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How Instagram Turned Into a Giant Market for Food

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Content provided by Bloomberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Avocado toast, unicorn frappuccinos, and kale salads. Taking photos of your food and putting them on Instagram is a now a huge trend that's transforming markets in more ways than one. In this edition of the Odd Lots podcast we talk about how photogenic foods are impacting commodities prices, and how the retail market is actively courting Instagram 'influencers' who can promote their business. We speak with Amanda Topper, a food blogger who works as associate director of foodservice research at Mintel, as well as Julie Verhage, a Bloomberg reporter who's written about the impact of Instagram on commodities prices.

See omnystudio.com/listener for privacy information.

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772 episodes

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How Instagram Turned Into a Giant Market for Food

Odd Lots

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Manage episode 182823858 series 1504378
Content provided by Bloomberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Avocado toast, unicorn frappuccinos, and kale salads. Taking photos of your food and putting them on Instagram is a now a huge trend that's transforming markets in more ways than one. In this edition of the Odd Lots podcast we talk about how photogenic foods are impacting commodities prices, and how the retail market is actively courting Instagram 'influencers' who can promote their business. We speak with Amanda Topper, a food blogger who works as associate director of foodservice research at Mintel, as well as Julie Verhage, a Bloomberg reporter who's written about the impact of Instagram on commodities prices.

See omnystudio.com/listener for privacy information.

  continue reading

772 episodes

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