Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30 Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of ...
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The CRO Role in Modern SaaS: Navigating Shifts in Scaling Mentality with Frank Nardi
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In this episode of The CRO Spotlight Podcast, Warren Zenna engages in a candid conversation with a seasoned expert in the revenue space - Frank Nardi, who is the CRO at Cin7. As they navigate through topics like the "Golden Age of SaaS" and the era of "profitable efficient growth," they explore how the role of the CRO has been shaped by changing ma…
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Striking the Balance Between Happy Investors and Satisfied Customers with Lawrence Lanzilli
45:19
45:19
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In this episode of the CRO Spotlight Podcast, we delve into the multifaceted role of a Chief Revenue Officer. The conversation explores the challenges CROs face in navigating the demands of different stakeholders while ensuring the company's long-term success. Lawrence emphasizes the need for CROs to define themselves appropriately, advocating for …
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Revenue Operations, CROs and Treating Customers like your Children with Dana Therrien
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In this episode of the CRO Spotlight podcast, host Warren Zenna dives into the critical role of Chief Revenue Officers (CROs) with special guest Dana Therrien, Head of Revenue Operations for Anaplan. Warren and Dana explore the challenges faced by CROs when organizations fail to fully understand or support their roles. They discuss the importance o…
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How CROs can use Negotiation Skills to Build Aligned Organizations - with Sanjay Yadav
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In this episode of The CRO Spotlight Podcast, Warren Zenna welcomes Sanjay Yadav, expert negotiation and sales training consultant, to the podcast. With over 26 years of corporate experience across various industries and regions, Sanjay brings a wealth of expertise to the powerful skill of negotiation. Contrary to popular belief, negotiation is not…
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Brand Safety, AdTech and the death of the Cookie with Joe Zappa
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42:08
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Join Warren Zenna, founder and CEO of the CRO Collective, in another episode of the CRO Spotlight Podcast. This week, Warren engages in a thought-provoking discussion with Joe Zappa, founder of Sharp Pen Media, specializing in marketing strategy, content, and PR for ad tech and mart tech companies. In this episode, Warren and Joe delve into the int…
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RevTech and Silos - How to Manage the Tech Stack Morass with Sandy Robinson
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39:29
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Join Warren Zenna, founder and CEO of the CRO Collective, as he dives into the world of revenue success in this episode of the CRO Spotlight Podcast. In this engaging discussion, Warren welcomes Sandy Robinson, Senior Vice President of Revenue Operations and Enablement at Patra, a tech-enabled insurance company. Together, they explore the intricate…
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Parallels in Misalignment in Business and Education with Bob McDowell
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39:17
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Join Warren Zenna, founder and CEO of the CRO Collective, for another enlightening episode of the CRO Spotlight Podcast. In this installment, Warren welcomes Bob McDowell, Senior Vice President of Leadership Organizational Health at CESO, to explore the intersection of education and organizational effectiveness. Bob McDowell brings a wealth of expe…
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Musings on the Value of Change, Technology and Innovation and of course AI - with Tom Goodwin.
59:22
59:22
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Welcome to the CRO Spotlight Podcast, where we delve into the strategies, insights, and challenges of achieving sustainable and scalable growth in today's dynamic business landscape. In this episode, we explore the world of Chief Revenue Officers (CROs) and their critical roles in driving revenue growth for organizations. Our discussion is centered…
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The Power of establishing thought Leadership with Steve MacDonald
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Welcome back to the CRO Spotlight Podcast! In today's episode, we delve into the world of content marketing and thought leadership strategies with a special focus on chief revenue officers and B2B businesses. Our guest, Steve MacDonald, founder of Content Strategies, shares valuable insights on the importance of creating content based on input from…
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Who Owns Go-To-Market? CMO or CRO? With Anastasia Pavlova
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Welcome to the CRO Spotlight Podcast! In this episode, we dive into an insightful conversation between host Warren Zenna and guest Anastasia Pavlova, a seasoned CMO and startup CRO with extensive experience in technology marketing. The discussion centers around the critical importance of aligning marketing, sales, and revenue operations within a co…
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The Evolution of OKRs: How to Inspire your teams to become Leaders with Paul Niven & Chris Wollerman
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Welcome to the CRO Spotlight Podcast! In this episode, we dive into the world of chief revenue officers and organizational growth with a focus on goal setting and OKRs. Our guests, Paul Niven and Chris Wollerman, bring a wealth of experience in strategy execution and performance measurement, offering valuable insights for managing growth and comple…
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Why Chief Revenue Officers are the most critical role in B2B with Tamara McMillen
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Welcome to the CRO Spotlight Podcast! In this episode, we dive into the world of revenue operations with our special guest, Tamara McMillen. Get ready to explore the dynamic roles of Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) we discussed the ideal structure for revenue operations. From insights on organisational design for futur…
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Building a Marketplace of Expertise for a World of Complacency with Julia Nimchinski
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Welcome to the CRO Spotlight Podcast! In today's episode we delve into a thought-provoking conversation between Warren Zena, CEO of the CRO Collective, and Julia Nimchinski, founder of Hype Cycle and the Hard skill Exchange. The discussion centers around the vital role of chief revenue officers (CROs) in integrating sales, marketing, and customer s…
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The Role of Chief Revenue Officer and how to resist the pull of Sales with Duane DuFault
56:03
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56:03
Welcome back to another episode of the CRO Spotlight Podcast! In today's episode, we dive deep into the world of Chief Revenue Officers (CROs) and their impact on B2B businesses. Our guest, Dwayne Default, is a seasoned CRO coach and go-to-market adviser, bringing a wealth of experience and insights to the table. We discuss the challenges and oppor…
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From Oil Changes to Global Revenue Enablement leadership: how grit, tenacity, and self determination builds endless possibilities
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Welcome to the CRO Spotlight Podcast! In this episode, we delve into the dynamic world of revenue enablement with special guest Teri Long, VP of Sales and Revenue Enablement at Mindtickle. Throughout our conversation, we explore Teri's fascinating career journey and her passion for driving success in organizations. We also discuss the evolving role…
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Death of the salesman? - Two old salts reminisce on door to door hustle and the lost art of relationship building
46:53
46:53
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Welcome back to the CRO Spotlight Show! In today's episode, Jim Wexler joins the show and we dive into the realm of sales and the importance of genuine connections in the modern business world. Jim shares his insights on salesmanship, the art of building relationships, and the challenges faced by Chief Revenue Officers (CROs) in today's highly comp…
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Value Selling Methodology: Empowering Customer-Facing Teams for Consistent Conversations
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Welcome back to another episode of the CRO Spotlight Show, where we dive deep into the world of sales and revenue optimization. In today's episode, we have the pleasure of speaking with Carlos Nouche and Lisa Schnare, industry experts in value selling methodology. Join us as we unpack the power of asking compelling questions, uncovering buyer motiv…
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Sales Leadership: Understanding the Shift from Head of Sales to Chief Revenue Officer
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Welcome back to CRO Spotlight Show, the podcast where we delve into the world of sales, startups, and revenue growth. In today's episode, we explore the complexities of career progression within the sales field and the intriguing role of the Chief Revenue Officer (CRO). From understanding motivations and skill gaps to the challenges of leadership a…
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Do CRO Robots Dream of Sales Funnels? How AI will change the life of CROs forever with Heidi Messer
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In the latest episode of the CRO Spotlight Podcast, we talk with Hiedi Messer, Founder and CEO of Collective[i] an AI-enabled revenue forecasting platform. This episode is brought to you by Growth Forum Growth Forum is a place to Connect, Learn and Grow. Join Now The program is usually valued at $2500, but if you sign up to Growth Forum now, you wi…
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Using Leverage to Activate Revenue Function Alignment, w/ Kevin “KD” Dorsey
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In this indepth episode, I spoke to the great Kevin KD Dorsey about how "revenue" is distinct from Sales and how Revenue Functions can activate their partnerships to maximize their expertise. This episode is brought to you by Growth Forum Growth Forum is a place to Connect, Learn and Grow. Join Now The program is usually valued at $2500, but if you…
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Do Customer-Centric RevOps Leaders Make Better CROs?
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In this great episode of the CRO Spotlight Podcast, we talk to Jackie Rousseau-Anderson, CRO of BlueConic about how data analytics leaders make great CROs - and how they tackle the "sales stigma" that comes with the role. Connect with Jackie: LinkedIn URL: https://www.linkedin.com/in/jackiera/ Other places to connect: https://twitter.com/jaranderso…
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The Rise of RevOps and The Data Driven CRO
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44:31
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In this episode of the CRO Spotlight Podcast, we are joined by Rosalyn Santa Elena, Founder, and CEO of The RevOps Collective. Rosalyn is the leading voice in the RevOps space and has an enormous amount of insight into the meteoric growth of the RevOps model and how it is impacting B2B businesses. This episode is brought to you by Growth Forum Grow…
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Understanding the Revenue Function as a CRO with Steven Schmidt
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During this episode of the CRO Spotlight show, Warren chats with Steve Schmidt who shares his experience as a Chief Revenue Officer (CRO) and discusses the importance of fully understanding how revenue functions within an organization. Steve, shares his journey of becoming a CRO and how he learned to navigate the role through a baptism by fire in 2…
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The Evolution of Prospecting with Mike Schumann
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48:04
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How do you prospect in a declining market? Prospecting is evolving. Top of funnel pipeline creation is essential to enabling growth but the strategies that worked yesterday need to change in order to be successful in 2023 and beyond. During this episode of the CRO Spotlight Show, Warren is joined by Mike Schumann, who is the CRO at Revenue Base and…
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How Publishers manage revenue in an automated world, With Rob Beeler
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This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30By Warren Zenna
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