How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to The Ecommerce Influence Podcast
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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243: How to Improve Your Ecommerce SEO
Manage episode 256329836 series 2391881
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you're struggling to make SEO work for your business, this episode is for you.
…
continue reading
Our guest today is a dual-threat. He’s building an ecommerce brand while also running a digital marketing agency that specializes in SEO. Not only does he get to see what’s working for his clients, but he’s learning from what’s working in his own business.
Eagan Heath is the owner of The Splendid Beast and Founder of Get Found Madison. Today he’s doing a deep dive into ecommerce SEO and talking about how to avoid keyword cannibalization, how to get started with SEO (and if it’s even a good idea for your business), and tips for better tracking attribution.
Enjoy!
Episode Highlights- 6:11 The dual-threat that is Eagan Heath.
- 9:20 What it takes to grow your skills as an agency and the currency you should be selling in.
- 11:21 The different approach to capturing leads as an agency vs as an ecommerce business.
- 13:16 The complex order process for Splendid Beast and the advantages of a highly custom business.
- 16:21 The strategy Eagan used to double his business over the last four years.
- 18:09 How to avoid keyword cannibalization and appear higher in search results.
- 20:05 When you should start thinking about SEO (and whether you should be thinking about it at all).
- 23:43 How to get started with a very small budget.
- 27:34 Why it’s critical to remember that you are not your customer.
- 32:45 The huge value of having a business coach.
- 35:14 What gives Splendid Beast longevity as a business and differentiates it from competitors.
- 38:01 The issue with attribution on Google Analytics and the solution Eagan is using to work around it.
- Get Found Madison
- Splendid Beast
- @thesplendidbeast on Instagram
- eagan@getfoundmadison.com
- How to Create a Keyword to URL Map (part of Eagan’s Digital Marketing Mastery Course. If you’re interested in the course, email Eagan directly)
- Eagan’s SEO Checklist
- Ahrefs
- Klaviyo
- Enquire
- Coalition
- @a_brawn on Twitter
- @andrewfoxwell on Twitter
- Profit Summit
- Brand Growth Experts
- Foxwell Digital
- Review or subscribe on iTunes
423 episodes
Share
Manage episode 256329836 series 2391881
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you're struggling to make SEO work for your business, this episode is for you.
…
continue reading
Our guest today is a dual-threat. He’s building an ecommerce brand while also running a digital marketing agency that specializes in SEO. Not only does he get to see what’s working for his clients, but he’s learning from what’s working in his own business.
Eagan Heath is the owner of The Splendid Beast and Founder of Get Found Madison. Today he’s doing a deep dive into ecommerce SEO and talking about how to avoid keyword cannibalization, how to get started with SEO (and if it’s even a good idea for your business), and tips for better tracking attribution.
Enjoy!
Episode Highlights- 6:11 The dual-threat that is Eagan Heath.
- 9:20 What it takes to grow your skills as an agency and the currency you should be selling in.
- 11:21 The different approach to capturing leads as an agency vs as an ecommerce business.
- 13:16 The complex order process for Splendid Beast and the advantages of a highly custom business.
- 16:21 The strategy Eagan used to double his business over the last four years.
- 18:09 How to avoid keyword cannibalization and appear higher in search results.
- 20:05 When you should start thinking about SEO (and whether you should be thinking about it at all).
- 23:43 How to get started with a very small budget.
- 27:34 Why it’s critical to remember that you are not your customer.
- 32:45 The huge value of having a business coach.
- 35:14 What gives Splendid Beast longevity as a business and differentiates it from competitors.
- 38:01 The issue with attribution on Google Analytics and the solution Eagan is using to work around it.
- Get Found Madison
- Splendid Beast
- @thesplendidbeast on Instagram
- eagan@getfoundmadison.com
- How to Create a Keyword to URL Map (part of Eagan’s Digital Marketing Mastery Course. If you’re interested in the course, email Eagan directly)
- Eagan’s SEO Checklist
- Ahrefs
- Klaviyo
- Enquire
- Coalition
- @a_brawn on Twitter
- @andrewfoxwell on Twitter
- Profit Summit
- Brand Growth Experts
- Foxwell Digital
- Review or subscribe on iTunes
423 episodes
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Similar to The Ecommerce Influence Podcast
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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