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The CMO's Dilemma: Marketing Formula 1 in the U.S.
Archived series ("Inactive feed" status)
When? This feed was archived on April 27, 2017 01:12 (). Last successful fetch was on February 23, 2017 17:41 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 85596317 series 39770
We sat down with Michael Williams, the chief marketing officer for Grand Prix of America, which is bringing Formula 1 racing to the U.S., to find out what challenges he's facing in helping Americans wake up to one of the world's most popular racing sports. Among other topics, we discuss personalization and how brands can build connections with their most loyal customers.
Plus, we tell you what to think about growing Internet ad revenue, mobile advertising engagement, and Google Photos.
65 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on April 27, 2017 01:12 (). Last successful fetch was on February 23, 2017 17:41 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 85596317 series 39770
We sat down with Michael Williams, the chief marketing officer for Grand Prix of America, which is bringing Formula 1 racing to the U.S., to find out what challenges he's facing in helping Americans wake up to one of the world's most popular racing sports. Among other topics, we discuss personalization and how brands can build connections with their most loyal customers.
Plus, we tell you what to think about growing Internet ad revenue, mobile advertising engagement, and Google Photos.
65 episodes
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