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36 - content marketing strategy 101 with Alex Birkett, HubSpot
MP3•Episode home
Manage episode 260020970 series 2549646
Content provided by Product&Growth Show and Growth Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product&Growth Show and Growth Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This time we invited Alex Birkett, Senior Growth Marketing Manager, User Acquisition to talk about content marketing strategy do's and don'ts. Alex Birkett at Growth Marketing Stage 2019: https://www.youtube.com/watch?v=YS8u0uih0SU What we covered in this Product&Growth Show episode: 1. How growth organization in HubSpot is structured? 2. How often do they restructure marketing organization in HubSpot? 3. How to design a descent content strategy? 4. How to structure your content portfolio? 5. How to balance search demand and link building opportunity? 6. How to choose a form for your content marketing piece? 7. Barbell content strategy. 8. Tech stack for content marketing. 9. How to test your content before publishing? 10. How to make sure you built the best content possible? 11. Sources of inspiration for a content marketer.
…
continue reading
84 episodes
MP3•Episode home
Manage episode 260020970 series 2549646
Content provided by Product&Growth Show and Growth Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product&Growth Show and Growth Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This time we invited Alex Birkett, Senior Growth Marketing Manager, User Acquisition to talk about content marketing strategy do's and don'ts. Alex Birkett at Growth Marketing Stage 2019: https://www.youtube.com/watch?v=YS8u0uih0SU What we covered in this Product&Growth Show episode: 1. How growth organization in HubSpot is structured? 2. How often do they restructure marketing organization in HubSpot? 3. How to design a descent content strategy? 4. How to structure your content portfolio? 5. How to balance search demand and link building opportunity? 6. How to choose a form for your content marketing piece? 7. Barbell content strategy. 8. Tech stack for content marketing. 9. How to test your content before publishing? 10. How to make sure you built the best content possible? 11. Sources of inspiration for a content marketer.
…
continue reading
84 episodes
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