B2B Marketing During Uncertain Times – Part One

Live Lounge Podcast Series by BritCham Shanghai

This podcast explores how the Covid-19 virus has impacted B2B Marketing across the world. Hosted by Steven Proud, we feature four speakers over the course of two episodes.
In this episode, Steven talks to two B2B Marketing agency owners, Michael Meier and Orit Oz, from Germany and Israel respectively. They discuss the challenges faced by their own clients and various patterns that have emerged during and after the pandemic crisis.
This podcast covers topics such as:

• Marketing patterns and common client concerns
• How could have things been done better (in hindsight)
• How will this virus change the marketing landscape for good?
• How has each region handled their marketing during this crisis

Key take-aways:

• Covid-19 has accelerated digital transformation in all regions. Not just for marketing but also for operations and managing a business.
• Some world regions have proven to be more resilient due to previous wars and dangerous environments
• No one had a decent contingency plan or play book in place specifically for a pandemic
• Digital will play permanent and key role in the way events and businesses market themselves

If your business has been impacted and you would like to get in touch with any of the speakers, please contact [e-mail]

This podcast is conducted in English.

Chapters

1. B2B Marketing During Uncertain Times – Part One (00:00:00)

2. Introduction to Michael Meier (In Germany) (00:01:00)

3. Are you seeing any common patterns emerging from your clients during this time of uncertainty? (Michael) (00:01:35)

4. What marketing channels are working well right now for your clients? (Michael) (00:06:14)

5. Was there anything more your region could have done when the virus first started to become known? (Michael) (00:08:03)

6. Will B2B Marketing change for good after Covid19? (Michael) (00:12:04)

7. Introduction to Orit Oz (In Israel) (00:14:46)

8. Are you seeing any common patterns emerging from your clients during this time of uncertainty? (Orit) (00:15:42)

9. How have you changed the messaging of the marketing? (Orit) (00:18:47)

10. We see a big shift online – Canton Fair (Steven) (00:21:06)

11. Was there anything more your region could have done when the virus first started to become known? (Orit) (00:23:29)

12. Being adaptable is part of Israeli culture (Steven/Orit) (00:25:46)

13. Will B2B Marketing change for good after Covid19? (Orit) (00:27:03)

14. Conclusion to Part One (00:31:40)