Best Russell Steed And Emerson Hammer Podcasts (2024)

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31. How AI Really Fits Into Ecommerce Marketing w/ Erik Huberman 41:57

2M ago41:57

41:57

Summary In this episode, Russell talks with Erik Huberman, CEO and founder of Hawk Media, about the current state of marketing and the role of AI in the industry. Erik shares his background in e-commerce and how he built Hawk Media into a successful marketing agency. He emphasizes the importance of delivering on promises and executing marketing str…

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30. From Marriage Partnership to Business Partnership with Jane and Boris from The Goodfor Company 35:29

2M ago35:29

35:29

Summary Jane and Boris from The Goodfor Company discuss their passion for water filtration and the importance of clean water. They share their journey from the plumbing industry to e-commerce and their unique approach to educating customers about water treatment. They also talk about the challenges and benefits of working as a couple in business an…

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29. Acquiring a DTC Brand and Maximizing Credit Card Rewards with Jake Geibel 41:10

3M ago41:10

41:10

Summary In this conversation, Jake shares his experience of acquiring a smoke bomb business called Shutterbombs. He discusses his background in marketing and how he transitioned into entrepreneurship. Jake also talks about the challenges of shipping hazmat products and the due diligence process involved in acquiring a business. Additionally, he sha…

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28. The Dyper Difference: Use Storytelling to Build Brand and Loyalty with Alex Vailas 38:49

3M ago38:49

38:49

Summary In this episode, Alex Vailas, Senior Vice President of Brand Marketing at Dyper, shares insights on how Dyper stands out in a competitive market dominated by big brands. She discusses the importance of storytelling and how Dyper focuses on the future of children and the planet. Alex also talks about their innovative marketing strategies, in…

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27. Trust and Transparency: Pillars of 3PL Fulfillment Success with Irene Scharmack 31:21

3M ago31:21

31:21

Summary In this episode, Russell and Emerson chat with Irene Scharmack, CEO of Quick Box Fulfillment, about the changes in the fulfillment industry since COVID-19. Irene discusses the challenges faced during the pandemic, including labor shortages and carrier capacity issues. She also highlights the opportunities in the warehouse space and the bene…

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26. Become Profitable on Amazon Using PPC & DSP Advertising With Will Haire 35:05

4M ago35:05

35:05

Summary In this episode, Will Haire, co-founder of BellaVix, shares his expertise on becoming profitable on Amazon using PPC and DSP advertising strategies. He explains the difference between PPC (pay per click) and DSP (demand side platform) advertising and how they can be used to target different stages of the customer journey. Will also discusse…

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25. Spicy Take: The Surprising Future of UPS 26:18

4M ago26:18

26:18

Summary In this episode, Russell and Emerson discuss the future of UPS and its focus on returns. They start by sharing their spicy takes on UPS and its reputation. They then dive into the volume of Amazon returns at UPS and the impact of the Teamsters Union strike. They also analyze UPS's stock performance and earnings, including the layoffs and co…

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24. What You Need to Know About Shipping carriers in 2024 with Josh Taylor 42:01

5M ago42:01

42:01

Summary In this episode, Russell and Emerson interview Josh Taylor from Shipware, a cost reduction company specializing in shipping. They discuss the complexity of shipping rates, when brands should consider breaking off from 3PL rates, negotiating 3PL contracts, balancing shipping costs, the impact of the UPS strike and USPS, expectations for 2024…

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23. Finding the Right Brand-3PL Fit with Joe Spisak 31:51

5M ago31:51

31:51

Summary Joe Spisak, CEO of fulfill.com, discusses the world of 3PLs (third-party logistics) and the challenges and benefits of working with them. He shares his own experience starting a 3PL company and the importance of branding and differentiation in the industry. Joe explains when brands should consider transitioning to a 3PL and the factors to c…

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22. Retraining Customer Expectations: Building a Premium Brand Mindset 32:31

5M ago32:31

32:31

Summary In this episode, Russell and Emerson discuss the transition from discount brands to premium brands in the ecommerce industry. They explore the concept of discount brands and premium brands, and the factors that determine whether a brand can go premium. They also discuss the knee-jerk reaction of offering discounts to increase sales and the …

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21. Black Friday Unwrapped: New Strategies, What We Did Wrong and Right, and More 23:02

5M ago23:02

23:02

Summary In this episode, Russell and Emerson discuss their experiences and observations from Black Friday and Cyber Monday. They talk about their discounting strategies, the effectiveness of plain text emails, and the importance of targeted follow-ups. They also discuss marketing tactics and the winner of Black Friday. They conclude by highlighting…

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20. Shopify vs. WooCommerce, Which Should You Choose? 25:18

6M ago25:18

25:18

Summary In this episode, Russell and Emerson discuss the differences between Shopify and WooCommerce as e-commerce platforms. They start by recapping Black Friday and the success of Shopify during the holiday season. They then dive into the pros and cons of both platforms, highlighting Shopify's ease of use, dedicated support, and seamless integrat…

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19. How to Manage Shipments In Transit 14:59

7M ago14:59

14:59

Did you know that 1 in 20 orders fail delivery on the first attempt?! Or that at least 2-3% of orders aren't delivered on time, no matter which carrier? This means a significant portion of your customers are going to have shipping issues or questions! Today we are talking about how to handle those issues and give your customer the best experience p…

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18. McShipping Secrets: How to Reduce Your CX Tickets 29:23

7M ago29:23

29:23

Emerson dives into 5 ways you can reduce your customer service emails and even drops a little nugget that we'll call the McShipping Secret. Focusing on a tool in each category you can reduce your CX tickets by up to 50% or more! Address Validation - Address Validator Plus Post purchase order editing - Orderify FAQ or Knowledge base Section - Gorgia…

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17. My Top 5 Shopify Marketing Apps 19:17

7M ago19:17

19:17

We're big fans of Shopify here and after a recent consulting call that Russell had we decided to make a list of our top five marketing apps for Shopify. We're going to give you our list of 5 apps, but in reality this is more of a list of 5 categories of marketing apps. You don't have to use the ones we recommend, but something that gets the job don…

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16. How to Run a Successful Holiday Sale (BFCM) 26:45

7M ago26:45

26:45

There are infinite ways to create holiday and Black Friday Cyber Monday sales. In this episode Russell shares everything he's learned from a decade of running BFCM sales. Top points include breaking the sales period into 3, leading with your biggest offer, how many times you should be emailing on specific days during the holiday sale rush, and so m…

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15. Your 2023 Holiday Ecommerce operations Checklist 22:57

7M ago22:57

22:57

You may have your sales for the holidays all planned out, but are your operations all buttoned up and ready to roll? Emerson shares his 4 part checklist for preparing your ecommerce operations for the holiday order rush! Preparing your carriers Getting your warehouse ready Updating your published policies Working with tech partners to make sure eve…

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14. We're Rebranding to Ecommerce Unlocked 3:52

7M ago3:52

3:52

This is just a quick episode letting you know that after a little bit of a break, we are going to be rebranding the podcast to highlight our new and improved focus of helping ecommerce professionals just like you.By Product Powerup

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13. From High-School Dropout to Million Dollar Brand with Judah Bergman 53:36

7M ago53:36

53:36

After dropping out of high school in 11th grade, and moving to Israel for 7 years, Judah found himself hustling to make ends meet. He was a natural born hustler, finding used items and selling them on Amazon. Judah takes us through his Entrepreneurial journey of how he founded and scaled a booming baby products brand called Jool Baby. Judah now sel…

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14. Where Should You Manufacture Your First Product with Alex Burdge 48:27

1y ago48:27

48:27

When you are just getting started with your first eCommerce business it is overwhelming trying to navigate how to make the product a reality. Today we talked with Alex Burdge, co-founder and CEO at Shyft. Alex has a background in product design, working with manufacturers all around the world, and so much more within the supply chain world. He has …

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13. The Packaging Pastor and The 4 Buckets of Sustainability with Adam Peek 57:08

1y ago57:08

57:08

Adam is as passionate about packaging as he is about preaching the good word. He is a high-energy expert that has created amazing packaging for dozens of notable brands. In our conversation with Adam we talk through the 4 buckets of sustainability and how packaging can build brand, reduce costs, and be better for the planet. If you'd like to connec…

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12. Stop Making These 5 Mistakes On Your Store's Popups With Matt Cimino 45:34

1+ y ago45:34

45:34

We've all know how important popups are for capturing emails and growing our customer lists, however how many of us are making them a priority? It's time to focus on your popups and grow your eCommerce business! Matt Cimino joins us today to talk through the importance of popups and how to optimize them. He even drops a new term that I love, "posit…

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11. The Truth About SEO, What You Can Do On Your Own And What You Should Hire Out With Jeff Oxford 47:30

1+ y ago47:30

47:30

Jeff Oxford is a specialist in eCommerce search engine optimization. He walks us through the newest as well as the time tested techniques in SEO. Obviously he does this all day everyday and would love to have more clients to work with, but Jeff also drops some truth bombs on how a small startup business can start getting SEO traction without breaki…

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10. Will Walmart.com be the new Amazon and what you should know about this emerging platform with Hunter Stutz 44:41

1+ y ago44:41

44:41

Hunter Stutz, from Pitted Labs, talks to us today about the ins and outs of walmart.com. Pitted labs started out as an amazon agency and has expanded into multiple different channels including a fulfillment center and VC firm. One of their most unique expertise is on taking brands who sell on Amazon and expanding their reach to Walmart.com Hunter d…

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9. The Reality Of Fast And Free Shipping in 2023 With Manish Chowdhary 44:19

1+ y ago44:19

44:19

How many times has your brand heard from a customers "well, Amazon does it!"? Amazon has really pushed the boundaries of fast and free shipping in the past 10 years and there is no end in sight. When two day shipping was the holy grail of shipping time, but now they are pushing into one-day and same-day shipping. In this episode we talk with Manish…

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8. Getting The Most From Your Paid Advertising With Gabe Scaglia Diaz 37:21

1+ y ago37:21

37:21

Gabe is a master at driving traffic through many paid advertising channels such as Facebook ads, Google ads, influencer marketing and more. Most of his experience has been in driving sales for direct to consumer eCommerce brands. He recently moved into the fintech Saas world, where he is able to take the principles of marketing a physical into a se…

1
7. Sell And Thrive on Amazon With A New Or Existing Brand With Josh Rawe 53:57

1+ y ago53:57

53:57

Amazon is a beast, but it's becoming even more important to sell your product on their platform. In this episode we discuss what it takes to sell on Amazon, why you should or shouldn't sell on Amazon, and who you should hire to help you do it. Josh is the founder of a top tier Amazon consulting agency and shares all of his expertise on how to appro…

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6. Using Direct Mail As a Digitally Native Brand W/ Megan Bortner 42:07

1+ y ago42:07

42:07

There comes a time in every direct to consumer brand's lifetime where they are spending on Facebook ads, Google Ads, Display ads, and feel somewhat tapped out on those channels. Even though the barrier to entry on digital PPC is so low and highly scalable, diversifying a advertising strategy is the best way to scale and future-proof a rapidly growi…

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5. When and Why You Should Work With a Third Party Logistics Warehouse With Braden DiCristofano 32:06

1+ y ago32:06

32:06

As your product goes from idea to international best-seller you'll go through various growth stages. Working with a third party logistics (3PL) company can really help you go from a basement operation to a full-fledged business. However, working with a 3PL comes with its own issues and isn't right for every brand, in this episode we get into all th…

1
4. Why You Should Start Using SMS to Market Your Product 36:16

1+ y ago36:16

36:16

SMS marketing is a relatively new marketing channel and many brands have yet to jump in. In this episode we will talk through where SMS marketing is currently at, where it's going, and how you can start taking advantage of it's amazing benefits today! SMS Benchmarks Platforms we talked about today: Postscript Emotive Attentive Klaviyo Be sure to su…

1
3. The Inside Scoop On Google Ads From An Ex-Google Employee With Wyatt Moss 50:08

1+ y ago50:08

50:08

Wyatt Moss is an ex-Google employee. From his time working at Google he learned what worked and what didn't when it came to advertising on Google. Fast forward a few years and now Wyatt personally manages the strategy and execution of millions of dollars in monthly ad-spend. Wyatt uses his insider knowledge and decade of experience to optimize digi…

1
2. Is Going Into Retail Right For Your Product? 44:19

1+ y ago44:19

44:19

From Target to Home Depot, Eric Child has over 16 years of experience in creating products and selling them direct to consumer and through big box retailers. In this interview we dive into when it makes sense to take a product into retail, how to work with the big dogs, mono-branded vs. big box, is the retail industry dying, and so much more!…

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1. Welcome to the eCommerce Sharehouse! 10:18

1+ y ago10:18

10:18

Trying to scale your eCommerce business? We've been there! Sharehouse is a community of eCommerce professionals coming together to share knowledge and experience with each other. Every episode we dive into eCommerce specific topics that apply to your business from marketing to operations, finance, and more! Whether you're a founder or an operator, …

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12. Using Direct Mail As a Digitally Native Brand With Megan Bortner 41:57

2y ago41:57

41:57

There comes a time in every direct to consumer brand's lifetime where they are spending on Facebook ads, Google Ads, Display ads, and feel somewhat tapped out on those channels. Even though the barrier to entry on digital PPC is so low and highly scalable, diversifying a advertising strategy is the best way to scale and future-proof a rapidly growi…

1
11. The Inside Scoop On Google Ads From An Ex-Google Employee With Wyatt Moss 49:44

2y ago49:44

49:44

Wyatt Moss is an ex-Google employee. From his time working at Google he learned what worked and what didn't when it came to advertising on Google. Fast forward a few years and now Wyatt personally manages the strategy and execution of millions of dollars in monthly ad-spend. Wyatt uses his insider knowledge and decade of experience to optimize digi…

1
10. The Truth About SEO, What You Can Do On Your Own And What You Should Hire Out 46:45

2y ago46:45

46:45

Jeff Oxford is a specialist in eCommerce search engine optimization. He walks us through the newest as well as the time tested techniques in SEO. Obviously he does this all day everyday and would love to have more clients to work with, but Jeff also drops some truth bombs on how a small startup business can start getting SEO traction without breaki…

1
9. The Asia Alternative, Sourcing and Manufacturing In Mexico With Jorge Arana 50:46

2+ y ago50:46

50:46

With all the supply chain issues we've experienced over the past 2 years with no end in sight, many brands are looking to alternatives to manufacturing in Asia. The obvious answer for manufacturing in North America is Mexico. Jorge Arana is an experienced Mexican businessman who has started and operated many different businesses within Mexico and t…

1
8: Will Walmart.com be the new Amazon and what you should know about this emerging platform with Hunter Stutz 44:26

2+ y ago44:26

44:26

Hunter Stutz, from Pitted Labs, talks to us today about the ins and outs of walmart.com. Pitted labs started out as an amazon agency and has expanded into multiple different channels including a fulfillment center and VC firm. One of their most unique expertise is on taking brands who sell on Amazon and expanding their reach to Walmart.com Hunter d…

1
7: Getting The Most From Your Paid Advertising With Gabe Scaglia Diaz 37:20

2+ y ago37:20

37:20

Gabe is a master at driving traffic through many paid advertising channels such as Facebook ads, Google ads, influencer marketing and more. Most of his experience has been in driving sales for direct to consumer eCommerce brands. He recently moved into the fintech Saas world, where he is able to take the principles of marketing a physical into a se…

1
6: Sell And Thrive on Amazon With A New Or Existing Brand With Josh Rawe 52:17

2+ y ago52:17

52:17

Amazon is a beast, but it's becoming even more important to sell your product on their platform. In this episode we discuss what it takes to sell on Amazon, why you should or shouldn't sell on Amazon, and who you should hire to help you do it. Josh is the founder of a top tier Amazon consulting agency and shares all of his expertise on how to appro…

1
5: When and Why You Should Work With a Third Party Logistics Warehouse With Braden DiCristofano 32:04

2+ y ago32:04

32:04

As your product goes from idea to international best-seller you'll go through various growth stages. Working with a third party logistics (3PL) company can really help you go from a basement operation to a full-fledged business. However, working with a 3PL comes with its own issues and isn't right for every brand, in this episode we get into all th…

1
4: Ecommerce Return Rates Are Going Up And How You Can Take Advantage Of It 33:43

2+ y ago33:43

33:43

It's no secret that return rates just come with operating a product based eCommerce business, but how much time and effort do you put into making sure your return policy is a great marketing tool? 67% of customers check the return policy before purchasing and 92% will buy from you again if the returns process is easy. It's time to use the power of …

1
3: Is Going Into Retail Right For Your Product? 43:15

2+ y ago43:15

43:15

From Target to Home Depot, Eric Child has over 16 years of experience in creating products and selling them direct to consumer and through big box retailers. In this interview we dive into when it makes sense to take a product into retail, how to work with the big dogs, mono-branded vs. big box, is the retail industry dying, and so much more!…

1
2: Why You Should Start Using SMS to Market Your Product 35:31

2+ y ago35:31

35:31

SMS marketing is a relatively new marketing channel and many brands have yet to jump in. In this episode we will talk through where SMS marketing is currently at, where it's going, and how you can start taking advantage of it's amazing benefits today! SMS Benchmarks Platforms we talked about today: Postscript Emotive Attentive Klaviyo Be sure to su…

1
1. Introducing The Product Powerup Podcast 10:40

2+ y ago10:40

10:40

We're excited to launch the Product Powerup Podcast! Product Powerup was created back in 2017 with the vision to give product based businesses a forum to learn, grow, and share. After many successful events in Salt Lake City, Utah, we are now expanding that expertise and vision to larger audiences. In this episode we introduce the hosts, Emerson Ha…

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Russell Steed And Emerson Hammer Podcasts

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