Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Content provided by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist, Tom Asacker, Brand Advisor, Mark Ramsey, and Media Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist, Tom Asacker, Brand Advisor, Mark Ramsey, and Media Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture
«
»
Inside Media's Data-Driven Future
MP3•Episode home
Manage episode 178192372 series 57779
Content provided by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist, Tom Asacker, Brand Advisor, Mark Ramsey, and Media Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist, Tom Asacker, Brand Advisor, Mark Ramsey, and Media Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.strategy-business.com/article/Medias-Data-Driven-Future http://www.thedrum.com/opinion/2017/04/25/when-i-returned-advertising-after-10-years-i-assumed-it-would-have-changed-i-was https://www.youtube.com/watch?v=h9WJnPyeRnI http://mashable.com/2017/04/16/disney-star-wars-land-new/
…
continue reading
99 episodes
Inside Media's Data-Driven Future
Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture
MP3•Episode home
Manage episode 178192372 series 57779
Content provided by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist, Tom Asacker, Brand Advisor, Mark Ramsey, and Media Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist, Tom Asacker, Brand Advisor, Mark Ramsey, and Media Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.strategy-business.com/article/Medias-Data-Driven-Future http://www.thedrum.com/opinion/2017/04/25/when-i-returned-advertising-after-10-years-i-assumed-it-would-have-changed-i-was https://www.youtube.com/watch?v=h9WJnPyeRnI http://mashable.com/2017/04/16/disney-star-wars-land-new/
…
continue reading
99 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.