Inside PR
Inside PR 3.14: Content Marketing Secrets from Lee Odden
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Following up on our last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the PRSA International Conference in San Francisco. This week, we feature Joe’s discussion with Lee Odden about his successful approach to content marketing. Odden is the author of Optimize - ’How to Attract and Engage More Customers [...]
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