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Marketing Live - The Ultimate Rebrand

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Manage episode 210542230 series 2361471
Content provided by PlatformQ Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PlatformQ Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.) Brand strategy is inherently challenging for colleges and universities, especially when it involves a rebrand. But what about the ultimate rebrand – a (second) renaming and a consolidation? On this episode of Marketing Live, Augusta University’s associate vice president will take viewers inside the process and share insights.

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300 episodes

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Marketing Live - The Ultimate Rebrand

Higher Ed Live

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Manage episode 210542230 series 2361471
Content provided by PlatformQ Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PlatformQ Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.) Brand strategy is inherently challenging for colleges and universities, especially when it involves a rebrand. But what about the ultimate rebrand – a (second) renaming and a consolidation? On this episode of Marketing Live, Augusta University’s associate vice president will take viewers inside the process and share insights.

  continue reading

300 episodes

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