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New & Improved: Advertising in America [rebroadcast]

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Manage episode 167160223 series 8149
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nieman-Marcus’ 2016 Christmas Book, which was first published nearly a century ago as a 16-page leaflet, is 300 pages long. According to Advertising Age, catalogs remain an effective way to reach consumers all year round. This episode of BackStory tackles the tangled history of American advertising - from the nation’s first billboards to catchy radio and TV jingles. When did the industry come into being and how did advertising executives sell Americans on the idea of lunar exploration? We’ll answer these questions and more.
Learn more about your ad choices. Visit megaphone.fm/adchoices
  continue reading

322 episodes

Artwork

New & Improved: Advertising in America [rebroadcast]

BackStory

131,774 subscribers

published

iconShare
 
Manage episode 167160223 series 8149
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nieman-Marcus’ 2016 Christmas Book, which was first published nearly a century ago as a 16-page leaflet, is 300 pages long. According to Advertising Age, catalogs remain an effective way to reach consumers all year round. This episode of BackStory tackles the tangled history of American advertising - from the nation’s first billboards to catchy radio and TV jingles. When did the industry come into being and how did advertising executives sell Americans on the idea of lunar exploration? We’ll answer these questions and more.
Learn more about your ad choices. Visit megaphone.fm/adchoices
  continue reading

322 episodes

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