Enlightening discussion about the Music of The Beatles by three long-time Beatles collectors and historians.
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The Snoball Effect includes 2 separate series: 1. Local Business Series - We help one small business boost their marketing over 3 months. 2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations. You know those marketing tips that are easier said than done? We go do them in real life. We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We ...
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Are you a music studio owner or instructor looking to grow your music teaching business? This podcast will teach you how to apply marketing and business fundamentals so you can get more music students for longer.
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Selah is a Hebrew word meaning pause and think about this. This podcast seeks to call the attention of listeners to pause, think, and reflect on the word of God (Holy Scriptures). It positions itself to assist the listener to fulfil Joshua 1:8 which says "This book of the law shall not depart out of thy mouth; but thou shalt meditate therein day and night, that thou mayest observe to do according to all that is written therein: for then thou shalt make thy way prosperous, and then thou shalt ...
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Follow @MOODCHILD >> https://ffm.to/mc007 Bookings: ed@arcade-talent.com Brazil: eddie@wildsheepagency.com Promos: https://tstack.app/sirushood/send Biography: Sirus Hood Biography Sirus Hood is a French artist. Age 10, his love for House Music was at the time fed by his older friends, giving him mixtapes recorded in a legendary club in Algiers. Few years later, he moved to Paris, and started his DJ career age 18 when he purchased his first vinyl turntables. He quickly became a regular DJ at ...
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The best music you've never heard - since 2006, IndieCan Radio, heard on SiriusXM, college and Internet Radio and podcasting around the world, looks at the emerging Canadian music from from front-of-stage, green-rooms, festivals, recording studio and undisclosed Zoom or phone-in locations. Over 600 episodes. archived @ https://indiecan.com feature bands starting out, splitting up and sharing tales or recording, road-tripping, songwriting and showcasing. Industry insiders from award shows, mu ...
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A Cure to the Music Teacher Shortage Part II | Ep 230
36:40
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Join Dave as he explores the innovative solution to music teacher shortages with Cathy Hallessey and Brian Brodersen from U-Rock Music School. Discover their unique approach to staffing their school with teenage teachers and the challenges and rewards they encounter along the way. davesimonsmusic.com…
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[PLAYBOOK] Tricia Drake: Growing Your Business through Systems Excellence
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Send us a Text Message. In this episode of The Snoball Effect podcast, Tricia Drake, a professional EOS Implementer from EOS Worldwide, delves deep into the transformative power of Entrepreneurial Operating Systems (EOS) and how they can significantly boost business growth and productivity. Reach out to Tricia on LinkedIn or via email tricia.drake@…
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2024.05.25 - Sirus Hood @ Ants, Ushuaia Ibiza, Spain
1:30:49
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2024.05.25 - Sirus Hood @ Ants, Ushuaia Ibiza, Spain by Sirus HoodBy Sirus Hood
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[PLAYBOOK] Joe Marhamati: Radical Authenticity and Strategies for Healthy Business Growth
23:38
23:38
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Send us a Text Message. In this episode of the Snoball Effect podcast, host Todd Jensen welcomes Joe Marhamati for an insightful conversation about the power of radical authenticity in business. Joe delves into the significance of having a mission that truly matters and how being genuine can inspire and drive success. Highlighting several companies…
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Join Dave as he delves into the essentials of effective leadership in the face of adversity. He explores how to navigate crises with composure and clarity. Discover the pivotal role of leadership in business, especially during crises. From weathering the storm of recession to navigating the uncharted waters of a global pandemic, Dave uncovers valua…
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[PLAYBOOK] Addison Houston: Product Problem Solving, GTM, & Word of Mouth Strategies in the Solar Industry
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Send us a Text Message. Explore the future of solar energy with Addison Houston, the entrepreneur behind FaithFunFuture!, a consultancy dedicated to innovative solar solutions. Addison shares his personal story, entrepreneurial journey, and the mission behind FaithFunFuture! and other green projects. In our quickfire "Start and Stop" segment, Addis…
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5 Limiting Beliefs That Could be Hurting Your Music School | EP 228
18:09
18:09
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Join Dave as he shares the top challenges music school owners face and how to overcome them. Based on insights from a recent Music Lessons and Marketing Facebook group poll, Dave identifies five common limiting beliefs among music school owners, such as not enjoying the business side or feeling inadequate with technology. Reflecting on his own expe…
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257-First Impressions of the 'Let It Be' 2024 Re-release
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The cast members offer their first impressions of the 2024 re-release of the Beatles' film 'Let It Be'.By Mitch Axelrod, Rob Leonard, Tony Traguardo
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[LOCAL] Ep 9: Studio Z Season Finale & Results
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Send us a Text Message. In this thrilling season finale of The Snoball Effect Podcast, we dive deep into the journey and results of The Snoball Effect and Studio Z, a local barbershop that has been at the center of our first season. Join us as we unveil the outcomes of their Snoball referral campaign, highlighting the successes and lessons learned.…
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An Instagram Ads Strategy For Group Classes | EP 227
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Ready to dive into the world of Instagram advertising with Danny Thompson? In this episode, he's spilling all the secrets on how to rock Instagram ads and supercharge your advertising game. We'll talk about fixing those pesky advertising problems and using what you learn to make your campaigns shine in today's fast-paced digital world. So, Danny's …
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[PLAYBOOK] Chris Milone: How to Achieve Authentic Business Growth
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Send us a Text Message. Chris Milone, the Chief Marketing Officer (CMO) at Best Egg, recently joined The Snoball Effect to talk about how to achieve authentic business growth. Best Egg was recently highlighted as one of the Top 3 Companies to Watch by Best Company (now Snoball) for its exceptional focus on customers, as evident in its investment al…
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How To Increase Sales And Improve Retention In Just 10 Minutes | EP 226
9:21
9:21
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Discover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights! Jonah Berger’s onto something: keeping your music school on people’s lips is key…
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[LOCAL BIZ] Ep 8: The Snoball Stack - An Unconventional Tech Stack
42:55
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Send us a Text Message. The Snoball crew tackles the tech question as it relates to small businesses: if you were a small business, which tech would you need to grow?Introducing The Snoball Stack — a tech stack with everything from energy drinks and photography setup tips to professional SEO services and AI video tools. The crew worked hard to reac…
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How to Create a Word-of-Mouth Marketing Strategy | EP 225
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Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tact…
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[PLAYBOOK] Adam Sidorczuk: Amplifying Your SEO
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Send us a Text Message. In a recent episode of the WOMM podcast, Adam Sidorczuk, founder of Sido Digital, shared his insights about SEO marketing. Podcast Highlights Adam, a marketing and SEO expert, explores key topics such as optimizing site speed, crafting targeted content, and navigating the red flags when choosing an SEO partner. Improve Your …
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Send us a Text Message. On this episode, we are joined by representatives from each department at Snoball to see what they can do to help Studio Z within their respective disciplines. We finally find out what Landon Taylor, our CEO, actually does here at Snoball (hint: we’re still not totally sure). We had Tori Barrington (Marketing), Benson Cluff …
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What Your Families Think of Your Pricing | Ep 224
17:08
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In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation. Music school owners sometimes mistakenly set prices based on their …
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How I Went from 140 to 700 Students in 3 Years | Ep 223
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In this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school. davesimonsmusic.comBy Dave Simon
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[LOCAL BIZ] Ep 6: Studio Z Marketing Plan - Finding Your Mark Cuban
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Send us a Text Message. On this episode, Zaxter, Jake, and TJ join The Snoball Effect gang to review what we’ve been up to, approve the marketing plan that we’ve put together, and kickoff the execution stage of this season. We’re excited to get the ball rolling with referrals, reviews, and video testimonials for Studio Z. And we’ll see which of our…
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[LOCAL BIZ] Ep 5: Shearing Words of Wisdom w/ Kory Stevens
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Send us a Text Message. On this special episode of The Snoball Effect podcast, Kory Stevens joins Zaxter Cook in the barber chair to talk about Studio Z, entrepreneurship, and mental wellness. Kory shares incredible awesome ideas on how to differentiate the Studio Z product and improve their customer experience. He also gives Z advice on how to bal…
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256-Paul McCartney and Wings' 'Band on the Run' 50th Anniversary and Underdubbed
1:20:39
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The cast members look at the 50th anniversary release, included the new 'Underdubbed' mix, of 'Band on the Run'.By Mitch Axelrod, Rob Leonard, Tony Traguardo
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How to Create a Music Summer Camp Part II | Ep 222
26:53
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Learn how to create a music summer camp experience that keeps kids returning year after year. davesimonsmusic.comBy Dave Simon
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retro IndieCan Radio 572 Jon Cohen 54-40 Tokyo Police Club and more AUG 2018
1:00:20
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Dearly Beloved, Trent Severn, Nick Faye and the Deputies, Cooper the Band, Shad, Hey Ocean, Jory Nash, the Justin Taylor Band, The Perms, The Long War, Alvaays, Daemon Grey, Honest Heart Collective all join The Jon Cohen Experimental for some summer of 2018 memories with music that still has that new car smell. Jon Cohen is on the road with new mus…
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[PLAYBOOK] Dorit Baxter: How to Improve Advocacy, Team Trust, and Targeted Marketing
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Send us a Text Message. In a recent episode of the WOMM podcast, Dorit Baxter, the CMO of Connect America, shared valuable insights on marketing and leadership. Connect America was featured on our 2023 Companies to Watch list for its continued enhancement in digital health and focus on expert senior leadership. With a wealth of experience, Dorit of…
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[LOCAL BIZ] Ep 4: Marketing Expert Rates Our Dumb Marketing Strategies w/ Levi Lindsay
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Send us a Text Message. Levi Lindsay, CMO at Shyft, joins us in this very special episode — the Snoball team tries their hardest to dissolve any semblance of marketing expertise by pitching the dumbest and most audacious marketing strategies they can come up with. Levi is kind enough to roll with the punches, offer improvements, and ultimately rate…
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[LOCAL BIZ] Ep 3: Snoball's Bass-ackward Marketing Funnel
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Send us a Text Message. The Snoball gang discusses our unique marketing funnel that focuses on customer relationships FIRST — Todd explains why he believes the traditional marketing funnel is bass-ackwards. We also talk about Studio Z's big ass-pirations. It's a big ass episode — trust us. Follow and chime in on LinkedIn. Do you know a small busine…
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[LOCAL BIZ] Ep 1: SWOT Analysis of Target Business - Studio Z
52:19
52:19
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Send us a Text Message. The Snoball team meets with Studio Z to learn their business goals, opportunities for growth, and potential obstacles in our 3-month journey to help them grow. Zaxter (Founder of Studio Z) describes his mission to become a one-stop shop for men who care and details his dream of creating a "middle class country club." Additio…
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[LOCAL BIZ] Ep 2: How to 2x Customers & Revenue - Brainstorm
1:00:13
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Send us a Text Message. The Snoball team brainstorms ways to 2x customers and revenue in a 3-month timeline. Here are a few things they came up with: Referrals programs: We will use Snoball to automate Studio Z's referral outreach. This will also lead to reviews and video testimonials for Zaxter's business, which we'll then leverage for better SEO …
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255-Talking Beatles with Lawrence Gowan of Styx
1:01:29
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Mitch Axelrod of Fab 4 Free 4 All talks Beatles with special guest Lawrence Gowan of Styx.By Mitch Axelrod, Rob Leonard, Tony Traguardo
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How to Improve Summer Student Retention | EP 221
19:13
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In this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season. davesimonsmusic.comBy Dave Simon
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How to Create a Successful Summer Camp Part 1 With Andy Brown | Ep 220
39:10
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Camps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love. davesimonsmusic.comBy Dave Simon
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8 Business Lessons I Learned During COVID | EP 219
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In this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID. davesimonsmusic.comBy Dave Simon
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Teaching Without a Method Book With Tim Topham | Ep 218
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Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.” davesimonsmusic.comBy Dave Simon
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10 Ways to Market Summer Camp | Ep 217
1:01:48
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In this episode, I share a 10-step summer camp marketing strategy that stretches from January to August. davesimonsmusic.comBy Dave Simon
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How to Create a Marketing Strategy in 20 Minutes | EP 216
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In this episode, Dave outlines a simple system for putting a marketing strategy together in just minutes. davesimonsmusic.comBy Dave Simon
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254-Reviewing the 2023 Remixed Beatles "1967-1970" ("The Blue Album")
1:22:28
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The Fab 4 Free 4 All cast discuss the November 2023 release of the newly remixed and expanded "The Beatles 1967-1970".By Mitch Axelrod, Rob Leonard, Tony Traguardo
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Make a Promo Video Without Spending a Dime | EP 215
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Making a promotional video for your music school doesn’t have to cost a lot of money. In fact, it doesn’t have to cost a dime. In this episode, Dave shares a simple, 6-step framework you can apply to any marketing video. davesimonsmusic.comBy Dave Simon
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253-Reviewing the 2023 Remixed Beatles "1962-1966" ("The Red Album")
1:30:06
1:30:06
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The Fab 4 Free 4 All cast discuss the November 2023 release of the newly remixed and expanded "The Beatles 1962-1966".By Mitch Axelrod, Rob Leonard, Tony Traguardo
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How to Rank #1 on Google Without Spending a Dime | EP 214
28:52
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In this episode, Dave shares 14 different ways to optimize your website so that it ranks #1 on Google. davesimonsmusic.comBy Dave Simon
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The Fab 4 Free 4 All cast discuss the November 2023 release of the Beatles last song, "Now and Then".By Mitch Axelrod, Rob Leonard, Tony Traguardo
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How Cultural Changes Impact Your Music School with James Patrick | Ep 213
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Dave takes a look at how the ever-evolving world of pop culture and technology can impact a music school. Dave speaks with a music school owner who has not only embraced the digital revolution but has built his entire business around electronic music. davesimonsmusic.comBy Dave Simon
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What does brand and branding even mean? In this episode, Dave shares how to incorporate branding into your marketing strategy. davesimonsmusic.comBy Dave Simon
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How to Get More Done in Less Time-Managing Projects | EP 211
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Do you struggle to find time to focus on marketing and other growth-oriented activities? In this episode, Dave maps out a strategy that will allow you to better manage and implement growth-oriented projects. davesimonsmusic.comBy Dave Simon
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How to Ramp Up Your Word of Mouth Marketing | Ep 210
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In this episode, Dave shares different word-of-mouth marketing strategies designed to inspire your families to talk more about your music school. davesimonsmusic.comBy Dave Simon
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9 Books Music School Owners Should Read With Jonny Wilson | Ep 209
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Build a Music School founder, Jonny Wilson, shares 9 books that every music school owner should have on their book shelf. Dave also shares his self-learning routine that only requires 20 minutes a day. davesimonsmusic.comBy Dave Simon
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How to Improve Student Retention | EP 208
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Imagine how many more students you’d have in your music school if more students stayed for longer. In this episode, Dave shares some strategies that can improve your student retention. davesimonsmusic.comBy Dave Simon
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Fab 4 Free 4 All are joined by Bob Koenig in a discussion of the Beatles exploitation albums of 1964.By Mitch Axelrod, Rob Leonard, Tony Traguardo
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How First Impressions Impact Your Music School | Ep 207
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In the world of a music school, the importance of first impressions looms large. Every step a customer takes—from visiting your website to that first phone call to their first step into your school—comprises a chain of vital first impressions. These initial moments dictate the rhythm of their entire experience. In this episode, Dave dives into the …
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How to Fix Your Marketing with ChatGPT | EP 206
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In this episode, Dave shares how to revolutionize and simplify your marketing with ChatGPT. davesimonsmusic.comBy Dave Simon
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With fall just around the corner, now is the perfect time to ramp up your marketing efforts. In this episode, I share some easy-to-implement marketing strategies that will help fill your school with music and more students. davesimonsmusic.comBy Dave Simon
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