To give you the best possible experience, this site uses cookies. Review our Privacy Policy and Terms of Service to learn more. Got it!

Overdrive Digital Podcasts

Overdrive Digital public [search 0]
Related Topics
Sports Business Lifestyle Video Games Entrepreneur Marketing Advertising Hobbies Know Social Media Digital Marketing PPC Ecommerce Growth Marketing Dimp Digital News Paid Media Paid Social
More
Download the App!
Get it on App Store Get it on Google Play
show episodes
 
Artwork

51
Marketing Freaks

Overdrive Digital

Unsubscribe
Unsubscribe
 Weekly
 
The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
…   continue reading
 
Artwork

1
The Dimp Digital Network

Dimp Digital

Unsubscribe
Unsubscribe
 Weekly+
 
From Video Games to Movies to Pro Wrestling, The Dimp Digital Network aims to curate and work with the best podcast and content creators from around the world. No subject is too niche and no topic too mainstream. Whatever your're interested in, you’re bound to find something on The Dimp Digital Network. Dimp Disclaimer: We are going to miss things, we are going to get things wrong, we will mispronounce things and we may cause offence. This is our standard Dimp Digital Network disclaimer. Sit ...
…   continue reading
 
Loading …
show series
 
Artwork

1
#EP156 - [Bitesized] How To Make Better B2B Marketing Content 21:43

Play Pause
21:43
Play Pause
  Play later
  Play later
  Lists
  Liked
21:43
 
Hello and welcome to another bitesized episode! This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage. Why is this the case and how should you go about fixing it? Joining me for the episode is Cass Swall…
…   continue reading
 
Artwork

1
#EP156 - How To Build Successful Email Marketing Campaigns - with Will Wright, Intuit Mailchimp 26:29

Play Pause
26:29
Play Pause
  Play later
  Play later
  Lists
  Liked
26:29
 
Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a successful email marketing campaign. Gain practical insight into the potential of email marketing. We dis…
…   continue reading
 
Artwork

1
#EP155 - [Bitesized] How To Get Better At Time Management 14:27

Play Pause
14:27
Play Pause
  Play later
  Play later
  Lists
  Liked
14:27
 
Hello and welcome to this week's bitesized episode! This time round, I'm joined again by Geoff Griffiths for a conversation about how to improve your time management skills. Being able to effectively manage your time makes everything easier - it means you can prioritise and get what needs to get done completed, and ultimately free up your day to wo…
…   continue reading
 
Artwork

1
#EP154 - The Skills Behind The Thrills - with Zack Wragg, Merlin Entertainments 33:24

Play Pause
33:24
Play Pause
  Play later
  Play later
  Lists
  Liked
33:24
 
Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments. Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brand…
…   continue reading
 
Artwork

1
#EP153 - Marketing Freaks LIVE!! AI & The Future of Marketing, From inOrbit 37:49

Play Pause
37:49
Play Pause
  Play later
  Play later
  Lists
  Liked
37:49
 
Welcome to the first ever live episode of the marketing freaks podcast! We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans. To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Automation at the FT…
…   continue reading
 
Artwork

1
#EP152 - [Bitesized] How To Deal With (Professional) Rejection 11:02

Play Pause
11:02
Play Pause
  Play later
  Play later
  Lists
  Liked
11:02
 
Welcome to this week's bitesized episode! I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection. From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches anything on the …
…   continue reading
 
Artwork

1
#EP151 - Is Digital Marketing Education Broken? With Giovanni Pupo, Lipton 39:08

Play Pause
39:08
Play Pause
  Play later
  Play later
  Lists
  Liked
39:08
 
In this episode, Jon is joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Market…
…   continue reading
 
Artwork

1
#EP143 - Authenticity & Sustainability with Vanessa Jefferies - Too Good To Go 28:37

Play Pause
28:37
Play Pause
  Play later
  Play later
  Lists
  Liked
28:37
 
Too Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marketing purposes? …
…   continue reading
 
Artwork

1
#EP142 - [Bitesized] Applying For A Job? Here's an Employers Take... 6:25

Play Pause
6:25
Play Pause
  Play later
  Play later
  Lists
  Liked
6:25
 
Welcome back to the podcast! In this week's mini bitesized episode, I discuss a few thoughts (from an employers perspective) on how to stand out in an interview and job application process. This is direct from my experience of recruiting for a small, specialised performance marketing agency. Hope this helps!…
…   continue reading
 
Artwork

1
#EP141 - Mastering Personalisation Through Automation, with Sam Lewis-Williams - The Financial Times 34:21

Play Pause
34:21
Play Pause
  Play later
  Play later
  Lists
  Liked
34:21
 
Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience. We de…
…   continue reading
 
Artwork

1
#EP140- [Bitesized] The Best Way To Learn Performance Marketing? 5:43

Play Pause
5:43
Play Pause
  Play later
  Play later
  Lists
  Liked
5:43
 
Welcome back to another mini bitesized episode! This week we're talking about the best ways to learn performance marketing, and how to get started and build your skills with both Meta Ads and Google Ads. Hopefully this is useful for you if you're new to the field or just looking to build your understanding of how PPC or Paid Social works. Enjoy!…
…   continue reading
 
Artwork

1
#EP139 - Hitting a Home Run in Paid Media, with Jon Loomer 39:58

Play Pause
39:58
Play Pause
  Play later
  Play later
  Lists
  Liked
39:58
 
Welcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer! In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club, an online community …
…   continue reading
 
Artwork

1
#EP138 - [Bitesized] 75,000 Meetings in Three Days!! 11:48

Play Pause
11:48
Play Pause
  Play later
  Play later
  Lists
  Liked
11:48
 
Welcome to this week's bitesized episode! We're super excited to be heading to Shoptalk in March where we'll be recording a load of interviews with some of the biggest brands in the world. As a bit of a warm up to that, we invited Joe Laszlo (the man behind the show agenda) on for a chat about how he curates the show's programme. Enjoy!…
…   continue reading
 
Artwork

1
#EP137 - The 2024 PPC Playbook, with Vince Norris 20:17

Play Pause
20:17
Play Pause
  Play later
  Play later
  Lists
  Liked
20:17
 
Welcome back to the Marketing Freaks Podcast. It’s a double helping of PPC pie as this week, Jon is joined by our Senior PPC Account Manager Vince Norris. Vince is fairly new to the Overdrive team, although he has hit the ground running and is by all intents and purposes, a genius and all things Paid Search. Jon and Vince are here to discuss their …
…   continue reading
 
Artwork

1
#EP136 - [Bitesized] What's Keeping You Up At Night? 6:02

Play Pause
6:02
Play Pause
  Play later
  Play later
  Lists
  Liked
6:02
 
Welcome to this week's bitesized episode! Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about. Do you agree? Send us your biggest concerns and we'll cover …
…   continue reading
 
Artwork

1
#EP135 - Nice Pitch, Shame About The Service! With Abi Carey 25:21

Play Pause
25:21
Play Pause
  Play later
  Play later
  Lists
  Liked
25:21
 
Welcome to episode 135 of the Marketing Freaks Podcast. This week, we're diving into a topic that's both intriguing and a bit frustrating. Jon and Abi are sharing their candid thoughts on the gap we often see between flashy pitches and actual delivery. We're talking about the extreme lengths some agencies will go to just to make things seem better …
…   continue reading
 
Artwork

1
#EP134 - [Bitesized] 2024, The Year The Cookie Finally Crumbles? 6:59

Play Pause
6:59
Play Pause
  Play later
  Play later
  Lists
  Liked
6:59
 
Hello and welcome to the first bitesized episode of the year! This week we're talking about Google's plan to depreciate third party cookies in Chrome. What is actually happening, how does this impact our world of paid media and digital marketing, and what should you be doing to prepare for the change?…
…   continue reading
 
Artwork

1
#EP133 - The Evolution of PPC in Digital Marketing with Indi Rai, Ufurnish 46:51

Play Pause
46:51
Play Pause
  Play later
  Play later
  Lists
  Liked
46:51
 
Welcome back to the first episode of 2024! In this episode, we’re diving into the ever-changing world of PPC with Indi Rai, Head of Acquisition at Ufurnish. Indi brings a wealth of experience from both agency and client-side perspectives, offering us a unique insight into the landscape of PPC & Performance marketing. We're exploring everything from…
…   continue reading
 
Artwork

1
#EP132 - [Bitesized] Has Elon Musk Completely Lost It?? 5:40

Play Pause
5:40
Play Pause
  Play later
  Play later
  Lists
  Liked
5:40
 
Join us for this mini bitesized episode to chat through Elon Musk's tirade, what this means for us working in the world of paid social and what on earth is going on over at X! Have you changed your opinion on advertising on the platform, or if you are still seeing good results should you continue to advertise there? Enjoy!…
…   continue reading
 
Artwork

1
#EP131 - Becoming a Leader. How to Become a Successful Marketing Leader with Danny Denhard 36:05

Play Pause
36:05
Play Pause
  Play later
  Play later
  Lists
  Liked
36:05
 
Welcome back to the Marketing Freaks Podcast. In this episode, we’re diving into an often neglected yet crucial topic: What does it take to become a successful Marketing Leader? Jon is joined by Danny Denhard, a distinguished executive coach with plenty of skin in the game. Danny specialises in guiding CMO’s, VP's and Directors to enhance their car…
…   continue reading
 
Artwork

1
#EP130 - [Bitesized] - Black Friday / Cyber Monday Special 8:41

Play Pause
8:41
Play Pause
  Play later
  Play later
  Lists
  Liked
8:41
 
Hello and welcome to the Black Friday / Cyber Monday special! In this episode we talk about whether or not Black Friday is worth doing as a business, how it's going so far and what the common trends for this Q4 are looking like. We also pull out some key news items and take a look at Shopify's real time BFCM stats. Enjoy!…
…   continue reading
 
Artwork

1
#EP129 - The Power of Social Proof with Ed Bolton, Trustpilot 33:32

Play Pause
33:32
Play Pause
  Play later
  Play later
  Lists
  Liked
33:32
 
Welcome to episode 129 of the Marketing Freaks Podcast. Jon is joined by Ed Bolton, Partner Manager at Trustpilot to explore how businesses can harness the power of social proof, brand reputation, and user-generated content (UGC) to drive sales during peak buying seasons. We delve into the strategies and tactics that can be used, to help businesses…
…   continue reading
 
Artwork

1
#EP128 - [Bitesized] - Learning to Play the Game 11:48

Play Pause
11:48
Play Pause
  Play later
  Play later
  Lists
  Liked
11:48
 
Welcome back to another bitesized mini episode! This week we're talking about the corporate game, how to win confidence and how to get buy in for future investment in your marketing activity. Simply being great at what you do is sadly not often quite enough. You need to be able to communicate clearly and build logical business cases in order to pro…
…   continue reading
 
Artwork

1
#EP127 - The Recipe for Success: How online marketing drives offline activity 34:43

Play Pause
34:43
Play Pause
  Play later
  Play later
  Lists
  Liked
34:43
 
Welcome to Episode 127 of the Marketing Freaks Podcast. This week, Jon is joined by Gemma Barter, the Digital Marketing Manager at Honest Burgers, to talk about about the strategic approach and tactics employed by Honest Burgers in leveraging online marketing to boost footfall into their restaurants. We uncover the key ingredients that make their m…
…   continue reading
 
Artwork

1
#EP125 - Halloween Special: Performance Marketing Horror Stories 17:26

Play Pause
17:26
Play Pause
  Play later
  Play later
  Lists
  Liked
17:26
 
It’s spooky season, so in this bonus Halloween-themed episode we’re bringing you some tales of terror in the form of Paid Media Horror Stories. Jon is joined by Abi Carey, Head of Paid Social to delve into some of the most hair-raising mistakes made in performance marketing. They will not only highlight common blunders but also share a chilling acc…
…   continue reading
 
Artwork

1
#EP124 - [Bitesized] - Are the Robots Taking Our Jobs? 8:57

Play Pause
8:57
Play Pause
  Play later
  Play later
  Lists
  Liked
8:57
 
In this week's mini bitesized episode, we talk all things AI and paid media. Are the robots coming for our jobs, or is it that our job roles are just going through a major change? How can we use AI to be more efficient, get better results and ultimately earn more revenue for our clients? We talk through all of the above and also get a new snapshot …
…   continue reading
 
Artwork

1
#EP123 - UX & SEO: The Digital Marketing Power Couple 33:50

Play Pause
33:50
Play Pause
  Play later
  Play later
  Lists
  Liked
33:50
 
Welcome back to Episode 123 of the Marketing Freaks Podcast. During this episode Jon and Abbey, Associate Director at Builtvisible explore the relationship between digital marketing and user experience (UX) in today's competitive landscape. By delving into the strategies, examples, and insights shared by Abbey, we will gain a deeper understanding o…
…   continue reading
 
Artwork

1
#EP122 - [Bitesized] - Why An Agency Fee is Worth Paying 8:23

Play Pause
8:23
Play Pause
  Play later
  Play later
  Lists
  Liked
8:23
 
Join us in this bitesized episode to talk through agency fees, what you SHOULD be getting for your money, and why they are worth paying. Clearly every business and situation will be different, but selecting the right agency should provide a vast amount of value for your business, way beyond a simple exchange of cash for resource. Nick Boyce dials b…
…   continue reading
 
Artwork

1
#EP121 - The Science Behind Influence: Leveraging Behavioural Science in Marketing 40:08

Play Pause
40:08
Play Pause
  Play later
  Play later
  Lists
  Liked
40:08
 
Welcome back to the Marketing Freaks Podcast. In this episode, Jon is joined by Nancy Harhut, a leading expert in the world of behavioural science in marketing and creativity. During this episode, we delve into the fascinating world of behavioural science and how it can be harnessed to enhance marketing strategies. We will explore the key principle…
…   continue reading
 
Artwork

1
#EP119 Mastering Marketing in Highly Regulated Industries with Duarte Garrido 32:23

Play Pause
32:23
Play Pause
  Play later
  Play later
  Lists
  Liked
32:23
 
Welcome back to episode 119 of the Marketing Freaks Podcast. This week Jon is joined by Duarte Garrido, VP of Growth Marketing at vault.io, to discuss how to navigate restrictions in highly regulated organisations. Duarte's journey began in the kitchen as a chef, but he later transitioned to journalism before venturing into the world of marketing. …
…   continue reading
 
Artwork

1
#EP117 Skiing to Success: The Oxford Ski Company Journey 27:31

Play Pause
27:31
Play Pause
  Play later
  Play later
  Lists
  Liked
27:31
 
Welcome back to the Marketing Freaks Podcast. In this episode, we dive deep into the fascinating journey of renowned Luxury Travel Brand, Oxford Ski Company with its founder and CEO, Rupert Longsdon. We explore the inception of the business, the pivotal role of marketing in fostering growth, and valuable advice for aspiring entrepreneurs. We uncove…
…   continue reading
 
Artwork

1
#EP116 [Bitesized] Get Customer Feedback & Make Better Decisions! 6:18

Play Pause
6:18
Play Pause
  Play later
  Play later
  Lists
  Liked
6:18
 
Join us for the first episode in a series of mini, bitesized episodes. In this episode, Jon talks through the importance of gathering the right data and information to help you make better decisions and prioritise the right actions. Find out what the best data to review is, how to find and gather the information, and how to identify the biggest imp…
…   continue reading
 
Artwork

1
#EP115 - Santa's little helpers: Getting ahead on your Q4 Digital Marketing Strategy 21:06

Play Pause
21:06
Play Pause
  Play later
  Play later
  Lists
  Liked
21:06
 
All I Want for Christmas Is a Flawless Digital Marketing Strategy: Your Guide to Q4 Success You’re most likely thinking that we’re crazy, talking about Christmas Campaigns in September (this podcast was recorded in July too)… but there is a method to our madness. Q4 and Christmas present a golden opportunity for eCommerce retailers to capitalise on…
…   continue reading
 
Artwork

1
#EP114 - Unraveling the Evolution of Paid Media - Part 2 21:03

Play Pause
21:03
Play Pause
  Play later
  Play later
  Lists
  Liked
21:03
 
Evolving Landscape of Paid Media: Navigating the User Journey and Scaling Success Over the past few years, Paid Media has undergone significant advancements and become an essential tool for businesses to effectively connect with and captivate their desired audiences. However, the landscape of Paid Media is constantly developing, and businesses need…
…   continue reading
 
Artwork

1
#EP113 - Unraveling the Evolution of Paid Media - Part 1 24:46

Play Pause
24:46
Play Pause
  Play later
  Play later
  Lists
  Liked
24:46
 
Welcome back to the Marketing Freaks Podcast. In this week's episode Jon is joined by founder of Profitspring, Byron Marr. Byron got into Paid Media through promoting bands on Facebook and discovered a natural affinity for data driven creativity. Having worked agency side, client side, and now running his own consultancy business, Byron has a wealt…
…   continue reading
 
Artwork

1
#EP112 - Tightened Budgets? Focus on Efficiency! 23:25

Play Pause
23:25
Play Pause
  Play later
  Play later
  Lists
  Liked
23:25
 
Welcome back to the Marketing Freaks podcast! In this week’s episode Jon is joined by our Head of Client Services, Dan to delve into the pressing challenges many businesses are faced with during the current economic climate. They shed light on how this has an effect in the digital marketing industry today and explore strategies to maximise efficien…
…   continue reading
 
Artwork

1
#EP111 - Why We're Reworking Our Service Offering 19:14

Play Pause
19:14
Play Pause
  Play later
  Play later
  Lists
  Liked
19:14
 
Welcome back to the Marketing Freaks podcast! In this week’s episode Jon is joined by our Head of Paid Social, Abi Carey to discuss how and why we have reworked our service offering at Overdrive Digital. Jon and Abi run through why changing our service offering is the best thing we can be doing for our clients right now, the ever changing industrie…
…   continue reading
 
Artwork

1
#EP110 - Navigating the Return to Work After Injury 22:17

Play Pause
22:17
Play Pause
  Play later
  Play later
  Lists
  Liked
22:17
 
Welcome back to the Marketing Freaks podcast! In this week’s episode we are discussing a slightly different topic… Jon is joined by our Senior Paid Media Executive Halli Biggs, who at the end of last year, experienced a potentially life changing injury. In this episode, we'll explore some of the concerns Halli was faced with, as well as the essenti…
…   continue reading
 
Artwork

1
#EP109 - Business Factors To Consider 24:46

Play Pause
24:46
Play Pause
  Play later
  Play later
  Lists
  Liked
24:46
 
Welcome back to the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Paid Social Abi Carey to talk through what business factors you should be taking into consideration in paid advertising. In the ever-evolving realm of digital marketing, paid media campaigns have emerged as a game-changer for businesses seeking to exp…
…   continue reading
 
Artwork

1
#EP108 - Why You Need a Good Creative Brief 14:36

Play Pause
14:36
Play Pause
  Play later
  Play later
  Lists
  Liked
14:36
 
Welcome back to the marketing freaks podcast! In this week’s episode, I’m joined by Halli from our Paid Social team to talk through the importance of having a good creative brief. When it comes to running campaigns on social, creative is clearly a hugely important part of the mix. As such, if you’re working with external partners or other teams wit…
…   continue reading
 
Artwork

1
#EP107 - How To Find The Right Agency 16:11

Play Pause
16:11
Play Pause
  Play later
  Play later
  Lists
  Liked
16:11
 
Hi all and welcome to episode 107 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Client Services Dan Lifton to delve into the significance of working with the right digital marketing agency, both from a business perspective and on a personal level. In today's fiercely competitive digital landscape, businesses …
…   continue reading
 
Loading …

Quick Reference Guide

Top Podcasts
The Bill Simmons Podcast
PTI
First Take
Marketplace
Comedy of the Week
The Bugle
How Did This Get Made?
Doug Loves Movies
Planet Money
TED Talks Daily
NBC Nightly News with Lester Holt
The World This Hour
Daily Boost Motivation and Coaching
Radiolab
Science Friday
This American Life
Criminal
Sword and Scale
In The Dark
Player FM logo
Help/FAQ | Upgrade | Advertise
Arts|Business|Comedy|Economics|Entertainment|News|Politics|Religion
Science|Soccer|Sports|Storytelling|Technology|True Crime
Copyright 2024 | Sitemap | Privacy Policy | Terms of Service | | Copyright
Episode being played series thumbnail
icon icon
Speed
Series settings
1x
1x
Volume
100%
icon
icon icon
/

View Player FM in...
Player FM
Browser
Chrome
Safari
Firefox