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Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation. Each episode explores the intricacies of marketing technology, AI-driven strategies, and key trends—from SEO tactics to data-driven decision-making. Beyond just discussing current trends, our hosts examine the interplay between technology, leadership, and organizational culture, providing pr ...
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Ep 32 - AI Developments and Future Implications: Google I/O, ChatGPT 4o, and More
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In this episode, we dive into the latest advancements in artificial intelligence from industry leaders like OpenAI, Google, and Microsoft. Join hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny as they explore the exciting updates and their implications for digital marketing, workplace productivity, and everyday life. We discuss OpenAI’s new f…
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Ep 31 - Navigating Change Without Burning Out: Strategies and Insights
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In this episode of Enterprising Minds, Alex, Ruthi, and Dave tackle the complexities of change management and the critical challenge of avoiding burnout. They delve into effective strategies for maintaining creativity and motivation during significant changes and offer personal anecdotes alongside expert advice on managing both personal and team bu…
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Ep 30 - AI, Leadership, and the Future of Team Management
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In this episode of Enterprising Minds, the conversation delves into the evolving role of leadership in the age of artificial intelligence (AI). The discussion is sparked by insights from a Harvard Business Review article titled Leading in the Flow from the January-February 2024 edition, proposing five core energies leaders can tap into: purpose, wi…
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Ep 29 - Embracing AI in the Workplace: Challenges and Opportunities
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In this episode of Enterprising Minds, Alex, Ruthi, and Dave discuss the potential impact of artificial intelligence (AI) on marketing jobs, inspired by conversations and a notable quote from Sam Altman suggesting that advanced AI could handle 95% of tasks currently done by marketers, consultancies, and creatives. The discussion covers the implicat…
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Ep 28 - Behind the Scenes - Part 1: Microphones, Recording, and Audio Editing
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Discover the secrets behind crafting the Enterprising Minds podcast in this exclusive behind-the-scenes tour! Get insights into our recording setup featuring top-notch gear like the Logitech 4K webcam, Shure MV7 microphone, and custom LED lighting. Learn valuable recording techniques to maintain pristine sound quality and the importance of separati…
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Ep 27 - 7 Essential Steps to Successful SEO Content Migration | Expert Insights
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In this episode, Dave delves into the critical process of SEO content migrations, outlined through a detailed seven-step plan. This comprehensive guide is designed for individuals and organizations looking to effectively migrate their digital content without compromising site performance. The steps range from pre-work and discovery, technical revie…
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EP 26 - Breaking Down Sora by OpenAI: The Next Leap in AI Video Generation
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In this episode of Enterprising Minds, Dave Dougherty and Ruthi Corcoran delve into the groundbreaking release of OpenAI's Sora, a text-to-video generator likened to the DALL·E for video. They explore its capabilities, the realistic quality of the AI-generated videos, and its potential implications for content creation, marketing, advertising, and …
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Ep 25 - Navigating New Norms: Workplace Fashion Post-Pandemic
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This episode delves into how the post-COVID environment has influenced workplace attire and personal style, alongside the broader implications of these shifts on professionalism and personal branding. Hosts, Dave Dougherty, Alex Pokorny, and Ruthi Corcoran, share insights on adapting to changing dress codes, the importance of dressing for confidenc…
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Ep 24 - AGI and the Future of Work: Insights and Implications
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This episode of Enterprising Minds delves into the complex landscape of Artificial General Intelligence (AGI) and its impact on job markets and productivity. Hosts Dave Dougherty and Alex Pokorny explore recent developments, such as Deloitte's AI state reports and the Duolingo layoffs, offering a nuanced view of AI's role in content creation and jo…
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Ep 23 - A Year of Generative AI Technologies & Their Impact
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In this discussion on 'Enterprise of Minds,' Alex and Dave provide insights on the role of generative AI, particularly OpenAI's Chat GPT, in improving their productivity over the past 14 months. They discuss the progress and possibilities of generative AI and introspect its potential future. Topics being discussed range from the implications of dee…
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Ep 22 - 2023 Reading Roundup - Impactful Books and Learning Insights
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In this episode of Enterprising Minds, Alex, Ruthi, and Dave share their top book recommendations from 2023 that had a profound impact on their thinking or offered actionable insights. The episode covers a range of topics from the history and potential of AI, effective leadership strategies, and innovative marketing approaches, to balancing work an…
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Ep 21 - Can We Trust AI Journalists? Exploring the Future of News
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In this episode of Enterprising Minds, Dave Dougherty and Alex Pokorny explore the role of AI in journalism, starting with Sports Illustrated's AI writers controversy. We discuss the trust in AI-generated content and the ethical concerns when AI articles are presented as human work., and also examine AI's influence on creativity and the fine line b…
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Ep 20 - Foxes and Hedgehogs: Navigating Team Personality Dynamics
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This episode of Enterprising Minds delves into team dynamics and personality roles using the Fox and Hedgehog analogy. Dave, Alex, and Ruthie lead a conversation covering strategic thinking and cognitive diversity in teams. They discuss the impact of personality types on decision-making, using Xerxes’ historical campaign to illustrate their points,…
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Ep 19 - GPTs and 2024 Marketing & AI Predictions
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In this thought-provoking episode of Enterprising Minds, hosts Dave Dougherty, Alex Pokorny, and Ruthi Corcoran engage in a deep dive into the future of GPTs (Generative Pre-trained Transformers) and their impact on marketing strategies for 2024. Coming off of OpenAI's Dev Day announcements they explore the integration of AI tools in everyday busin…
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EP 18 - Job Hunting Tips for Laid Off Marketing Pros
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In this session of the Enterprising Minds podcast, Alex shares his recent job-hunting experience and provides tips and tricks to navigate the job application process in 2023. He focuses on understanding Applicant Tracking Systems (ATS), optimizing resumes, leveraging LinkedIn, and maintaining mental health during job hunting. Join the conversation …
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Ep 17 - AI and Job Applications, Marketing Careers, and Interview Experiences
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In this episode of Enterprising Minds. Alex, Ruthi, and Dave's discussion revolves around the changing dynamics of the job market for marketing and sales professionals, the increasing role of artificial intelligence (AI) in job applications, and the mismatch between the expectations of job seekers and employers. Join the conversation by subscribing…
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Ep 16 - Our Most Creative Things and Responsible AI Policies
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In this episode of Enterprising Minds, Alex, Ruthi, and Dave discuss the use of AI in various aspects such as creativity, enhancing user experience via chatbots, and ethical considerations for AI through AI policy documents. They also share their personal experiences with creativity and discuss AI's potential benefits and pitfalls. Join the convers…
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In this episode of Enterprising Minds, Alex Pokorny and Dave Dougherty emphasize the importance of quality content and user experience in the digital landscape. Especially as social media has evolved and search engines are changing in response to artificial intelligence. Despite the emergence of AI technology and the shift in social media dynamics,…
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Ep 14 - Subdomains, Subfolders, or Seperate Domains for Global Marketing
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In this episode of Enterprising Minds, Alex, Dave, and Ruthi discuss whether to use one primary domain, subdomains, or subfolders for international expansion into new digital markets, highlighting the complexities of SEO strategy for international markets. It's their belief that SEO strategy must be influenced by the languages, cultural aspects, an…
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Ep 13 - Context and Expectations for Marketing AI Tools
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In this episode, Alex, Dave, and Ruthi discuss the gap in the integration of AI tools, the use of artificial intelligence in content creation and marketing, and how all this shifts the supply of content on the internet. Does this new oversupply of content lead to new genres of content and new ways of consuming content online from trusted thought le…
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Ep 12 - What's the Human Role in the AI World
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In this episode of Enterprising Minds, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty discussed the role of humans in an Artificial Intelligence (AI) driven world, or is it AI in a human world? They continue their discussions and explorations into how AI can be used in different fields, its potential pitfalls, and how it could change the future o…
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Ep 11 - Mastery, Deliberate Practice, and Time Management
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In this episode, Alex, Dave, and Ruthi discuss time management and productivity while balancing jobs, kids, relationships, and other interests. What tools and methodologies help you accomplish all you'd like to? Then in the second half of the episode, they discuss mastering your craft (marketing and SEO) and how deliberate practice plays into that.…
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In this episode, Alex and Dave discuss enterprise-level crawling tools, a favorite topic for many search marketers to track the technical SEO health of their website(s). Throughout the conversation, they discuss when you need an enterprise crawler, common issues with crawling tools, and how these tools only reinforce the internal narratives of the …
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Ep 9 - Apple's Vision Pro and Competing Against Non-Consumption
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In this episode, Alex, Ruthi, and Dave discuss Apple's announcement of the Vision Pro goggles and Clayton Christensen's idea of competing against non-consumption. Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap betwee…
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Ep 8 - Creative SEO: Oxymoron or True Definition of SEO?
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Is creative SEO an oxymoron? Is it possible to be both creative and effective in a tech-savvy field like SEO? Hosts Alex Pokorny and Dave Dougherty explore the fine line between technical and content-based SEO, and if there's room for creativity in search engine optimization. Plus, find out whether or not business leaders truly treat and invest in …
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In this episode, hosts Alex Pokorny, Ruthi Corcoran, and Dave Dougherty, discuss whether SEO is a luxury good for most organizations or whether it's table stakes for modern marketing. They dive into the announcements of the 2023 Google I/O conference and the impacts of AI-generated results on the world's largest search engine, as well as how to ask…
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Ep 6 - How We Became SEOs and the State of SEO and Content Marketing in 2023
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In this episode we answer the question, how does one become an SEO, anyway? Then we discuss the state of the creator economy and the state of search marketing in 2023 through two research reports recently released by SEMRush and The Tilt. We wrap up the episode by discussing where AI fits in a business as you're managing your team or organization. …
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Ep 5 - Keywords in 2023 SEO, Marketing Careers, and Innovation Life Cycles
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In this episode hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny follow up on the Age of Average discussion from episode 4, speak to the insights gained through transitioning between large and small organizations, and discuss the role of keywords in search marketing 2023. Join the conversation by subscribing to Enterprising Minds on Apple, Sp…
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In this episode of Enterprising Minds, we explore the idea that most things around us are the same. Our houses, cars, and the clothes we wear for a large part are the same. Does this "averageness" apply to the marketing world as well? We also explore whether or not you should continue to learn skills that AI can do and worry about duplicate content…
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Ep 2 - 3 Things I Wish I Knew Before Becoming an Enterprise SEO
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Do you want to know the three things we wish we knew before becoming an enterprise SEO? There are a lot of moving pieces when it comes to enterprise SEO. There's no question that enterprise SEO is a complex and ever-changing field. But with the right knowledge and approach, it can be an incredibly rewarding one as well. In this episode, hosts Dave …
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Ep 3 - What Is the Future for SEO Tools Post-AI?
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In this episode of Enterprise Minds, hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny discuss the future of SEO tools now that generative AI has been unleashed. We talk about how artificial intelligence and machine learning are changing the way we think about search marketing, and how these technologies are making it easier for businesses to …
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Ep 1 - SEO Misconceptions, SEO's Value, & Competitive Impacts of Generative AI
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In this episode of Enterprising Minds, we explore some of the things that companies get wrong about search marketing, discuss the value of SEO to an organization, and how competitive impacts of generative AI could shape the future of SEO and marketing careers moving forward. Join the conversation by subscribing to Enterprising Minds on Apple, Spoti…
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