Getting out of social networking overwhelm

The Let's Talk Tech Show

It can be very easy to feel overwhelmed with all of the platforms that are available to participate in…all of the gurus who are telling you that you have to be everywhere at once….and our own entrepreneurial DNA that can cause us to get easily distracted and feel like you’re missing out on something.

Those feelings can lead us to increased stress, working an unhealthy amount of hours on a regular basis, and burning ourselves out.

It can also lead us to not doing anything which is also bad for our brand and business.

I asked networking and LinkedIn expert Wendy Terwelp on the show to help us get out of social media overwhelm.

Wendy is an award-winning career expert and personal branding strategist who works with leaders, directors, and entreepreneurs to land gigs they love, get paid what they’re worth, and be rock stars at work. A sought-after-speaker Wendy speaks about personal branding, social media, networking, and career development.

She and I have been connected for years since we’re both among the world’s first 50 personal branding strategists. When I wanted to go in this direction – helping people deal with their social media overwhelm, I knew there was no one but Wendy to talk to.

In this episode you’re going to hear her explain…

• Why an up to date social profile is critical for success
• And the importance of a nice, professional headshot on your profiles, especially on Linkedin
• Tips to choosing the right social networks to be in -- and the max number you should be on
• Wendy’s strategy for getting social networking tasks done quickly each day

Be sure to listen all the way to the end so you can get your cocktail exercise and action step for this episode.

Terms Used in This Episode That May Be New to You

Personal Branding

SEO

Search Engine Optimization

Links and Resources

Snap(chat)

Urban spoon

Facebook

Linkedin

Pinterest

Twitter

Hoot Suite

Buffer

Talent Management magazine

Linkedin pro finder – can now only acess as a paid member

Connect With Our Guest - Wendy Terwelp

Wendy on Facebook

Wendy on Twitter

Wendy on Linkedin

Wendy's main site

Wendy's book

Past Episodes Mentioned or Related to This One

What's a Merchant Account with Marvin Napoli of Merchant Focus

Take it Deeper With Additional Research

How to Choose the Right Social Channels to Reach Your Customers

7 Niche Social Networks for Strategic Networking

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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live moble streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie’s creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.