Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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Total Retail Tech Insights was created as a resource for executives in the retail industry who seek information and solutions for their technology wants and needs. Through brief but in-depth interviews with subject matter experts and industry thought leaders, listeners take away actionable information and practical advice to help drive their technology road maps. From idea to implementation, Total Retail Tech Insights is the content retail executives need to optimize their use of technology ...
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Top international business leaders, entrepreneurs, innovators and authors share their experience, insights and outlook on how to drive business growth, build better companies, new fast growing technologies and where the next big opportunities are.
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With the gift of gab and the might of 1000 comic book retailers the Acme Comics crew waxes poetic on all things comics!
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The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive ...
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"Korcomptenz a Microsoft Certified Gold Partner that combines broad business knowledge, deep industry expertise in leading technology product suites of Microsoft, Salesforce, Azure and Advanced Analytics to deliver best-in-class Technology Transformation, with faster return on investment and reduced Total Cost of Ownership. We specialize in Manufacturing, Logistics, Distribution, Non-profit, Retail, Fashion & Apparel. With a unique proven implementation and support methodology that is time t ...
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The “NexxtLevel Brands Podcast’ brings thought leaders and vital information and opinion to the Entrepreneurial Food, Beverage, and CPG Industry. Our audience is aimed at up-and-coming entrepreneurs in the CPG industry and people who have an idea for a product or service that fits in that realm. The show’s emphasis is on disrupters and thought-leaders, but also tips from veterans and key suppliers that would help fellow CPG professionals achieve their goals. NexxtLevel Brands Podcast touches ...
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Kopari Beauty's Growth Propelled by Influencer Marketing, Product Innovation
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In episode 451 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Toral Patel, vice president of marketing and e-commerce at Kopari Beauty, a skin and body care brand focused on clean beauty products. Listen in as Patel provides an overview of the company and her role within the organization (1:00), the factors that have contributed……
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CommBank, Westpac, Suncorp, McDonald’s and KFC show market how to crack women’s sport sponsorship as audiences climb, engagement outpoints men’s
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The likes of CommBank, Westpac, Suncorp, McDonald’s and KFC are showing the rest of the market how to do women’s sports beyond just slapping on a logo – and it’s paying off in spades, according to GroupM Chief Investment Officer Mel Hey and Foxtel Media Head of Sport NSW, Caitlin O’Meara. But while existing men’s code sponsors are migrating spend i…
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Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional ...
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This conversation is about getting marketers, agencies, media and tech to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. W…
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We wrap up Free Comic Book Day activities from both stores! Why can't people be cool?! We're joined by a very special guest, our friend Jack Dougherty!By Acme Comics
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LiSTNR tech stack unlocks smarter behavioural targeting, new lookalikes and re-fires lapsed buyers and its data matching capabilities for brands
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‘Virtual professor’ Mark Ritson says advertisers should be allocating circa 11 per cent of media budgets to total audio. Problem is, the market’s not buying Ritson’s line. Audio’s dollar share is sitting just over half of that and static, despite broadcast audiences increasing 6 per cent since Covid and time spent on total audio surging 49 per cent…
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Why Tires Plus Embarked on its First Brand Refresh in Two Decades
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In episode 451 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jon Arnold, executive director of marketing at Bridgestone Retail Operations, a tire and automotive family of brands including Tires Plus and Hibdon Tires Plus. Listen in as Arnold provides an overview of the company (1:00), discusses his career background and role at the o…
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CX disconnect: Banks, carmakers, telcos failing to join customer dots, ‘gaming’ NPS, measuring wrong outcomes, undermining martech investments – but uni’s nailing it
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The stampede by companies into CX, with massive associated investments into martech, specialists teams and organisational overhauls, is having little impact on customer experience scores – and big banks, telcos, and car brands are at best benchmarked as average, despite investing billions collectively. CSBA Managing Director, Paul van Veenendaal, h…
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Holy cow is it already Free Comic Book Day? Winds of Change, True Believers as this FCBD will be unlike no other! Free Comic Book Day comes to DOWNTOWN GREENSBORO for the VERY FIRST TIME! We give you a prieview of what to expect on the biggest day of the year and then catch up on some listener questions.…
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Tourism NT rewires media strategy with partner Atomic 212°, overhauls martech in bid to see off rivals piling into still spending, but anxious, over 50s
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Tourism NT has always scored its biggest wins targeting the over 50s. Problem is, every other brand has twigged they’re the only one still spending. Cutting through is harder because other tourism bodies are going large on media to carve out their own slice. Plus, it’s already tricky for tourism operators to differentiate. Atomic 212°’s Asier Caraz…
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How PatPat's Localized Marketing Strategy Serves its Diverse, Global Customer Base
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In episode 450 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, head of marketing at PatPat, a leading children's apparel e-commerce brand. Listen in as Coleman provides an overview of the company (0:55), discusses her professional background (2:10), PatPat's localized marketing strategy designed to serve its diverse, glob…
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Privacy and regulatory update: Banks, retailers, brands, loyalty operators, publishers face ‘substantial’ tightening on CX data, martech, adtech use as consumer groups wedge business lobby in Canberra ...
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There’s so much happening on the regulatory front it’s dizzying, so Mi3 called in the experts for an update - and it’s proven rather revealing: Despite intensive lobbying from loyalty scheme operators and beyond, Australia’s sweeping privacy law overhaul remains on course to land this year – with massive implications for just about every business. …
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Maximizing Total Lifetime Value for Sustainable Growth
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Summary In this episode, Joe Shelerud interviews Dan Brownsher from Channel Key. They discuss the current state of the e-commerce space, the challenges and opportunities for brands on platforms like Amazon, and the key factors that contribute to a brand's success. They emphasize the importance of high-quality products, brand building, and maximizin…
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Ben and Austin start this one without Jermaine! We discuss Greensboro Geek out when Jermaine arrives, get to some long awaited listener questions, and of course... talk about Scooby Doo.By Acme Comics
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Love.com's CMO on Tapping Into the Conscious Shopping Trend
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In episode 449 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews John Agnew, chief marketing officer at Love.com, an online marketplace focused on sustainable, healthy products and charitable giving. Listen in as Agnew provides an overview of the company (0:55), discusses the conscious shopping trend (1:40), the consumer behaviors Love.c…
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Retail media meets ‘mobility media’: Uber ads global chief says Australia powering as Uber Ride brand ads drive hard sales via Uber Eats app – but funnel collapse pushes ‘brand-formance’ trend to the fore ...
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Uber’s ads business is starting to scale and its New York-based boss Michael Akkerman says Australia – one of its best performing markets, with a rapidly growing sales operation – will see the next wave of new formats first. He’s touting retail media meets “mobility media” and a collapsed funnel “brand-formance” model - brand and performance market…
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New HR Tech that's Reducing Documentation and Processing Problems
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It seems we live an age of documentation. There are increasing levels of regulations around everything - and the supporting documentation around those regulations keeps getting more complex. Paper work that used to be handled by one or two people now requires a department with a hierarchy of staff - just to understand the regulations - let alone do…
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Cognitive overload puts marketing effectiveness in free-fall: Influence – not influencers – emerging as marketers’ antidote but industry assumptions require total flip
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Marketing effectiveness is getting worse. Dan Krigstein, Director of think tank The Growth Distillery and Ogilvy Chief Strategy Officer and Innovation Lead, Toby Harrison, have spent the last six months working out why – and building a framework they are now bringing to market in a bid to reverse the effectiveness slump. Their findings literally fl…
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How Free People Crafts Compelling Influencer Marketing Campaigns
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In episode 448 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Libby Strachan, director of brand marketing at Free People, an Urban Outfitters, Inc. global lifestyle brand with offerings in unique apparel, intimate wear, shoes and accessories; and Kristen Dolan, senior vice president of growth at Influential, an AI social data and conv…
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'Media ecologist' Jack Myers: No humans for 80% of media planning, buying by 2030; creative-media forced back together, brand-publisher clean rooms surge, programmatic and retailer media hit new turbulence ...
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Five years ago media ecologist Jack Myers made a prediction in the second ever edition of Mi3: By 2025 media would be largely automated and almost totally AI-informed and just a quarter of sales would remain with people and ideas. It happened faster than even he thought. Now Myers predicts that within 12-18 months max, most media planning will be e…
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Telehealth got a serious toehold into healthcare during the pandemic. Now it looks set to be a massive disrupter to the healthcare industry, powered by greater digitization and the use of AI. If it comes to its full potential, more people will be able to get better healthcare - at more affordable prices. The opportunity here is so massive that Amaz…
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We talk everything coming up this week at Acme Comics and Acme Comics Downtown. Greensboro Geek Out at the Tanger Center with Charles Soule, Four Eyes Comedy Returns. The Cat Person/Dog Person comments continue! Send you listener questions to ben@acmecomics.com
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Best Of: Knowing When to Hold 'Em - Oats Overnight on the NexxtLevel Brands Podcast!
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Encore Presentation Brian Tate is the Founder and CEO of Oats Overnight. He studied at the Grande Valley University for two years before leaving to pursue professional poker. After more than a decade of playing high-stakes poker, he took his passion for risk, analytics, and game theory and applied that expertise where it was needed: the crowded bre…
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Sam's Club Leans Into Digital to Optimize CX
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In episode 447 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sabrina Callahan, vice president, e-commerce at Sam's Club, a leading membership warehouse club offering superior products, savings and services, part of the Walmart portfolio. During the wide-ranging conversation, Callahan discusses her role at Sam's Club (1:15), collabora…
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‘Not a paint by numbers solution’: David Droga joins Accenture Song’s global tech-creative posse to build NRMA Insurance’s ambition for a ‘world leading’ customer experience model; one brand team, one ...
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IAG Chief Customer & Marketing Officer Michelle Klein returned to Australia last May after more than a decade abroad and embarked on arguably one of the most ambitious – and interesting - corporate customer experience transformation programs in this market for a long time. Such was the complexity and need for top tech and creative talent across eve…
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Jermaine Recaps his POST-ComicsPro experiecne venturing through Chicago, Muncie Indiana and more! He brought gifts! We add more to the Cat Person/Dog Person argument and answer a long awaited listener question. Send your Cat Person/Dog Person ideas and all listner questions to ben@acmecomics.com!
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‘30-40% more efficient than paid media’: Mastercard’s top APAC marketer on owned media’s revenue power; Sonder predicts banks about to show retail media how it’s done
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Julie Nestor was one of the earliest Australian marketers to leverage owned media at scale, first at Optus and American Express and now – via Hilton Hotels and eBay – at Mastercard. The APAC marketing chief says owned media helped Optus get beyond mobile and into broader media and communications – and moved the needle for Amex, both in bringing on …
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Talkdesk Exec: 'Treat Contact Center Agents as Brand Ambassadors'
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In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Shannon Flanagan, vice president and general manager of retail and consumer goods at Talkdesk, a global cloud contact center leader for enterprises of all sizes. Listen in as Flanagan discusses her experience in the industry (0:45), her career journey to Talkdesk a…
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How Vince Camuto is Designing the Ideal Digital CX
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In episode 446 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stephanie Urban, vice president of marketing and e-commerce at Vince Camuto, the fashion footwear and accessories brand, part of Camuto Group. Listen in as Urban provides an overview of her role and professional background (0:50), the channels Vince Camuto is leveraging to …
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Did you miss us? We missed you! Jermaine and Austin break down their ComicsPro experience from a few weeks ago! We finally hit some listener questions! Cat Person and Dog Person? Tell us your feelings!
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Catching Up With Alex Bayer: Round 2 on the NexxtLevel Brands Podcast
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Encore Presentation: In this episode, we’re welcoming back Alex Bayer, Co-Founder and CEO of Genius Juice for an update. Genius Juice was featured on Shark Tank, they received Bevnet Smoothie of the Year, and Alex is now the host of two podcasts –15 Minutes of Genius and Friday Vibes, and he’s here to tell us about the latest news and progress arou…
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E-commerce Growth Secrets: From Lower Funnel to International Expansion
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Summary In this episode, Keith from Made In discusses his journey in the e-commerce space and the strategies he implemented to scale the new-to-brand customer on Amazon. He shares insights on testing incrementality, maximizing lower funnel opportunities, expanding search terms, and utilizing Amazon Marketing Cloud. Keith also compares the Walmart M…
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ThirdLove's Co-Founder Shares the Brand's Customer Acquisition and Retention Approach
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In episode 445 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews David Spector, co-founder and chairman of ThirdLove, a women's intimates and lifestyle brand. Listen in as Spector shares the genesis of the company (0:45), his professional background prior to co-founding the company (4:20), his current role at the business (6:10), and how…
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After decades of being counseled to become specialists - to find our niche - to be known as an expert in a specific field - it seems now the pendulum might be shifting in the opposite direction. Are we at the cusp of a new era that favors generalists? And if so, why the change? And just as importantly, we do we need to do to get ahead of the curve?…
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Next wave: Everything marketers need to know about the streaming-TV-online video shake-out – audience forecasts, advertising shifts, where next: Ampere Analysis
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Marketers and media companies had just about got to grips with audience fragmentation brought about by social media and online video. Now the next big wave is coming fast from global streamers piling into TV’s heartland with ad plays because their subscriber growth has maxed out. They’re targeting the young with localised reality shows, comedy and …
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How Unleashed Brands Connects With Families Across its Portfolio
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In episode 444 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michael Browning, co-founder and CEO of Unleashed Brands, a portfolio of innovative brands that help kids learn, play and grow, including Urban Air, Snapology, and The Little Gym. Listen in as Browning provides an overview of Unleashed Brands (0:55), discusses why he launch…
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Meta v media: Bosses from News Corp, Nine Publishing, Private Media, Capital Brief and ex-Coalition Minister Paul Fletcher unpack what’s next on Meta pulling news feeds - and Facebook and Instagram entirely ...
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Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels spinning – some would say belatedly, given all the warning signals. Circa $70m in publisher cash - some argue it could be $100m - from Meta will no longer be on the table later this year, leaving Google the only game in town for a n…
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One of the biggest supply chain concerns right now is materials costs. While most stakeholders would like to see costs go down, everyone would at least like some clarity on what prices might be like - especially for cotton, which plays a key role in the apparel supply chain. While nobody has that proverbial crystal ball that can see the future, the…
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BonusCast: An Interview with Ben Hill and James Solomon!
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Ben sat down with our good friends Ben Hill and James Solomon, local creativees and creators of THE TIME POLICE! The Time Police is now on KICKSTARTER! It's another project that we believe in, created by good people! LINK TO KICKSTARTERBy Acme Comics
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AI's Creative Potential: Insights from the Prosper Show Hackathon
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Summary In this episode, Abe from XP Strategy joins the Ad Project Podcast to discuss his experience participating in an AI hackathon at the Prosper Show. The hackathon involved creating a new product and all the necessary assets within a tight timeframe using AI tools. Abe shares the challenges and successes of the hackathon, including using ChatG…
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Domino’s, Asahi see executive leaders buy-in to better decision-making; now moving Mutinex MMM beyond media’s P&L impact into business planning
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Domino’s and Asahi are both using Mutinex’s GrowthOS platform to make very different media investment decisions, faster, in a fluid market. Both have buy-in across the business after unlocking the impact of media investment on sales. Both are now taking the platform beyond media and into decisions around seasonality, pricing and planning. “It’s not…
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Austin has ventured into the desert lands of Arrakiss and has become a total Spice Girl. We talk DUNE, catch up on listener questions and wrap up a wild wretling weekend!By Acme Comics
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