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About Allen Fox - Author, Speaker, Consultant:

Allen Fox, Ph.D. earned a B.A. degree in physics and a Ph.D. in psychology from UCLA where he won the NCAA Singles and Doubles titles and where he was named UCLA Athlete of the Year and All University of California Athlete of the Year. With the same competitive zeal that propelled him to the number four ranking in the United States, to the quarterfinals at Wimbledon and a 3-time member of the US Davis Cup Team, he coached and built the Pepperdine University tennis team into a national power, mentoring, among others, renowned coach, Brad Gilbert. Dr Fox's Pepperdine teams were ranked among the nation's Top 5 for 10 consecutive years and reached 2 NCAA Team Finals.

Dr. Fox wrote the tennis best sellers, "If I'm the Better Player, Why Can't I Win?" and "Think to Win," and most recently, "Tennis: Winning the Mental Match." He is an editor of and contributor to Tennis Magazine, writes for various web sites, and is well-known for his 1-Minute Clinics on the Tennis Channel. These have been showing for the last three years. He also lectures around the world on tennis psychology, including at the national conferences of the USTA, USPTA, and the PTR. In addition, Dr. Fox consults on the mental issues of tennis with players of all levels, from recreational players to pros and is the Mental Fitness Director at the Weil Tennis Academy in Ojai, CA.
A regular on the Tennis Channel, Dr. Allen Fox is the author of three previous books, "IF I'M THE BETTER PLAYER, WHY CAN'T I WIN?", "THINK TO WIN," and "THE WINNER'S MIND, a Competitor's Guide to Sports and Business Success." Dr. Fox is an editor and writer for Tennis Magazine and for his web site, allenfoxtennis.net.

WHAT'S IN HIS NEW BOOK, Tennis: Winning the Mental Match?

CHAPTER 1: WHY DO WE WANT TO WIN? Winning a tennis match feels more important than it is because players are genetically wired to compete for position on the social hierarchy. The emotions of a tennis match resemble those of a fight. Players may realize that winning a match doesn't really matter, but they will always want to win anyway.

CHAPTER 2: THE EMOTIONAL ISSUES OF COMPETITION: Tennis is inherently an emotional game. Because match outcomes feel important but are ultimately uncontrollable, matches can become stressful. There is often an unconscious urge to escape this stress, which leads to counterproductive behaviors, among which are anger, tanking, and excuse-making. These can be overpowered by the conscious mind, but it requires understanding, high motivation, and constant effort.

CHAPTER 3: USING EMOTION TO HELP YOU WIN: Your emotions will dramatically affect your tennis performance. We discuss how to keep counterproductive emotions in check and how to create productive ones that will help you win. Topics include the use of adrenalin, profiting from the time between points, and maintaining an optimal excitation level.

CHAPTER 4: REDUCING THE STRESS: Matches can become overly stressful, and this hinders performance. Stress can be reduced by developing a more realistic perspective of the game. Included are accepting outcomes that can't be controlled; resisting a narrow focus on winning; avoiding excessive perfectionism; getting over losses quickly; and using goals for hope and motivation rather than allowing them to become expectations and cause stress.

CHAPTER 5: THE PROBLEMS OF FINISHING: Most players become nervous and stressed when they are ahead and face the hurdle of finishing the match against a dangerous opponent. The unique tennis scoring system intensifies this problem. The closer players get to winning, the greater the stress. Trying to reduce it gives rise to counterproductive behaviors such as procrastinating the finish or becoming "overconfident" and easing up with a lead.

CHAPTER 6: CHOKING - ITS CAUSES AND HOW TO MINIMIZE ITS EFFECTS: Choking is most frequent at the finish of games, sets, and matches due to the uncertainty of outcome. You can limit choking damage by immediate acceptance of this uncertainty. Avoid stressful thoughts of winning by using rituals, focusing, and relaxation techniques. Rid yourself of the idea that choking will make you lose, and recognize that there are usually multiple opportunities to win, not just one.

CHAPTER 7: CONFIDENCE AND HOW TO GET IT IF YOU DON'T HAVE IT: Confidence, aka self-belief, comes mostly from winning. Though it's more difficult, you can win without it by replacing it with sufficient emotional discipline. Slumps and hot streaks occur in cycles and both end naturally with time. Stressing over a slump prolongs it. You can speed its ending by several methods which we discuss.

CHAPTER 8: GAME PLANS: Game plans give your efforts direction and structure. They can rely primarily on offence or defense but should be consistent with your personality. With Plan A you are looking for a match-up where you have a relative advantage, most commonly pitting your strengths against your opponent's weaknesses. With Plan B, which you always employ simultaneously with Plan A, you attempt to tire your opponent mentally.

CHAPTER 9: BREAKING DOWN YOUR OPPONENT MENTALLY: You can weaken your opponent mentally by using dominance techniques. Be aware of momentum development - maintain it when you're winning and break it when you aren't. Take advantage of the let-downs that occur in transitional situations: at the end of sets, after long points, after service breaks, and after long games. Learn to resist becoming psyched out by opponents.

CHAPTER 10: MAINTAINING MENTAL EFFECTIVENESS IN THE HEAT OF BATTLE: Remember the Golden Rule of tennis: Never do anything on court that doesn't help you win. Decide beforehand how you will handle the frustrations and errors that are likely to occur during match play. Understand the value of intensity and its role in playing percentage tennis. Players who have beaten you too frequently get into your head. Beating them requires exceptional emotional discipline and focus. Learn to deal with injuries, both yours and those of your opponents.

CHAPTER 11: THE VALUE OF OPTIMISM: Being optimistic is always helpful during competition. If it does not occur naturally you can become more optimistic by deliberately focusing on the real positives that exist in every situation. Monitor your thoughts and be alert to negative ones. When one occurs replace it immediately with a positive one. A bad attitude is difficult to change in mid-match, so make sure to start out with a good one. When you are behind, hope is your most crucial asset, and it is always realistic.

CHAPTER 12: DEVELOPING YOUR GAME AND THE ROLE OF PARENTS: Tennis is a difficult game and not enjoyable until you can control the ball with some level of consistency. The "middle game" is the heart of any player's game, and is learned by intelligent, repetitious practice, Tennis should generally be made fun for beginning youngsters, but some little push may occasionally be necessary. Tournaments can be motivating for kids, but they are stressful for parents and can impel even a good parent to act improperly.

CHAPTER 13: COURAGE AND HIGHER VALUES: Competing successfully in tennis is helped by focusing on character development rather than on winning. Everybody wants to win anyway. Working to develop higher values such as courage, unselfishness, consideration for others, appreciation, and morality is good for your character and will, as a by-product, reduce your stress and help you win.

CHAPTER 14: THE PSYCHOLOGY OF DOUBLES: An important doubles skill is the ability to make your partner play better. You affect your partner's emotional state and level of play with your gestures and words. Champions are not concerned with parceling out blame for a loss; rather they are focused on doing what it takes to win. You can also disrupt the opposing team by attacking the weaker player and by intimidation.