Artwork

Content provided by Revenue.io. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Revenue.io or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

765: How to Maximize a Customer's Long-Term Financial Value, with Peter Fader

57:46
 
Share
 

Manage episode 261618297 series 2394498
Content provided by Revenue.io. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Revenue.io or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Peter Fader, is a professor of Marketing at The Wharton School of the University of Pennsylvania, and the co-founder of Theta Equity Partners.

In this episode, Peter and I talk about how you can maximize a customer's long-term financial value to your company by aligning the development and delivery of your products and services with their current and future needs. We’ll also dig into how to develop a deeper understanding of the characteristics of your highest-valued customers and from that develop the strategies to find and acquire more customers with similar characteristics.

  continue reading

1336 episodes

Artwork
iconShare
 
Manage episode 261618297 series 2394498
Content provided by Revenue.io. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Revenue.io or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Peter Fader, is a professor of Marketing at The Wharton School of the University of Pennsylvania, and the co-founder of Theta Equity Partners.

In this episode, Peter and I talk about how you can maximize a customer's long-term financial value to your company by aligning the development and delivery of your products and services with their current and future needs. We’ll also dig into how to develop a deeper understanding of the characteristics of your highest-valued customers and from that develop the strategies to find and acquire more customers with similar characteristics.

  continue reading

1336 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide