Making Your Marketing Authentic with Fifi Mason a Personal Brand Strategist - Episode 123

Marketing Study Lab - Actionable Marketing Knowledge

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Guest and Episode Links Fifi Mason https://fifimason.com https://www.linkedin.com/in/thefifimason/

Link to the vulnerability test Fifi mentioned: https://fifimason.com/comfort-level/

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81

Intro This is my first recording since Liverpool won the English Football League for the first time in 30 years. Congratulations to the team, the club and more importantly the fans. You’ll never walk alone.

Are you visible in the business you work for or as part of your own personal branding? If not, it might be time you reconsidered your strategy for this.

And this doesn’t mean using fake, aggressive or exhausting tactics.

Our guest this week, Fifi Mason, helps to inspire introverts to get visible and build a personal brand that aligns with your own personality. Nothing fake, nothing underhand, just emphatically you – with sincerity and style.

Fifi believes there is a true power in being yourself in business as it’s the most effective way to build trust, raise your profile and attract more clients.

In this episode we cover; - The importance of authenticity - Approaches to being authentic - Being comfortable with our true self - Dealing with overwhelm and exhaustion

Watch the episode video: https://youtu.be/pmuVTtrMuHo

Takeaways Top Tip When it comes to personal branding, spend the time getting to know, you! The more time you spend on this and working out the type of person you are, the stronger your personal brand will be and the more authentic you will be to, not only yourself, but also your audience.

Favourite Quote ‘It’s finding that why and knowing it and knowing the true why for yourself and for your clients’ – This is powerful. Spend some time figuring out what gets you out of bed in the morning and gets you motivated and keeps you focused. This is probably where all your efforts should be placed.

And Finally, the Most Important Takeaway from this Episode When faced with an issue, problem, simply overwhelm, try to reframe the scenario you see yourself in and ask these three questions;

- What’s the worst that could happen? - What’s the best that could happen? - What’s the most likely to happen?

And you’ll probably find that the thing that is most likely to happen is that happy medium, it’s never as bad as you think it will be, in fact it could be even better than you were imagining!

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License