his own pole is merely a fish trapped by the net that is harvested for The System.By Michael McGruther

The left defines freedom as the freedom to do whatever you want so long as you buy it from the left.By Michael McGruther

America is the promised land and you're wasting the greatest gift of all when you allow politics to break your relationships, inspire distrust and keep you from reaching your full potential in this life.By Michael McGruther

American Horseshoe is an original TV series in development from author/screenwriter Ernie Mannix. It is inspired by and based upon a true story. This episode gives you a peek into a world of underground casinos in posh NYC neighborhoods and the guy who ran them before opening the first casino in the fallen Soviet Union in 1991.…

For the past 20 years conservatives have been sent to their cultural death in an un-winnable culture war battle for the heart and soul of the nation. Now is the time to learn from the past.By Michael McGruther

The unity of the American people is the one thing that prevents unity of government officials. The left has taken culture and the right has taken payments from the left. We citizens must un-divide and reclaim our power to define the American life from the ground up instead of the corporation down. This begins with eliminating Conservatism Inc. as t…

Every morning you wake up and get to choose between two vibes -- the good and the bad. Connecting with the vibe that enables your success is always the best choice and also the right choice for conservatives without a voice in politics.By Michael McGruther

The fear for conservatives is that Kevin McCarthy will be elected speaker and work towards the Left's goals. This is not just a fear, it's a guarantee because policy comes from culture and the right has none but politics. The town square is digital now and you, the indie artist, are the 21st Century George Bailey. Realize your power and influence a…

Merry Christmas from SubPopCult!By Michael McGruther

Dare to begin to retake the culture. We have every reason to be filled with optimism instead of dread.By Michael McGruther

The combination of Wide Awake and Dreaming is what defeats Woke and Demeaning. The truth is self evident. The System is corrupt. The right has no culture and therefore no power. We the People are all wide awake but are we all dreaming?By Michael McGruther

Israel and all of its political needs have been central to American politics all of my life. At some point the American people have to accept that Israel is an extremely powerful nation and despite the narrative telling us otherwise, can navigate geopolitics and hold its own without co-opting the right wing American political platform in every elec…

The System Always Wins and cannot be defeated, only influenced by We the People when we take part in the great Restoration Americana Artist revolution. Visit subpopcult.com for more details coming soon.By Michael McGruther

Citizens connect to political power through culture. The right has no culture but politics and no connection to real political power for this reason. It will never change until we demand it from those asking us to stand with them. I will only stand with those who stand for culture and so should you.By Michael McGruther

Hollywood’s worst nightmare is when free Americans make the culture and rewrite the national narrative through folk art and storytelling. Meet Arin Crumley and hear a bit of his amazing journey into accidentally creating the first digital film that can be considered a masterpiece—The Four Eyed Monsters.…

Time well spent is time spent on good things. Art and culture creation are abundant in opportunities for good things to occur but the pace of culture change as a result is slower than we expect and it matches the pace of show business, which is “hurry up and wait.” We’ll reach the goal of culture change by knowing this truth while plotting ahead wi…

Three narrative eras have shaped the modern American mind. The Great Communication, The Great Deception and The Great Projection that we’re living through today. Learn how to force the system’s hand by joining the Great Articulation. The New Reiteration has just begun.By Michael McGruther